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EXPRESS INVESTMENT EVALUATION OF
ICO PROJECT
crypto.tickets
ICO 05.10.2017
Performed by
Digital Rating Agency
digrate.com
Investment evaluation of the ICO project
crypto.tickets
LIMITATION OF LIABILITY
This report is the intellectual property of DigRate, the following content is intended for informational purposes only. This
information can not be distributed in any way and in any form without prior consent from DigRate and links to
www.digrate.com.
This evaluation expresses the view of DigRate and is not a fact-finding or recommendation to buy, hold or sell those or
other assets, make investment decisions. DigRate assumes no responsibility for any consequences, interpretations,
conclusions, recommendations or other actions directly or indirectly related to the evaluation performed by DigRate’s
rating actions, as well as the observations and conclusions contained in the rating report and press releases, or absence
of all of the above. The only source that reflects the current state of assessments is the official website
www.digrate.com.
The DigRate team expresses its respect to all the enthusiasts of the cryptocurrency world.
2
General Information 4
Investment Evaluation 6
Fraud Rate 48
Conclusion 49
Recommendations 50
CONTENTS 3
Investment evaluation of the ICO project
crypto.tickets
GENERAL INFORMATION 4
▪ The crypto.tickets is a project building a blockchain ecosystem that will change the mass event
ticket sales market. For the time being, the global ticket industry faces the everyday problems, such
as: speculation on the secondary ticket market, fakes and fraud, incomplete sale of tickets and lack
of a common standard for the return of tickets. These are the main topics of all industry
conferences around the world.
▪ As founders promise, the blockchain technology will solve these problems forever, simplify the
market parties’ intercommunications and provide transparency of all ticket transactions. The
company claims that it will solve the problem of the lack of mutual trust as all transactions are
made in blockchain and all relations are controlled by smart contracts.
Investment evaluation of the ICO project
crypto.tickets
GENERAL INFORMATION 5
▪ crypto.tickets combines three main products:
▪ Tickets Chain is a blockchain solution, covering the relationship between all market participants. Each event
created in the system is a smart contract that is responsible for the processing of payments, the issue and
return of crypto tickets, for its transfer and resale in the secondary market (the decentralized blockchain-based
ticket exchange).
▪ Tickets Cloud is the finished product, a global ticket distribution system which has been operating in the ticket
market for over 3 years with monthly turnover of about $2 million. It will be the first ticket platform that will
transfer all its settlements to the decentralized blockchain system Tickets Chain.
▪ Tickets Wallet is an online wallet (Web & Mobile Apps) designed to store crypto tickets and internal system
tokens: Tickets Chain coins (TKT).
Investment evaluation of the ICO project
crypto.tickets
MARKET
INVESTMENT EVALUATION | Market 7
Does a problem which the Project plans to solve really exist?
Most of the leading industry companies have been selling tickets online for a long time already, paper tickets are
gradually disappearing. If customer buys an e-ticket, he does not need to stand in queues and to worry about its safety.
The spectator gets the opportunity to purchase a ticket for any event without any restrictions on the place and time.
The number of people buying e-tickets is growing every year, due to the rapid development of the Internet and the
massive proliferation of smartphones.
Despite the rapid development of the ticket industry and the transition to online services, there are a number of unsolved
problems, such as: fake tickets and fraudulence (even websites can sell fake tickets); scalpers (tickets to popular events
are bought out by automatic bots, and then are resold in the secondary market at a price significantly higher than the
original); non-transparency for a spectator (spectators must check numerous websites, study ratings and availability,
and compare prices); incomplete sale of tickets for events; high price cap for entering the market for distributors; lack of
a common standard for working with ticket organizations, etc.
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Market 8
Does a problem which the Project plans to solve really exist?
COMMENT:
The event tickets market really does have problems identified by the Project. Despite the spread of the Internet and the
development of technologies, the difficulties for ordinary users don’t decrease, but rather multiply, which creates a
significant niche for potential earnings.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Market 9
Will the future product offered by the Project be the best in segment?
COMMENT:
The fact that the future product will be the best in the segment is questionable, but the Project has already shown significant prospects for
success. This is justified by the presence of similar projects that have already been or are being prepared for the ICO, and giants that are firmly
established and operating in the market, such as: EventChain (https://eventchain.io), Aventus (https://aventus.io), TicketChain
(https://ticketchain.ie), Ticketmaster (http://www.ticketmaster.com), StubHub (https://www.stubhub.com; a subsidiary of eBay), etc. However, all
these companies compete with each other in the field of ticket distribution by one or another method, while crypto.tickets tries to stand between
all the players, becoming an intermediary between event organizers, ticket distributors, customers, and other market participants, without
creating additional competition, but improving the efficiency of the market.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Market 10
Did the Team show understanding of the competitive environment and presented a clear plan to fight the
market players?
COMMENT:
The team showed or mentioned some of the existing competitors. The Company also showed a distinctive competitive
advantage that allows the Project to avoid a sharp negative response from established industry players, which is
reflected in the business model of the Project. The Project wants to become an intermediary, but not a competitor to the
largest industry players, directing special efforts to the B2B segment.
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Investment evaluation of the ICO project
crypto.tickets
BUSINESS
INVESTMENT EVALUATION | Business 12
Is the blockchain a solution to the market problem?
COMMENT:
Blockchain allows to implement the following solutions:
● fake tickets and fraud are excluded due to the blockchain system itself (except phishing attacks);
● the problem of non-transparency for a customer eliminates due to the impossibility of offering the ticket on several websites at different
conditions;
● the problems of high price cap for entering the market for distributors and lack of a common standard for working with ticket
organizations can be solved by the introduction of common standards and API;
● scalpers are excluded due to the availability of setting self-regulating smart contracts in Tickets Chain (where the rules for the release of
colored coins (tickets) and their unique monetary policy of return, the rules of resale, as well as the distribution of revenues from the
event will be determined).
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Business 13
Did the Project show an operating business model that allows to conduct a stable activity?
Excerpt from the White Paper (ENG), section: ECONOMICS, p. 20:
“<...> All operations within the crypto.tickets ecosystem are executed with its internal digital currency (TKT token), ensuring security whilst
preventing unauthorized human intervention in the processes.
TKT tokens are used in the following ways:
● settlements between all members of the crypto.tickets ecosystem: ticket purchase, resale, exchange, or returns;
● payment of event expenses (services of contractors and artists);
● distribution of profits between all market participants (ticketing system, organizer, distributor);
● voting;
● as a deposit for ticketing systems, allowing them to create smart contracts and issue crypto.tickets.
<...>
The ticketing systems, with enough TKT tokens on deposit, are entitled to create smart contracts, which will be used to issue and sell
crypto.tickets for events.
<...>”.
