John New has decades of experience in marketing and communications roles. He started as a graphic designer but wanted more involvement in strategic decisions. He advanced to head international corporate communications and later co-owned a creative agency. Now he operates a marketing and creative consultancy. The document provides examples of campaigns and projects he worked on for clients in various industries like banking, heating products, tourism, and agriculture.
Dettol is a brand of antiseptic liquid owned by Reckitt Benckiser that started in 1933. It has since expanded its product line to include soaps, hand washes, body washes, and other products. Dettol positions itself as a protector against all germs for entire families. It targets all generations and uses demographic segmentation. Dettol has established itself as the trusted expert in antiseptics through effective advertising focusing on germ protection. It maintains a wide product range and distribution network to remain the market leader in India and other Asian and international markets.
The document discusses Reckitt Benckiser, the manufacturer of Dettol, including information about the company, some of its brands and awards, as well as details about Dettol such as its history, market share, segmentation, positioning, and promotional strategies. Reckitt Benckiser is a global company that manufactures household cleaning and health products, and Dettol is one of its top brands that is a market leader in antiseptic liquids in India with over 85% market share.
This document discusses Dettol's advertising and marketing strategies. It outlines the group members presenting, provides a short introduction to Dettol as a hygiene brand, and discusses various communication tactics like health programs and free samples. It then details Dettol's advertising tools like TV commercials, print media, and radio. Specific television channels and celebrity endorsements are mentioned. Campaigns, print ads, and media budgets are also summarized. The document concludes by emphasizing Dettol's message of ensuring 100% safety and hygiene.
This document analyzes the creative advertising strategy for an Aveeno Active Naturals Daily Moisturizing Lotion ad that appeared in Health Magazine. The ad targets health-conscious women ages 25-54 using a brand image strategy with Jennifer Aniston to portray the lotion's light, natural feel. While the psychographic fit is strong, MRI data shows Health Magazine has a lower reach and cost-effectiveness than alternatives. Placement in other magazines could achieve Aveeno's objectives at a lower cost per thousand.
Bel Air High School conducted a Texas STaR Chart review to assess progress of technology integration. The review showed ratings of "Developing Tech" across key areas like teaching/learning and infrastructure. Leadership/support saw a downward trend, indicating a need for improvement. To advance, the school must focus on administrative support, professional development, training, collaborative planning, technical support, and online access. Technology is crucial for modern education, so Bel Air aims to better utilize it for content and student success.
The document discusses how people are all unique and different from each other. It asks if famous foreign people experience discrimination and what the world would be like if everyone was the same. The document concludes that the world is a better place because people are unique and different rather than all being the same.
Dettol is a brand of antiseptic liquid owned by Reckitt Benckiser that started in 1933. It has since expanded its product line to include soaps, hand washes, body washes, and other products. Dettol positions itself as a protector against all germs for entire families. It targets all generations and uses demographic segmentation. Dettol has established itself as the trusted expert in antiseptics through effective advertising focusing on germ protection. It maintains a wide product range and distribution network to remain the market leader in India and other Asian and international markets.
The document discusses Reckitt Benckiser, the manufacturer of Dettol, including information about the company, some of its brands and awards, as well as details about Dettol such as its history, market share, segmentation, positioning, and promotional strategies. Reckitt Benckiser is a global company that manufactures household cleaning and health products, and Dettol is one of its top brands that is a market leader in antiseptic liquids in India with over 85% market share.
This document discusses Dettol's advertising and marketing strategies. It outlines the group members presenting, provides a short introduction to Dettol as a hygiene brand, and discusses various communication tactics like health programs and free samples. It then details Dettol's advertising tools like TV commercials, print media, and radio. Specific television channels and celebrity endorsements are mentioned. Campaigns, print ads, and media budgets are also summarized. The document concludes by emphasizing Dettol's message of ensuring 100% safety and hygiene.
This document analyzes the creative advertising strategy for an Aveeno Active Naturals Daily Moisturizing Lotion ad that appeared in Health Magazine. The ad targets health-conscious women ages 25-54 using a brand image strategy with Jennifer Aniston to portray the lotion's light, natural feel. While the psychographic fit is strong, MRI data shows Health Magazine has a lower reach and cost-effectiveness than alternatives. Placement in other magazines could achieve Aveeno's objectives at a lower cost per thousand.
