Internet usage and behavioral study of IT Professionals On The Net - 2007

IT Professionals on the Net
2
India Online 2007
Report

India Online 2007
© copyright JuxtConsult

India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports............................................... 3
Methodology............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings-
Reading the Graphs & Tables..........................................22
Demographic Profile ....................................................24
Socio-Economic Profile .................................................31
Economic Profile.........................................................36
Net Usage Status.........................................................42
Net Usage Dynamics.....................................................48
Preferred Net Activities ................................................59
Most Used Websites .....................................................74
Most Used Offline Media Brands..................................... 100
Offline Brands Recalled .............................................. 104
Segment Wise Detailed Tables ...................................... 105
Appendix ................................................................ 164

India Online 2007
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India Online 2007
The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'
surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the
demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.

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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
Highly credible latest estimate of internet using population in urban
India
Key insights on various aspects of internet usage in India
An understanding of online Indians as 'consumers' and not just as
faceless net users
How to reach these online consumers on the net, as well as through
the offline mediums
Preferred 'user shares' of key online brands in 21 different online
activity categories

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India Online 2007
Reports
Main Report
Overall Status and Usage of Internet in India
User Segment Supplementary Reports
Women on the net
Youth on the net (teenagers and young adults)
Net users by their socio-economic (SEC) profile
Students on the net
Corporate employees on the net
IT professionals on the net
Heavy Online Spenders on the net
Bloggers on the net
Car owners on the net
Two-wheeler owners on the net
Mobile phone owners on the net
Credit card owners on the net
Net users by place of access (homes, place of work, cyber cafes)
Net users by type of connection (broadband, dial-up)
Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
Net users by town market size (metros, urban uptowns, emerging
towns, others)
Net users as financial investors
Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5
websites)
Online shopping
Emailing
Job search
Matrimony
Info search - English
Info Search - Local language
Online travel
Social networking/communities
Friendship / dating
Online news
Financial info/news
Online share trading
Cinema content
Sports content

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Online music
Online games
Online real estate
Mobile content download
Astrology
Online learning/education
Note - All supplement reports are subject to sufficiency of sample
responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.

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Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
We have increased our land survey sample base to 10,000 (from
5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
Further, to better capture the internet usage across all types of
socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this
year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey
The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,

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attractiveness of the incentive prize offered for filling the survey,
etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class
Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
Patna (Bih) 10 lakh + 303
Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
10 lakh +
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
North
Sohna (Har) 20 K – 50 K 307
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
5 lakh - 10 lakh
Rajkot (Guj) 5 lakh - 10 lakh 301
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
Mhowgaon (MP) 20 K - 50 K 296
West
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
1 lakh – 5 lakh
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
Raniganj (WB) 1 lakh – 5 lakh 300
Bhatapara (Chat) 50 K – 1 lakh 252
East
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
50 K – 1 lakh
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
Kozhikode (Ker) 1 lakh – 5 lakh 300
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
South
Edapaddi (TN) 20 K – 50 K 305
20 K - 50 K
Total (31) - - 10,002 Total (31)

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To check for both the 'regular' as well as 'occasional' usage of the
Internet, at each of the 1,000 households contacted it was queried:
If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile
of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially
their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey
The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented
into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
The net usage behavior and preferences of new phenomena like
blogging, social networking and language content checking were
included.
In terms of capturing website preferences, 6 more online activity
categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
The question about 'blogging' was fine tuned to segregate usage
behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or
multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a
significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land
survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.

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The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage
among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.

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Executive Summary
Only 1 in 6 regular online urban Indians is a ‘techie’. Only 1 in 6
internet user (18%) has IT related functional background. In number
terms, it translates into a user base of 4.4 million, making online
‘techies’ only a ‘niche’ online user segment. They form the second
largest functional group of net users following the MARCOM function net
users (19%).
Compared to the last year, there has been a decline of -3% points in the
proportional base of ‘techies’ among the net users.
Online techies are relatively ‘younger’ males with ‘below average’
affluence levels. Online techies are predominantly male and distinctly
‘younger’ than the average net users. Though proportionately more of
them have ‘professional’ educational qualification, their comfort levels
in ‘reading’ in English and their socio-economic profiles are fairly
‘average’. In terms of their affluence levels, they show noticeably
lower ownerships of cars, credit cards and various other household and
financial assets.
At 45% online techies tend to come relatively more from the South
Indian cities.
Expectedly, they are the more ‘experienced’ and relatively
‘heavier’ net users. The internet usage experience of online techies is
noticeably higher (71% of them have more than 2 years of net usage
experience), and compared to the average net users they access the
net relatively more from all the three popular ‘places’ of net access
(home, office and cybercafé). The ‘frequency’ and ‘duration’ of net
usage among online techies is also ‘heavier’ than the overall net users.
They spend a proportionately higher proportion of their ‘computer
usage’ time being online at home than they do at office.
Online techies are the more ‘interactive’ net users. 4 out of top 10
activities that they undertake noticeably more than overall net users
are ‘interactive’ in nature (social networking, instant messaging,
chatting and checking/reading blogs). Being relatively ‘younger’ in age
profile they also job search relatively more, and search for work
related info and educational/learning material more. And being
predominantly male, they undertake stereotypically ‘male’ online
activities relatively more – check sports content and listen to music
online.
Overall, the ‘depth’ of internet use among online techies is not
significantly higher than the average net users. Only a reasonably
higher proportion of them undertake most online activities as compared
to the overall net users. However, they do show a noticeably higher
inclination to participate in blogs (39%) and join online communities
(53%). They also buy online noticeably more (48%) than the average net
users.

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Google rules the online techies’ online landscape. Google is not only
the most ‘top of mind’ recalled online brand among the online techies
(37%) but also emerges as the most used website among them (40%).
Yahoo follows as the second most salient website (27%) as well as the
second most used website (22%).
The website preferences of online techies for ‘specific’ online activities
(verticals) are fairly distinct compared to the overall net users for 8
online activities - matrimonial search, astrology, online games, online
travel, online news, online financial info, cinema content and mobile
content.
Lastly, online techies are marginally ‘lighter’ users of all offline media,
be it TV, newspapers or radio. Their offline media brand preferences
are highly similar to the overall net users’ preferences.

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Key Findings
Only 1 in 6 regular online urban Indians is a ‘techie’
Only about 1 in 6 internet users (18%) have IT or IT-related functional
backgrounds. With this level of proportional share, ‘techies’ form only
a ‘niche’ user segment group among the overall user base of regular
online urban Indians. In number terms, it translates into a user base of
4.4 million online ‘techies’.
Techies form only the second largest ‘broad’ functional group of net
users, with MARCOM function net users forming the largest group of net
users at 19%.
Chart 1: Distribution of net users by their function of occupation
Current Year
14%
29%
18%
19%
10% 11%
0%
20%
40%
60%
All Internet Users
IT/SW MARCOM Finance
Manufacturing Administration & HR Others
Compared to the last year’s proportion of 21%, there has been a decline
of -3% points in the base of ‘techies’ among the net users. In number
terms, it means a marginal decline of 0.2 million online ‘techies’ over
last years’ base of 4.6 million. This decline in the number of online
techies since last year is more likely a technical ‘correction’ (because
of better representation of smaller towns and lower SEC groups in this
years survey compared to the last years survey) than any real ‘de-
growth’ in the techie net user base.
Online techies are relatively ‘younger’ males with ‘average’
socio-economic profiles and ‘below average’ affluence levels
Online techies are predominantly male (87%) and distinctly ‘younger’
than the average net users. While 42% of all net users are below 25
years in age, a much higher proportion of online techies (52%) are
below 25 years in age. Further, in line with their younger age profile, a
marginally lower proportion of them (44%) are ‘chief’ wage earner of
their households.

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Though proportionately more of them have ‘professional’ educational
qualification than the overall net users (37% as against 25% for all net
users), their comfort levels in ‘reading’ in English is only ‘average’.
Further, at 55% almost the same proportion of online techie come form
SEC ‘A’ and ‘B’ households as the overall net users. In sum, online
techies show fairly ‘average’ socio-economic profiles.
In terms of their income profile, while the same proportion of online
techie (23%) come from households with monthly family incomes of
Rs.30,000 plus as the overall net users, they show noticeably lower
ownership levels of cars, credit cards and various other household and
financial assets. Of the various household assets, they show relatively
higher ownership levels for only computers/laptops (73% as against 67%
for all net users) and Ipods (13% as against 10% for all net users).
Lastly, online techies tend to come relatively more from the South
Indian cities. 45% of them come from the South region (against 40% of
all net users coming from this region).
Table 2: Key demographic and socio-economic profile of online techies
Attribute Online Techies All Internet Users
Sample Base 4,155 25,060
Male users 87% 82%
Users below 25 years age groups 52% 42%
From metro city markets 40% 37%
Users from southern region 45% 40%
User prefer to read in English 40% 41%
Users from ‘professional’ educational stream 37% 25%
User from SEC ‘A’ and ‘B’ 55% 56%
Employed user 64% 62%
User is chief wage earner of the HH 44% 47%
Rs.30,000+ family income 23% 23%
Car ownership in the HH 21% 28%
Credit card ownership in the HH 34% 35%
Computer/laptop owned in the HH 73% 67%

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Table 3: Ownership of key household and financial assets among online
techies
Asset Online Techies All Internet Users
Home 56% 58%
Color TV 90% 92%
Mobile Phone 89% 90%
Fridge 68% 75%
Washing Machine 51% 57%
Microwave 19% 24%
Air Conditioner 19% 25%
Ipod 13% 10%
Bank Account 79% 82%
Debit Card 52% 52%
Life Insurance 55% 61%
Medical Insurance/CGHS 30% 33%
Fixed Deposits 30% 34%
Mutual Funds 19% 22%
Shares of Companies 16% 20%
Home loan liability 49% 45%
Expectedly, Online Techies are the More ‘Experienced’ and
Relatively ‘Heavier’ Net Users
The internet usage experience of online techies is noticeably higher –
while 63% of all net users have been online for at least 2 years, a
noticeably higher 71% of online techies have that level of net usage
experience. Further, online techies access the net noticeably more
from all the three popular ‘places’ of net access (home, office and
cybercafé) as compared to the average net users. In fact, on an
average, an online techie access the net from 2.1 access points against
the average of 1.9 access points for the overall net users.
The ‘frequency’ and ‘duration’ of net usage among online techies is
also ‘heavier’ than the overall net users. A noticeably higher proportion
of online techies access the net from home at least 5 times a day (32%)
and for more than 2 hours a day (28%). In fact, online techies are
‘heavier’ users of the net per se` be it from office, home, during
weekdays or during weekends.
Further, online techies spend a proportionately higher proportion of
their ‘computer usage’ time being online at home than they do at
office. While 19% of online techies are heavy users of PC from home (5
hours a day or more), a proportionately higher 28% of them are heavy
users of net from home (2 hours a day or more). On the other hand, 65%
of online techies are heavy users of PC from office and a significantly
lower 37% of them are heavy users of net from office.