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Business 14
Did the Project show an operating business model that allows to conduct a stable activity?
COMMENT:
The project positions itself as a B2B service engaged in the development of a smart contract for the ticket market, to
which various players of the market and industry, such as Tickets Cloud, will connect.
However, doubts about the stability of the Project are caused by a comment from the White Paper, where it’s said that
in order to gain access to the ecosystem, the ticket system must have a minimum deposit of TKT tokens, while the size
of the deposit is not currently defined.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Business 15
Does the Team already have a working product that they sell to their customers?
The project team is formed on the basis of the Tickets Cloud company ( Tickets Cloud LTD), a global ticket distribution
system which has been operating in the ticket market for over 3 years. This Company offers a full cycle of solutions for
all participants of the ticket market, including billing, payment system, promotion tools, and analytics. Currently, the
Company's monthly turnover, according to the Project itself, is $ 2 million, growth from 2015 to 2016 is more than 500%.
The project collected more than $ 1.6 million in venture capital investments over three years of its development. Today,
more than 950 contracts with the organizers have been signed and more than 850 thousand tickets have been sold. For
the first time in the world’s history, the largest trade platform AliExpress started to sell event tickets based on the Tickets
Cloud’s technology in 2017.
Source: White Paper of the Project
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Business 16
Does the Team already have a working product that they sell to their customers?
COMMENT:
The Company is already active and sells Tickets Cloud. The difference between it and the project is its standard
centralized technical architecture. Moreover, the Company presented a prototype of the expected blockchain product.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Business 17
Did the Team present a clear Road Map and financial plan?
COMMENT:
A thorough Road Map is presented in the White Paper of the Project.
The extended financial development plan of the crypto.tickets company was not presented. However, the Project team,
on terms of trade secrets, provided a financial model of Tickets Cloud, based on which the model will be built and
crypto.tickets activity will be planned.
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Investment evaluation of the ICO project
crypto.tickets
TECHNICAL COMPONENT
INVESTMENT EVALUATION | Technical component 19
Is the Project technology safe for network members?
COMMENT:
As the Project tokens are based on the Ethereum protocol, they have the same risks as Ethereum itself, for example:
the risk of mining attacks by large holders of ETH tokens; technical glitches and glitches of the Ethereum network; the
latest achievements in the field of cryptography, allowing to disturb network stability.
The Project outlined the most part of potential risks inherent in the crypto.tickets network in the White Paper and
showed plans to minimize or eliminate them.
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Investment evaluation of the ICO project
crypto.tickets
ECONOMIC COMPONENT
INVESTMENT EVALUATION | Economic component 21
Is the emission of tokens limited? Is there a solid asset or value base that would protect current holders from
devaluation of their holdings?
COMMENT:
The Company plans emission in the total amount of 914,869,281 on condition that all tokens will be sold out in the first two days (the White
Paper of the Project is not specific about what will happen otherwise).
The project states that the Tickets Cloud platform is moving its infrastructure to crypto.tickets, which should provide tokens with real rather than
speculative liquidity. Moreover, each ticket purchased for fiat currency from Tickets Cloud and others ticket systems will be organized as a
request to purchase the required number of TKT tokens on the exchange through the back-end, and then the sale of a real event ticket for
tokens, which will create the necessary support for the Project's tokens and protect the holders of TKT from depreciation. In this way, ticket
buyers pay in fiat currency, and ticket sellers receive payment in TKT tokens. In the case of tickets return, the opposite situation will occur.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Economic component 22
Does the Project ecosystem participants have a clear motivation for owning the Project's tokens?
COMMENT:
According to the architecture of the crypto.tickets ecosystem, B2C network customers will make payment in fiat currency, while B2B network
customers will receive payment in TKT tokens.
Market fluctuations of TKT may threaten the benefits of receiving payments in the Project's tokens. Moreover, B2B customers are companies
from the non-crypto sector, which means that they will need a fiat currency for operating activities, which means that they will probably
immediately sell the received TKT to maintain liquidity, which could disrupt the planned steady growth of tokens.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Economic component 23
Are Project tokens protected from market manipulations?
COMMENT:
In view of the design of the Project ecosystem, which takes the purchase of tickets for fiat currency for a request for the
purchase of TKT tokens, the organization of market manipulation will be problematic (except coordinated actions of
whale groups). However, the fact of TKT market price fluctuations, threatens the benefits of market players who connect
to the crypto.tickets ecosystem.
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Investment evaluation of the ICO project
crypto.tickets
LEGAL COMPONENT
INVESTMENT EVALUATION | Legal component 25
The Сompany is based on:
LTD «Tickets Cloud»
PSRN 1147746023776
Date of PSRN assignment: 20.01.2014
TIN/CRR К 7717773423/771701001
Location address: Office 3, 131 Prospect Mira, 129226, Moscow, Russian Federation
Mailing address: Coworking Deworkacy, 6/3 Bersenevskaya Naberezhnaya, 119072, Moscow, Russian Federation
CEO: Egerev Egor Nikolaevich
Authorized capital: 11,173.18 rubles
However, the information on company conducting the ICO itself - Crypto.Tokens, S.a.r.l., is not available in open sources.
According to the crypto.tickets team’s comments, within the legal structure of the holding, Ticketscloud INC is also present,
and the head company of the structure is Ticketscloud LTD (registered in the British Virgin Islands).
Is the legal structure of the company transparent?
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Legal component 26
Is the legal structure of the company transparent?
COMMENT:
There is detailed information on the registration and legal structure of the main company in open sources.
There is no information on a company conducting ICO – Crypto.Tokens, S.a.r.l. (in the jurisdiction of Luxembourg),
which may be due to the project's desire to avoid potential legal problems with regulators of the ICO market.
Also, the Project team provided documents confirming the certification and registration of the company on the terms of
trade secret.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Legal component 27
Excerpt from the White Paper (ENG), section: RISK FACTORS, pages 43-45:
“<...> Issuance of TKT Tokens May Constitute the Issuance of a “Security” Under U.S. Federal Securities Laws, the
Monetary Authority of Singapore, and Canadian Securities Administration.<...>”.
“<...> After reviewing the Report of Investigation, we believe that TKT Tokens are substantially different from DAO
Tokens, and should not be considered a “security” under U.S. federal securities laws. Nevertheless, as noted by the
Commission, the issuance of tokens represents a new paradigm and the application of the federal securities laws to this
new paradigm is very fact specific. <...>”.
“<...> To the extent that the TKT Tokens are found to be securities under the MAS and CSA regulations, we would need
to register the crowdsale pursuant to these regulations in order to target the token purchasers in these jurisdictions.
Such registration would again result in significant delays and result in additional substantial expenses. We note that we
expect that many other jurisdictions would take the similar position to that of the Commission, MAS, and CSA.<...>”.