Bel Air High School conducted a Texas STaR Chart review to assess progress of technology integration. The review showed ratings of "Developing Tech" across key areas like teaching/learning and infrastructure. Leadership/support saw a downward trend, indicating a need for improvement. To advance, the school must focus on administrative support, professional development, training, collaborative planning, technical support, and online access. Technology is crucial for modern education, so Bel Air aims to better utilize it for content and student success.
The document discusses how people are all unique and different from each other. It asks if famous foreign people experience discrimination and what the world would be like if everyone was the same. The document concludes that the world is a better place because people are unique and different rather than all being the same.
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
Anlene is a bone health product brand from New Zealand that has been on the market for 20 years. It aims to raise awareness of osteoporosis and promotes better nutrition and exercise to prevent bone issues. Anlene has funded numerous clinical trials on bone health.
Lifebuoy is a hand soap brand that aims to change handwashing behavior in developing countries to reduce child mortality from diseases. It has various product lines and promotes hygiene education programs.
Lego engages both children and adults through creative play and nostalgia. While the core building block toys have remained similar, Lego also produces movies and video games to appeal to multiple generations simultaneously.
The document discusses different direct points of sales for various brands such as Tony Ferguson, Hovis, and Walls ice cream. It analyzes what makes each point of sale effective or ineffective at promoting the brand and attracting customers. Specifically, it notes that the Hovis and Walls displays stand out through their use of bold colors and clear branding, while the Tony Ferguson display has text that is difficult to read and products that are not neatly stacked.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
The document provides information on several consumer goods companies operating in Pakistan, including Unilever Pakistan, Reckitt Benckiser, and Procter & Gamble. Unilever Pakistan is the largest FMCG company and operates factories around the country. It markets food brands like Knor and Blue Band, and personal care brands like Lux and Lifebuoy. Reckitt Benckiser is a global leader in household cleaning products and markets brands like Dettol, Durex, and Strepsils in Pakistan. Procter & Gamble entered Pakistan in 1991 and markets brands like Head & Shoulders, Oral-B, Vicks, and Safeguard soap. The companies utilize effective marketing strategies like brand building,
IKEA employs over 123,000 people worldwide, representing a 5,000 personnel decline from 2008. In North America there are approximately 15,500 employees. IKEA is recovering from the recession and creating new job opportunities daily on their website, currently looking to hire 98 people across North America. Experience and long-term supplier relationships are strengths, and customers are brand loyal due to good service and policies.
L'Oreal launches its first eco-friendly haircare line called Serie Nature. The line uses natural ingredients like avocado, fig and tomato lycopene. It aims to replace chemical components with natural origin ingredients without compromising on efficiency. The range has 6 categories of products including a kids shampoo. It will be available at select L'Oreal salons and in recyclable bottles priced between Rs. 525-Rs. 1000. The brand targets environment conscious women aged 21-50 from upper socioeconomic classes.
My pharmaceutical and healthcare writing experience. How much I've done is sick, but it be the perfect Rx if you're looking for clever, clear, engaging communications.
This document outlines tips for creating great global brands. It discusses how great global brands have a powerful purpose that inspires people. They focus on innovation through understanding customer needs and desires. Great global brands also maintain dynamism while balancing local relevance. They keep their messaging and products simply yet meaningful. The document provides examples of how brands like McDonald's, Mattel, Coke, and Oreo have adapted locally while maintaining a consistent global image. Personal experiences from developing brands like Ariel, Whisper, Dettol, and Hutch emphasize product differentiation, sampling, school programs, brand extensions, and premium positioning. The key is delivering activities, programs, communications, products, and services that people genuinely care about.
This document provides information about digital marketing manager roles and the digital marketing industry. It includes responsibilities for a digital marketing manager position such as managing digital marketing strategies across regions, leading growth through digital channels, and overseeing various digital marketing tactics. Statistics presented include the percentage of female marketing executives in the UK, typical work hours and salaries for marketing roles, and global internet access rates. Resources used in compiling the information are also cited.
Unilever is a multinational consumer goods company with over 40 brands focused on health and wellbeing. Dove is one of Unilever's personal care brands that has been sold since the 1940s. In the 1990s, Dove launched "The Campaign for Real Beauty" featuring real women of all ages and body types to promote positive self-esteem. While successful in building the brand, the campaign has also faced some controversy. The document discusses three options for Dove's direction: continue the campaign, focus on product benefits, or promote products while keeping real women in ads. It ultimately recommends the third option to address relying too heavily on activism while maintaining the campaign's strengths.