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Table 4: Key net usage behavior dynamics of online techies
Attribute Online Techies All Internet Users
2 years+ of net usage experience 71% 63%
Users accessing the net from home 62% 59%
Users accessing the net from office 87% 78%
Users accessing the net from cyber cafe 52% 47%
Broadband connection at home 68% 68%
Users accessing net over 5 times a day from
home (of those accessing from home)
32% 24%
Users accessing net over 5 times a day from
office (of those accessing from office)
48% 38%
Heavy users (2 hrs+/day) from home 28% 22%
Heavy users (2 hrs+/day) from office 37% 29%
Average no. of email ids owned 3.3 3
Some other salient points regarding internet access dynamics of online
techies are:
At 68% broadband remains the most widely but as ‘averagely’ used
connection among the online techies as among the overall net
users.
At 3.3 online techies show relatively higher levels of per capita
email id ownerships than overall net users (3.0).
While on one hand online techies complain relatively less about the
‘technical’ irritants of net usage (like slow website opening or
difficulty to connect to the net), they do complain relatively more
about the ‘content’ irritants faced while surfing the net (like
spam/junk mail, virus/spyware and unsolicited ads/pop-ups).
Chart 2: Problems faced by online techies while surfing the net
Current Year
49%
45%
30%
35%
30% 27%
15% 12%
62%59%
49%52%
49%
56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Online Techie All Internet Users
Slow website opening Virus / spyware
Spam / junk mails Unsolicited ads/pop-ups
Difficult to connect Lack of response to queries
Cumbersome navigation

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Online Techies are the More ‘Interactive’ Net Users
Online techies undertake ‘interactivity’ and job/profession related
online activities relatively more than the other net users. In fact, 4 out
of top 10 activities that they undertake noticeably more than the
overall net users are ‘interactive’ in nature (social networking, instant
messaging, chatting and checking/reading blogs). Being relatively
‘younger’ in age profile they also job search relatively more, and
search for work related info and educational/learning material
relatively more.
Lastly, being predominantly male, they also undertake the two
stereotypically ‘male’ online activities relatively more – check sports
content and listen to music online.
At the overall level however, the ‘depth’ of internet use among online
techies is not significantly higher than the average net users. Only a
reasonably higher proportion of them undertake most online activities
as compared to the overall net users (maximum is +11% for checking
sports online).
Table 5: Popular online activities techies undertake relatively more and
relatively less
Activity Online Techies All Internet Users
Sample base 2,423 14,253
Undertake relatively more
Check sports 68% 57%
Social networking / communities 54% 44%
Instant messaging 72% 62%
Job search 83% 73%
Educational / learning material 57% 48%
Chatting 69% 59%
Net banking 39% 30%
Music 68% 60%
Search work related info 56% 49%
Check / read blogs 34% 27%
Undertake relatively less
Search for product information 45% 45%
Online stock trading 13% 13%
Emailing 95% 95%
Check health & lifestyle info 29% 30%
Check personal travel related info 24% 26%
Check business travel related info 16% 19%
Screensavers / wallpapers 44% 46%
Check business / financial news 28% 30%

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Online techies not only show a noticeably higher inclination to
participate in blogs (39% as against 30% for all net users), but also for
joining online communities (53% as against 41% for all net users) and
checking local language websites (16% as against 12% for all net users).
Further, against 7% of overall net users owning/running a blog site of
their own, a noticeably higher 10% of online techies own/run a blog
site. And against 12% of all net users commenting on blog posts, 17% of
online techies do so.
Online Techies Make Only Marginally Better Online Consumers
Online techies not only responded marginally more to various online
marketing stimuli than the average net users, but also buy online
noticeably more (48%) than the average net users (43%).
Table 6: Response to online marketing stimuli and online buying
behavior
Online Techies All Internet Users
Participated in an online contest 47% 43%
Clicked a banner ad 50% 47%
Clicked a sponsored search ad 42% 37%
Clicked a product/service e-mailer 15% 14%
Online buyers 48% 43%
Bid/Bought in an online auction 25% 23%
Google Rules the Online Techies’ Online Landscape
Google is not only the most ‘top of mind’ recalled online brand among
the online techies (37%) but also emerges as the most used website
among them (40%). Yahoo follows as the second most salient website
(27%) as well as the second most used website (22%). However, while
Yahoo lags behind Google on salience by a fair distance (11%) it lags
behind Google at a much wider distance (18%) on actual usage.
In contrast, Yahoo is the more salient website at the overall net user
level (30%).

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Table 7: Most salient and most used websites among online techies
Website Most ‘top of mind’ recalled Website Most ‘used’ Website
Online Techies
All Internet
Users
Online Techies
All Internet
Users
Sample Base 4,066
24,433 2,401 14,075
Google 37% 27% 40% 29%
Yahoo 26% 30% 22% 27%
Rediff 8% 12% 8% 11%
Orkut 4% 5% 7% 8%
Gmail 4% 3% 6% 4%
Hotmail 1% 2% 1% 2%
Indiatimes 1% 1% 0.6% 1%
Wikipedia 0.3% 0.3% 1% 0.6%
Moneycontrol 0.5% 0.4% 0.3% 0.5%
Naukri 0.2% 0.5% 0.5% 0.5%
The website preferences of online techies for ‘specific’ online activities
(verticals) are fairly distinct as compared to the overall net users. Their
website preferences differ for 8 out of the 23 online activities
surveyed, the 8 activities being matrimonial search, astrology, online
games, online travel, online news, online financial info, cinema content
and mobile content.

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Table 8: Most used websites for ‘specific’ online activities among the
online techies
Online Activity Online Techies All Internet Users
Info Search – Local Languages Google, 74% Google, 74%
Info Search – English Google, 84% Google, 75%
Social Networking Orkut, 71% Orkut, 64%
Instant Messaging Yahoo, 59% Yahoo, 63%
Emailing Yahoo, 51% Yahoo, 53%
Dating / Friendship Orkut, 42% Orkut, 36%
Online Shopping Ebay, 36% Ebay, 34%
Online Education Google, 34% Google, 34%
Job Search Naukri, 40% Naukri, 37%
Sports Content Espnstarsports, 35% Espnstarsports, 29%
Matrimonial Search Shaadi, 28% Bharatmatrimony, 29%
Online Share Trading ICICIDirect, 40% ICICIDirect, 36%
Astrology Astrology, 24% Yahoo, 22%
Real Estate Info Google, 19% Google, 17%
Online Music Raaga, 28% Raaga, 22%
Online Games Zapak, 17% Yahoo, 18%
Local language content Google, 9% Google, 12%
Online Travel IRCTC, 18% Makemytrip, 17%
Financial News & Info Moneycontrol, 15% Moneycontrol, Google, 13%
Online News Rediff, NDTV, 12% Yahoo, 14%
Mobile Content Google, 12% Yahoo, 14%
Cinema Content Google, 8% Yahoo, 11%
Blog sites Google, 20% Google, 21%

20
Some Highlight Points on the Media Habits of Online Techies
Are:
Online techies are marginally ‘lighter’ users of all offline media, be
it TV, newspapers or radio.
Star Plus is the most, and an almost equally popular TV channel
among online techies as with the overall net users. It is the same
story for other mediums as well – Times of India is most popular
newspaper, India Today is the most popular magazine, and Radio
Mirchi is the most popular radio channel among the online techies.
Among the IT focus magazine, Digit is the most popular among
online techies (9%). It is followed by Chip (3%), PC Quest (2%),
Computer Today (1%), Data Quest (0.7%) and PC World (0.4%).
Like overall net users, Sony is the most ‘top of mind’ recalled brand
among online techies as well (8%).

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Detailed Findings-
IT Professionals on
the Net

22
Current Year
11%
13%
6%
2%
31%
36%
0%
20%
40%
All Users
Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
Age 46-55 years Above Age 55 years
Change from PY
-5% -4%
1% 2% 1%
5%
-10%
-5%
0%
5%
10%
Reading the Graphs
& Tables
Chart: Age group distribution
Base: 25,060
Base: 25,060(CY), 20,268(PY)
Current
year base
Same series color as the current year
graph, showing an increase of 5% in the
proportion of 13 to 18 years age group
Change from
previous year
Previous
year base
Current
year base

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Table: Preferred websites - emailing
Website IT Professional All Internet Users
Yahoo 49% 55%
% Change 10% 18%
Gmail 21% 21%
% Change 6% 8%
Rediff 20% 17%
% Change 1% -3.5%
Hotmail 6% 4%
% Change -5.5% -10.8%
Indiatimes 0.8% 0.7%
% Change -9.4% -8.9%
Sify 1% 0.8%
% Change -3.5% -1.8%
Sancharnet/BSNL* 1% 0.8%
% Change
VSNL 0.4% 0.4%
% Change -0.5% -0.9%
AOL* 0.1% 0.0%
% Change
Lycos* 0.2% 0.2%
% Change
Base: 9,404(CY), 6,100(PY)
Previous
year base
Current
year base
A blank in this row
means that this
attribute was not
included in last
year’s survey &
therefore no
“change over
previous year” can
be presented
Fields marked
with * means
that the field
is added this
year hence
not
comparable
to last year
Change
from
previous
year
figures

24
Demographic Profile
Chart 3: Gender breakup
Base: 25,060
Chart 1: Gender breakup
Base: 25,060(CY), 20,268(PY)
Current Year
87%
82%
13%
18%
0%
20%
40%
60%
80%
100%
IT Professional All Internet Users
Male Female
Change from PY
-6%
6%
5%
-5%
-10%
-5%
0%
5%
10%

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Chart 4: Age group distribution
Base: 25,060
Chart 2: Age group distribution
Base: 25,060(CY), 20,268(PY)
Current Year
11%
7%
45%
31%
40%
36%
0%
10%
20%
30%
40%
50%
13-18 yrs 19-24 yrs 25-35 yrs
Change from PY
-5%
5%4%
-1%
-4%
-2%
-6%
-4%
-2%
0%
2%
4%
6%

26
Chart 5: City class - by population size
Base: 25,060
Current Year
15% 15%
26%
29%
12%11%
45%47%
0%
10%
20%
30%
40%
50%
Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

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Chart 6: City class - by market size
Base: 25,060
Chart 3: City class - by market size
Base: 25,060(CY), 20,268(PY)
Current Year
16%
37%
40%
14%
11%
16%
33%33%
0%
10%
20%
30%
40%
50%
Metro Urban uptowns Emerging Towns Others
Change from PY
-5% -4%
-12% -11%
-5% -2%
21%
17%
-20%
-10%
0%
10%
20%
30%

28
Table 9: Top 10 cities
Cities IT Professional All Internet Users
Delhi 12% 12%
% Change 8% -3.3%
Mumbai 8% 10%
% Change -1.5% -5.0%
Bangalore 9% 6%
% Change -1.2% -3.0%
Hyderabad 7% 5%
% Change -0.2% -1.5%
Chennai 5% 4%
% Change -1.2% -1.4%
Kolkata 3% 3%
% Change -0.7% -2.2%
Pune 3% 3%
% Change -1.2% -1.4%
Ahmadabad 2% 2%
% Change 0.3% -0.6%
Lucknow 1% 1%
% Change -0.9% -0.2%
Coimbatore 1% 0.9%
% Change -1.0% -0.4%
Base: 25,060(CY), 20,268(PY)

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Chart 7: Region-wise break-ups
Base: 25,060
Chart 4: Region-wise break-ups
Base: 25,060(CY), 20,268(PY)
Current Year
22%22%
12%
9%
40%
45%
23%
26%
0%
10%
20%
30%
40%
50%
North East South West
Change from PY
-13%
-7%
-4%
1%
5% 6% 6%5%
-15%
-10%
-5%
0%
5%
10%

30
Table 10: Preferred language of reading
Language IT Professional All Internet Users
English 40% 41%
% Change -25.0% -18.3%
Hindi 18% 19%
% Change 4% 0.7%
Telugu 8% 6%
% Change 6% 4%
Tamil 7% 6%
% Change 4% 3%
Marathi 5% 5%
% Change 2% 1%
Malayalam 3% 4%
% Change -0.8% 0.4%
Gujarati 3% 4%
% Change 2% 2%
Kannada 3% 4%
% Change 1% 2%
Bengali 3% 3%
% Change 1% 2%
Oriya 3% 3%
% Change 2% 2%
Base: 25,060(CY), 20,268(PY)

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Socio-Economic
Profile
Chart 8: Socio economic classification
Base: 25,060
Chart 5: Socio economic classification
Base: 25,060(CY), 20,268(PY)
Current Year
24%24%
31% 32%
23%
26%
14%13%
7%
6%
0%
10%
20%
30%
40%
SEC A SEC B SEC C SEC D SEC E
Change from PY
-5%
0.0%
-7%
-5%
1% 0.3%
7%
4%
2%2%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%

32
Chart 9: Highest educational qualification
Base: 25,060
Chart 6: Highest educational qualification
Base: 25,060(CY), 20,268(PY)
Current Year
23%24%
31%
39%
37%
25%
0%
20%
40%
College but not Graduate
Graduate & above - general stream
Graduate & above - professional stream
Change from PY
5%
-3%
6%
4%3%
-4%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%

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Chart 10: Occupational break up
Base: 25,060
Chart 7: Occupational break up
Base: 25,060(CY), 20,268(PY)
Current Year
38%
62%
0%
20%
40%
60%
80%
All Internet Users
Unemployed Employed
Change from PY
-1%
1%
-2%
0%
2%

34
Chart 11: Function / field of occupation
Base: 15,219
Current Year
18%
19%
10%
54%
0%
20%
40%
60%
All Internet Users
IT/SW MARCOM Finance Others