Did the Project take preventive measures to avoid problems with regulators of the ICO market?
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Legal component 28
Despite the description of risk factors in the White Paper, the Project does not indicate a restriction on token purchase
by the citizens of the United States, Singapore or Canada. However, on the Russian version of Project’s website the
following answer is given (FAQ)::
However, according to the information given by the company's representatives in personal correspondence with DigRate, the Company will filter
incoming traffic during the ICO, to limit potential investors in whose countries the regulators have provided an official negative position regarding
participation in the ICO.
Did the Project take preventive measures to avoid problems with regulators of the ICO market?
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Legal component 29
Did the Project take preventive measures to avoid problems with regulators of the ICO market?
COMMENT:
The Project team provides a detailed answer to the potential question about the ICO market and token crowdsale
regulations. Moreover, the Team promises to filter traffic and restrict investors from several countries, whose
investments can cause significant difficulties for the Company (which wouldn’t stop the advanced Internet users who
can use VPN services).
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Investment evaluation of the ICO project
crypto.tickets
TEAM
INVESTMENT EVALUATION | Team 31
Does the Project team has considerable experience and impressive achievements?
Was born in Moscow. Received a bachelor's degree in radio communication, broadcasting and television in
Moscow Technical University of Communications in 2008.
2007-2009 – Specialist in certification of communication equipment in MirTeleTest Company;
2008-2012 – Director Of Business Development in Synthetic Dreams;
2012-2014 – Founder and CEO of Nano Bilet;
2014-present – Founder and CEO of Tickets Cloud;
2015-present – Co-founder of Startup Leadership Program in Moscow.
Egor Egerev
Founder, CEO
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Team 32
Does the Project team has considerable experience and impressive achievements?
Was born in Belgrade (Serbia). Graduated from the Moscow State University with a degree in sociology
in 2010.
2013-2014 – Co-founder of show.ru;
2014-present – Co-founder and Head of Investment of Tickets Cloud;
Ilya Sergeenko
Co-founder, Head of Investment
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Team 33
Does the Project team has considerable experience and impressive achievements?
Was born in Moscow. Graduated from Plekhanov Russian University of Economics with a degree in
accounting and finance in 2001. From 2014 to 2016 studied Global EMBA program in Columbia University
and London Business School.
2013-present – Co-founder and CEO of Euroshow Moscow;
2016-present – Co-founder and Strategic Development Director of Tickets Cloud;
Katerina Kirillova
Co-founder, Strategic Development Director
Other team members
Other team members hold technical and business positions in the Company. Additional useful information
on the Internet and links to their profiles on Linkedin and other social networks, indicating considerable
professional experience, are present.
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Team 34
Does the Project team has considerable experience and impressive achievements?
COMMENT:
The Project team clearly has entrepreneurial abilities. Despite the modest experience of top management of the Project, which run a successful
but new business, other members of the Company showed outstanding skills, merits or professional experience, for example: Julia Matveeva -
more than 8 years of experience in organizing public events and shows; Aleksey Smirnov - more than 8 years in R&D, the author of eight
scientific articles, more than 10 speeches at specialized scientific conferences, the author of the international patent for the technology of
navigation inside the premises, Co-founder of Cryptoinvest*, CEO of the blockchain team Phenom; Andrey Fazlyev - more than 13 years of
experience in club and concert activity, has held more than 300 successful events in Europe, opened and advised leading concert platforms in
Czech Republic (Prague). Worked as the Director for Development and was engaged in capital raising for the BAU-ART holding. Founder and
CEO of record-label RTM Media (more than 50 audio and video releases), Co-founder of CryptoInvest.
* CryptoInvest cannot be verified. Most links in open sources lead to a fraudulent site.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Team 35
Is the Project Team well known in professional circles?
COMMENT:
The founders of the Project have already hosted the Moscow Ticketing Forum, which was held on 22-23 March 2017 at
the "Otkritie Arena" stadium, where about 600 delegates, speakers and guests discussed the problems of the ticket
industry for two days. This fact shows the fame and potential of the Project team’s communications.
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Investment evaluation of the ICO project
crypto.tickets
PROJECT SUPPORT
INVESTMENT EVALUATION | Project support 37
Does the Project have a strong Advisory Board team?
Philippe Chevry
Advisor
Director of The Blockchain Association of Canada
(BAC). Serial entrepreneur with 20 years of
experience in emerging technologies related to
cybersecurity, finance, gaming and new media.
L’Université du Québec à Montréal (UQAM).
Alexander Tkachenko
Managing General Partner at
2be.lu Investments
MBA London Business School and Columbia
Business School graduate. Over twenty years of
professional experience in marketing, sales and
business development. Business angel, member of
E100 - LBS angel investor network.
Andrew Zimine
CEO & Founder of
EXSCUDO & EON
Founder and CEO of Exscudo. More than 18 years
of experience (8 years in leading positions) in the IT
industry and integration of IT solutions into the real
economy. A consulting expert of DAPPS Ethereum.
Leonard Grayver
Startup and venture capital lawyer at
Greenberg LLP
Represents startup companies and venture capital
funds. A partner and mentor at the Pulsar Venture
Capital and Starta Capital Accelerators. A member
of the Board of Directors of AmBAR and a member
of the Board of Governors of the Eastern European
Bar Association.
Also, the Advisory Board includes: Julian Zegelman, Anton Akentiev, Konstantin Kiselev, and Viktor Portnov.
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Project support 38
Does the Project have a strong Advisory Board team?
COMMENT:
Advisory Board presents people whose skills and experience will be able to help the project in various spheres,
however, specific forms of the participation of advisers in the Project are not disclosed.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Project support 39
Is this Project being invested by large venture investors or funds focused on blockchain startups?
COMMENT:
hAccording to the information provided by the Project, the Company received seed investments in 2014, 2016, and 2017,
in the amounts of $ 300 thousand, $ 600 thousand, and $ 700 thousand, respectively. The English version of the
Project’s website states that the venture funds 2be.lu and BitFin Capital have invested in the Project (on the website of
this fund the Project is not listed in the investments). The media reports that among Ticket Cloud’s investors there are
funds Starta Capital Investment Company and Moscow Seed Fund, which invested 4.5 million rubles in the service. In
addition, the company was invested by the partner of the SmartHub venture company Bogdan Yarovoi ($ 75,000) and
business angels Alexander Borodich and Igor Matsanyuk ($ 50,000).
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Project support 40
Are the partners of the Project large and well-known companies?
COMMENT:
According to the representatives of the Company, the partner of the project is AliExpress, which uses the Tickets Cloud
service to sell its own tickets. Despite the controversial participation of AliExpress in the project (as a client or partner),
working with such a well-known company is undoubtedly the strong point of crypto.tickets in general.
