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Uploaded byAnaerobic Digestion & Biogas Association
John Quinton-Barber, Social Communications
This document discusses the benefits of community engagement and planning for local anaerobic digestion (AD) projects. It notes that 15 years ago, new mobile phone base stations faced opposition through misinformation campaigns, but regulating the industry, auditing claims, and ensuring accountability helped address this. The document advocates responding strongly to any misinformation about AD projects, educating journalists, reassuring communities with facts, and emphasizing that the industry is regulated, audited and accountable. It introduces a panel discussing community engagement and planning for local AD projects.
John Quinton-Barber, Social Communications
- 1. THE BENEFITS OFLOCAL AD – COMMUNITY ENGAGEMENT AND PLANNING #UKADBiogas @adbioresources PANEL: JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS MANDY STOKER, E4ENVIRONMENT JAMIE GORDON, REMARKABLE GROUP ROKIAH YAMAN, COMMUNITY BY DESIGN
- 2. The benefits oflocal AD - community engagement and planning John Quinton-Barber, Managing Director, Social Communications @social_comms UK AD & Biogas 2015:
- 3. • Two-years-old • Experiencein the AD Sector • Provide political and stakeholder liaison, community relations and supporter campaigns • We take the traditional and digital approach to consultation • We’re called social because we’re experts in digital and because we speak ‘fluent human’
- 4. 15 years ago… •3G licences purchased from the UK Government • 10,000 new base stations needed • And this …
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- 9. “SAY NO TO MONSTERWIND TURBINES” “INDUSTRIAL WIND TURBINES DON’T BELONG IN PEOPLES BACKYARDS”
- 11. Master class infighting “..Master class in fighting unwanted housing and renewable energy projects..”
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- 14. The industry isn’t verygood at combatting misinformation.
- 15. Advertising Standards Authority,the UK’s independent regulator for advertising across all media.
- 17. The ASA upheld allten complaints against the campaign group. They said campaigners had failed to provide ‘robust evidence’ to back their claims. We are a responsible industry • You’re dealing in ‘scary science’ • Respond to, and push back strongly on any misinformation • Educate the journalists • Reassure the community about the facts • You are ‘audited’, ‘regulated’ and ‘accountable’
- 18. The benefits oflocal AD - community engagement and planning John Quinton-Barber, Managing Director, Social Communications @social_comms UK AD & Biogas 2015:
- 19. THE BENEFITS OFLOCAL AD – COMMUNITY ENGAGEMENT AND PLANNING #UKADBiogas @adbioresources PANEL: JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS MANDY STOKER, E4ENVIRONMENT JAMIE GORDON, REMARKABLE GROUP ROKIAH YAMAN, COMMUNITY BY DESIGN