An informational packet regarding our company and product lines with an emphasis on finding a retailer to carry our World Cup FANSHOES

1. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
FANSHOES
2009-2010 Informational Packet

2. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
How we started
FANSHOES, Inc. is a footwear and apparel FANSHOES Inc. is a minority owned
company based out of Rochester, NY. business in the state of New York with 6
Gabriel Ankamafio-Adjei, 30, (Ghanaian employees and looking to add more talent
native) founded FANSHOES with Nicholas to its team as early as 2010. The response
Rovisa, 23 (Rochester, NY native) and since FANSHOES products have launched
Britton Nemecek, 23 (Syracuse, NY in the summer of 2009 has been great
native). FANSHOES utilizes officially- from all ages due to the comfort of the
licensed logo’s, mascots, emblems and product and the complimentary nature of
colors of organizations such as high it to what the collegiate market presently
schools, colleges, universities, pro-sports offers in fan products.
teams and country teams to design and
create our unique, comfortable, and casual Today, we hold seven collegiate licenses
lines of footwear. We aspire to be the and are seeking FIFA official licensing for
industry standard in spirited footwear. our World Cup line of FANSHOES.
Gabriel Ankamafio-Adjei, moved to the
U.S for college in 2001 after sojourning as
a soccer player in the Danish division two
league. As a fan of the beautiful game, his
vision and goals align with the outlook
from his two other partners which helped
moved this company towards the direction
of making products for the U.S collegiate
market.

3. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Manufacturing
We have had the good luck of developing remains socially responsible. We aim to
a solid and mutually beneficial partnership eliminate the stigma that comes with
with our manufacturing facilities overseas. producing in Asian countries, and our
Our manufacturing company, which is facility managers share the same vision.
based in Thailand, has a positive When you carry FANSHOES, you can rest
reputation for quality work and fair assured that each pair will be of the utmost
practices, and produces name-brand quality and be fairly made.
footwear lines. There are four facilities and
We have attached a copy of our Fair Labor Association
each provide us with the capability to registration certificate along with a copy of our Fair Labor
produce 2,000+ pairs of FANSHOES an Code of Conduct at the end of this document.
hour, for a total of 8,000+ pairs an hour.
We have also recently lined up three more
production facilities which will bring the
grand total to seven. In the coming weeks,
we should be able to provide 14,000+
pairs of FANSHOES an hour, depending on
demand.
We are a member of the Fair Labor
Association and are working closely with
them to ensure that our production facility

4. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Distribution
We have a multi-faceted approach to occur via this outlet, we feel that the
selling via our channels with respect to the website traffic that we receive from linking
three colleges for which we have to such a huge site is more valuable.
produced FANSHOES. Those channels are: Considering it was free to carry our goods
on this site, we feel it has and will
Myfanshoes.com Web-Store continue to spread the FANSHOES brand
Our web-store has been a successful name.
selling tool because of social media. We
utilize Facebook, Twitter, MySpace, Brick-and-Mortar Retail Storefronts
LinkedIn, and other sites on a daily basis Brick-and-mortar retail storefronts seem to
to help raise awareness of our brand. be a growing outlet for us as our brand
Although our web-store isn’t our top grows. The nice thing about these places is
producer at the moment, we feel it is a the ability to touch, feel, and try on the
valuable part of our selling strategy now FANSHOES before purchasing. We are in
and in the future. the process of developing POS displays to
accompany our products at these places.
Other Online Retailers
We just began carrying our collegiate Presently, we are two locally-owned shops
FANSHOES on Shoebuy.com, the largest in Tempe, Arizona and one in Starkville,
online shoe retailer, with a different idea in Mississippi. We are seeking a larger,
mind. Although we would like sales to

5. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
national retailer to carry our collegiate footwear line.
Student Groups and Organizations
Student groups and organizations are the most important part of our collegiate plan. These
groups helped us make the most sales of all our distribution channels by bringing us on
campus for events such as tailgates and homecoming. We plan on utilizing these on-
campus groups and organizations more fully with a new and redesigned student brand
manager program.
So, as you can see, we have many different angles in play as far as our collegiate
FANSHOES go, but we feel a different approach has to be taken with respect to the World
CUP FANSHOES.
That being said, we do not currently have a definitive distribution channel for our World
Cup FANSHOES, but we are actively seeking retail outlets to carry them. We are going to
continue to sell through our web-store, but we are confident that brick-and-mortar retail
shops around the world would be the best fit for this product. We are actively entertaining
different distribution options at this time. Below is a list of the benefits a retailer can
• COST - Low wholesale price
• FEEL - Comfortable and quality made product
• UNIQUENESS - Only footwear line of its kind available
• MARKET - All countries competing in the World Cup
represented
• COLLECTIBILITY - World Cup is once every 4 years,
these shoes will be numbered and have the World Cup
2010 logo on it
expect when carrying FANSHOES:

6. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Goals
FANSHOES is presently licensed with II.We are looking to work with major
seven major U.S Colleges and Universities professional sporting leagues, such as
and we are adding ten more top colleges EPL, SERIA A, La Ligue, NBA, MLB, NHL,
and universities for our Spring 2010 NFL, UEFA Champions league, FIFA,
launch. FANSHOES has a multi-tiered World Olympics and other professional
concept with respect to our product lines. world sporting teams and events.
I. We are working with major institutions Other European professional team
in the U.S and around the world to products will be developed and launched
create our unique footwear inspired by in 2011. FANSHOES is also targeting
and adhering to the individual major world sporting event starting from
institutions outlook and image. the 2010 World cup and other upcoming
ones. See charts below:
Aside from our World Cup line,
FANSHOES will be launching its European
soccer league line in the Summer of 2010
with potential teams in the Seria A, such as
Roma, Sampdoria, Torino and others.
2010 Attendance 2011 Attendance
FIFA world cup 7.5 million fans/26 5 European leagues 12 Million
billion views Wimbledon Open 51100
Wimbledon Open 511000 U.S Open 75000
U.S Open 750000 French Open 450000
Australian Open 600000
Rugby World Cup 2.3 Million

7. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
FANSHOES Fair Labor Code of Conduct
Forced Labor: There shall not be any use of forced labor, whether in the form of prison labor,
indentured labor, bonded labor or otherwise.
Child Labor: No person shall be employed at an age younger than 15 (or 14 where the law of
the country of manufacture* allows) or younger than the age for completing compulsory
education in the country of manufacture where such age is higher than 15.
Harassment or Abuse: Every employee shall be treated with respect and dignity. No employee
shall be subject to any physical, sexual, psychological or verbal harassment or abuse.
Nondiscrimination: No person shall be subject to any discrimination in employment, including
hiring, salary, benefits, advancement, discipline, termination or retirement, on the basis of
gender, race, religion, age, disability, sexual orientation, nationality, political opinion, or social or
ethnic origin.
Health and Safety: Employers shall provide a safe and healthy working environment to prevent
accidents and injury to health arising out of, linked with, or occurring in the course of work or as
a result of the operation of employer facilities.
Freedom of Association and Collective Bargaining: Employers shall recognize and respect the
right of employees to freedom of association and collective bargaining.
Wages and Benefits: Employers recognize that wages are essential to meeting employees’ basic
needs. Employers shall pay employees, as a floor, at least the minimum wage required by local
law or the prevailing industry wage, whichever is higher, and shall provide legally mandated
benefits.

8. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Hours of Work: Except in extraordinary business circumstances, employees shall (i) not be
required to work more than the lesser of (a) 48 hours per week and 12 hours overtime or (b) the
limits on regular and overtime hours allowed by the law of the country of manufacture or, where
the laws of such country do not limit the hours of work, the regular work week in such country
plus 12 hours overtime and (ii) be entitled to at least one day off in every seven day period.
Overtime Compensation: In addition to their compensation for regular hours of work,
employees shall be compensated for overtime hours at such premium rate as is legally required
in the country of manufacture or, in those countries where such laws do not exist, at a rate at least
equal to their regular hourly compensation rate.

9. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Fair Labor Association
1707 L St NW
Suite 200
Washington, DC 20036
Registration Confirmation
This is to confirm that
FANSHOES
is registered with the Fair Labor Association
as a Category C licensee
with expiration date on December 31, 2009
Company Name: FANSHOES
Address: 72 Cascade Dr. Bldg. 2
City, State: Rochester, NY
Country: US
Contact Name: Nicholas Rovisa
Email: nicholas@myfanshoes.com
Tel: 585 2339007
Fax:
Website: www.myfanshoes.com
FLA affiliation level as of May 28, 2009: Category C licensee
Member ID: 3329
* Note that registrations occur annually. A company’s status is also dependent on
fulfillment of other procedural requirements. For more information or for company’s
most recent status, please check the FLA website at www.fairlabor.org or contact the
FLA directly.

10. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Ready to take the next step? Our order
form is located on the following pages
for your convenience.
Please print out the order form, fill out order details and
send it to:
FANSHOES, Inc
72 Cascade Dr, Bldg 2
Rochester, NY 14614

11. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Order Form
Customer PO No. Customer Account # Customer Account Name
72 Cascade Dr., Bldg. 2
Ship to address Rochester, NY 14614
Name________________________________________ orders@myfanshoes.com
585.469.0695
Address_______________________ Phone__________
City______________________State____Zip_________
Order Date Ship Date
Bill to address
Name________________________________________
Address_______________________ Phone__________
City______________________State____Zip_________
FIFA World Cup FANSHOES - MSRP $_______ Available Sizes
STYLE DESCRIPTION WHSL W5 W6 W7 W8 W9 M8 M9 M10 M11 M12 Units $Total
Madjer Algeria $14
Fennecs90 Algeria $14
HandofGod Argentina $14
SkyBlue78 Argentina $14
Canarytide Australia $14
Roos74 Australia $14
Pele77 Brazil $14
Samba58 Brazil $14
Mooh-Milla Cameroon $14
Indomitable84 Cameroon $14
Sanz62 Chile $14
Roja Chile $14
Tist Denmark $14
Banden Denmark $14
Alf England $14
Wembly66 England $14
Les Zizou France $14
Coq98 France $14
Dieeleven Germany $14
Diemanns54 Germany $14

12. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Order Form
STYLE DESCRIPTION WHSL W5 W6 W7 W8 W9 M8 M9 M10 M11 M12 Units $Total
BlackStars1965 Ghana $14
BlackStars63 Ghana $14
Helenic Greece $14
Girogos Greece $14
Pavon Honduras $14
Amado Honduras $14
Azure06 Italy $14
Calcio34 Italy $14
LesDrog Ivory Coast $14
LesElephants92 Ivory Coast $14
Colorflavor Jamaica* $14
Boltmania Jamaica* $14
Ihara Japan $14
Daihyo Japan $14
Bravo Mexico $14
Marquee Mexico $14
DenCruif Netherlands $14
DenMasters Netherlands $14
Coveny New Zealand $14
Tazmanian New Zealand $14
Naija Nigeria $14
Mathematical Nigeria $14
Redbrigade North Korea $14
Chol North Korea $14
Les Chilavert Paraguay $14
Gua53 Paraguay $14
1Figo Portugal $14
RuiCosta Portugal $14
Beli Serbia $14
Plavi Serbia $14
Bratislava Slovakia $14
Repre Slovakia $14

13. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Order Form
STYLE DESCRIPTION WHSL W5 W6 W7 W8 W9 M8 M9 M10 M11 M12 Units $Total
Slovenia $14
Slovenia $14
Soweto South Africa $14
Madiba South Africa $14
Jeonsa South Korea $14
Cha South Korea $14
Adoni Spain $14
Redfury Spain $14
Squadra Switzerland $14
Lanati Switzerland $14
Forlan Uruguay $14
Recoba Uruguay $14
Spangle USA $14
Yanks30 USA $14
*Did not qualify
FANSHOES Order Total $
World Cup FANSHOES are now available in kid sizes upon request!
The wholesale price for kid sizing is $12 per pair.
Please let us know if you are interested in kid-sized pairs and we will send you the order form.
Please contact Gabriel Ankamafio-Adjei
at gabriel@myfanshoes.com or
585-469-0695 for payment details.
Thank you for your order!

14. 72 Cascade Dr, Bldg. 2
Rochester, NY 14614
(T) 585.469.0695
(W) www.myfanshoes.com
Thank you for taking the time to read our
informational packet. Please refer any questions,
comments or concerns to
Gabriel Ankamafio-Adjei at:
(T) 585.469.0695
(E) gabriel@myfanshoes.com
We are looking forward to a successful
partnership for the upcoming 2010 FIFA World Cup.