Learn about the Journal of Reseach in Interactive Marketing from Dr. Debra Zahay, Editor-in-Chief, at her recent MMA presentation 9/19/2013. Learn the Journal acceptance rate, major topic areas, how to get published.
Presentation by the International Centre for Social Franchising made at the Euro-Africa Health Investment Conference, March 26 - 27, 2013, London, United Kingdom.
Presentation by the International Centre for Social Franchising made at the Euro-Africa Health Investment Conference, March 26 - 27, 2013, London, United Kingdom.
An update on the status of the Journal of Research in Interactive Marketing. We publish articles on search, social media, website design and usability and all aspects of digital and interactive marketing.
Demand generation best practice and the role of nurturing. 12.05.11Fox Parrack Singapour
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Should social learning skills be part of our organisation toolkit?
Welcome to the overview results of our second snapshot survey. Social learning is fast becoming a topical issue. We chose this topic for our second survey because we believe that social learning may hold some of the keys to creating the flexible, responsive and insight driven ethos that’s essential for surviving and thriving in our complex and changeable economic context.
Our Performance Hub Survey Series is about uncovering touch-points for further discussion and debate - rather than trying to gather a mass of empirical data on the state of play. We’ll be taking these discussions further on LinkedIn over the course of the year.
Take a look at the results and join our discussions on LinkedIn: The Performance Hub LinkedIn Discussion Group.
Effect of Customer Relationship Management and Customer Retention in Nigeriaijtsrd
This study investigated the effect of customer relationship management on customer retention in Nigeria with reference to Unilever Nigeria Plc. Apapa, Lagos. The objectives of this paper are to examine if relationship marketing influence customer satisfaction in manufacturing company, to examine the effect of customer orientation on consumer purchase decision and to examine customer motivation on consumer buying behavior. The study made use of questionnaire to gather relevant data for the study. The population comprise of the management staff and customers of the company while non probability sampling technique was used to select sample size of 45 from the population. The total 50 questionnaire were administered out of which 45 was duly filled and returned. Data collected were analyzed using frequency counts and percentage. Findings reveal that customer relationship management influence customer satisfaction in the industry and helps in retaining customer in the industry. The study concludes that, customer relationship management is tools that stimulates customer patronage, influence and build performance in the industry and preferably customer belief and attitude. This study recommended that managers should integrate customer relationship in organizations in an effort to yield substantial result and the industry must always shows sign of relationship to customers at all time in order to retain customers in manufacturing companies. Adebayo, A. P. | Ademokoya, J. I. | Akinkuotu, F. "Effect of Customer Relationship Management and Customer Retention in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4 , June 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50402.pdf Paper URL: https://www.ijtsrd.com/management/marketing/50402/effect-of-customer-relationship-management-and-customer-retention-in-nigeria/adebayo-a-p
IMK522: New Media Marketing - Personas, Goals, & StrategyRyan Mickley
This presentation explores the personas, business goals, and a new media marketing strategy for my case study company, Praxis, completed as part of the Internet Marketing Master of Science program at Full Sail University.
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
Learn how to teach web design using Adobe Spark and LinkedIn Learning tools. Students learn to work with images, text and video to create compelling websites quickly.
Learn how to use the Tableau industry resources to teach data visualization with Tableau in a course that also integrates an IBM big data badge and agile marketing concepts.
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An update on the status of the Journal of Research in Interactive Marketing. We publish articles on search, social media, website design and usability and all aspects of digital and interactive marketing.
Demand generation best practice and the role of nurturing. 12.05.11Fox Parrack Singapour
An overview of the challenges of demand generation, the changing B2B buyer, their trust issues and the need to build emotional content into campaigns. The background as to why lead nurturing has to become a fundamental backbone of modern marketing.
Should social learning skills be part of our organisation toolkit?
Welcome to the overview results of our second snapshot survey. Social learning is fast becoming a topical issue. We chose this topic for our second survey because we believe that social learning may hold some of the keys to creating the flexible, responsive and insight driven ethos that’s essential for surviving and thriving in our complex and changeable economic context.
Our Performance Hub Survey Series is about uncovering touch-points for further discussion and debate - rather than trying to gather a mass of empirical data on the state of play. We’ll be taking these discussions further on LinkedIn over the course of the year.
Take a look at the results and join our discussions on LinkedIn: The Performance Hub LinkedIn Discussion Group.