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Chart 12: Head of the household
Base: 25,060
Chart 8: Head of the household
Base: 25,060(CY), 20,268(PY)
Current Year
44%
47%
53%56%
0%
20%
40%
60%
Head of the household Not head of the household
Change from PY
-25%
23%25%
-23%-30%
-20%
-10%
0%
10%
20%
30%

36
Economic Profile
Chart 13: Monthly family income
Base: 21,343
Chart 9: Monthly family income
Base: 21,343(CY), 20,268(PY)
Current Year
13%
38%38%
39% 39%
10%10%
13%
0%
20%
40%
Up to Rs. 10K 10-30K 30-50K Above 50K
Change from PY
-13%
-15%
5%4% 4%5%
6% 5%
-20%
-10%
0%
10%

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Chart 14: Most expensive vehicle owned by the household
Base: 25,060
Chart 10: Most expensive vehicle owned by the household
Base: 25,060(CY), 20,268(PY)
Current Year
44%
48%
21%
28%
9%9%
0%
10%
20%
30%
40%
50%
2 Wheeler 4 Wheeler Others
Change from PY
3%
1% 0.4%
5%
7%
5%
0%
2%
4%
6%
8%

38
Chart 15: Ownership of credit cards (individually)
Base: 25,060
Chart 11: Ownership of credit cards (individually)
Base: 25,060(CY), 20,268(PY)
Current Year
67%
32% 34%
68%
0%
10%
20%
30%
40%
50%
60%
70%
Don't own a credit card Own a Credit Card
Change from PY
7%
-7%-8%
7%
-10%
-5%
0%
5%
10%

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Table 11: Household asset ownership
Asset IT Professional All Internet Users
Color TV 90% 92%
% Change 4% 3%
% Change 4% 5%
Bank Account* 79% 82%
% Change
Fridge 68% 75%
% Change 5% 4%
Cable TV connection/DTH 68% 72%
% Change -7.1% -4.6%
Computer/Laptop 73% 67%
% Change 17% 18%
Camera* 60% 64%
% Change
Landline Phone 57% 62%
% Change 0.5% -1.9%
% Change 2% 1.40%
Home 56% 58%
% Change -11.7% -10.0%
% Change 0.2% 2%
Music System/DVD/MP3* 50% 55%
% Change
Debit Card 52% 52%
% Change 8% 7%
Credit Card 34% 35%
% Change 10% 8%
Fixed Deposits* 30% 34%
% Change
% Change 3% 3.20%
% Change 5% 5%
Microwave 19% 24%
% Change 4% 5%
% Change 1% -1.2%
Demat Account* 18% 21%
% Change
Video Camera* 18% 20%
% Change
Share of Companies* 16% 20%
% Change

40
IPod* 13% 10%
% Change
Chit Fund Deposits 6% 7%
% Change -14.3% -19.9%
Base: 25,060(CY), 20,268(PY)

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Chart 16: Current loan liabilities
Base: 25,060
Current Year
45%
49%
12%
10%
13%15%
0%
10%
20%
30%
40%
50%
Home Loan Car Loan Two - wheeler Loan

42
Net Usage Status
Chart 17: Years of experience in using internet
Base: 25,060
Chart 12: Years of experience in using internet
Base: 25,060(CY), 20,268(PY)
Current Year
15%
20%
14% 16%
63%
71%
0%
20%
40%
60%
80%
Up to 1 year 1-2 years More than 2 years
Change from PY
-2%
-1%
1%
0.3%
-1%
1%
-2%
0%
2%

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Chart 18: Place of accessing internet
Base: 25,060
Chart 13: Place of accessing internet
Base: 25,060(CY), 20,268(PY)
Current Year
59%
62%
87%
78%
47%
52%
0%
20%
40%
60%
80%
100%
Home Place of work (office / school / college) Cyber cafe
Change from PY
19%
20%
13%
10%
1%3%
0%
10%
20%
30%

44
Change from PY
-14%
-11%
16% 16%
2%
-1%
-20%
-10%
0%
10%
20%
Chart 19: Type of internet connection at home
Base: 14,856
Chart 14: Type of internet connection at home
Base: 14,856(CY), 13,221(PY)
Current Year
15% 16%
68%68%
11% 10%
0%
20%
40%
60%
80%
Regular Dial Up Broadband Others

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Chart 20: Type of internet connection at office
Base: 19,740
Chart 15: Type of internet connection at office
Base: 19,740(CY), 14,655(PY)
Current Year
5% 7%
61%59%
19%
13%
0%
10%
20%
30%
40%
50%
60%
70%
Regular Dial Up Broadband Others
Change from PY
-6%
-4%
-5%
-1%
14%
3%
-10%
-5%
0%
5%
10%
15%

46
Chart 21: Service provider subscribed to at home
Base: 14,856
Chart 16: Service provider subscribed to at home
Base: 14,856(CY), 13,554(PY)
Current Year
34% 35%
20%
17%
10% 10%
0%
10%
20%
30%
40%
BSNL/Sancharnet Airtel/Bharti VSNL / Tata
Change from PY
-3%
-10%
7%
9%
-2%
-4%
-10%
-5%
0%
5%
10%

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Chart 22: Service provider subscribed to at office
Base: 19,740
Chart 17: Service provider subscribed to at office
Base: 19,740(CY), 14,721(PY)
Current Year
25%
28%
17%
15%
11%12%
0%
10%
20%
30%
BSNL/Sancharnet Airtel/Bharti VSNL / Tata
Change from PY
2%
-0.2%
3%4%
-10%
-7%
-10%
-5%
0%
5%

48
Net Usage Dynamics
Chart 23: Frequency of accessing internet from home
Base: 14,231
Chart 18: Frequency of accessing internet from home
Base: 14,231(CY), 13,649(PY)
Current Year
84%85%
14%13%
2% 2%
0%
20%
40%
60%
80%
100%
At least once daily Weekly, but not daily
Less than once a week
Change from PY
9%8%
-8%
5%
-1% -1%
-10%
-5%
0%
5%
10%

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Chart 24: Frequency of accessing internet from office
Base: 17,617
Chart 19: Frequency of accessing internet from office
Base: 17,617(CY), 14,274(PY)
Change from PY
-5%
-2%
9%
2%
-0.3%
-0.1%
-10%
-5%
0%
5%
10%
Current Year
11% 11%
86%87%
3%2%
0%
20%
40%
60%
80%
100%
At least once daily Weekly, but not daily
Less than once a week

50
Chart 25: Time of the day accessing internet from home
Base: 13,905
Chart 20: Time of the day accessing internet from home
Base: 13,905(CY), 13,345(PY)
Change from PY
2%
1%
-7%
-2%
2%
1%
-8%
-6%
-4%
-2%
0%
2%
4%
Current Year
9%10%
20%
18%
54%54%
0%
20%
40%
60%
Midnight to 9.00 AM 9.00 AM-6.00 PM
6.00 PM - 12.00 Midnight

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Chart 26: Time of the day accessing internet from office
Base: 17,680
Chart 21: Time of the day accessing internet from office
Base: 17,680(CY), 14,305(PY)
Current Year
11% 12%
4% 4%
55%
49%
0%
20%
40%
60%
Midnight to 9.00 AM 9.00 AM-6.00 PM
6.00 PM - 12.00 Midnight
Change from PY
-0.4%
0.2%
-3%
-2%
0.0%
-1%
-4%
-3%
-2%
-1%
0%
1%

52
Chart 27: Duration of PC usage from home
Base: 15,214
Chart 22: Duration of PC usage from home
Base: 15,214(CY), 15,041(PY)
Current Year
56%
67%
22%
25%
19%
12%
0%
20%
40%
60%
80%
Light users Medium users Heavy users
Change from PY
2%
4%
-2%
-5%
0.6%
1%
-5%
0%
5%

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Chart 28: Duration of internet usage from home
Base: 14,015
Chart 23: Duration of internet usage from home
Base: 14,015(CY), 13,248(PY)
Current Year
43%
36% 35%
36%
28%
22%
0%
10%
20%
30%
40%
50%
Change from PY
-3%
-6%
-2%
0.8%
5%5%
-10%
-5%
0%
5%

54
Chart 29: Duration of PC usage from office
Base: 18,200
Chart 24: Duration of PC usage from office
Base: 18,200(CY), 14,961(PY)
Current Year
19%
31%
22%
16%
47%
65%
0%
10%
20%
30%
40%
50%
60%
70%
Change from PY
5%
2%
-3%
1%
-2%
-3%-4%
-2%
0%
2%
4%
6%

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Chart 30: Duration of internet usage from office
Base: 17,100
Chart 25: Duration of internet usage from office
Base: 17,100(CY), 13,934(PY)
Current Year
37%
29%
45%
26% 26%
37%
0%
10%
20%
30%
40%
50%
Change from PY
1%
4%
-3%
-4%
1%
2%
-5%
0%
5%

56
Chart 31: Time spent by internet users on watching TV
Base: 21,962
Chart 26: Time spent by internet users on watching TV
Base: 21,962(CY), 18,555(PY)
Current Year
44%
47%
43%
41%
12% 13%
0%
10%
20%
30%
40%
50%
Change from PY
5%
4%
-2% -2% -3%-2%
-5%
0%
5%

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Chart 32: Time spent by internet users on reading newspaper
Base: 22,501
Chart 27: Time spent by internet users on reading newspaper
Base: 22,501(CY), 19,016(PY)
Current Year
48%
46%
41%40%
14%12%
0%
10%
20%
30%
40%
50%
Change from PY
-38%-40%
26%29%
12% 12%
-40%
-20%
0%
20%
40%

58
Chart 33: Time spent by internet users on listening to radio
Base: 14,785
Chart 28: Time spent by internet users on listening to radio
Base: 14,785(CY), 12,358(PY)
Current Year
20% 19%
72%71%
10%9%
0%
20%
40%
60%
80%
Change from PY
3%
-1%
-2%
-3%
0.1%
2%
-5%
0%
5%

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Preferred Net
Activities
Table 12: Popularity of various internet activities
Activity IT Professional All Internet Users
Emailing 95% 95%
% Change 6% 0.8%
Job Search 83% 73%
% Change 21% 20%
% Change 29% 25%
Check news 68% 61%
% Change 14% 8%
Music 68% 60%
% Change 16% 12%
Chatting 69% 59%
% Change 10% 10%
Check Sports 68% 57%
% Change 29% 22%
E-greetings 62% 57%
% Change -0.3% 0.5%
Online games 60% 54%
% Change 26% 20%
Dating/Friendship 57% 51%
% Change 26% 25%
Mobile contents (ring tones / games, etc.)* 57% 50%
% Change
% Change -6.5% -0.5%
Matrimonial search 54% 48%
% Change 39% 33%
Educational / Learning material 57% 48%
% Change -9.0% -4.0%
Screensavers/wallpapers 44% 46%
% Change -4.5% -2.1%
Astrology 50% 46%
% Change 18% 12%
Check financial info 50% 45%
% Change 37% 30%
% Change 10% 8%
Social networking / Communities* 54% 44%
% Change

60
Buy online 48% 43%
% Change 17% 15%
Share pictures 44% 40%
% Change 6% 7%
Check real estate info 42% 37%
% Change 33% 26%
Check hobby related info 32% 32%
% Change 21% 21%
Check business/Financial news* 28% 30%
% Change
Net banking 39% 30%
% Change 7% 7%
% Change -1.8% -2.0%
Movies* 36% 29%
% Change
Check cinema content 31% 28%
% Change 5% 3%
Check / read blogs* 34% 27%
% Change
Business/professional networking 31% 26%
% Change 31% 12%
Check personal travel related info 24% 26%
% Change 8% 9%
Buy other than travel products* 29% 24%
% Change
Look for Seminar/workshops 29% 24%
% Change 6% 5%
Online bill payment 29% 22%
% Change 10% 8%
Check business travel related info 16% 19%
% Change 3% 19%
Adult content 20% 18%
% Change 8% 7%
% Change -0.2% -0.4%
Net telephony 17% 13%
% Change 3% 3%
Comment on blog post* 17% 12%
% Change
Local language website usage 16% 12%
% Change 16% -30.3%
Have a blog site of own* 10% 7%
% Change
Base: 14,253(CY), 17,277 (PY)

