Innovation Journalism


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European Journalism Centre : Innovation Journalism: Detecting Weak Signals

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Innovation Journalism

  1. 1. Innovation Journalism David Nordfors, Ph.D. Program Leader Innovation Journalism Senior Research Scholar, Stanford, Special Adviser to the Director General, VINNOVA European Journalism Centre AMSU 25-27 July 2007
  2. 2. THE BOTTOM LINE: <ul><li>For the Innovation Economy to be part of Democratic Society, Independent Journalism Needs to Cover It. </li></ul>
  3. 3. THE BOTTOM LINE 2: <ul><li>Journalism is an independent actor in innovation systems </li></ul>
  4. 4. Definitions <ul><li>Innovations IN Journalism => </li></ul><ul><li>Innovat ive Journalism </li></ul><ul><li>Journalism ABOUT Innovation => </li></ul><ul><li>Innovat ion Journalism </li></ul>
  5. 5. Innovation Journalism Definition <ul><li>Innovation Journalism is journalism covering innovation. </li></ul><ul><li>It covers innovation processes and innovation (eco)systems. </li></ul>
  6. 7. THE BOTTOM LINE: <ul><li>Innovation IN Journalism & </li></ul><ul><li>Journalism ABOUT Innovation = </li></ul><ul><li>Good Match </li></ul>
  7. 8. SUMMARY OF THIS TALK <ul><li>Innovation in Journalism - Where is it heading? </li></ul><ul><li>Why the Innovation Economy needs Journalism </li></ul><ul><li>Definition of Innovation Journalism (InJo) </li></ul><ul><li>Why is not InJo developing faster? Challenges & Facts of Life </li></ul><ul><li>How to join the growing international community: The Stanford VINNOVA Innovation Journalism Program </li></ul>
  9. 10. Separation of Control over News and Media <ul><li>Until Now: The content and the delivery infrastructure are associated. (“I saw it on TV”) </li></ul><ul><li>Until Now: Mass communication channels proprietary, content controlled by media companies. (“John is an important guy. He was on TV!”) </li></ul><ul><li>As From Now: as Internet becomes ubiquitous, other infrastructures diminish. </li></ul><ul><li>As From Now: Dissociation between news content and the infrastructure. </li></ul>
  10. 11. What Continues to Matter For News Industry? <ul><li>Distribution and access to audience is a diminishing challenge </li></ul><ul><li>Controlling infrastructure and distribution chains will get less important. </li></ul><ul><li>There will be more competition for attention and higher demands on credibility. </li></ul><ul><li>Building a Brand is more important than ever. </li></ul><ul><li>What makes readers Google your name or type your URL? </li></ul>
  11. 12. There is growing an innovation ecosystems around News 2.0! <ul><li>News Industry becoming a part of the Innovation Economy </li></ul><ul><li>The News now sorts under Moore’s law </li></ul>
  13. 14. Innovation is More Than Invention <ul><li>Innovation is the Process of Creating and Delivering New Customer Value in the Marketplace (C. Carlson, W Wilmot) </li></ul><ul><li>INNOVATION IS THE MAJOR DRIVER OF ECONOMIC GROWTH </li></ul><ul><li>INNOVATION IS A KEY WORD IN ECONOMY (OECD ETC.) </li></ul><ul><li>INNOVATION IS NOT A KEYWORD FOR NEWS (AP, REUTERS ETC.) </li></ul>
  14. 15. Innovation seen as straightforward:
  15. 16. Innovation Is Complex – Not Linear.
