A young teenage girl drinking Sunny D and walking slowly with her arms swaying is introduced. The scene then transitions to animated and uses pastel colors, conveying the film will have a lighthearted, childish theme. The jumpy, hand-drawn animation and upbeat but not over-the-top music set the tone that this will be a laid back comedy drama.
THE MOBILE VIDEO AD FORECAST from Opera Mediaworks.
Mobile video will increase 14X between 2013 and 2018 and will account for 69% of total mobile ad traffic.
MOBILE VIDEO ADVERTISING
IT’S TIME TO “PLAY”
THE MOBILE VIDEO AD FORECAST from Opera Mediaworks.
Mobile video will increase 14X between 2013 and 2018 and will account for 69% of total mobile ad traffic.
MOBILE VIDEO ADVERTISING
IT’S TIME TO “PLAY”
2013 International CES를 'Ogilvy&Mather의 2013 CES Recap'을 참고하여 Digital Innovation 그룹의 시각으로 총 5가지 아젠다로 정리하였습니다.
그 첫번째로 'Connected Device' 출시가 주를 이뤘던 2013 CES의 경향성을 "Internet of Things"라는 아젠다로 풀어보았습니다.
SK플래닛 M&C부문 D-spark #7 Smart Working Smart LeadershipD:rink
SK 플래닛 M&C부문의 디지털 마케팅 지식공유 프로그램, D-spark의 7번째 세션은
디지털 서비스 전략, 기획가로 명성이 높은 Daum Communications 김지현 이사님을 모시고
“Next 스마트폰, 모든 것이 On이 되는 세상에 대한 통찰”과 “개인의 경쟁력 향상과 조직의 성과 연결을 위한 구체적 노하우”를 들어보았습니다.
2. A young teenage girl is first
introduced in the opening titles.
She is drinking from a large bottle
of Sunny D and then wipes her
mouth on her sleeve. This
introduces us to her laid back and
immature character.
Then the music begins and she
walks slowly swinging her arms
and swaying as she walks. This
backs up that she is laid back and
somewhat unemotional to her
surroundings.
3. The first scene is real life but after Juno wipes her
hand on her mouth and starts walking, the scene
becomes animated and uses basic pastel colours.
The animation connotes a childish theme to the film
and shows us that it is a light hearted and funny
film.
The Animation is quite jumpy and looks hand drawn
which gives an unprepared air to the film which
could be a forewarning of the events to come.
4. The music used in this clip
of the film is a very happy
upbeat (but not too
jumpy!) piece of music and
the lyrics in it connote the
storyline as it is a love song
but the relaxed and jokey
feel of the music sets the
whole tone for the film.
5. Due to the heavily animated and
hand drawn opening, the comedic
feel to the music and the way that
the character of Juno is portrayed
gives us the impression that this
film is going to be a laid back
comedy.
Also, due to the use of pastel
colours in the animation, this could
connote a young baby as the soft
colours are related to children.