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Chart 34: Professional activities
Base: 14,253
Chart 29: Professional activities
Base: 14,253(CY), 17,277(PY)
Current Year
83%87%
73%
83%
62%
72%
0%
20%
40%
60%
80%
100%
Emailing - work related Job Search Instant messaging
`
Change from PY
-3%-2%
21% 20%
29%
25%
-10%
0%
10%
20%
30%

62
Chart 35: Personal activities
Base: 14,253
Chart 30: Personal activities
Base: 14,253(CY), 17,277(PY)
Current Year
89%90%
68%
61% 59%
69%
0%
20%
40%
60%
80%
100%
Emailing - personal Check news Chatting
Change from PY
-3%
0.8%
14%
8%
10% 10%
-10%
0%
10%
20%

India Online 2007
63
Chart 36: Downloading activities
Base: 14,253
Chart 31: Downloading activities
Base: 14,253(CY), 17,271(PY)
Current Year
60%
68%
54%
60%
50%
57%
0%
10%
20%
30%
40%
50%
60%
70%
Music Online games Mobile contents (ring tones/games)
Change from PY
16%
12%
20%
26%
22%
27%
0%
10%
20%
30%

64
Chart 37: E-commerce related activities
Base: 14,043
Chart 32: E-commerce related activities
Base: 14,043(CY), 17,263(PY)
Current Year
58%
63%
46%
51%
37%
42%
0%
20%
40%
60%
80%
E-greetings Check financial info Check real estate info
Change from PY
1%0.4%
30%
38%
27%
33%
0%
10%
20%
30%
40%

India Online 2007
65
Change from PY
15%
17%
-15%-17%-20%
-10%
0%
10%
20%
Chart 38: Online shopping
Base: 14,253
Chart 33: Online shopping
Base: 14,253(CY), 20,268(PY)
Current Year
43%
48%
57%
52%
0%
10%
20%
30%
40%
50%
60%
70%
Buyers Non-Buyers

66
Change from PY
-9% -12%
6%
13%
0.1%
2%
-15%
-10%
-5%
0%
5%
10%
15%
Chart 39: Response to online marketing stimulus
Base: 10,888
Chart 34: Response to online marketing stimulus
Base: 10,888(CY), 15,715(PY)
Current Year
50%
47%47%
43%42%
37%
0%
10%
20%
30%
40%
50%
Clicked a banner ad
Participated in an online contest
Clicked a sponsored search ad

India Online 2007
67
Chart 40: Blogging activities
Base: 14,253
Current Year
17%
12%
27%
34%
7%
10%
70%
61%
0%
20%
40%
60%
80%
Check/read blogs Comment on blog post
Have a blog site of own None of the above

68
Chart 41: Member of an online community
Base: 14,253
Current Year
59%
48%
53%
41%
0%
20%
40%
60%
Not a member of any online community
Member of an online community

India Online 2007
69
Table 13: Membership by type of online community
Membership IT Professional All Internet Users
Not a member of any online community 48% 59%
Alumni & Schools 8% 7%
Computers & Internet 14% 5%
Romance & Relationships 4% 5%
Business / Professional community 4% 3%
Music 3% 3%
Schools & Education 3% 3%
Games 2% 2%
Individuals 3% 2%
Arts & Entertainment 2% 2%
Base: 14,253

70
Table 14: Most used local language websites (other than English)
Tamil 16% 19%
Hindi 21% 19%
Malayalam 13% 15%
Telugu 16% 13%
Marathi 11% 12%
Kannada 8% 6%
Bengali 7% 6%
Gujarati 3% 3%
Oriya 0.9% 1%
Konkani 0.0% 0.8%
Base: 1,388

India Online 2007
71
Table 15: Online activities desired in other languages
Email 63% 61%
Chatting 52% 46%
Entertainment 46% 45%
Search information 35% 33%
Online news 35% 31%
Online learning / education 33% 31%
Astrology 23% 23%
Online shopping 18% 18%
Travel related information 15% 16%
Matrimony 15% 13%
Blog 15% 12%
Not Interested 17% 21%
Base: 14,253

72
Chart 42: Problems faced while surfing the internet
Base: 14,252
Current Year
62%59%
49%52%
49%
56%
0%
10%
20%
30%
40%
50%
60%
70%
Slow website opening Virus / spyware Spam / junk mails

India Online 2007
73
Chart 43: Number of email accounts and average per capita email ids
Base: 25,060
Chart 35: Number of email accounts and average per capita email ids
Base: 25,060(CY), 20,268(PY)
Current Year
15%
8%
28%
23%
27%
29%
0%
10%
20%
30%
One Two Three
Change from PY
-19%-19%
3%
3%
6% 5%
-20%
-15%
-10%
-5%
0%
5%
10%

74
Most Used Websites
Table 16: Top of mind unaided recall - all websites
Yahoo 26% 30%
% Change -6.9% -5.2%
Google 37% 27%
% Change 8% 7%
Rediff 8% 12%
% Change -5.2% -3.0%
Orkut 4% 5%
% Change 4% 4%
Gmail* 4% 3%
% Change
Hotmail 1% 2%
% Change -2.9% -3.0%
Indiatimes 0.8% 1%
% Change -3.5% -4.3%
Contest2win* 0.1% 0.6%
% Change
MSN 0.3% 0.5%
% Change -3.5% -3.4%
Naukri 0.2% 0.5%
% Change -0.7% -0.4%
Base: 24,433(CY), 20,173(PY)

India Online 2007
75
Table 17: Most used website - all websites
Google 40% 29%
Yahoo 22% 27%
Rediff 8% 11%
Orkut 7% 8%
Gmail 6% 4%
Hotmail 0.8% 2%
Wikipedia 1% 0.6%
Moneycontrol 0.3% 0.5%
Naukri 0.5% 0.5%
Base: 14,075

76
Table 18: Preferred websites - emailing
Yahoo 51% 53%
% Change 12% 16%
Gmail 28% 20%
% Change 9% 8%
Rediff 14% 18%
% Change -5.4% -5.9%
Hotmail 5% 6%
% Change -6.8% -5.7%
Sify 0.5% 1%
% Change -2.1% -2.5%
% Change -6.1% -8.9%
Sancharnet/BSNL* 0.2% 0.7%
% Change
VSNL 0.2% 0.5%
% Change -0.6% -0.5%
Lycos* 0.0% 0.2%
% Change
AOL* 0.2% 0.1%
% Change
Base: 25,060(CY), 20,268(PY)

India Online 2007
77
Chart 44: Multiple user shares of email websites
Base: 25,060
Chart 36: Multiple user shares of email websites
Base: 25,060(CY), 20,268(PY)
Current Year
89%91%
59%
76%
57%59%
0%
20%
40%
60%
80%
100%
Yahoo Gmail Rediff
Change from PY
5%
1%
25%
23%
0.5%
-4%-10%
0%
10%
20%
30%

78
Table 19: Info search (English)
Google 84% 75%
Yahoo 4% 10%
English 2% 3%
Rediff 2% 2%
Wikipedia 2% 1%
Dictionary 2% 1%
MSN 0.1% 1%
BBC 0.1% 0.5%
Sify 0.4% 0.4%
Base: 7,874

India Online 2007
79
Table 20: Info search (local language)
Google 74% 74%
Manoramaonline 0.9% 2%
Guruji 3% 2%
Webduniya 0.7% 1%
Kerala 0.6% 1%
Khoj 1% 1%
Eenadu 0.9% 1%
Webulagam 1% 0.8%
MSN 0.1% 0.8%
Chennaionline 0.6% 0.6%
Base: 3,853

80
Table 21: Job search
Base: 10,387(CY), 12,610(PY)
Naukri 40% 37%
% Change -14.0% -12.5%
Monster 28% 27%
% Change 11% 8%
Timesjobs 12% 14%
% Change 6% 7%
Google 4% 5%
% Change 2% 3%
Yahoo 1% 3%
% Change -1.6% 0.3%
Rediff 1% 2%
% Change -2.9% -2.1%
Freshersworld 3% 2%
% Change 2% 0.3%
Indiatimes 1% 1%
% Change -0.7% -0.3%
Jobs 0.9% 1%
% Change 0.2% 0.3%
Jobsahead 1% 1%
% Change -3.1% -4.0%

India Online 2007
81
Table 22: Booking travel tickets
Makemytrip 14% 17%
% Change 5% 7%
Yatra* 18% 16%
% Change
IRCTC 18% 15%
% Change -19.4% -22.8%
Google 10% 11%
% Change 6% 6%
Yahoo 4% 8%
% Change -1.7% 0.8%
Rediff 4% 5%
% Change -3.3% -2.2%
Indiatimes 3% 3%
% Change -5.5% -2.8%
Travel 5% 3%
% Change 3% 1%
Travelguru 3% 2%
% Change 2% 2%
Cleartrip* 1% 2%
% Change
Base: 7,089(CY), 8,053(PY)

82
Table 23: Online shopping (other than travel tickets)
Ebay 36% 34%
% Change -5.1% -3.5%
Rediff 24% 25%
% Change -5.5% -4.0%
Google 9% 8%
% Change 6% 5%
Yahoo 5% 7%
% Change -0.4% -0.5%
Indiatimes 5% 7%
% Change -3.6% -4.3%
Futurebazaar* 5% 6%
% Change
Shopping 1% 2%
% Change -0.2% 0.6%
Sify 2% 2%
% Change 0.5% 0.4%
Indiaplaza 2% 1%
% Change 0.2% -0.1%
Onlineshopping 1% 1%
% Change 1% 0.6%
Base: 7,261(CY), 8,963(PY)

India Online 2007
83
Table 24: Online news
Base: 8,509(CY), 12,120(PY)
Yahoo 8% 14%
% Change 1% 4%
NDTV 12% 12%
% Change -3.2% -0.7%
Rediff 12% 10%
% Change -0.8% -2.3%
Google 9% 9%
% Change 0.3% 3%
Indiatimes 6% 7%
% Change -8.6% -8.4%
Aajtak 4% 5%
% Change 3% 1%
BBC 6% 5%
% Change 3% 2%
Timesofindia 6% 3%
% Change -0.7% -1.8%
CNN 5% 3%
% Change 4% 2%
MSN 1% 3%
% Change -2.6% -2.5%

84
Table 25: Financial news & info (rates, quotes, etc.)
Moneycontrol/CNBC 15% 13%
% Change 5% 0.8%
Google 14% 13%
% Change 6% 3%
Yahoo 7% 12%
% Change -1.9% 1%
ICICI Direct/ICICI Bank 8% 7%
% Change 5% -2.7%
Rediff 6% 6%
% Change -4.4% -1.8%
Sharekhan 6% 4%
% Change -0.4% -0.8%
NDTV/NDTVprofit 6% 4%
% Change 5% 4%
Indiatimes 3% 4%
% Change -2.7% -1.3%
Economictimes 4% 3%
% Change 1% 0.8%
Stockmarket* 2% 2%
% Change
Base: 6,207(CY), 7,146(PY)

India Online 2007
85
Table 26: Online share trading
ICICI Direct 40% 36%
Sherkhan 24% 22%
Indiabulls 7% 7%
Kotaksecurities 2% 4%
Religare 0.3% 4%
5Paisa 2% 3%
BSE 3% 3%
NSE 2% 3%
Geojit 4% 2%
hdfcsec 3% 2%
Base: 1,558

86
Table 27: Real estate info
Google 19% 17%
Magicbricks 16% 14%
Yahoo 9% 14%
99acres 10% 10%
Realestates 12% 10%
Rediff 5% 7%
Indiaproperty 5% 5%
Property 5% 3%
Indiatimes 1% 2%
Sify 0.9% 1%
Base: 5,129

India Online 2007
87
Table 28: Matrimonial search
Bharatmatrimony 27% 29%
% Change 27% 29%
Shaadi 28% 28%
% Change -6.4% -4.7%
Google 6% 6%
% Change 5% 5%
Jeevansaathi 7% 6%
% Change 6% 5%
Yahoo 3% 5%
% Change -1.0% 2%
Matrimony* 4% 5%
% Change
Rediff 2% 3%
% Change -2.5% -0.4%
Tamilmatrimony* 4% 3%
% Change
Simplymarry* 3% 3%
% Change
Matrimonial 0.7% 2%
% Change -0.7% -2.2%
Base: 6,675(CY), 7,728(PY)