  16. 17. Innovation is Sociology <ul><li>Innovation System: The flow of technology, information and capital among people, enterprises and institutions which is key to an innovative process. </li></ul>
  17. 18. Proposed Concept: The Innovation Communication System <ul><li>Innovation System: …the flow of technology , information and capital …. </li></ul><ul><li>Subset: Innovation Communication System …the flow of attention … </li></ul><ul><ul><li>Key Actors - Attention Workers : Journalists, PR & Communicators, Lobbyists, Marketers </li></ul></ul>
  18. 19. The EU Challenge <ul><li>Shrinking part of world population </li></ul><ul><li>Aging population </li></ul><ul><li>Knowledge and competence spreading across world </li></ul><ul><li>EU Labor Productivity Growth behind US - first time since WWII </li></ul><ul><li>China, Korea - now 11% of EU ICT patent applications </li></ul><ul><li>India is moving ahead </li></ul><ul><li>EU not reaching Lisbon process benchmarks </li></ul><ul><li>SOCIETY NEEDS ABILITY TO DISCUSS SOLUTIONS </li></ul>
  19. 20. Innovation Requires Language <ul><li>Innovation = introduction of something new </li></ul><ul><ul><li>Introduction requires communication </li></ul></ul><ul><ul><li>Communication requires language </li></ul></ul><ul><ul><li>Something new needs a name in order to be discussed </li></ul></ul><ul><ul><li>The News spreads the new words so that new things can be discussed and introduced. </li></ul></ul>
  20. 21. We need a language for innovation <ul><li>InJo gives language for discussing e.g. </li></ul><ul><ul><li>How innovation happens </li></ul></ul><ul><ul><li>Who does what, and why, in the innovation ecosystem </li></ul></ul><ul><ul><li>Our ability to innovate and our competitiveness </li></ul></ul><ul><ul><li>What stops us or enables us from innovating </li></ul></ul><ul><ul><li>What we can do about it </li></ul></ul><ul><ul><li>Who wants to do what about it (politics of innovation) </li></ul></ul><ul><ul><li>Innovation trends and happenings </li></ul></ul>
  21. 22. Innovation Economy Developing innovation system is to make above efficient, e.g. to make investment in R&D profitable. Identify bottlenecks and possibilities. Research: Money Knowledge & Competence Innovation: Money Knowledge & Competence Transfer & co-development of information in society Building conciousness, creating discussion, forming decisions. Q: How does society manage this? A: News media is one dominant channel
  22. 23. Knowledge is not transferred but co-developed Triple Helix Government Shared News (shared attention) Business Academia News media are main actors for Creating shared knowledge Q: Which information do they share? A: The News, for sure!
  23. 24. Private Public Academic NEWS ADDRESSING A BROAD READERSHIP
  24. 25. <ul><li>DEMOCRATIC SYSTEM : Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on Society. </li></ul><ul><li>Power is with citizens’ votes </li></ul><ul><li>Political Systems are recognized communities. Role of Political Journalism is recognized. </li></ul><ul><li>INNOVATION SYSTEM : Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on the Market. </li></ul><ul><li>Power is with citizens’ money </li></ul><ul><li>Innovation Systems not recognized communities. Role of Innovation Journalism needs to be recognized </li></ul>
  25. 26. Innovation Journalism Definition <ul><li>Innovation Journalism is journalism covering innovation. </li></ul><ul><li>It covers innovation processes and innovation (eco)systems. </li></ul>