Unilever is a global consumer goods company that employs over 167,000 people worldwide. It owns many well-known brands across food, home, and personal care categories. The document provides an overview of Unilever, including its vision and sustainable living plan to grow its business while reducing environmental impact. It describes the various business areas and functions at Unilever such as marketing, research and development, and supply chain. The culture at Unilever is said to value diversity, work life balance, and providing an innovative work environment where people can fulfill their potential.
Unilever is a leading supplier of fast-moving consumer goods that was formed through the merger of a Dutch and British company. Unilever Pakistan was established 50 years ago and operates factories across Pakistan. The document discusses Unilever's Dove brand of shampoo, including its various product lines in Pakistan. It proposes extending the Dove line with a dry shampoo and lays out marketing plans and objectives to increase brand equity through the new product launch.
Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
MARKETING MANAGEMENT – DEFINITION AND CONCEPTSundar B N
This document provides an overview of marketing management and key concepts in marketing. It defines marketing management as the process of planning, executing, and managing conception, pricing, promotion, and distribution of goods and services to create value for customers. The document outlines several concepts in marketing including production, product, selling, marketing, societal, and holistic concepts. It provides examples to illustrate each concept and concludes with a brief discussion of the evolving nature of marketing.
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
Anlene is a bone health product brand from New Zealand that has been on the market for 20 years. It aims to raise awareness of osteoporosis and promotes better nutrition and exercise to prevent bone issues. Anlene has funded numerous clinical trials on bone health.
Lifebuoy is a hand soap brand that aims to change handwashing behavior in developing countries to reduce child mortality from diseases. It has various product lines and promotes hygiene education programs.
Lego engages both children and adults through creative play and nostalgia. While the core building block toys have remained similar, Lego also produces movies and video games to appeal to multiple generations simultaneously.
The document discusses different direct points of sales for various brands such as Tony Ferguson, Hovis, and Walls ice cream. It analyzes what makes each point of sale effective or ineffective at promoting the brand and attracting customers. Specifically, it notes that the Hovis and Walls displays stand out through their use of bold colors and clear branding, while the Tony Ferguson display has text that is difficult to read and products that are not neatly stacked.
This document provides information on the role and responsibilities of a Digital Marketing Manager position. The role will be responsible for managing and executing the digital marketing strategy across Europe, Middle East and Africa (EMEA). Key responsibilities include leading digital growth, delivering marketing campaigns through digital channels, managing websites and digital assets. Successful candidates will have extensive experience in digital marketing channels like search engine optimization, paid search, display advertising and email marketing. The role requires a strategic thinker who is results-driven and passionate about digital marketing and analytics.
The document provides information on several consumer goods companies operating in Pakistan, including Unilever Pakistan, Reckitt Benckiser, and Procter & Gamble. Unilever Pakistan is the largest FMCG company and operates factories around the country. It markets food brands like Knor and Blue Band, and personal care brands like Lux and Lifebuoy. Reckitt Benckiser is a global leader in household cleaning products and markets brands like Dettol, Durex, and Strepsils in Pakistan. Procter & Gamble entered Pakistan in 1991 and markets brands like Head & Shoulders, Oral-B, Vicks, and Safeguard soap. The companies utilize effective marketing strategies like brand building,
IKEA employs over 123,000 people worldwide, representing a 5,000 personnel decline from 2008. In North America there are approximately 15,500 employees. IKEA is recovering from the recession and creating new job opportunities daily on their website, currently looking to hire 98 people across North America. Experience and long-term supplier relationships are strengths, and customers are brand loyal due to good service and policies.
L'Oreal launches its first eco-friendly haircare line called Serie Nature. The line uses natural ingredients like avocado, fig and tomato lycopene. It aims to replace chemical components with natural origin ingredients without compromising on efficiency. The range has 6 categories of products including a kids shampoo. It will be available at select L'Oreal salons and in recyclable bottles priced between Rs. 525-Rs. 1000. The brand targets environment conscious women aged 21-50 from upper socioeconomic classes.
My pharmaceutical and healthcare writing experience. How much I've done is sick, but it be the perfect Rx if you're looking for clever, clear, engaging communications.
This document outlines tips for creating great global brands. It discusses how great global brands have a powerful purpose that inspires people. They focus on innovation through understanding customer needs and desires. Great global brands also maintain dynamism while balancing local relevance. They keep their messaging and products simply yet meaningful. The document provides examples of how brands like McDonald's, Mattel, Coke, and Oreo have adapted locally while maintaining a consistent global image. Personal experiences from developing brands like Ariel, Whisper, Dettol, and Hutch emphasize product differentiation, sampling, school programs, brand extensions, and premium positioning. The key is delivering activities, programs, communications, products, and services that people genuinely care about.
