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Getting mobile type right
             or…

textual healing
            Julie Strawson
Future of Mobile Nov 14 2007, London
Has your text got
     style?
In the PC world
Scalable fonts bring style, colour and variety
The mobile world
• Our font choices… normal, bold and
  large
The mobile world
• We have normal italic, bold italic & large italic
Future of mobile text
• Imagine if we could move the desktop world into the
  mobile world…
About Monotype Imaging

We’re a leading global provider of text imaging solutions
   – We enable text that connects!
Global customers & partners



World Class Customers and Partners Across All Sectors
Rich design heritage
Global expertise

We employ 200+ people worldwide and have offices close to customers and partners
How do you measure text performance?

Text Performs When…
  – It overcomes barriers in language or technology

  – It makes products more useful and more powerful

  – It makes markets easier to penetrate

  – It makes brands more memorable

  – It makes user experiences truly enhanced

  – It makes manufacturing easier to scale

  – It makes engineering costs lower and more widely leveraged
Displaying scalable fonts on mobile

• Significant challenges
  –   Legibility and consistency across displays
  –   Text layout (height restriction)
  –   Memory footprint
  –   Clear display of East Asian characters (CJK)
  –   Support for multiple languages simultaneously
Monotype Imaging in the mobile environment
Helping to build global standards
Monotype Imaging mobile solution

You need to …
  •   ensure clarity and readability at any size
  •   broaden choice of typefaces
  •   reflect brands through fonts
  •   serve global markets



                          ®
                       ESQ Mobile fonts
                       • Latin-based
                       • Japanese
                       • Devanagari
                       • Many more
A closer look: scalability


• Bitmaps not required
• One font per typeface design
A closer look: on-screen text fidelity

• Characters need to fit in a defined space
• Not all TrueType fonts work well in mobile
                            ®




Fonts in a Box technology keeps scaled text sized to fit within an em square
              ™
A closer look: intricately shaped East Asian text

• East Asian text needs to remain clear
• At small sizes, intricate shapes can blur




SmartHint technology keeps East Asian text scaled to small sizes clear and readable
          ™
A closer look: layout of complex scripts

Complex scripts are unique




  WorldType Layout Engine handles layout requirements of multiple languages
             ®
Monotype Imaging’s ESQ Mobile Fonts     ®




A collection of optimised fonts for mobile
   • height-restricted: all characters fit within the em square
The right fonts can…
The right fonts can…
make user interfaces more readable…




     before              after
Reflect your audience…




before               after
lend personality to UIs…




before                 after
evoke emotion…
personalise content…
support global content…
reinforce brand identity…
Taking brands mobile
Resources
• White Paper
Bringing Typography to Mobile in Symbian OS
  http://developer.symbian.com/main/downloads/paper
  s/monotype/Symbian_WP_screen.pdf

• SDK / evaluation or just like to talk more about text?
   jl.strawson@monotypeimaging.co.uk
   www.monotypeimaging.com

• Typefaces illustrated by Sebastian Lester – excerpts
  from ‘Moving Type’
  http://uk.youtube.com/watch?v=nOiNG2TCe
  XQ

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Julie Strawson

  • 1. Getting mobile type right or… textual healing Julie Strawson Future of Mobile Nov 14 2007, London
  • 2. Has your text got style?
  • 3.
  • 4. In the PC world Scalable fonts bring style, colour and variety
  • 5.
  • 6.
  • 7. The mobile world • Our font choices… normal, bold and large
  • 8. The mobile world • We have normal italic, bold italic & large italic
  • 9. Future of mobile text • Imagine if we could move the desktop world into the mobile world…
  • 10.
  • 11. About Monotype Imaging We’re a leading global provider of text imaging solutions – We enable text that connects!
  • 12. Global customers & partners World Class Customers and Partners Across All Sectors
  • 14. Global expertise We employ 200+ people worldwide and have offices close to customers and partners
  • 15. How do you measure text performance? Text Performs When… – It overcomes barriers in language or technology – It makes products more useful and more powerful – It makes markets easier to penetrate – It makes brands more memorable – It makes user experiences truly enhanced – It makes manufacturing easier to scale – It makes engineering costs lower and more widely leveraged
  • 16. Displaying scalable fonts on mobile • Significant challenges – Legibility and consistency across displays – Text layout (height restriction) – Memory footprint – Clear display of East Asian characters (CJK) – Support for multiple languages simultaneously
  • 17. Monotype Imaging in the mobile environment
  • 18. Helping to build global standards
  • 19. Monotype Imaging mobile solution You need to … • ensure clarity and readability at any size • broaden choice of typefaces • reflect brands through fonts • serve global markets ® ESQ Mobile fonts • Latin-based • Japanese • Devanagari • Many more
  • 20. A closer look: scalability • Bitmaps not required • One font per typeface design
  • 21. A closer look: on-screen text fidelity • Characters need to fit in a defined space • Not all TrueType fonts work well in mobile ® Fonts in a Box technology keeps scaled text sized to fit within an em square ™
  • 22. A closer look: intricately shaped East Asian text • East Asian text needs to remain clear • At small sizes, intricate shapes can blur SmartHint technology keeps East Asian text scaled to small sizes clear and readable ™
  • 23. A closer look: layout of complex scripts Complex scripts are unique WorldType Layout Engine handles layout requirements of multiple languages ®
  • 24. Monotype Imaging’s ESQ Mobile Fonts ® A collection of optimised fonts for mobile • height-restricted: all characters fit within the em square
  • 25. The right fonts can… The right fonts can…
  • 26. make user interfaces more readable… before after
  • 28. lend personality to UIs… before after
  • 34. Resources • White Paper Bringing Typography to Mobile in Symbian OS http://developer.symbian.com/main/downloads/paper s/monotype/Symbian_WP_screen.pdf • SDK / evaluation or just like to talk more about text? jl.strawson@monotypeimaging.co.uk www.monotypeimaging.com • Typefaces illustrated by Sebastian Lester – excerpts from ‘Moving Type’ http://uk.youtube.com/watch?v=nOiNG2TCe XQ