  26. 27. Innovation Journalism <ul><li>Is new as a concept and community </li></ul><ul><li>Is not new as a practice </li></ul><ul><li>Expression ”Innovation Journalism” coined in 2003 ” The Concept of Innovation Journalism …” </li></ul><ul><li>Is a combination of business, technology, political and cultural journalism. </li></ul><ul><li>Can discuss innovation from a system point of view (e.g, ”who depends on who in building the mobile IP market, and how?”). </li></ul><ul><li>Evaluates progress of companies and societies by looking at the interaction between science, R&D, business development and public policy. </li></ul><ul><li>Can assess the ability to innovate </li></ul><ul><li>Scrutinizes the innovation systems and can act as a watch dog. </li></ul>
  28. 29. Challenge: Journalism Beat Structure Science Technology Business & Finance Politics Culture Innovation
  29. 30. Challenge: Lack of Language for innovation <ul><li>Common Misunderstandings among the News Media: </li></ul><ul><li>Innovation = Invention </li></ul><ul><li>Innovation is a fuzzy concept </li></ul><ul><li>Innovation is a bureaucratic buzzword </li></ul><ul><li>Innovation Journalism = Technology Journalism </li></ul><ul><li>Innovation Journalism = Science Journalism </li></ul><ul><li>Innovation Journalism = Business Journalism </li></ul>
  30. 31. Challenge: Global vs National/Local <ul><li>The Innovation Economy is Global </li></ul><ul><li>Most International Journalism is Political </li></ul><ul><li>Most Business/Tech Journalism is National </li></ul><ul><li>Need For International Journalism Reporting on Innovation and the Creation of Value </li></ul>
  31. 32. Fact of Life: Business Model <ul><li>Generic Journalism Business model: </li></ul><ul><ul><li>Write news stories - collect readership attention </li></ul></ul><ul><ul><li>Sell part of readership attention to advertisers </li></ul></ul><ul><li>What is the Business Model for Innovation Journalism? </li></ul><ul><ul><li>How identify readership? How identify advertisers? </li></ul></ul>
  32. 33. Challenge: Lack of innovation Traditions <ul><li>Most news organisation </li></ul><ul><li>do not have innovation departments </li></ul><ul><li>do not understand the need for innovation. </li></ul><ul><li>do not know how to set up innovation </li></ul><ul><li>… but now they must do it to survive </li></ul>
  33. 34. PUBLIC POLICY FOR DEVELOPMENT OF INNOVATION JOURNALISM Policy Objectives & Guidelines Program Model
  34. 35. Policy Objective: Form Triple Helix <ul><li>A Networked Global Professional Community for Innovation Journalism, </li></ul><ul><li>Scholarly Research on the Interaction Between Journalism and Innovation </li></ul><ul><li>Public Innovation Policy for Developing Innovation Journalism </li></ul>
  35. 36. Policy Objective: Quality-improving dynamics <ul><li>Help ethics & knowledge be competitive factors </li></ul><ul><ul><li>e.g. support documentation of best practice, development of journalistic research tools, etc. </li></ul></ul>
  36. 37. The VINNOVA/Stanford Innovation Journalism Program The Entrance to the International InJo Community
  37. 38. The InJo Fellowship Program <ul><li>Run by Stanford SCIL and VINNOVA </li></ul><ul><li>Non-profit founded: IIIJ - The Internation Institute of Innovation Journalism </li></ul><ul><li>Develops InJo as a Concept and a Community. </li></ul><ul><li>Fellows: Top Tier Innovation Journalists </li></ul><ul><li>Hosts: Top Tier World Press </li></ul><ul><li>InJo Conference and Workshops @ Stanford each year </li></ul>
  38. 39. The Stanford InJo Fellowship Program 2007 run by Stanford and VINNOVA <ul><li>Fellows from Sweden, Finland, Pakistan </li></ul><ul><li>Feb: Kick-off Workshop at Stanford. Virtual Community Initiated </li></ul><ul><li>Jan-Jun. Fellows Hosted by Top Tier Publications. </li></ul><ul><li>Apr: Follow-up Workshp at Stanford </li></ul><ul><li>May 21-23: The Fourth Conference on Innovation Journalism Fellows present papers on InJo best practices </li></ul><ul><li>Alumni Activities </li></ul>
  39. 40. Virtual Community of Fellows The virtual community holds the Fellows together throughout and after the program