This document provides information about digital marketing manager roles and the digital marketing industry. It includes responsibilities for a digital marketing manager position such as managing digital marketing strategies across regions, leading growth through digital channels, and overseeing various digital marketing tactics. Statistics presented include the percentage of female marketing executives in the UK, typical work hours and salaries for marketing roles, and global internet access rates. Resources used in compiling the information are also cited.
Unilever is a multinational consumer goods company with over 40 brands focused on health and wellbeing. Dove is one of Unilever's personal care brands that has been sold since the 1940s. In the 1990s, Dove launched "The Campaign for Real Beauty" featuring real women of all ages and body types to promote positive self-esteem. While successful in building the brand, the campaign has also faced some controversy. The document discusses three options for Dove's direction: continue the campaign, focus on product benefits, or promote products while keeping real women in ads. It ultimately recommends the third option to address relying too heavily on activism while maintaining the campaign's strengths.
Unilever is a global consumer goods company that employs over 167,000 people worldwide. It owns many well-known brands across food, home, and personal care categories. The document provides an overview of Unilever, including its vision and sustainable living plan to grow its business while reducing environmental impact. It describes the various business areas and functions at Unilever such as marketing, research and development, and supply chain. The culture at Unilever is said to value diversity, work life balance, and providing an innovative work environment where people can fulfill their potential.
Unilever is a leading supplier of fast-moving consumer goods that was formed through the merger of a Dutch and British company. Unilever Pakistan was established 50 years ago and operates factories across Pakistan. The document discusses Unilever's Dove brand of shampoo, including its various product lines in Pakistan. It proposes extending the Dove line with a dry shampoo and lays out marketing plans and objectives to increase brand equity through the new product launch.
Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
MARKETING MANAGEMENT – DEFINITION AND CONCEPTSundar B N
This document provides an overview of marketing management and key concepts in marketing. It defines marketing management as the process of planning, executing, and managing conception, pricing, promotion, and distribution of goods and services to create value for customers. The document outlines several concepts in marketing including production, product, selling, marketing, societal, and holistic concepts. It provides examples to illustrate each concept and concludes with a brief discussion of the evolving nature of marketing.
In this third and last part of the course :
- we add a couple more ideas on how to apply CSR in SMEs
- reporting, yes / no, how?
- how to connect - personal - actions with the company’s purpose?
- what is my personal role of influence in the workplace and in society?
- what is the right structure and right environment to allow CSR to thrive in an SME?
- how can we best communicate internally and externally CSR in an SME?
This agency provides marketing and branding services including visual content creation across various platforms. They consult with clients to develop, write, design, shoot, and deliver visual materials to engage customers and maximize brands. The agency works directly with partners on each project to create a powerful synergy between the client's brand and the agency's creative insights. They have worked with a diverse range of industries and produced award-winning campaigns for clients such as Johnson & Johnson.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
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3. John New
I have a few decades of experience under my
belt and carried out a variety of roles within the
marketing industry.
I started out as a graphic designer but got a bit
frustrated with the fact that the big decisions and
directions came downstream to me. I wanted to
be part of that stage in the chain.
So I did. I moved up in marketing and
communications and finally headed up the
international corporate communications and
marcoms for a group of agriculture and food
companies within the Imperial Group empire.
This fired up a love affair with advertising which
led me to move on to adland and to jointly owning
a creative agency for 10 years.
I now operate a marketing and creative consultancy.
The following pages attempt to provide some
insight into my experience and expertise.
Skills
Marketing and communications strategies
Creative Direction and Art Direction
Copywriting
Graphic Design
Services
Brand creation and development
On and off-line advertising
On and offline DM
Website creation
Plus via professional network
Web developing
Photography
PR strategies and implementation
SEO and Social Network Marketing
Backround
Head of Communications
for global company
Senior lecturer
Partner in design firm
Chairman of own advertising agency
Creative Director of advertising
and marketing agencies
Owner of marketing and creative consultancy
4. The task:
The concepts, copywriting (with my
copywriting team mate), design and
production of in-branch posters,
point-of-sale, advertising, leaflets and
direct mail to account holders of
this building society with a ‘middle-
England’ customer base.
Two examples of many campaigns created over a two year
period to give this well respected brand a more arresting
message to lift the brand from hitherto tired and ignorable
(wallpaper) communication.The direct marketing campaigns
always exceeded reponse and conversion targets.
