Current communications strategy
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The current communications strategy for the PKG Center has the goals of increasing program participation and awareness, celebrating students' work, and inspiring students. It aims to achieve these goals through tactics like sharing student stories and information about programs on social media, email, posters, and their website. The strategy's mission is to help MIT achieve its mission of working for the betterment of humankind. It also has goals of inspiring donations, increasing donations and support/resources, and building relationships. It pursues these donor-focused goals through tactics like sharing student successes and achievements with donors via the annual report, social media, newsletters and the website.
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What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
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BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
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How to Setup Warehouse & Location in Odoo 17 Inventory
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
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SWOT analysis in the project Keeping the Memory @live.pptx
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مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
Current communications strategy
- 1. Current Communications Strategy PKG Center
- 2. KPIs Goals Program participation Program awareness Celebrate students’ work Objectives Inspire students Increase applications Tactics Share student stories Share information about programs Mission Help MIT achieve its mission of working wisely, creatively, and effectively for the betterment of humankind. Vehicles Social media: Facebook, Twitter, Instagram Email event/ deadline announcements Posters/digital display PKG Website Application/registration number Social content engagement (conversions, likes) Website page visits Content Type Student photos & stories/profiles Upcoming PKG deadlines/events Other service and funding opportunities Student successes such as prestigious awards Video Audience UNDERGRADUATES GRADUATES
- 3. KPIs Goals Inspire to donate PKG Center awareness Mission Help MIT achieve its mission of working wisely, creatively, and effectively for the betterment of humankind. Donations #s Donate page visits Tactics In-person meetings Student presentations Share student stories and achievements Content Type Student photos & stories/profiles Holiday thank you card Student successes such as prestigious awards Center-wide brochure Video Infographics Vehicles Annual report Social media: Facebook, Twitter, Instagram Newsletters PKG Website Thank you notes after donation Objectives Increase donations Increase support & resources Build relationships Audience DONORS MIT LEADERSHIP