  40. 41. Intl. Innovation Journalism Fellowships 06 <ul><li>Swedish </li></ul><ul><ul><li>Aftonbladet Affärsvärlden Elektroniktidningen Entreprenör Göteborgsposten Rapidus </li></ul></ul><ul><li>Finnish </li></ul><ul><ul><li>Helsingin Sanomat </li></ul></ul><ul><li>US hosts: </li></ul><ul><ul><li>Fortune Red Herring Wall Street Journal CNET PC World IDG News Service Business 2.0 San Francisco Chronicle </li></ul></ul>                                 
  41. 42. Intl. Innovation Journalism Fellowships                                  
  42. 43. Stories By Fellows
  43. 49. IDG world update: Read by 16000 Journalists and Marketers at 350 Publications in 85 countries
  44. 50. THE THIRD CONFERENCE ON INNOVATION JOURNALISM (2006) 88 speakers/panelists. ~200 part. 25 papers. Delegations from Sweden, Finland, Germany, Slovenia, Spain Opening Speaker: Vint Cerf, ”Father of the Internet”; Chief Internet Evangelist, Google ; Chairman, ICANN Foreword to Proceedings: Curtis Carlson, President SRI International
  46. 52. Subscribe:
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  49. 55. <ul><li>2004: </li></ul><ul><li>6 Fellows + Program Leader </li></ul><ul><li>1800 postings on virtual comm. </li></ul><ul><li>~40 stories in host publications </li></ul><ul><li>8 conference papers </li></ul><ul><li>2005: </li></ul><ul><li>6 Fellows + Program Leader </li></ul><ul><li>500 postings on virtual comm. </li></ul><ul><li>~60 stories in host publications </li></ul><ul><li>14 conference papers </li></ul>2006: 7 Fellows + Visiting Scholar +Program Leader. 800 postings on virtual comm.~120 stories in host publications. 25 conference papers
  50. 56. Roundtable Discussion on DVD and VIDEO.GOOGLE.COM Vint Cerf Chief Internet Evangelist, Google; Whit Diffie , CSO Sun ; Harry McCracken Editor-in-Chief PC World, Lee Bruno Senior Editor Red Herring, Amy Bernstein , Executive Editor Business 2.0, Dan Gillmor Founder Bayosphere, Tony Perkins Founder and Editor AlwaysOn Network, David Nordfors Program Leader Innovation Journalism Stanford University; Stig Hagström Co-Director SCIL Stanford University, Charles Wessner Program Director,The National Academies, Richard Allan Horning Partner Tomlinson Zisko LLP, Frances Mann-Craik Columnist Tornado Insider.
  51. 57. Innovation Journalism: Towards Research on the Interplay of Journalism in Innovation Ecosystems David Nordfors , Innovation Journalism, Stanford, VINNOVA; Marc Ventresca , Oxford; Andrew Hargadon, UC Davis; Turo Uskali Innovation Journalism /Stanford, U Jyväskylä; Antti Ainamo SCANCOR/Stanford, Helsinki School of Economics; Stefan Jonsson SCANCOR/Stanford, Stockholm School of Economics; Stine Grodal , Stanford; Alisa Weinstein , Innovation Journalism, Red Herring; Mark Kennedy , University of Southern California; Peter Svensson Innovation Journalism/Stanford, University of Linköping; Fiona Reid Oxford Science Enterprise Centre, Oxford
  52. 58. <ul><li>‘ Innovation Journalism’ - a useful theme for exploring the interplay of journalism in innovation ecosystems . </li></ul><ul><li>how innovation processes and innovation ecosystems interact with public attention , with news media as an actor . </li></ul><ul><li>how journalists cover innovation processes and innovation ecosystems: incentives that drive innovationjournalism and how news organizations may be organized to perform the task. </li></ul>
  53. 59. Thank You! More info: http://www. innovationjournalism .org Email: [email_address] , [email_address] , [email_address] . org Phone: +1 650 804 5184
  54. 60. InJo Initiatives right now: <ul><li>Sweden - VINNOVA </li></ul><ul><li>USA - Stanford, USAID </li></ul><ul><li>Finland - SITRA, Tekes </li></ul><ul><li>Pakistan - CSF/USAID </li></ul><ul><li>Slovenia - TIA </li></ul><ul><li>Holland - European Journalism Center </li></ul>