5. The task:
Responsible for the primary B2C
and B2B marketing communication
for Dimplex, the largest manufacture
of heating products.
Work included someTV, radio,
consumer press advertising, DM,
sales literature, product catalogues,
exhibition work and corporate
communications.
I worked on all the advertising, sales
literature and sales promotion of domestic
radiators, heating systems, gas fires, electric
fires, shower systems, fan heaters, panel
heaters, storage systems.
Far left:
Towel rail
product
brochure
Centre
B2B trade ad
Left:
Consumer ad
B2B /B2C
product
catalogues
6. The task:
Ideas creation, copywriting, design
and production of UK direct mail
programmes to generate footfall and
establish Disneyland Paris as a major
destination in Europe.
This work played an influential part in
generating the most visitor numbers
from any other European country.
Examples of direct marketing
campaign work produced over
a 2 year period
7. The task:
The Hardy Country
brand was to be a
Guest beer in London pubs.
The use of posters and beermats
(lost my samples) to promote the
beer required that the message be
fast and yet project the specialness
of the brand.
The pure real ale of the product
and the pure beauty of Dorset
provided the thirst-quenching
creative solution.
8. The task:
To regenerate the English Courtyard
brand that had lost its position as
the market leader at the top end of
retirement properties.
We carried out one-to-one research
amongst residents.The resulting
insights, common cultural traits and
preferences informed the approach to
the content, look, copy style and tone
of voice for all the national and local
adverting and sales
support collateral.
9. The task:
Global Herbs, famous for their
natural treatments and supplements
for the equestrian market were all
set to launch a new product range
into the vast poultry-keeping sector
and needing a brand positioning
strategy, marketing collateral,
packaging and product
labelling.
ChiCken
Care
natural SupplementSfor
Products
cArE GuidE
Hints & tiPs
Issue No.1
Brlike people, chicken often need
help with clear breathing.
BreathFree is the wonderful natural
way to help chicken maintain clear
nostrils and clear lungs.It helps balance the microorganisms
throughout the bird’s breathing apparatus
while ensuring that the chicken remains
comfortable and productive. If extra help
is needed, try combining BreathFree with
Revitalise or ImmunoTech.
Breathfree
feeDinGinStruCtionS
Add 10ml of Breath
Free per 10 birds (1ml
per bird) to the drinking
water (suggested ratio:
10 parts water to 1 part
Breath Free.Water should be kept
fresh by changing it
regularly.
Regularly check for dischargefrom nostrils and watery eyes and
if you suspect a serious condition
use normal medication until thecondition is cleared
further information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
further information Call: 01243
10
miteS inChiCken houSeS
Red mites are about 1mm long and live in
the cracks of chicken houses. When full
with blood, they change colour to red. They
come out at night to feed on the blood of
the birds but can survive for 6 months
without feeding. If owners don’t monitor
their chicken closely they can easily miss
the effect of these mites which live on the
chicken’s blood. On birds with a lot of downey
under-feathering, some mites may live on the
bird during the day.
miteS on ChiCken’S leGS
If you look closely at a chicken’s feet and legs, you will see they are covered in scales.
These should be both smooth and clean. There is a mite that lives in the skin under these
scales. Our Mite Spray is quick and effective for these mites and easily maintains normality.
miteS & ChiCken
m
Healthy Feetfurther information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
further information Call: 01243
8
our Mite spray is a strong concentrated mix of
plants that works for red mites that live in the
crevices of your chicken’s house and feed on your
bird at night. The spray can also be used for mites
that live on your birds‘ legs.Spray the leGS
This strong spray is very
useful to maintain legs free
from mites and scaly legs.
Try one squirt of this spray
on one leg at first to check
for sensitivity and the next
day spray more widely on the
affected leg. Spray legs once
and repeat if necessary in
one week.
Spray the houSe
This spray kills mites on contact
and so is best applied last
thing at night in the cracks and
crevices where mites live. A
particularly important location is
where the perches join the wall
of your chicken house. It is highly
effective but does not have a
residual action when it has dried
out. This means it should be used
each day as required.
mite Spray
liCe
poWDeralong with the application of Mite Spray,
weekly treatment of Lice Powder is also
advisable. If lice are present, they are frequently
seen around the vent.You can either treat the chickens directly or put the louse
powder into their dust bath and they will treat themselves.