88
Table 29: Dating/friendship search
Orkut 42% 36%
% Change 40% 32%
Yahoo 14% 23%
% Change -20.6% -12.2%
Google 9% 8%
% Change 6% 3%
Rediff 5% 7%
% Change -2.7% -4.4%
Fropper 2% 3%
% Change -6.8% -3.3%
Date 3% 2%
% Change 0.9% -1.1%
Indiatimes 2% 2%
% Change -11.0% -5.3%
Hi5 2% 2%
% Change -1.5% -2.0%
Friendfinder 1% 2%
% Change -2.8% -1.7%
Adultfriendfinder 1% 2%
% Change -1.6% -0.6%
Base: 7,084(CY), 6,974(PY)

India Online 2007
89
Table 30: Social networking/communities
Orkut 71% 64%
Yahoo 8% 16%
MSN 0.3% 1%
Friends 1% 1%
Communities 0.3% 1%
Hi5 0.4% 0.9%
Myspace 0.3% 0.6%
Tagged 0.4% 0.4%
Fropper 0.1% 0.4%
Bharatstudent 0.4% 0.4%
Base: 5,227

90
Table 31: Online gaming
Yahoo 13% 18%
% Change -17.2% -13.4%
Zapak* 17% 17%
% Change
Google 11% 9%
% Change 3% -0.3%
Games 7% 7%
% Change -4.5% -0.8%
Miniclip 4% 4%
% Change 0.4% 0.3%
Rediff 2% 3%
% Change -2.8% -3.0%
Indiagames* 2% 3%
% Change
Contest2Win 2% 3%
% Change 0.7% 2%
MSN 0.9% 2%
% Change 0.1% -1.1%
Onlinegames 2% 2%
% Change 2% 0.9%
Base: 7,383(CY), 7,395(PY)

India Online 2007
91
Table 32: Download mobile content
Yahoo 8% 14%
% Change -9.1% -8.2%
Rediff 12% 12%
% Change -9.5% -10.1%
Google 12% 10%
% Change 2% 0.4%
Nokia 11% 9%
% Change 6% 5%
Indiatimes 5% 7%
% Change -7.2% -7.2%
Mobile9* 4% 4%
% Change
Hutch 3% 3%
% Change 1% 2%
Ringtones 3% 3%
% Change -0.4% 0.3%
Funmaza 3% 3%
% Change -2.1% 1%
Airtel 2% 3%
% Change 0.1% 0.3%
Base: 6,912(CY), 6,887(PY)

92
Table 33: Preferred instant messaging applications
Yahoo 59% 63%
Google Talk 16% 14%
Rediffbol 8% 10%
MSN 4% 5%
Orkut 3% 3%
Meebo 4% 1%
Skype 0.8% 0.6%
AIM 0.6% 0.3%
Others 4% 3%
Base: 8,632

India Online 2007
93
Table 34: Download music
Raaga 28% 22%
% Change 6% 5%
Yahoo 5% 10%
% Change -5.2% -4.2%
Google 5% 7%
% Change -1.3% 0.2%
Cooltoad 6% 5%
% Change -1.9% -1.6%
Musicindiaonline 5% 4%
% Change 0.0% -0.3%
Music 2% 4%
% Change 0.1% 1%
Mp3 3% 3%
% Change -0.5% -0.6%
Rediff 2% 3%
% Change -2.0% -3.5%
Youtube* 1% 2%
% Change
Tamilsongs 4% 2%
% Change 3% 1%
Base: 8,142(CY), 8,526(PY)

94
Table 35: Sports content
Espnstarsports* 35% 29%
% Change
Cricinfo 21% 14%
% Change 4% 5%
Yahoo 6% 12%
% Change -5.9% -0.6%
Google 7% 8%
% Change 2% 2%
Rediff 6% 8%
% Change -5.7% -3.7%
Sports 4% 4%
% Change 1% 1%
Indiatimes 1% 3%
% Change -2.9% -3.0%
Cricketnext 2% 2%
% Change -0.4% -0.6%
NDTV 2% 2%
% Change -2.2% -1.3%
Tensports 2% 2%
% Change -1.6% -1.8%
Base: 7,666(CY), 8,931(PY)

India Online 2007
95
Table 36: Cinema content
Yahoo 7% 11%
% Change -2.7% -2.0%
Google 8% 9%
% Change 4% 2%
Bollywood 5% 5%
% Change -2.6% 0.7%
PVR Cinemas 5% 5%
% Change -1.2% 0.5%
Indiafm 6% 5%
% Change 0.5% -1.3%
Rediff 3% 5%
% Change -5.1% -4.6%
Cinema 3% 4%
% Change -1.2% -0.2%
Santabanta 3% 3%
% Change 1% 0.3%
Indiatimes 3% 3%
% Change -2.9% -3.2%
Movies 3% 3%
% Change 0.0% 2%
Base: 6,883(CY), 6,700(PY)

96
Table 37: Most used local language websites (other than English)
Google 9% 12%
Yahoo 2% 8%
Malayalamanorama 9% 7%
Eeandu 8% 7%
Thinamalar 4% 5%
Webduniya 4% 4%
Marathiworld 4% 4%
Webulagam 2% 4%
Tamilcinema 2% 4%
Keralakaumudi 0.7% 3%
Base: 1,388

India Online 2007
97
Table 38: Preferred blog sites
Google 20% 21%
Yahoo 15% 18%
Blogger 13% 11%
Blogspot 20% 11%
Rediff 9% 10%
Ibibo 9% 10%
Tagged 0.1% 2%
Debonairblog 4% 2%
Hi5 2% 2%
Indiatimes 2% 2%
Base: 1,853

98
Table 39: Preferred astrology website
Yahoo 16% 22%
Astrology 24% 19%
Google 13% 11%
Rediff 10% 9%
Indiatimes astrospeak 6% 8%
Sarafreder 2% 3%
Sify 2% 3%
MSN 3% 3%
Horoscope 2% 2%
Astrolife 1% 2%
Base: 6,357

India Online 2007
99
Table 40: Preferred online learning / education website
Google 34% 34%
Yahoo 5% 10%
Wikipedia 6% 6%
Rediff 3% 4%
Education 2% 3%
W3schools 6% 2%
IGNOU 0.9% 1%
Onlinelearning 1% 1%
Ebizel 2% 1%
Indiatimes 0.3% 1%
Base: 6,571

100
Most Used Offline
Media Brands
Table 41: Favorite TV channels
TV Channel IT Professional All Internet Users
Star Plus 11% 13%
% Change 5% 3%
Discovery 8% 7%
% Change -0.6% 0.5%
NDTV 5% 5%
% Change 1% 0.6%
Aajtak 5% 5%
% Change 0.1% -0.3%
Sun TV 4% 5%
% Change -0.7% 0.8%
HBO 5% 4%
% Change 0.8% 0.1%
Sony 2% 4%
% Change -1.6% -1.0%
Star Movies 3% 3%
% Change 0.2% 0.7%
Zee TV 2% 3%
% Change -0.3% -0.2%
M TV 2% 3%
% Change -0.3% 0.6%
Base: 12,631(CY), 15,321(PY)

India Online 2007
101
Table 42: Favorite newspapers
Newspaper IT Professional All Internet Users
The Times of India 39% 35%
% Change -1.8% 0.0%
The Hindu 21% 18%
% Change 5% 5%
The Hindustan Times 5% 6%
% Change -1.0% -2.2%
Deccan Chronicle 4% 4%
% Change 3% 3%
Eenadu 4% 3%
% Change 1% 0.3%
Indian Express 1% 3%
% Change -2.3% -0.4%
The Telegraph 1% 3%
% Change 0.2% 0.5%
Dainik Bhaskar 2% 2%
% Change -0.4% -0.5%
The Economic Times 1% 2%
% Change 0.6% 0.4%
Dainik Jagran 2% 2%
% Change -1.5% -1.8%
Base: 12,762(CY), 14,555(PY)

102
Table 43: Favorite magazines
Magazine IT Professional All Internet Users
India Today 22% 23%
% Change -1.5% -5.5%
Reader's Digest 6% 7%
% Change -0.3% -1.0%
The Week 5% 5%
% Change 0.1% 1%
Sports Star 5% 4%
% Change 3% 1%
Femina 3% 4%
% Change 0.1% -0.8%
Outlook 4% 4%
% Change -1.7% -1.8%
Digit 9% 3%
% Change -0.4% 0.5%
Film Fare 3% 3%
% Change 0.4% 1%
Women's Era 0.8% 2%
% Change -1.2% 0.5%
Business World 2% 2%
% Change 0.9% 0.6%
Base: 10,515(CY), 12,980(PY)

India Online 2007
103
Table 44: Favorite radio channels
Radio Channel IT Professional All Internet Users
Radio Mirchi 43% 38%
% Change 18% 12%
Red FM 11% 12%
% Change -0.3% 3%
AIR 9% 11%
% Change -4.3% -2.5%
Radio City 12% 11%
% Change 0.0% -1.2%
Suryan FM 7% 6%
% Change 3% 3%
Big FM* 6% 5%
% Change
AIR FM GOLD 3% 5%
% Change -24.0% -24.2%
AIR FM RAINBOW 2% 4%
% Change -0.5% 2%
Fever FM* 2% 3%
% Change
World Space 1% 2%
% Change 0.8% 0.9%
Base: 8,205(CY), 12,246(PY)

104
Offline Brands
Recalled
Table 45: TOM recall for brands
Base: 24,288(CY), 20,142(PY)
TOM Brand IT Professional All Internet Users
Sony 7% 8%
% Change 2% 3%
Nokia 7% 7%
% Change -0.6% 0.9%
Tata 5% 5%
% Change -0.9% -2.0%
LG 4% 4%
% Change -0.2% -0.1%
Colgate 2% 3%
% Change -0.3% 1%
Reliance 2% 3%
% Change -0.1% -0.2%
HLL 2% 3%
% Change 1% 1%
Nike 3% 3%
% Change -1.2% -0.4%
Samsung 3% 2%
% Change 0.0% 0.0%
Pepsi 2% 2%
% Change -0.7% -0.9%

105
Segment Wise
Detailed Tables

106
Table 1: Gender breakup
Gender IT Professional All Internet Users
Male 87% 82%
Female 13% 18%
Table 2: Age group distribution
Age Group IT Professional All Internet Users
13-18 yrs 7% 11%
19-24 yrs 45% 31%
25-35 yrs 40% 36%
36-45 yrs 6% 13%
46-55 yrs 1% 6%
Above 55 yrs 0.2% 2%

107
Table 3: City class - by population size
City Class IT Professional All Internet Users
Up to 1 Lakh 11% 12%
1-5 Lakhs 15% 15%
5-10 Lakhs 26% 29%
Above 10 Lakhs 47% 45%
Table 4: City class - by market size
City Class IT Professional All Internet Users
Metro 40% 37%
Urban uptowns 11% 14%
Emerging Towns 16% 16%
Others 33% 33%

108
Table 5: City wise distribution
Delhi 12% 12%
Mumbai 8% 10%
Bangalore 9% 6%
Hyderabad 7% 5%
Chennai 5% 4%
Kolkata 3% 3%
Pune 3% 3%
Ahmadabad 2% 2%
Lucknow 1% 1%
Coimbatore 1% 0.9%
Visakhapatanam 0.8% 0.9%
Chandigarh 0.9% 0.8%
Jaipur 0.8% 0.8%
Nagpur 0.8% 0.8%
Indore 0.6% 0.7%
Surat 0.7% 0.7%
Vadodara 0.4% 0.7%
Bhopal 0.6% 0.6%
Faridabad 0.4% 0.6%
Ludhiana 0.5% 0.6%
Patna 0.6% 0.6%
Thiruvanathapuram 0.6% 0.6%
Bhubaneswar 0.4% 0.5%
kanpur 0.4% 0.5%
Kochi 0.2% 0.5%
Vijayavada 0.6% 0.5%
Allahabad 0.3% 0.4%
Cuttack 0.4% 0.4%
Madurai 0.3% 0.4%
Nashik 0.5% 0.4%
Mysore 0.5% 0.4%
Agra 0.3% 0.3%
Amritsar 0.3% 0.3%
Aurangabad 0.1% 0.3%
Dehradun 0.3% 0.3%
Goa 0.1% 0.3%
Guwahati 0.2% 0.3%
Meerut 0.4% 0.3%
Rajkot 0.2% 0.3%
Ranchi 0.2% 0.3%
Tiruchirapalli 0.4% 0.3%
Jabalpur 0.3% 0.2%
Jodhpur 0.1% 0.2%
Mangalore 0.2% 0.2%
Raipur 0.1% 0.2%
Varanasi 0.2% 0.2%