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Investment evaluation of the ICO project
crypto.tickets
POPULARITY
INVESTMENT EVALUATION | Popularity 42
Is this Project popular in social networks and thematic communities?
3,983 subscribers
7,170 subscribers
585 subscribers
10,730 views
45 post karma
119 subscribers
85 subscribers
50 subscribers
Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Popularity 43
Is this Project popular in social networks and thematic communities?
COMMENT:
The number of subscribers in social networks is quite high, which indicates the effective marketing of the Project.
Also, the crypto.tickets team actively participates in thematic meetings and conferences, and on October 5th 2017 the
Company holds a party for the crypto community in Moscow. Many industry professionals have already shown interest
in it.
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Investment evaluation of the ICO project
crypto.tickets
INVESTMENT EVALUATION | Popularity 44
Is the Project widely discussed in blockchain news resources?
COMMENT:
There are publications about the Project on popular news media, but there are no detailed reviews of the Project and
reports of rating agencies.
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Investment evaluation of the ICO project
crypto.tickets
CONCLUSION
INVESTMENT EVALUATION | Conclusion 46
Criterion Score
Does a problem which the Project plans to solve really exist? 7
Is the product offered by the Project the best in segment? 5
Did the Team show understanding of the competitive environment and present a clear plan to fight the market players? 5
Is the blockchain a solution to the market problem? 5
Did the Project show an operating business model that allows to conduct a stable activity? 5
Does the Team already have a working product that they sell to their customers? 5
Did the Team present a clear Road Map and financial plan? 6
Is the Project technology safe for network members? 5
Is the emission of tokens limited? Is there a solid asset or value base that would protect current holders from devaluation of
their holdings?
6
Does the Project ecosystem participants have a clear motivation for owning the Project's tokens? 2
Are Project tokens protected from market manipulations? 6
Is the legal structure of the company transparent? 6
Did the Project take preventive measures to avoid problems with regulators of the ICO market? 4
Does the project team has considerable experience and impressive achievements? 5
Is the Project Team well known in professional circles? 5
Does the Project have a strong Advisory Board team? 5
Is this Project being invested by large venture investors or funds focused on blockchain startups? 6
Are the partners of the Project large and well-known companies? 5
Is this Project popular in social networks and thematic communities ? 6
Is the Project widely discussed in blockchain news resources? 5
AVERAGE SCORE OF
5.2
Investment evaluation of the ICO project
crypto.tickets
47
High level
High probability of investment return,
low sensitivity to market conditions.
Score of 6.1 - 7
RATING SCALE OF INVESTMENT ATTRACTIVENESS
Satisfactory level
Medium-to-high probability of investment
return, considerable sensitivity to market
environment.
Score of 5.1 - 6
Satisfactory level
Satisfactory Level – Considerable risk
exposure, high sensitivity to market
conditions.
Score of 4.1 - 5
Low level
Low development potential, highly
speculative investments.
Score of 2.1 - 4
Low level
High default risk in the short term.
Score of 0 - 2
Low level
In default with little to no prospect for
recovery
Investment evaluation of the ICO project
crypto.tickets
FRAUD RATE 48
Fraud Rate
Low
How do we evaluate the Fraud Rate?
Advantages:
● The Project team has a functioning business that will form the basis of a new blockchain solution
● The Project provided particular solutions to certain problems in the market
● Project Tokens have significant growth potential due to the organization of the ecosystem economy
● The Project does not compete with current players, but on the contrary, acts as an intermediary between them
● The Project is invested by large and well-known investors
● The Project has a strong Advisory Board team
● The Project has well-known partners
● The public shows considerable interest in the Project
● The Project plans to limit ICO investors from potentially risky countries with negative regulatory environment
Disadvantages:
● The details and functions of the economic ecosystem, due to which the token should grow, are not disclosed
● No soft cap and escrow accounts
● Lack of team’s professional experience
Investment evaluation of the ICO project
crypto.tickets
CONCLUSION
The crypto.tickets company sets ambitious, but clear goals, which according to plans of the team and presented facts,
have a good chance of implementation. A significant advantage of the project is the business strategy, according to which
the Company will become an intermediary, rather than a competitor to the current market players.
The Project team is quite young, but has already shown a successful entrepreneurial experience and enlisted the support
of such giant as AliExpress. Moreover, the Project is advised by people with outstanding experience in a wide range of
practical skills, which compensates the lack of experience of the Project team itself.
The technical component of the Project ecosystem allows participants to create smart contracts of events with the settings
of their own monetary policy; issue crypto tickets, which are tokens and which cannot be forged; customize self-regulating
smart contracts (and the rules for issuing tickets, the rules of resale, the distribution of revenues from the event, etc.). All of
the above allows the Company to become not just an intermediary between the current players of the ticket market, but
also an intermediary between intermediaries, creating large niches in the market.
Tokens of the Project have the potential for significant growth due to the architecture of the ecosystem, in which each ticket
purchased for fiat currency in the Tickets Cloud and other ticket systems. Through the back-end it will be organized as a
request to purchase the required number of TKT tokens on the exchange. However, the motivation of companies selling
tickets to receive payment in TKT tokens is not clear at the moment. Moreover, their motivation to instantly exchange TKT
for fiat currency threatens the economic stability of the crypto.tickets system and the future value increase of tokens.
The project clearly showed understanding of the regulative risk factors and promised to make efforts to limit the
participation of ICO investors from countries with significant risk. Moreover, the project team clearly indicated its position:
due to the deteriorating regulatory environment, the Company is ready to obey the laws and to make effort to obtain the
necessary licenses in the investors‘ countries.
49
Medium-to-high
probability of
investment return,
considerable
sensitivity to market
environment.
Investment evaluation of the ICO project
crypto.tickets
RECOMMENDATIONS
1. To present details of the project ecosystem;
2. To draw up a financial plan for crypto.tickets and development
strategy of the project under different scenarios;
3. To determine the amount of deposit that will be required to gain
access to the ecosystem;
4. To use a soft cap and escrow accounts, to increase the
transparency of ICO;
5. To provide a plan and a strategy for keeping TKT exchange level,
whereby B2B members of the network will have a clear
motivation to receive payments in the Project tokens.
50
What can be improved?