Healthy Feetfurther information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
further information Call: 01243 773363 Visit our Website: www.globalherbs.co.uk
9
The consumer brochure (sample pages shown here) is
created to be both a care guide (Global Herbs owners
are Vetinary Surgeons) and a product information
guide with the objective of establishing instant brand
credibility and trust with this new market.
Samples from the
product label range
Apply weekly to birds’
feathering paying
special attention to
the underside of the
body and wings and
vent area. Can also
be used in a dust
bath in order that
birds can apply the
powder themselves.
LICE POWDER
NATURAL
SUPPLEMENTS FOR
CHICKEN CARE
SUPPLEMENTS FOR
200g
HERBAL
RevitaliseR
NatuRal supplemeNts
foR ChiCkeN CaRe
A general-purpose liquid
supplement and tonic
for chickens that may be
under the weather and
in need of a pick-me-up
1 Helps maintain good
general health and
energy levels
2 Supports digestion
and the use of food
3 Maintains a good general
metabolism
4 Helps individuals grow well.
the ‘piCk-me-up’
Feeding instructions
Add 10ml of Revitaliser per 10
birds (1ml per bird) to the drinking
water (suggested ratio: 10 parts
water to 1 part Revitaliser.
Water should be kept fresh by
changing it regularly.
250ml
10. The task:
Internal and external promotion
and communication of new joinery
products concept.
This was to be the first time that
Jewson would engage directly with
the consumer.
The idea was that the trades person
would help the consumer by
specifying the products of a project.
The client would
pay - the trades
person would
collect and install.
The catalogue
was written
and designed to
explain to trade
and consumer
alike how Jewson
would work with
them.
Visual branding collateral included 50 page
catalogue and POS material
Sample of
11. Website
B2B website
The task:
The company is now working with
global automotive vehicle brands
and needs to look (and sound) like
it.At the same time there would be
a major software upgrade (EVO:8);
the main development being that
the software can now be used on
tablets.
My task was to rebrand the
company and its product and
communicate to the worldwide
automotive industry.
I segmented the company’s target
audience, identified some marketing
insights and created the message
triggers. Out of this work the grew
the updated selling proposition,
market positioning, tone of voice
and visual branding.
Product visual brand
Online and magazine ad
campaign in MotorTrader
Company visual identity
That’s because it was
It feels like it was designed by motor dealers
It’s hardly surprising that Dealerweb
is so easy to use compared with
other, more cumbersome sales
management systems.
Created by car dealers, with over
70 years experience between them,
Dealerweb is tailor-made for the
motor industry.
It started life, not as off-the-shelf
technology in need of adaption,
but as a system specifically
designed to sell more vehicles,
more profitably.
The 8 Technology software
at the heart of Dealerweb
captures customer data in
real time, enabling
manufacturers and dealer principals
to keep a daily diary of sales
performance in their showrooms.
And thanks to its designers’ inside
knowledge of the motor trade,
Dealerweb is cleverly engineered
to provide bespoke solutions for
every type of dealership, from the
smallest right up to multi-franchise
and multi-site operations.
No wonder it is today used by
national and regional dealer groups
as well as by single-site, single-
franchise independents, together
representing virtually every marque
available in the UK.
10 Park Five, Harrier Way, Exeter EX2 7HU
Tel: +44 (0)845 003 0088
www.dealerweb.co.uk
Simply designed to catch more customers
The Dealerweb brand is the property of 8 Technology Limited
Sales lead management system
As if Dealerweb wasn’t already a
wonderfully easy way for the motor
industry to sell more vehicles, more
profitably, it just got even easier.
And if it feels like it was designed
by you, that’s because in a sense
it was. The EVO 8 refinement of
Dealerweb, like Dealerweb itself,
is the product of inside knowledge
of how dealerships work.
In fact, it’s the only sales lead
management system designed
by motor dealers, who have
notched up over 70 years’
experience between them.
EVO 8 gives Dealerweb customers
the very latest of everything in the
form of a system that now functions
on iPad, Microsoft Surface Pro (as
well as on other leading tablets)
and operates on Cloud technology.
There has also been a redesign of
the visual presentation to make it
still clearer to the eye than it
already was, and so that much
easier and faster to assimilate
data. Finally, as you’d expect,
functionality has been enhanced
right across the system, including
state-of-the-art telephony and
e-marketing modules.
For the time being at least, there’s
really nothing more to add.