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Assansol 0.1% 0.1%
Dhanbad 0.1% 0.1%
Solapur 0.2% 0.1%
Others from North India 10% 9%
Others from South India 16% 14%
Others from East India 4% 6%
Others from West India 7% 7%
Table 6: Region-wise break-ups
Region IT Professional All Internet Users
North 22% 22%
East 9% 12%
South 45% 40%
West 23% 26%

110
Table 7: Preferred language of reading
English 40% 41%
Hindi 18% 19%
Telugu 8% 6%
Tamil 7% 6%
Marathi 5% 5%
Malayalam 3% 4%
Gujarati 3% 4%
Kannada 3% 4%
Bengali 3% 3%
Oriya 3% 3%
Punjabi 2% 1%
Awadhi 1% 1%
Urdu 1% 1%
Assamese 0.3% 0.5%
Konkani 0.4% 0.5%
Marwari 0.2% 0.4%
Bhojpuri 0.3% 0.2%
Sindhi 0.1% 0.2%
Chhattisgarhi 0.0% 0.1%
Haryanvi 0.1% 0.1%
Kashmiri 0.1% 0.1%
Maithili 0.1% 0.1%
Sanskrit 0.1% 0.1%
Tulu 0.0% 0.1%
Bodo 0.0% 0.0%
Bundeli 0.0% 0.0%
Dogri 0.1% 0.0%
Kanauji 0.0% 0.0%
Kurchi 0.0% 0.0%
Manipuri 0.0% 0.0%
Magahi 0.0% 0.0%
Nepali 0.0% 0.0%
Santhali 0.0% 0.0%
Others 0.2% 0.3%

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Table 8: Socio economic classification
SEC IT Professional All Internet Users
SEC A 24% 24%
SEC B 31% 32%
SEC C 26% 23%
SEC D 13% 14%
SEC E 6% 7%
Table 9: Highest educational qualification
Education IT Professional All Internet Users
Up to SSC/HSC 7% 13%
College but not Graduate 24% 23%
Graduate & above - general stream 31% 39%
Graduate & above - professional stream 37% 25%
Table 10: Occupational break up
Occupation IT Professional All Internet Users
Unemployed 37% 38%
Employed 64% 62%

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Table 11: Function / field of occupation
Functions IT Professional All Internet Users
Marketing/Sales 0.0% 16%
Advertising/PR/Media 0.0% 3%
Finance 0.0% 10%
HR 0.0% 3%
IT/Software 100% 18%
Manufacturing 0.0% 11%
Administration 0.0% 11%
Academics 0.0% 4%
Consultancy 0.0% 6%
Others 0.0% 19%
Table 12: Head of the household
Head Of The HH IT Professional All Internet Users
Head of the household 44% 47%
Not head of the household 56% 53%
Table 13: Monthly family income
Income IT Professional All Internet Users
Up to 5K 13% 13%
5-10K 25% 25%
10-20K 26% 25%
20-30K 14% 14%
30-50K 10% 10%
50-75K 4% 4%
75-100K 3% 3%
Above 100K 5% 6%

113
Table 14: Most expensive vehicle owned by the household
Vehicle Owned IT Professional All Internet Users
Bi-Cycle 8% 7%
Motor-Cycle/Scooter 48% 44%
Small Car (Up to Rs.4 lakhs) 15% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 5% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 1% 2%
Others 1% 1%
Don't own a vehicle 21% 19%
Table 15: Ownership of credit cards (individually)
Credit Card IT Professional All Internet Users
Single Card 18% 18%
Multiple Cards 14% 16%
No Credit Card 68% 67%

114
Table 16: Household asset ownership
Color TV 90% 92%
Bank Account 79% 82%
Fridge 68% 75%
Cable TV connection/DTH 68% 72%
Computer/Laptop 73% 67%
Camera 60% 64%
Landline Phone 57% 62%
Home 56% 58%
Music System/DVD/MP3 50% 55%
Debit Card 52% 52%
Credit Card 34% 35%
Fixed Deposits 30% 34%
Microwave 19% 24%
Demat Account 18% 21%
Video Camera 18% 20%
Share of Companies 16% 20%
IPod 13% 10%
Chit Fund Deposits 6% 7%
Table 17: Current loan liabilities
Loan IT Professional All Internet Users
Home Loan 49% 45%
Car Loan 10% 12%
Two - wheeler Loan 15% 13%
Education Loan 12% 9%
Business Loan 3% 4%
Personal Loan 18% 20%
Consumer Durables 2% 3%
Other 0.2% 0.1%
None of Above 6% 9%

115
Table 18: Years of experience in using internet
Experience IT Professional All Internet Users
Less Than 6 Months 8% 10%
6 Months-1 year 7% 10%
1-2 years 14% 16%
2-5 years 26% 26%
5-6 years 14% 12%
6 years and above 31% 25%
Table 19: Place of accessing internet
Place Of Access IT Professional All Internet Users
Home 62% 59%
Place of work (office / school / college) 87% 78%
Cyber cafe 52% 47%
In transit (while traveling) 7% 6%
Table 20: Type of internet connection at home
Connection Type IT Professional All Internet Users
Regular Dial Up 15% 16%
Broadband Dial Up 28% 28%
24 Hrs Broadband 32% 31%
Mobile Connection 8% 6%
Wi Fi Connection 2% 2%
Cable 8% 9%
Lease/Dedicated line 0.2% 0.5%
Others 1% 2%
Don't Know 6% 7%

116
Table 21: Type of internet connection at office
Connection Type IT Professional All Internet Users
Regular Dial Up 5% 7%
Broadband Dial Up 21% 25%
24 Hrs Broadband 34% 31%
Mobile Connection 2% 2%
Wi Fi Connection 3% 3%
Cable 5% 6%
Lease/Dedicated line 14% 6%
Others 2% 2%
Don't Know 17% 19%
Table 22: Service provider subscribed to at home
Service Provider IT Professional All Internet Users
BSNL/Sancharnet 34% 35%
Airtel/Bharti 20% 17%
VSNL / Tata 10% 10%
Local Cable Operator 7% 8%
Sify 7% 6%
Reliance 6% 6%
MTNL 4% 5%
Spectranet 0.2% 0.1%
Others 5% 7%
Don't Know 6% 5%

117
Table 23: Service provider subscribed to at office
Service Provider IT Professional All Internet Users
BSNL/Sancharnet 25% 28%
Airtel/Bharti 17% 15%
VSNL / Tata 12% 11%
Reliance 5% 6%
Sify 5% 5%
MTNL 3% 5%
Local Cable Operator 4% 4%
Spectranet 0.5% 0.3%
Others 7% 8%
Don't Know 22% 19%
Table 24: Frequency of accessing internet from home
Frequency IT Professional All Internet Users
Over 5 times a Day 32% 24%
2-5 times a Day 25% 27%
Once Daily 28% 33%
Once In 2-3 Days 10% 10%
Once a Week 4% 5%
1-3 times a Month 0.9% 1%
Once in More than a Month 0.7% 0.9%
Table 25: Frequency of accessing internet from office
Frequency IT Professional All Internet Users
Over 5 times a Day 48% 38%
2-5 times a Day 21% 25%
Once Daily 19% 24%
Once In 2-3 Days 7% 7%
Once a Week 4% 4%
1-3 times a Month 1% 1%
Once in More than a Month 1% 1%

118
Table 26: Time of the day accessing internet from home
Time Slot IT Professional All Internet Users
Before 9.00 AM 5% 5%
9.00 AM-12.00 Noon 7% 8%
12.00 Noon - 3.00 PM 6% 6%
3.00 PM-6.00 PM 4% 6%
6.00 PM - 9.00 PM 16% 18%
9.00 PM - 12.00 Midnight 38% 35%
After 12.00 Midnight 5% 3%
Throughout the Day 19% 18%
Table 27: Time of the day accessing internet from office
Time Slot IT Professional All Internet Users
Before 9.00 AM 2% 2%
9.00 AM-12.00 Noon 19% 22%
12.00 Noon - 3.00 PM 18% 21%
3.00 PM-6.00 PM 12% 13%
6.00 PM - 9.00 PM 7% 8%
9.00 PM - 12.00 Midnight 4% 4%
After 12.00 Midnight 2% 2%
Throughout the Day 36% 29%
Table 28: Duration of internet usage from home
Time Spent IT Professional All Internet Users
Less than 30 Minutes 12% 15%
30 to 60 Minutes 25% 28%
1-2 Hours 36% 35%
2-5 Hours 20% 17%
5-8 Hours 4% 3%
More than 8 Hours 4% 3%

119
Table 29: Duration of internet usage from office
30 to 60 Minutes 21% 25%
1-2 Hours 26% 26%
2-5 Hours 18% 15%
5-8 Hours 10% 7%
Table 30: Duration of internet usage during weekdays
30 to 60 Minutes 15% 20%
1-2 Hours 32% 34%
2-5 Hours 27% 24%
5-8 Hours 10% 7%
Table 31: Duration of internet usage during weekends
30 to 60 Minutes 15% 17%
1-2 Hours 30% 31%
2-5 Hours 24% 24%
5-8 Hours 11% 9%

120
Table 32: Duration of PC usage from home
30 to 60 Minutes 14% 20%
1-2 Hours 35% 37%
2-5 Hours 25% 22%
5-8 Hours 9% 7%
Table 33: Duration of PC usage from office
30 to 60 Minutes 5% 9%
1-2 Hours 11% 17%
2-5 Hours 16% 22%
5-8 Hours 33% 26%
Table 34: Time spent by internet users on watching TV
30 to 60 Minutes 29% 28%
1-2 Hours 41% 43%
2-5 Hours 10% 11%
5-8 Hours 1% 1%
More than 8 Hours 0.6% 0.5%

121
Table 35: Time spent by internet users on reading newspaper
30 to 60 Minutes 40% 41%
1-2 Hours 11% 12%
2-5 Hours 1% 1%
5-8 Hours 0.1% 0.2%
More than 8 Hours 0.3% 0.2%
Table 36: Time spent by internet users on listening to radio
30 to 60 Minutes 26% 26%
1-2 Hours 20% 19%
2-5 Hours 5% 6%
5-8 Hours 2% 2%
Table 37: Professional activities
Emailing - work related 87% 83%
Job Search 83% 73%
Check business/Financial news 28% 30%
Business/prof. networking 31% 26%
Look for Seminar/workshops 29% 24%
Check business travel info. 16% 19%
None of the Above 1% 3%

122
Table 38: Personal activities
Emailing - personal 90% 89%
Check news 68% 61%
Chatting 69% 59%
Check Sports 68% 57%
Dating/Friendship 57% 51%
Matrimonial search 54% 48%
Astrology 50% 46%
Social networking/communities 54% 44%
Share pictures 44% 40%
Check hobby related info 32% 32%
Check cinema content 31% 28%
Check personal travel info. 24% 26%
None of the above 0.3% 0.7%
Table 39: Downloading activities
Music 68% 60%
Online games 60% 54%
Mobile contents (ring tones/games) 57% 50%
Educational / Learning material 57% 48%
Screensavers/wallpapers 44% 46%
Movies 36% 29%
Adult content 20% 18%
None of the above 9% 13%

123
Table 40: E-commerce related activities
E-greetings 63% 58%
Check financial info 51% 46%
Check real estate info 42% 37%
Net banking 39% 31%
Book train tickets 34% 29%
Buy non-travel products 29% 25%
Book air tickets 23% 23%
Online bill payment 29% 23%
Net telephony 17% 13%
Book hotels 8% 8%
None of these 9% 13%
Table 41: Online shopping
Online Shopping IT Professional All Internet Users
Searched only 31% 33%
Both searched and bought 48% 43%
Neither searched nor bought 21% 24%
Table 42: Response to online marketing stimulus
Response IT Professional All Internet Users
Clicked a banner ad 50% 47%
Participated in an online contest 47% 43%
Clicked a sponsored search ad 42% 37%
Bid/Bought in an Online auction 25% 23%
Bought in a special promotion / deal 21% 21%
Clicked a product/service e-mailer 15% 14%

