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Jon mundy apprupt mobile publishing masterclass
The document discusses mobile advertising and argues that it should be a service rather than an imposition on users. It suggests that mobile advertising has great potential if advertisers are willing to experiment with new formats, target ads contextually and individually, and keep users engaged within apps rather than sending them away. The document presents several mobile ad formats from the company apprupt, including app store ads, in-app "Pocket Ads", click-to-call and click-to-SMS ads, and upcoming video ads. It encourages advertisers to not be afraid to try new approaches to mobile advertising.
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Jon mundy apprupt mobile publishing masterclass
- 1. Mobile Advertising: Aservice, not an imposition apprupt @ mobile publishing masterclass Century Club, London 12 April, 2011 Featured in: © 2011 apprupt GmbH • www.apprupt.com
- 2. Display advertising needsto be a …not an imposition © 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/
- 3. Mobile has thepotential... © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/sheeshoo/2959428847/
- 4. ...to be great ©2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/johnny2010/5030485801/
- 5. but how canit make this? © 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/
- 6. a willingness toexperiment Take the same approach to advertising as you do to content... © 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/nabeelah/14116806
- 7. reach the individual ©2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/driftingphotographer/2984561053/
- 8. 2 we need to be clever © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/27281188@N03/3959866980/
- 9. © 2011 appruptGmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
- 10. Surely we can ADS do more than CONTENT this? © 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
- 11. fat finger syndrome 47 % of users accidentally click on Mobile Ads Harris Interactive, Dezember 2010 71 % of users prefer advertising where they remain in the app Harris Interactive, Dezember 2010 © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/steefafa/5224115719/
- 12. Contextually targeted in-contentapp recommendation © 2011 apprupt GmbH • www.apprupt.com
- 13. Users discover productson site – they only leave with a concrete buying intent. Publisher Site Off-Portal / Off-App The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com
- 14. App Store Ads(Apple, Android) apprupt PocketAds (WebApp Technology) Click-to-Call (-Back), Click-to- SMS Mobile Video Ads (by Q3/2011) © 2011 apprupt GmbH • www.apprupt.com
- 15. Pocket Ad © 2011apprupt GmbH • www.apprupt.com
- 16. Click to SMS ©2011 apprupt GmbH • www.apprupt.com
- 17. Don’t be afraidto try something new © 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
- 18. get in touch Jascha Samadi Jon Mundy MD & Founder Director of Business Development UK Tel +49 (0)40 3252787-01 Tel +44 (0) 7967 824699 js@apprupt.com jm@apprupt.com © 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/unconstructive_bry/2975621862/