Investment evaluation of the ICO project
crypto.tickets
CONTACTS 51
+7 (495) 175-1024 (Russia)
+41 21 588 02 23 (Switzerland)
info@digrate.com
digrate.com
Investment evaluation of the ICO project
crypto.tickets

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crypto.tickets - investment attractiveness report (Digital Rating Agency)

  • 1. EXPRESS INVESTMENT EVALUATION OF ICO PROJECT crypto.tickets ICO 05.10.2017 Performed by Digital Rating Agency digrate.com
  • 2. Investment evaluation of the ICO project crypto.tickets LIMITATION OF LIABILITY This report is the intellectual property of DigRate, the following content is intended for informational purposes only. This information can not be distributed in any way and in any form without prior consent from DigRate and links to www.digrate.com. This evaluation expresses the view of DigRate and is not a fact-finding or recommendation to buy, hold or sell those or other assets, make investment decisions. DigRate assumes no responsibility for any consequences, interpretations, conclusions, recommendations or other actions directly or indirectly related to the evaluation performed by DigRate’s rating actions, as well as the observations and conclusions contained in the rating report and press releases, or absence of all of the above. The only source that reflects the current state of assessments is the official website www.digrate.com. The DigRate team expresses its respect to all the enthusiasts of the cryptocurrency world. 2
  • 3. General Information 4 Investment Evaluation 6 Fraud Rate 48 Conclusion 49 Recommendations 50 CONTENTS 3 Investment evaluation of the ICO project crypto.tickets
  • 4. GENERAL INFORMATION 4 ▪ The crypto.tickets is a project building a blockchain ecosystem that will change the mass event ticket sales market. For the time being, the global ticket industry faces the everyday problems, such as: speculation on the secondary ticket market, fakes and fraud, incomplete sale of tickets and lack of a common standard for the return of tickets. These are the main topics of all industry conferences around the world. ▪ As founders promise, the blockchain technology will solve these problems forever, simplify the market parties’ intercommunications and provide transparency of all ticket transactions. The company claims that it will solve the problem of the lack of mutual trust as all transactions are made in blockchain and all relations are controlled by smart contracts. Investment evaluation of the ICO project crypto.tickets
  • 5. GENERAL INFORMATION 5 ▪ crypto.tickets combines three main products: ▪ Tickets Chain is a blockchain solution, covering the relationship between all market participants. Each event created in the system is a smart contract that is responsible for the processing of payments, the issue and return of crypto tickets, for its transfer and resale in the secondary market (the decentralized blockchain-based ticket exchange). ▪ Tickets Cloud is the finished product, a global ticket distribution system which has been operating in the ticket market for over 3 years with monthly turnover of about $2 million. It will be the first ticket platform that will transfer all its settlements to the decentralized blockchain system Tickets Chain. ▪ Tickets Wallet is an online wallet (Web & Mobile Apps) designed to store crypto tickets and internal system tokens: Tickets Chain coins (TKT). Investment evaluation of the ICO project crypto.tickets
  • 7. INVESTMENT EVALUATION | Market 7 Does a problem which the Project plans to solve really exist? Most of the leading industry companies have been selling tickets online for a long time already, paper tickets are gradually disappearing. If customer buys an e-ticket, he does not need to stand in queues and to worry about its safety. The spectator gets the opportunity to purchase a ticket for any event without any restrictions on the place and time. The number of people buying e-tickets is growing every year, due to the rapid development of the Internet and the massive proliferation of smartphones. Despite the rapid development of the ticket industry and the transition to online services, there are a number of unsolved problems, such as: fake tickets and fraudulence (even websites can sell fake tickets); scalpers (tickets to popular events are bought out by automatic bots, and then are resold in the secondary market at a price significantly higher than the original); non-transparency for a spectator (spectators must check numerous websites, study ratings and availability, and compare prices); incomplete sale of tickets for events; high price cap for entering the market for distributors; lack of a common standard for working with ticket organizations, etc. Investment evaluation of the ICO project crypto.tickets
  • 8. INVESTMENT EVALUATION | Market 8 Does a problem which the Project plans to solve really exist? COMMENT: The event tickets market really does have problems identified by the Project. Despite the spread of the Internet and the development of technologies, the difficulties for ordinary users don’t decrease, but rather multiply, which creates a significant niche for potential earnings. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 9. INVESTMENT EVALUATION | Market 9 Will the future product offered by the Project be the best in segment? COMMENT: The fact that the future product will be the best in the segment is questionable, but the Project has already shown significant prospects for success. This is justified by the presence of similar projects that have already been or are being prepared for the ICO, and giants that are firmly established and operating in the market, such as: EventChain (https://eventchain.io), Aventus (https://aventus.io), TicketChain (https://ticketchain.ie), Ticketmaster (http://www.ticketmaster.com), StubHub (https://www.stubhub.com; a subsidiary of eBay), etc. However, all these companies compete with each other in the field of ticket distribution by one or another method, while crypto.tickets tries to stand between all the players, becoming an intermediary between event organizers, ticket distributors, customers, and other market participants, without creating additional competition, but improving the efficiency of the market. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 10. INVESTMENT EVALUATION | Market 10 Did the Team show understanding of the competitive environment and presented a clear plan to fight the market players? COMMENT: The team showed or mentioned some of the existing competitors. The Company also showed a distinctive competitive advantage that allows the Project to avoid a sharp negative response from established industry players, which is reflected in the business model of the Project. The Project wants to become an intermediary, but not a competitor to the largest industry players, directing special efforts to the B2B segment. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 12. INVESTMENT EVALUATION | Business 12 Is the blockchain a solution to the market problem? COMMENT: Blockchain allows to implement the following solutions: ● fake tickets and fraud are excluded due to the blockchain system itself (except phishing attacks); ● the problem of non-transparency for a customer eliminates due to the impossibility of offering the ticket on several websites at different conditions; ● the problems of high price cap for entering the market for distributors and lack of a common standard for working with ticket organizations can be solved by the introduction of common standards and API; ● scalpers are excluded due to the availability of setting self-regulating smart contracts in Tickets Chain (where the rules for the release of colored coins (tickets) and their unique monetary policy of return, the rules of resale, as well as the distribution of revenues from the event will be determined). 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 13. INVESTMENT EVALUATION | Business 13 Did the Project show an operating business model that allows to conduct a stable activity? Excerpt from the White Paper (ENG), section: ECONOMICS, p. 20: “<...> All operations within the crypto.tickets ecosystem are executed with its internal digital currency (TKT token), ensuring security whilst preventing unauthorized human intervention in the processes. TKT tokens are used in the following ways: ● settlements between all members of the crypto.tickets ecosystem: ticket purchase, resale, exchange, or returns; ● payment of event expenses (services of contractors and artists); ● distribution of profits between all market participants (ticketing system, organizer, distributor); ● voting; ● as a deposit for ticketing systems, allowing them to create smart contracts and issue crypto.tickets. <...> The ticketing systems, with enough TKT tokens on deposit, are entitled to create smart contracts, which will be used to issue and sell crypto.tickets for events. <...>”. Investment evaluation of the ICO project crypto.tickets
