This document discusses personal and professional coaching. It defines coaching as a partnership between a coach and client where the client engages in thoughtful and creative processes to maximize their potential. Coaching can help clients gain clarity on their goals and discover more about themselves to create the life they want. The document suggests that while happiness, fulfillment and freedom are desired, they do not come naturally for many and are often a struggle to achieve. It proposes that with coaching, one can become aware of limitations, decide on a path forward, and take action to overcome fears and negative thinking to shape their own reality.