Effect of Customer Relationship Management and Customer Retention in Nigeriaijtsrd
This study investigated the effect of customer relationship management on customer retention in Nigeria with reference to Unilever Nigeria Plc. Apapa, Lagos. The objectives of this paper are to examine if relationship marketing influence customer satisfaction in manufacturing company, to examine the effect of customer orientation on consumer purchase decision and to examine customer motivation on consumer buying behavior. The study made use of questionnaire to gather relevant data for the study. The population comprise of the management staff and customers of the company while non probability sampling technique was used to select sample size of 45 from the population. The total 50 questionnaire were administered out of which 45 was duly filled and returned. Data collected were analyzed using frequency counts and percentage. Findings reveal that customer relationship management influence customer satisfaction in the industry and helps in retaining customer in the industry. The study concludes that, customer relationship management is tools that stimulates customer patronage, influence and build performance in the industry and preferably customer belief and attitude. This study recommended that managers should integrate customer relationship in organizations in an effort to yield substantial result and the industry must always shows sign of relationship to customers at all time in order to retain customers in manufacturing companies. Adebayo, A. P. | Ademokoya, J. I. | Akinkuotu, F. "Effect of Customer Relationship Management and Customer Retention in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-4 , June 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50402.pdf Paper URL: https://www.ijtsrd.com/management/marketing/50402/effect-of-customer-relationship-management-and-customer-retention-in-nigeria/adebayo-a-p
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This presentation explores the personas, business goals, and a new media marketing strategy for my case study company, Praxis, completed as part of the Internet Marketing Master of Science program at Full Sail University.
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Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
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[Note: This is a partial preview. To download this presentation, visit:
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2. What is Interactive Marketing?
Interactive Marketing (IM) is often facilitated by
technology, allowing the ability to address
individual customers personal level by gathering
and remembering their unique responses.
Interactive marketing is a conversation, not a
one-time event or transaction.
Listen
RespondMeasure
Adjust
3. " to address substantive issues in
interactive, relationship, electronic, direct
and multi-channel marketing and
marketing management. With its origins in
the discipline and practice of direct
marketing, the journal aims to publish
progressive, innovative and rigorous
scholarly research for marketing academics
and practitioners."
Our Mission
7. Some JRIM Facts
• Emerald Journal
• International
• 45,754 Full Text Journal Downloads in 2012
• Published Quarterly, four papers per issue
• Strong “second” Journal in the field
• Three to six month process to acceptance
• Listed in Cabell’s
• Indexed in Scopus, ABDC listing
• Final Acceptance Rate 28%
• Number of papers up from 50 to over 70 projected
• Have three special issues in progress
• Friendly to technology papers
At the recent Academy of Marketing Science Conference in Monterey, California I had the pleasure to be on a panel of Journal Editors facilitated by O.C. Ferrell. There were a number of young scholars in the room and I counted over a hundred in the audience. This opportunity was a wonderful one for our journal. It was gratifying to meet so many at the conference who have written or reviewed for us. I thank you all.From the interest displayed by the audience, I could see that we do have a mission to fulfill and a place in the world of academic publishing. The need for JRIM is highlighted no better than in our lead article, “Internet marketing research: a review of the literature and future research directions.” This article is most welcome for our journal. In fact, I asked the authors to consider submitting an update of the 2007 piece to JRIM and was delighted when they did.In this article, Pomirleau, Schibrowsky, Peltier and Nill provide us with some interesting insights and a foundation for future work. One of these insights is that less than seven percent (6.7 percent) of the articles published in the “top 5” marketing journals from 2005 to 2012, compared to 5.7 percent in the years 1993-2004 are internet marketing related.This trend, or lack of it, occurred in spite of an “explosion” of interest in internet marketing from marketing practice. For example, IAB’s Annual Internet Advertising Revenue Report (IAB) showed a 15 percent increase in digital advertising revenues from 2011 to 2012, to a total of $31.6 billion in US dollars. While the number of academic articles in this area from 2005 to 2013 almost doubled from 174 to 306 and grew at a healthy 76 percent, quarterly advertising revenues nearly tripled, reaching $10 billion in Q4 2012, a 270 percent increase. Let us just say there is a 200 percent “gap” between theory and practice and if we are not careful as marketing academics the gap will widen even further (Figure 1).