  • 14. INVESTMENT EVALUATION | Business 14 Did the Project show an operating business model that allows to conduct a stable activity? COMMENT: The project positions itself as a B2B service engaged in the development of a smart contract for the ticket market, to which various players of the market and industry, such as Tickets Cloud, will connect. However, doubts about the stability of the Project are caused by a comment from the White Paper, where it’s said that in order to gain access to the ecosystem, the ticket system must have a minimum deposit of TKT tokens, while the size of the deposit is not currently defined. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 15. INVESTMENT EVALUATION | Business 15 Does the Team already have a working product that they sell to their customers? The project team is formed on the basis of the Tickets Cloud company ( Tickets Cloud LTD), a global ticket distribution system which has been operating in the ticket market for over 3 years. This Company offers a full cycle of solutions for all participants of the ticket market, including billing, payment system, promotion tools, and analytics. Currently, the Company's monthly turnover, according to the Project itself, is $ 2 million, growth from 2015 to 2016 is more than 500%. The project collected more than $ 1.6 million in venture capital investments over three years of its development. Today, more than 950 contracts with the organizers have been signed and more than 850 thousand tickets have been sold. For the first time in the world’s history, the largest trade platform AliExpress started to sell event tickets based on the Tickets Cloud’s technology in 2017. Source: White Paper of the Project Investment evaluation of the ICO project crypto.tickets
  • 16. INVESTMENT EVALUATION | Business 16 Does the Team already have a working product that they sell to their customers? COMMENT: The Company is already active and sells Tickets Cloud. The difference between it and the project is its standard centralized technical architecture. Moreover, the Company presented a prototype of the expected blockchain product. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 17. INVESTMENT EVALUATION | Business 17 Did the Team present a clear Road Map and financial plan? COMMENT: A thorough Road Map is presented in the White Paper of the Project. The extended financial development plan of the crypto.tickets company was not presented. However, the Project team, on terms of trade secrets, provided a financial model of Tickets Cloud, based on which the model will be built and crypto.tickets activity will be planned. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 19. INVESTMENT EVALUATION | Technical component 19 Is the Project technology safe for network members? COMMENT: As the Project tokens are based on the Ethereum protocol, they have the same risks as Ethereum itself, for example: the risk of mining attacks by large holders of ETH tokens; technical glitches and glitches of the Ethereum network; the latest achievements in the field of cryptography, allowing to disturb network stability. The Project outlined the most part of potential risks inherent in the crypto.tickets network in the White Paper and showed plans to minimize or eliminate them. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 21. INVESTMENT EVALUATION | Economic component 21 Is the emission of tokens limited? Is there a solid asset or value base that would protect current holders from devaluation of their holdings? COMMENT: The Company plans emission in the total amount of 914,869,281 on condition that all tokens will be sold out in the first two days (the White Paper of the Project is not specific about what will happen otherwise). The project states that the Tickets Cloud platform is moving its infrastructure to crypto.tickets, which should provide tokens with real rather than speculative liquidity. Moreover, each ticket purchased for fiat currency from Tickets Cloud and others ticket systems will be organized as a request to purchase the required number of TKT tokens on the exchange through the back-end, and then the sale of a real event ticket for tokens, which will create the necessary support for the Project's tokens and protect the holders of TKT from depreciation. In this way, ticket buyers pay in fiat currency, and ticket sellers receive payment in TKT tokens. In the case of tickets return, the opposite situation will occur. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 22. INVESTMENT EVALUATION | Economic component 22 Does the Project ecosystem participants have a clear motivation for owning the Project's tokens? COMMENT: According to the architecture of the crypto.tickets ecosystem, B2C network customers will make payment in fiat currency, while B2B network customers will receive payment in TKT tokens. Market fluctuations of TKT may threaten the benefits of receiving payments in the Project's tokens. Moreover, B2B customers are companies from the non-crypto sector, which means that they will need a fiat currency for operating activities, which means that they will probably immediately sell the received TKT to maintain liquidity, which could disrupt the planned steady growth of tokens. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 23. INVESTMENT EVALUATION | Economic component 23 Are Project tokens protected from market manipulations? COMMENT: In view of the design of the Project ecosystem, which takes the purchase of tickets for fiat currency for a request for the purchase of TKT tokens, the organization of market manipulation will be problematic (except coordinated actions of whale groups). However, the fact of TKT market price fluctuations, threatens the benefits of market players who connect to the crypto.tickets ecosystem. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 25. INVESTMENT EVALUATION | Legal component 25 The Сompany is based on: LTD «Tickets Cloud» PSRN 1147746023776 Date of PSRN assignment: 20.01.2014 TIN/CRR К 7717773423/771701001 Location address: Office 3, 131 Prospect Mira, 129226, Moscow, Russian Federation Mailing address: Coworking Deworkacy, 6/3 Bersenevskaya Naberezhnaya, 119072, Moscow, Russian Federation CEO: Egerev Egor Nikolaevich Authorized capital: 11,173.18 rubles However, the information on company conducting the ICO itself - Crypto.Tokens, S.a.r.l., is not available in open sources. According to the crypto.tickets team’s comments, within the legal structure of the holding, Ticketscloud INC is also present, and the head company of the structure is Ticketscloud LTD (registered in the British Virgin Islands). Is the legal structure of the company transparent? Investment evaluation of the ICO project crypto.tickets
  • 26. INVESTMENT EVALUATION | Legal component 26 Is the legal structure of the company transparent? COMMENT: There is detailed information on the registration and legal structure of the main company in open sources. There is no information on a company conducting ICO – Crypto.Tokens, S.a.r.l. (in the jurisdiction of Luxembourg), which may be due to the project's desire to avoid potential legal problems with regulators of the ICO market. Also, the Project team provided documents confirming the certification and registration of the company on the terms of trade secret. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 27. INVESTMENT EVALUATION | Legal component 27 Excerpt from the White Paper (ENG), section: RISK FACTORS, pages 43-45: “<...> Issuance of TKT Tokens May Constitute the Issuance of a “Security” Under U.S. Federal Securities Laws, the Monetary Authority of Singapore, and Canadian Securities Administration.<...>”. “<...> After reviewing the Report of Investigation, we believe that TKT Tokens are substantially different from DAO Tokens, and should not be considered a “security” under U.S. federal securities laws. Nevertheless, as noted by the Commission, the issuance of tokens represents a new paradigm and the application of the federal securities laws to this new paradigm is very fact specific. <...>”. “<...> To the extent that the TKT Tokens are found to be securities under the MAS and CSA regulations, we would need to register the crowdsale pursuant to these regulations in order to target the token purchasers in these jurisdictions. Such registration would again result in significant delays and result in additional substantial expenses. We note that we expect that many other jurisdictions would take the similar position to that of the Commission, MAS, and CSA.<...>”. Did the Project take preventive measures to avoid problems with regulators of the ICO market? Investment evaluation of the ICO project crypto.tickets