124
Table 43: Blogging activities
Check / read blogs at least once a week 29% 23%
Check / read blogs less than once a week 5% 4%
Comment on blog post at least once a week 14% 9%
Comment on blog post less than once a week 4% 3%
Have a blog site of my own 10% 7%
Table 44: Member of an online community
Member of an online community 53% 41%

125
Table 45: Membership by type of online community
Alumni & Schools 8% 7%
Computers & Internet 14% 5%
Romance & Relationships 4% 5%
Business / Professional community 4% 3%
Music 3% 3%
Schools & Education 3% 3%
Games 2% 2%
Individuals 3% 2%
Arts & Entertainment 2% 2%
Cultures & Community 2% 2%
Company 2% 1%
Travel 0.5% 0.9%
Religion & Beliefs 0.8% 0.8%
Science & History 0.8% 0.8%
Health, Wellness & Fitness 0.4% 0.7%
Automotive 0.2% 0.5%
Family & Home 0.5% 0.5%
Countries & Regional 0.5% 0.4%
Fashion & Beauty 0.6% 0.4%
Hobbies & Crafts 0.4% 0.4%
Recreation & Sports 0.2% 0.3%
Cities & Neighborhoods 0.1% 0.2%
Gay, Lesbian & Bi 0.4% 0.2%
Government & Politics 0.1% 0.2%
Pets & Animals 0.1% 0.2%
Food, Drink & Wine 0.1% 0.1%
Table 46: Usage of other language websites
Use other language websites 16% 12%
Use only English websites 84% 88%

126
Table 47: Online activities desired in other languages
Email 63% 61%
Chatting 52% 46%
Entertainment 46% 45%
Search information 35% 33%
Online news 35% 31%
Online learning / education 33% 31%
Astrology 23% 23%
Online shopping 18% 18%
Travel related information 15% 16%
Matrimony 15% 13%
Blog 15% 12%
Not Interested 17% 21%
Table 48: Problems faced while surfing the internet
Problems Faced IT Professional All Internet Users
Slow website opening 59% 62%
Virus / spyware 52% 49%
Spam / junk mails 56% 49%
Unsolicited ads/pop-ups 49% 45%
Difficult to connect 30% 35%
Lack of response to queries 30% 27%
Cumbersome navigation 15% 12%
Lack of local language content 9% 9%
Never faced any problem 7% 8%
Others 2% 2%

127
Table 49: Top of mind unaided recall - all websites
Yahoo 26% 30%
Google 37% 27%
Rediff 8% 12%
Orkut 4% 5%
Gmail 4% 3%
Hotmail 1% 2%
Indiatimes 0.8% 1%
Contest2win 0.1% 0.6%
MSN 0.3% 0.5%
Naukri 0.2% 0.5%
Sify 0.3% 0.5%
Microsoft 0.8% 0.4%
Ebay 0.2% 0.3%
Monster 0.2% 0.3%
Nokia 0.2% 0.3%
Santabanta 0.4% 0.3%
Wikipedia 0.3% 0.3%
WWE 0.5% 0.3%
India 0.1% 0.3%
Espnstar 0.2% 0.2%
Freshersworld 0.4% 0.2%
Howstuffworks 0.3% 0.2%
ICICIbank 0.1% 0.2%
IRCTC 0.3% 0.2%
NDTV 0.0% 0.2%
Reliance 0.0% 0.2%
Funmaza 0.1% 0.2%
India games 0.0% 0.2%
You tube 0.0% 0.2%
BBC 0.0% 0.1%
BSNL 0.0% 0.1%
CBSE 0.0% 0.1%
Cricinfo 0.1% 0.1%
Download 0.0% 0.1%
Hi5 0.0% 0.1%
Hpindia 0.1% 0.1%
ICICIDirect 0.0% 0.1%
Indiafm 0.0% 0.1%
Manoramaonline 0.0% 0.1%
NSEindia 0.1% 0.1%
Raaga 0.1% 0.1%
Sharekhan 0.5% 0.1%
Sony 0.0% 0.1%
Timesjob 0.1% 0.1%
Timesofindia 0.1% 0.1%

128
Ebizel 0.1% 0.1%
Makemytrip 0.0% 0.1%
Yatra 0.0% 0.1%
Zapak 0.2% 0.1%
123Greetings 0.0% 0.0%
Amazon 0.0% 0.0%
Bharatmatrimony 0.0% 0.0%
Economictimes 0.1% 0.0%
HDFC 0.0% 0.0%
Indiabulls 0.0% 0.0%
Indiainfoline 0.0% 0.0%
Indiamart 0.0% 0.0%
Indianexpress 0.0% 0.0%
Indianrailways 0.0% 0.0%
Indya 0.0% 0.0%
Samachar 0.0% 0.0%
Shaadi 0.0% 0.0%
VSNL 0.0% 0.0%
Rcm business 0.0% 0.0%
Mail2 web 0.0% 0.0%
Airtel 0.0% 0.0%
Others 12% 12%

129
Table 50: Most used website - all websites
Google 40% 29%
Yahoo 22% 27%
Rediff 8% 11%
Orkut 7% 8%
Gmail 6% 4%
Hotmail 0.8% 2%
Wikipedia 1% 0.6%
Naukri 0.5% 0.5%
Sify 0.3% 0.5%
Ebay 0.0% 0.4%
MSN 0.2% 0.4%
Icicibank 0.1% 0.3%
Icicidirect 0.0% 0.3%
Contest2win 0.1% 0.3%
Download 0.3% 0.2%
Monster 0.3% 0.2%
Nseindia 0.1% 0.2%
Raaga 0.2% 0.2%
WWE 0.1% 0.2%
Youtube 0.1% 0.2%
Bseindia 0.1% 0.2%
Espnstar 0.2% 0.1%
Sharekhan 0.0% 0.1%
Timesjob 0.2% 0.1%
Others 11% 13%

130
Table 51: Preferred website for emailing
Yahoo 51% 53%
Gmail 28% 20%
Rediff 14% 18%
Hotmail 5% 6%
Sify 0.5% 1%
Sancharnet/BSNL 0.2% 0.7%
VSNL 0.2% 0.5%
Lycos 0.0% 0.2%
AOL 0.2% 0.1%
Table 52: Multiple user shares of email websites
Yahoo 91% 89%
Gmail 76% 59%
Rediff 59% 57%
Hotmail 42% 36%
Indiatimes 20% 17%
Sify 12% 13%
Sancharnet/BSNL 8% 7%
VSNL 4% 4%
AOL 4% 3%
Lycos 3% 2%
Others 4% 4%
Table 53: No. of email accounts
No. Of Email A/C IT Professional All Internet Users
One 8% 15%
Two 23% 28%
Three 29% 27%
Four 22% 17%
Five or more 18% 14%
Average email ids 3.3 3.0

131
Table 54: Preferred website for job search
Naukri 40% 37%
Monster 28% 27%
Timesjobs 12% 14%
Google 4% 5%
Yahoo 1% 3%
Rediff 1% 2%
Freshersworld 3% 2%
Indiatimes 1% 1%
Jobs 0.9% 1%
Jobsahead 1% 1%
Jobstreet 1% 0.7%
Jobsearch 0.3% 0.6%
Clickjobs 0.4% 0.5%
Devnetjobs 0.0% 0.2%
Jobsindia 0.2% 0.1%
Others 5% 5%

132
Table 55: Preferred website for mobile content
Yahoo 8% 14%
Rediff 12% 12%
Google 12% 10%
Nokia 11% 9%
Indiatimes 5% 7%
Mobile9 4% 4%
Hutch 3% 3%
Ringtones 3% 3%
Funmaza 3% 3%
Airtel 2% 3%
Mobango 1% 2%
Zedge 1% 2%
Sify 1% 2%
Sonyericsson 0.9% 1%
Games 0.3% 0.8%
Cooltoad 0.4% 0.7%
Masti4India 0.7% 0.7%
Mobileringtones 0.6% 0.7%
Download 0.4% 0.6%
Freeringtones 0.6% 0.6%
R World 0.9% 0.6%
Tagtag 1% 0.6%
Motozone 1% 0.6%
Getjar 0.6% 0.6%
Mauj 0.4% 0.5%
Papuyaar 0.6% 0.4%
Samsungmobile 0.9% 0.4%
Zapak 0.3% 0.4%
Cellebrum 0.5% 0.3%
MSN 0.2% 0.3%
Idea 0.6% 0.3%
Hungama 0.2% 0.2%
Indiafm 0.3% 0.2%
Raaga 0.2% 0.2%
Dotsis 0.3% 0.2%
BSNL 0.0% 0.2%
Apniisp 0.2% 0.2%
Others 21% 14%

133
Table 56: Preferred website for sports
Espnstarsports 35% 29%
Cricinfo 21% 14%
Yahoo 6% 12%
Google 7% 8%
Rediff 6% 8%
Sports 4% 4%
Indiatimes 1% 3%
Cricketnext 2% 2%
NDTV 2% 2%
Tensports 2% 2%
Sify 1% 2%
WWE 1% 2%
MSN 0.9% 1%
BBC Sports 0.5% 0.8%
Khel 0.6% 0.5%
Iccworldcup 0.6% 0.5%
DD Sports 0.0% 0.4%
CNN 0.9% 0.4%
Cricbuzz 0.7% 0.3%
Zeesports 0.0% 0.2%
Others 9% 8%

134
Table 57: Preferred website for travel products
Makemytrip 14% 17%
Yatra 18% 16%
IRCTC 18% 15%
Google 10% 11%
Yahoo 4% 8%
Rediff 4% 5%
Indiatimes 3% 3%
Travel 5% 3%
Travelguru 3% 2%
Cleartrip 1% 2%
Airdeccan 3% 2%
Airindia 0.8% 0.9%
Travel India 0.2% 0.8%
Jetairways 0.4% 0.7%
Sify 0.4% 0.7%
Rajtravels 2% 0.7%
MSN 0.1% 0.6%
Tours 0.8% 0.6%
Goair 0.4% 0.4%
Indianairlines 0.4% 0.4%
Spicejet 0.5% 0.4%
Indiatravels 0.1% 0.3%
Incredibleindia 0.6% 0.3%
Hotels 0.1% 0.3%
Flykingfisher 0.2% 0.2%
Travelocity 0.5% 0.2%
KSRTC 0.2% 0.1%
Thomascook 0.1% 0.1%
Airsahara 0.0% 0.0%
Sitatours 0.0% 0.0%
Others 11% 9%

135
Table 58: Preferred website for matrimony
Bharatmatrimony 27% 29%
Shaadi 28% 28%
Google 6% 6%
Jeevansaathi 7% 6%
Yahoo 3% 5%
Matrimony 4% 5%
Rediff 2% 3%
Tamilmatrimony 4% 3%
Simplymarry 3% 3%
Matrimonial 0.7% 2%
Telugumatrimony 3% 1%
Keralamatrimony 2% 0.9%
Indiamatrimony 2% 0.9%
Indianmatrimony 0.3% 0.6%
MSN 0.1% 0.5%
Sify 0.3% 0.4%
Punjabmatrimony 0.5% 0.3%
Matchmaker 0.3% 0.2%
Oriyamatrimony 0.1% 0.2%
Bengalimatrimony 0.3% 0.2%
Marathimatrimony 0.1% 0.1%
Hindimatrimony 0.0% 0.1%
Gujuratimatrimony 0.1% 0.1%
Urdumatrimony 0.2% 0.1%
Agarwal2Agarwal 0.2% 0.0%
Sindhimatrimony 0.0% 0.0%
Others 8% 4%

