2. “You are expected to know what you want early. That is
hard for generalist studies like Economics”
“Lots of effort is required to get through the application process, you
have to be really committed”
“I probably really needed career advice”
“You have to get the timing right in so many places as you try and get the right job”
“Its interesting to see the differences between those grads who have worked before
and those who haven't. If you have you don’t have the romantic view of working life
anymore”
“No one teachers you how to book a meeting room or send a fax at Uni”
“We don’t know how to question the status quo? Or to share what we see
as fresh eyes”
“I just didn’t want to do Admin anymore – I wanted more
autonomy and to be more in control of my career ”
“We get a lot from the Grad network. Now I am starting to think about
mentors”
“I don’t know where I will end up but I feel lucky to be here as its
been good to me”
Not much personal/personalised
support through the process –
like Career support, Self
actualisation support or mentors
“I agree I am addicted to choice and not sure that helps me
make decisions”
“There are lots of opportunity and choices available and some of the websites
are terrible and don’t represent themselves well or offer support ”

3. Unable to observe behaviour
Not much personal/personalised
support through the process –
like Career support, Self
actualisation support or mentors

4. Thinks the process is really hard and repetitive – its about the companies and not
about you getting placed in an appropriate place
Thinks choices are really important and to never shut any
options down
Thinks the employers could do more the all the information they
collect through the process
Thinks that not enough is done to maximise the opportunity presented
by these new fresh faces and their ideas
Its not clear what a “Grad” is any more – 50% of the Grads in her
in-take had work experience already
Not much personal/personalised
support through the process –
like Career support, Self
actualisation support or mentors
There are different types of
“Grads”. They have different
backgrounds and different needs
and expectations which are not
recognised throughout the
process
There is some useful external
intelligence available here –
external perceptions, and
modern ideas to assess some the
challenges the businesses face

5. Confident and grateful for
the grad opportunity
Not committed to a “single” role or even profession
Empathy for a task ahead of all the new Grads coming in to the program – the effort
it takes, the reality hit when they realise work is hard and its not as romantic as they
perceived it to be”
Its important for the Grads to help each other – that’s a really positive thing to do
even though they kind of compete with each other for placements and jobs
Not much personal/personalised
support through the process –
like Career support, Self
actualisation support or mentors
There are different types of
“Grads”. They have different
backgrounds and different needs
and expectations which are not
recognised throughout the
process
It’s a very competitive situation
but employers depend on this
group to support each other
There is some useful external
intelligence available here –
external perceptions, and
modern ideas to assess some the
challenges the businesses face

6. Problem Statement
Stakeholder Needs Insight
NEEDS A
WAY TO
BECAUSE
A Graduate with work
experience of 6/7 years who
is not yet committed to a
profession or job. She is
addicted to choice and a very
adaptable person.
She feels very lucky about
where she has ended up and
is enjoying the graduate
experience. She learns a lot
each day and she is very
confident that she can
contribute.
To be able to self actualise
and get to know what is
truly important to her so
she can channel her energy
and effort into a role which
will contribute to the
organisation she works for
but also her own personal
needs
It is a very competitive
environment and takes
much effort to get from
school to a company and
job that is fulfilling. It is
helpful for everyone
involved for the Grads to be
on a journey that is
satisfying as early as
possible

7. Ideation
- Produce and deliver a new study unit at school
- Produce and deliver new courses at Uni
- Product and deliver courses in Grad programs
- Build and offer Private courses
- Invest in a series of books
- Place Mentors at school
- Place Mentors at Uni
- Have Mentors assigned in Grad programs
- Post the Grad programs offers to buy
- Develop Parents training programs
- Develop Employer knowledge programs
- Influence the current programs in schools
- Influence the current programs in Uni
- Influence the current approach taken in the grad programs
- Develop communication programs through online
- Develop communication programs through mainstream media - Magazines
- Work with business councils to integrate need and methods
- Work with teaching associations to integrate need and methods
- Work with church groups
- Leverage recruitment agencies messages and programs
- Leverage Student bodies within Universities
- Leverage support groups for trade apprentices
- Investigate appropriateness of messages for Unions
Content/Channels/Motivators/Audiences/Process sequence
Build new/influence existing
School/Post school/Post uni/trades/employers
- Investigate Superannuation channels for sharing methods
- Employment focused Government areas
- Employers for triggering further study in areas of importance
- Quote books relating to doing whats important as a job
- Screen savers to support whats important messages
- Build an App
- Utilise gamification to trigger importance factors
-Create a spokesperson/leader personality
- Approach student councils and integrate into the open days at Uni
Some idea clusters