  • 28. INVESTMENT EVALUATION | Legal component 28 Despite the description of risk factors in the White Paper, the Project does not indicate a restriction on token purchase by the citizens of the United States, Singapore or Canada. However, on the Russian version of Project’s website the following answer is given (FAQ):: However, according to the information given by the company's representatives in personal correspondence with DigRate, the Company will filter incoming traffic during the ICO, to limit potential investors in whose countries the regulators have provided an official negative position regarding participation in the ICO. Did the Project take preventive measures to avoid problems with regulators of the ICO market? Investment evaluation of the ICO project crypto.tickets
  • 29. INVESTMENT EVALUATION | Legal component 29 Did the Project take preventive measures to avoid problems with regulators of the ICO market? COMMENT: The Project team provides a detailed answer to the potential question about the ICO market and token crowdsale regulations. Moreover, the Team promises to filter traffic and restrict investors from several countries, whose investments can cause significant difficulties for the Company (which wouldn’t stop the advanced Internet users who can use VPN services). 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 30. TEAM
  • 31. INVESTMENT EVALUATION | Team 31 Does the Project team has considerable experience and impressive achievements? Was born in Moscow. Received a bachelor's degree in radio communication, broadcasting and television in Moscow Technical University of Communications in 2008. 2007-2009 – Specialist in certification of communication equipment in MirTeleTest Company; 2008-2012 – Director Of Business Development in Synthetic Dreams; 2012-2014 – Founder and CEO of Nano Bilet; 2014-present – Founder and CEO of Tickets Cloud; 2015-present – Co-founder of Startup Leadership Program in Moscow. Egor Egerev Founder, CEO Investment evaluation of the ICO project crypto.tickets
  • 32. INVESTMENT EVALUATION | Team 32 Does the Project team has considerable experience and impressive achievements? Was born in Belgrade (Serbia). Graduated from the Moscow State University with a degree in sociology in 2010. 2013-2014 – Co-founder of show.ru; 2014-present – Co-founder and Head of Investment of Tickets Cloud; Ilya Sergeenko Co-founder, Head of Investment Investment evaluation of the ICO project crypto.tickets
  • 33. INVESTMENT EVALUATION | Team 33 Does the Project team has considerable experience and impressive achievements? Was born in Moscow. Graduated from Plekhanov Russian University of Economics with a degree in accounting and finance in 2001. From 2014 to 2016 studied Global EMBA program in Columbia University and London Business School. 2013-present – Co-founder and CEO of Euroshow Moscow; 2016-present – Co-founder and Strategic Development Director of Tickets Cloud; Katerina Kirillova Co-founder, Strategic Development Director Other team members Other team members hold technical and business positions in the Company. Additional useful information on the Internet and links to their profiles on Linkedin and other social networks, indicating considerable professional experience, are present. Investment evaluation of the ICO project crypto.tickets
  • 34. INVESTMENT EVALUATION | Team 34 Does the Project team has considerable experience and impressive achievements? COMMENT: The Project team clearly has entrepreneurial abilities. Despite the modest experience of top management of the Project, which run a successful but new business, other members of the Company showed outstanding skills, merits or professional experience, for example: Julia Matveeva - more than 8 years of experience in organizing public events and shows; Aleksey Smirnov - more than 8 years in R&D, the author of eight scientific articles, more than 10 speeches at specialized scientific conferences, the author of the international patent for the technology of navigation inside the premises, Co-founder of Cryptoinvest*, CEO of the blockchain team Phenom; Andrey Fazlyev - more than 13 years of experience in club and concert activity, has held more than 300 successful events in Europe, opened and advised leading concert platforms in Czech Republic (Prague). Worked as the Director for Development and was engaged in capital raising for the BAU-ART holding. Founder and CEO of record-label RTM Media (more than 50 audio and video releases), Co-founder of CryptoInvest. * CryptoInvest cannot be verified. Most links in open sources lead to a fraudulent site. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 35. INVESTMENT EVALUATION | Team 35 Is the Project Team well known in professional circles? COMMENT: The founders of the Project have already hosted the Moscow Ticketing Forum, which was held on 22-23 March 2017 at the "Otkritie Arena" stadium, where about 600 delegates, speakers and guests discussed the problems of the ticket industry for two days. This fact shows the fame and potential of the Project team’s communications. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 37. INVESTMENT EVALUATION | Project support 37 Does the Project have a strong Advisory Board team? Philippe Chevry Advisor Director of The Blockchain Association of Canada (BAC). Serial entrepreneur with 20 years of experience in emerging technologies related to cybersecurity, finance, gaming and new media. L’Université du Québec à Montréal (UQAM). Alexander Tkachenko Managing General Partner at 2be.lu Investments MBA London Business School and Columbia Business School graduate. Over twenty years of professional experience in marketing, sales and business development. Business angel, member of E100 - LBS angel investor network. Andrew Zimine CEO & Founder of EXSCUDO & EON Founder and CEO of Exscudo. More than 18 years of experience (8 years in leading positions) in the IT industry and integration of IT solutions into the real economy. A consulting expert of DAPPS Ethereum. Leonard Grayver Startup and venture capital lawyer at Greenberg LLP Represents startup companies and venture capital funds. A partner and mentor at the Pulsar Venture Capital and Starta Capital Accelerators. A member of the Board of Directors of AmBAR and a member of the Board of Governors of the Eastern European Bar Association. Also, the Advisory Board includes: Julian Zegelman, Anton Akentiev, Konstantin Kiselev, and Viktor Portnov. Investment evaluation of the ICO project crypto.tickets
  • 38. INVESTMENT EVALUATION | Project support 38 Does the Project have a strong Advisory Board team? COMMENT: Advisory Board presents people whose skills and experience will be able to help the project in various spheres, however, specific forms of the participation of advisers in the Project are not disclosed. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 39. INVESTMENT EVALUATION | Project support 39 Is this Project being invested by large venture investors or funds focused on blockchain startups? COMMENT: hAccording to the information provided by the Project, the Company received seed investments in 2014, 2016, and 2017, in the amounts of $ 300 thousand, $ 600 thousand, and $ 700 thousand, respectively. The English version of the Project’s website states that the venture funds 2be.lu and BitFin Capital have invested in the Project (on the website of this fund the Project is not listed in the investments). The media reports that among Ticket Cloud’s investors there are funds Starta Capital Investment Company and Moscow Seed Fund, which invested 4.5 million rubles in the service. In addition, the company was invested by the partner of the SmartHub venture company Bogdan Yarovoi ($ 75,000) and business angels Alexander Borodich and Igor Matsanyuk ($ 50,000). 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 40. INVESTMENT EVALUATION | Project support 40 Are the partners of the Project large and well-known companies? COMMENT: According to the representatives of the Company, the partner of the project is AliExpress, which uses the Tickets Cloud service to sell its own tickets. Despite the controversial participation of AliExpress in the project (as a client or partner), working with such a well-known company is undoubtedly the strong point of crypto.tickets in general. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 42. INVESTMENT EVALUATION | Popularity 42 Is this Project popular in social networks and thematic communities? 3,983 subscribers 7,170 subscribers 585 subscribers 10,730 views 45 post karma 119 subscribers 85 subscribers 50 subscribers Investment evaluation of the ICO project crypto.tickets