Now it feels like it was designed by you
Sales lead management system
Announcing
10 Park Five, Harrier Way, Exeter EX2 7HU
Tel: +44 (0)845 003 0088
www.dealerweb.co.uk
Simply designed to catch more customers
The Dealerweb brand is the property of 8 Technology Limited
Motor Dealers love it because motor dealers made it
“I get a clear picture
of the business - so
I can focus on the
priorities”
Dealer Principal
“I can see all my
group KPI’s in
real time”
Group Manager
“This system is vital
to helping me to
increase volume,
margin and customer
satisfaction”
Sales Manager
“It must be the
easiest system in
the world to use”
Sales Advisor
It isn’t called Dealerweb for nothing.
It’s the web-based sales lead
management system (designed by
motor trade specialists) with the
ability to capture and access customer
data easily and quickly, so maximising
sales and profit.
Simply designed to catch more customers
Why you’re on cloud 9 with Evo 8
Now on Cloud Now on iPad Now with new look Now even more functionality
Dealerweb just got even more
dealer-friendly.
Now that it operates on Cloud
technology and function on iPad,
Microsoft Surface Pro (as well as
other leading tablets), you’ll find it
even easier to sell more vehicles,
more profitably.
Simply designed to catch more customers
12. The task:
A vast range of work over a ten year
period. Creative input ranged across
the tropical aquatic and pond fish
food, care and equipment products
of this word leading brand.
I carried out regular personal
research to understand the needs of
both the retailer and the fishkeepers.
The images below are from pages of
a brochure created to tell the trade
all about the marketing support
Tetra provide. It all features my work.
National B2C and B2B advertising | Sales literature | Packaging design | POS | Sales promotion
14. The task:
The Hawthorns, retirement
establishments situated on the
south coast of the UK, asked me
to upgrade their communications
effectiveness to elicit more response.
In the process, I identified a USP
hidden in the communication
material: the only brand in the
market offering retirement
apartments for rent and not for
purchase.
New marketing communication
were then required to unpack this
unique
proposition
and the many
consequential
benefits.
Examples from
email campaign
Example from poster campaign located
at major supermarkets
3 5
Examples from advertising campaign
15. Sample of launch
One example from a
series of advertising
that appeared in
national and local
press created to
behave like a volume
sector brand by
offering deals - but
without denigrating
the good name
and reputation of
Mercedes-Benz.
The task:
Mercedes-Benz rationalised its UK
retail network.At the same time it
introduced models priced to sell
in the volume sector against less
prestigious marques.
This new era for MB required a
delicately crafted approach to the
communication.
16. Website Poster: Sample of launch collateral
The task:
The client is a Hospice.As a charity
in these tougher times, it has found
donations have reduced so it was
decided to create a commercial
domicilliary (general) care company
with the net income being fed back
to the charity.
The big communication challenge
was to attract attention to this
new service whilst avoiding the
public mistaking it for the end of life
hospice service.
I was tasked with naming the brand,
inventing the identity and creating
the launch communications.
Visual branding
ThesamecaringethoswhichOakhaven
Hospicepractises,isnowavailablefrom
OakhavenCaretoanyoneneedingmore
general,everydayassistanceintheirown
home.
Nowwe’reextendingcarefromendoflife
toalloflife
AllprofitsfromOakhavenCarewillgo
straightbacktotheHospice.
• Personal care
• Domestic help
• Night care
• Assistance to eat meals
• Assistance with getting up each morning
• Washing,dressing and more....
www.oakhavencare.co.ukforfulldetails
You’ll be at home with us
The visual identity design was
based on the O of Oakhaven
at the same time as suggesting
kindness, care and comforting.
Brand positioning statement
17. The task:
Commissioned to provide a
range of advertising concepts for
the European agent territories
of Stannah Stairlifts. (Four of the
concepts are featured here).
There would also be major barriers
to overcome because of different
social attitudes to disablement and
fraility.
The concepts would be transcreated
by advertising agencies native to
each agent’s territory.
18. The task:
An Chartered accountant able to
provide all the skills of an FD wanted
to offer his services to businesses
that couldn’t afford one full-time and
on the payrole.
He was particularly interested in
aquiring clients in the marketing and
media sector because this
was his background experience
in London.
The needs were simple and
to be “inexpensive”:
a brand name, branding device,
a competitive positioning,
a website, an ad’ in Campaign
magazine and a mailer
cum handout device.
Would you want a
financial director who
won’t put in all his time?
Many small and medium-sized creative businesses
would dearly like a proper financial director on board.
But not full time.
David Seaman, a qualified and registered chartered
accountant (FCA) has an insider’s view of the media and
marketing worlds.