136
Table 59: Preferred website for financial news/info
Moneycontrol/CNBC 15% 13%
Google 14% 13%
Yahoo 7% 12%
ICICI Direct/ICICI Bank 8% 7%
Rediff 6% 6%
Sharekhan 6% 4%
NDTV/NDTVprofit 6% 4%
Indiatimes 3% 4%
Economictimes 4% 3%
Stockmarket 2% 2%
NSE 1% 2%
Sify 0.9% 2%
Business 0.6% 1%
Financialnews 0.4% 1%
CNN 2% 1%
Indiabulls 1% 1%
MSN 0.8% 1%
Timesofindia 1% 1%
Financialexpress 1% 0.9%
HDFC 0.7% 0.8%
BBC 0.7% 0.8%
Kotaksecurities 0.2% 0.6%
Zeebusiness 0.4% 0.6%
Indiainfoline 0.5% 0.5%
Ibnlive 1% 0.5%
Efinancialnews 1% 0.5%
Equitymaster 0.4% 0.4%
Valueresearch 0.2% 0.4%
Reliancemoney 0.3% 0.3%
Capitalmarket 0.2% 0.2%
Karvey 0.2% 0.2%
5Paisa 0.1% 0.1%
Others 16% 14%

137
Table 60: Preferred website for cinema
Yahoo 7% 11%
Google 8% 9%
Bollywood 5% 5%
PVR Cinemas 5% 5%
Indiafm 6% 5%
Rediff 3% 5%
Cinema 3% 4%
Santabanta 3% 3%
Indiatimes 3% 3%
Movies 3% 3%
Tamilcinemas 3% 3%
Idlebrain 4% 2%
Sify 1% 2%
Indiaglitz 3% 2%
Imdb 3% 2%
Funcinemas 2% 2%
Raaga 3% 1%
Youtube 1% 1%
Inox 1% 1%
Zeecinemas 1% 1%
Indiancinema 0.6% 1%
Thecinema 0.9% 1%
Adlabs 0.6% 0.9%
MSN 0.0% 0.9%
Satyamcinema 0.7% 0.9%
Galatta 0.2% 0.8%
Indya 0.6% 0.8%
Cinemax 1% 0.7%
Teluguone 0.1% 0.7%
Andhravilas 2% 0.7%
Filmfare 0.8% 0.6%
Hollywood 0.6% 0.5%
Musicindiaonline 0.0% 0.5%
Cinesouth 1% 0.5%
NDTV 0.1% 0.4%
Smashits 0.4% 0.4%
Starmovies 0.1% 0.4%
Malayalamcinema 0.4% 0.4%
Chitraloka 0.3% 0.4%
Yashrajfilms 0.0% 0.3%
Prasad2 0.4% 0.3%
Funmala 0.3% 0.3%
Sonypictures 0.2% 0.2%
Glamsham 0.3% 0.2%
Others 20% 16%

138
Table 61: Preferred website for online share/stock trading
Sample Base 254 1,558
ICICI Direct 40% 36%
Sherkhan 24% 22%
Indiabulls 7% 7%
Kotaksecurities 2% 4%
Religare 0.3% 4%
5Paisa 2% 3%
BSE 3% 3%
NSE 2% 3%
Geojit 4% 2%
hdfcsec 3% 2%
Reliancemoney 0.4% 1%
Karvy 0.8% 0.5%
Angeltrade 0.6% 0.5%
Others 11% 13%

139
Table 62: Preferred website for games
Yahoo 13% 18%
Zapak 17% 17%
Google 11% 9%
Games 7% 7%
Miniclip 4% 4%
Rediff 2% 3%
Indiagames 2% 3%
Contest2Win 2% 3%
MSN 0.9% 2%
Onlinegames 2% 2%
Indiatimes 1% 2%
Download 1% 1%
Easports 2% 1%
Games2win 0.4% 1%
Cricinfo 1% 1%
Bigfishgames 0.8% 0.8%
Freeonlinegames 1% 0.7%
Sify 0.4% 0.7%
Cartoonnetwork 0.5% 0.6%
Freegames 0.8% 0.6%
Hungama 0.5% 0.6%
Funmaza 0.6% 0.5%
Realarcade 0.3% 0.5%
Funtoosh 1% 0.4%
Gamehouse 0.0% 0.4%
Gamespot 1% 0.4%
Sports 0.6% 0.4%
Stickcricket 0.2% 0.4%
Gamesonline 0.5% 0.4%
Playgames 0.6% 0.3%
Gamesworld 0.4% 0.3%
Gamezone 0.2% 0.2%
Toondisneyindia 0.2% 0.2%
Arcade 0.1% 0.2%
Others 22% 17%

140
Table 63: Preferred website for online shopping
Ebay 36% 34%
Rediff 24% 25%
Google 9% 8%
Yahoo 5% 7%
Indiatimes 5% 7%
Futurebazaar 5% 6%
Shopping 1% 2%
Sify 2% 2%
Indiaplaza 2% 1%
Onlineshopping 1% 1%
Amazon 3% 0.9%
MSN 0.3% 0.7%
Others 7% 6%

141
Table 64: Preferred website for online news
Yahoo 8% 14%
NDTV 12% 12%
Rediff 12% 10%
Google 9% 9%
Indiatimes 6% 7%
Aajtak 4% 5%
BBC 6% 5%
Timesofindia 6% 3%
CNN 5% 3%
MSN 1% 3%
Ibnlive 4% 3%
Manoramaonline 2% 3%
Thehindu 3% 2%
Sify 0.8% 2%
Eenadu 3% 2%
Zeenews 1% 2%
Jagran 1% 1%
CNBC 1% 1%
Dinamalar 1% 0.9%
TV9 0.0% 0.9%
Hindustantimes 0.5% 0.7%
Starnews 0.6% 0.7%
DD News 0.7% 0.6%
Times 0.6% 0.6%
Economictimes 0.0% 0.4%
Hinduonnet 0.3% 0.3%
Esakal 0.6% 0.3%
Midday 0.1% 0.2%
Webduniya 0.1% 0.1%
Others 11% 9%

142
Table 65: Preferred website for friendship/dating
Orkut 42% 36%
Yahoo 14% 23%
Google 9% 8%
Rediff 5% 7%
Fropper 2% 3%
Date 3% 2%
Indiatimes 2% 2%
Hi5 2% 2%
Friendfinder 1% 2%
Adultfriendfinder 1% 2%
Friends 0.6% 1%
MSN 0.7% 1%
Tagged 2% 1%
Friendship 0.9% 0.9%
Sify 0.2% 0.5%
Desimartini 0.2% 0.5%
Batchmates 0.5% 0.4%
Friendster 0.4% 0.3%
Match 0.1% 0.2%
Others 14% 9%

143
Table 66: Preferred website for music
Raaga 28% 22%
Yahoo 5% 10%
Google 5% 7%
Cooltoad 6% 5%
Musicindiaonline 5% 4%
Music 2% 4%
Mp3 3% 3%
Rediff 2% 3%
Youtube 1% 2%
Tamilsongs 4% 2%
Papuyaar 1% 2%
Smashits 1% 2%
Songs 2% 1%
Apniisp 1% 1%
Mtv 0.7% 1%
Livewire 1% 1%
Dishant 0.1% 1%
Indiatimes 1% 1%
Pz10 1% 1%
Bollywoodmusic 2% 0.9%
Indiafm 1% 0.9%
Sify 0.4% 0.9%
Emusic 0.3% 0.9%
Andhravilas 2% 0.9%
Bollyexpress 0.4% 0.8%
123music 0.6% 0.8%
Bollyfm 1% 0.7%
Musiconline 0.5% 0.7%
Okesite 0.7% 0.7%
Funmaza 0.6% 0.7%
Indianmusic 0.5% 0.5%
MSN 0.1% 0.5%
Realplayer 0.3% 0.5%
Downloads 0.3% 0.5%
Mag4U 0.4% 0.4%
Timesmusic 0.4% 0.4%
Itunes 0.3% 0.4%
Telgusongs 0.2% 0.3%
Tamilmp3world 0.5% 0.3%
Radiomirchi 0.3% 0.3%
Musicworld 0.6% 0.3%
Musicmazaa 0.3% 0.3%
Desimusic 0.4% 0.3%
Sonymusic 0.1% 0.2%
Desiweb 0.1% 0.1%
Others 15% 13%

144
Table 67: Preferred info search engine - local language
Google 74% 74%
Manoramaonline 0.9% 2%
Guruji 3% 2%
Webduniya 0.7% 1%
Kerala 0.6% 1%
Khoj 1% 1%
Eenadu 0.9% 1%
Webulagam 1% 0.8%
MSN 0.1% 0.8%
Chennaionline 0.6% 0.6%
Jagran 0.9% 0.5%
Others 16% 15%
Table 68: Preferred website for real estate
Google 19% 17%
Magicbricks 16% 14%
Yahoo 9% 14%
99acres 10% 10%
Realestates 12% 10%
Rediff 5% 7%
Indiaproperty 5% 5%
Property 5% 3%
Indiatimes 1% 2%
Sify 0.9% 1%
Sulekha 0.9% 1%
MSN 0.2% 0.5%
Realtor 1% 0.4%
Indiabulls 0.0% 0.4%
Chennaionline 1% 0.4%
NDTV 0.2% 0.3%
Keralarealestate 0.3% 0.3%
Others 13% 12%

145
Table 69: Preferred info search engine - English
Google 84% 75%
Yahoo 4% 10%
English 2% 3%
Rediff 2% 2%
Wikipedia 2% 1%
Dictionary 2% 1%
MSN 0.1% 1%
BBC 0.1% 0.5%
Sify 0.4% 0.4%
Altavista 0.4% 0.3%
Others 3% 5%
Table 70: Preferred website for instant messaging
Yahoo 59% 63%
Google Talk 16% 14%
Rediffbol 8% 10%
MSN 4% 5%
Orkut 3% 3%
Meebo 4% 1%
Skype 0.8% 0.6%
AIM 0.6% 0.3%
Others 4% 3%

146
Table 71: Preferred website for social networking/communities
Orkut 71% 64%
Yahoo 8% 16%
MSN 0.3% 1%
Friends 1% 1%
Communities 0.3% 1%
Hi5 0.4% 0.9%
Myspace 0.3% 0.6%
Tagged 0.4% 0.4%
Fropper 0.1% 0.4%
Bharatstudent 0.4% 0.4%
Ryze 0.2% 0.3%
Linkedin 0.5% 0.3%
Others 17% 14%

147
Table 72: Preferred website for astrology
Yahoo 16% 22%
Astrology 24% 19%
Google 13% 11%
Rediff 10% 9%
Indiatimes astrospeak 6% 8%
Sarafreder 2% 3%
Sify 2% 3%
MSN 3% 3%
Horoscope 2% 2%
Astrolife 1% 2%
Ivillage 0.7% 0.8%
Indianastrology 1% 0.8%
Astroyogi 0.8% 0.8%
Astrogyan 1% 0.8%
Webduniya 0.2% 0.6%
Bejandaruwalla 0.4% 0.6%
Astrocenter 0.5% 0.6%
Paramdhaam 0.6% 0.5%
Indya 0.3% 0.5%
Astroindia 0.3% 0.5%
Webulagam 0.2% 0.4%
Astrologyzone 0.6% 0.4%
Tarot 0.2% 0.3%
Ganeshaspeaks 0.2% 0.3%
Cyberastro 0.4% 0.3%
Astroworld 0.5% 0.3%
Kundli 0.4% 0.2%
Jagran 0.5% 0.2%
Others 11% 9%

148
Table 73: Preferred website for online learning/education
Google 34% 34%
Yahoo 5% 10%
Wikipedia 6% 6%
Rediff 3% 4%
Education 2% 3%
W3schools 6% 2%
IGNOU 0.9% 1%
Onlinelearning 1% 1%
Ebizel 2% 1%
Indiatimes 0.3% 1%
MSN 0.3% 1%
CBSE 0.2% 1%
ICFAI 0.6% 1%
Microsoft 2% 0.9%
Onlineeducation 0.5% 0.8%
Annauniversity 2% 0.8%
Howstuffworks 0.9% 0.6%
Pubmed 0.0% 0.5%
Learning 1% 0.5%
ICAI 0.0% 0.5%
Goiit 0.0% 0.5%
Freshersworld 1% 0.5%
Dewsoftoverseas 0.7% 0.5%
BBC 0.2% 0.5%
Symbiosis 0.2% 0.4%
Gurukul 0.8% 0.4%
Britishcouncil 0.1% 0.4%
Answers 0.2% 0.4%
Worldwidelearn 0.4% 0.3%
NCERT 0.0% 0.3%
Mit.edu 0.0% 0.2%
English 0.2% 0.2%
Others 29% 24%

Internet usage and behavioral study of IT Professionals On The Net - 2007

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