  • 43. INVESTMENT EVALUATION | Popularity 43 Is this Project popular in social networks and thematic communities? COMMENT: The number of subscribers in social networks is quite high, which indicates the effective marketing of the Project. Also, the crypto.tickets team actively participates in thematic meetings and conferences, and on October 5th 2017 the Company holds a party for the crypto community in Moscow. Many industry professionals have already shown interest in it. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 44. INVESTMENT EVALUATION | Popularity 44 Is the Project widely discussed in blockchain news resources? COMMENT: There are publications about the Project on popular news media, but there are no detailed reviews of the Project and reports of rating agencies. 7 6 5 4 3 2 1 Totally agree Agree Rather agree than disagree Neutral Rather disagree than agree Disagree Totally disagree Investment evaluation of the ICO project crypto.tickets
  • 46. INVESTMENT EVALUATION | Conclusion 46 Criterion Score Does a problem which the Project plans to solve really exist? 7 Is the product offered by the Project the best in segment? 5 Did the Team show understanding of the competitive environment and present a clear plan to fight the market players? 5 Is the blockchain a solution to the market problem? 5 Did the Project show an operating business model that allows to conduct a stable activity? 5 Does the Team already have a working product that they sell to their customers? 5 Did the Team present a clear Road Map and financial plan? 6 Is the Project technology safe for network members? 5 Is the emission of tokens limited? Is there a solid asset or value base that would protect current holders from devaluation of their holdings? 6 Does the Project ecosystem participants have a clear motivation for owning the Project's tokens? 2 Are Project tokens protected from market manipulations? 6 Is the legal structure of the company transparent? 6 Did the Project take preventive measures to avoid problems with regulators of the ICO market? 4 Does the project team has considerable experience and impressive achievements? 5 Is the Project Team well known in professional circles? 5 Does the Project have a strong Advisory Board team? 5 Is this Project being invested by large venture investors or funds focused on blockchain startups? 6 Are the partners of the Project large and well-known companies? 5 Is this Project popular in social networks and thematic communities ? 6 Is the Project widely discussed in blockchain news resources? 5 AVERAGE SCORE OF 5.2 Investment evaluation of the ICO project crypto.tickets
  • 47. 47 High level High probability of investment return, low sensitivity to market conditions. Score of 6.1 - 7 RATING SCALE OF INVESTMENT ATTRACTIVENESS Satisfactory level Medium-to-high probability of investment return, considerable sensitivity to market environment. Score of 5.1 - 6 Satisfactory level Satisfactory Level – Considerable risk exposure, high sensitivity to market conditions. Score of 4.1 - 5 Low level Low development potential, highly speculative investments. Score of 2.1 - 4 Low level High default risk in the short term. Score of 0 - 2 Low level In default with little to no prospect for recovery Investment evaluation of the ICO project crypto.tickets
  • 48. FRAUD RATE 48 Fraud Rate Low How do we evaluate the Fraud Rate? Advantages: ● The Project team has a functioning business that will form the basis of a new blockchain solution ● The Project provided particular solutions to certain problems in the market ● Project Tokens have significant growth potential due to the organization of the ecosystem economy ● The Project does not compete with current players, but on the contrary, acts as an intermediary between them ● The Project is invested by large and well-known investors ● The Project has a strong Advisory Board team ● The Project has well-known partners ● The public shows considerable interest in the Project ● The Project plans to limit ICO investors from potentially risky countries with negative regulatory environment Disadvantages: ● The details and functions of the economic ecosystem, due to which the token should grow, are not disclosed ● No soft cap and escrow accounts ● Lack of team’s professional experience Investment evaluation of the ICO project crypto.tickets
  • 49. CONCLUSION The crypto.tickets company sets ambitious, but clear goals, which according to plans of the team and presented facts, have a good chance of implementation. A significant advantage of the project is the business strategy, according to which the Company will become an intermediary, rather than a competitor to the current market players. The Project team is quite young, but has already shown a successful entrepreneurial experience and enlisted the support of such giant as AliExpress. Moreover, the Project is advised by people with outstanding experience in a wide range of practical skills, which compensates the lack of experience of the Project team itself. The technical component of the Project ecosystem allows participants to create smart contracts of events with the settings of their own monetary policy; issue crypto tickets, which are tokens and which cannot be forged; customize self-regulating smart contracts (and the rules for issuing tickets, the rules of resale, the distribution of revenues from the event, etc.). All of the above allows the Company to become not just an intermediary between the current players of the ticket market, but also an intermediary between intermediaries, creating large niches in the market. Tokens of the Project have the potential for significant growth due to the architecture of the ecosystem, in which each ticket purchased for fiat currency in the Tickets Cloud and other ticket systems. Through the back-end it will be organized as a request to purchase the required number of TKT tokens on the exchange. However, the motivation of companies selling tickets to receive payment in TKT tokens is not clear at the moment. Moreover, their motivation to instantly exchange TKT for fiat currency threatens the economic stability of the crypto.tickets system and the future value increase of tokens. The project clearly showed understanding of the regulative risk factors and promised to make efforts to limit the participation of ICO investors from countries with significant risk. Moreover, the project team clearly indicated its position: due to the deteriorating regulatory environment, the Company is ready to obey the laws and to make effort to obtain the necessary licenses in the investors‘ countries. 49 Medium-to-high probability of investment return, considerable sensitivity to market environment. Investment evaluation of the ICO project crypto.tickets
  • 50. RECOMMENDATIONS 1. To present details of the project ecosystem; 2. To draw up a financial plan for crypto.tickets and development strategy of the project under different scenarios; 3. To determine the amount of deposit that will be required to gain access to the ecosystem; 4. To use a soft cap and escrow accounts, to increase the transparency of ICO; 5. To provide a plan and a strategy for keeping TKT exchange level, whereby B2B members of the network will have a clear motivation to receive payments in the Project tokens. 50 What can be improved? Investment evaluation of the ICO project crypto.tickets
  • 51. CONTACTS 51 +7 (495) 175-1024 (Russia) +41 21 588 02 23 (Switzerland) info@digrate.com digrate.com Investment evaluation of the ICO project crypto.tickets