He will work with you on a totally flexible hourly time
basis. There’s no fixed overhead and no monthly retainer.
Plus, as your financial director, David takes on all the
tasks which that title implies, lending added credibility to
your company.
Ask for a one day free and no-obligation review of your
company’s financial needs.
Call David Seaman on 01425467429 /email ds@thefmancialdirector.co.uk
www.thefinancialdirector.co.uk
“Sales are vanity.....profit is sanity
...... cash is King”
“Who audit’s the auditors?”
“Bookeepers can be dangerous”
A financial head
without the overhead
Many small and medium-sized creative businesses
would dearly like a proper director financial on board.
But not full time.
David Seaman, a qualified and registered chartered
accountant (FCA), has worked with media and
marketing companies. Now he will work with you on
a totally flexible basis: there’s no fixed overhead and
no monthly retainer.
Ask for a one day free and no-obligation review.
Call David Seaman on 01425467429 ds@thefmancialdirector.co.uk
www.thefinancialdirector.co.uk
Small ad in Campaign Magazine
and other specialist media
Website
Postcard for mailing (in envelope) and hand out and leave-behind
19. TheTradelink Group
A group of disparate
businesses who required a
visual treatment to raise their
branding allure at the same
time as make a connection to
each other.
TheTradelink Group
A group of disparate
businesses who required a
visual treatment to raise their
branding allure at the same
time as make a connection to
each other.
20. BrandNew
Even before design school I designed
logos. For me, this interest has never
diminished.
As corporate identity had evolved
into the era of ‘branding is
everything’, I am still called upon
to draw on my passion for visual
mnemonics, visual puns, visual
metaphors and genre fitting design
language.
Here is a small collection from my
favourite area of design.
T H E B O A R D R O O M
All together better for business
21. These days, the smaller business
needs to be smart and look smart
to outsmart its competition.
I have helped some businesses to
improve their presentation to their
markets and therefore shape the
perception of prospective clients and
customers.
The online store for feed. And more
E Q U I.B O X
TheFinancialDirector
My business is your business
S P O RT S B A R
D I S P L AY C A S E I N T E R N AT I O N A L
yourc re
FOR A BALANCED LIFE
22. For examples of websites creative
go to:
www.dealerweb.8tech.co.uk
www.crumbs.co.uk
www.swlsecurity.co.uk
www.oakhavencare.co.uk
www.ukhottubs.co.uk
www.showershell.co.uk
www.oakhavencare.co.uk
www.oakhavenhospice.co.uk
www.equibox.co.uk
www.mrgreenhomes.co.uk
www.focusaccounting.co.uk
www.thefinancialdirector.co.uk
www.themillarmethod.co.uk
We’d be the last people to knock the
use of security guards. But it isn’t
always practical or economic to employ
sufficient numbers of them to cover a
site adequately.
Which is where digital CCTV IP solutions
and alarm monitoring come in. They can
supply the eyes - and ears - to ensure
every area of your premises is covered,
24/7.
What’s more, if there is an intruder,
guards cannot be expected tobe
everywhere at the same time, meaning
there can be a lack of information to feed
back to the police. With IP in place, the
crucial information is caught on camera.
Even including the installation of SWL
Security CCTV equipment, our IP
solutions can save you up to 80% of the
cost of overnight manned guards in the
first year.
For all-round security,
we go beyond the
usual options
We’d be the last people to knock the
use of security guards. But it isn’t
always practical or economic to employ
sufficient numbers of them to cover a
site adequately.
Which is where digital CCTV IP solutions
and alarm monitoring come in. They can
supply the eyes - and ears - to ensure
every area of your premises is covered,
24/7.
What’s more, if there is an intruder,
guards cannot be expected tobe
everywhere at the same time, meaning
there can be a lack of information to feed
back to the police. With IP in place, the
crucial information is caught on camera.
Even including the installation of SWL
Security CCTV equipment, our IP
solutions can save you up to 80% of the
cost of overnight manned guards in the
first year.
For all-round security,
we go beyond the
usual options
01202 802170
Home
About us
Manned guarding
Retail services
Events
Internet protocol solutions
and alarm monitoring
Keyholding and alarm response
Surveillance
Internal policy enforcement
or audit
Persistent offender services
Contact us
Security IP
Solutions
& Alarm
Monitoring
SWL Security has invested heavily in the future of alarm monitoring solutions
and Control Room technology. “Finally, there is an alternative to Security
Manned Guarding”! Not only can SWL Security install and maintain your
digital CCTV system but we can monitor 24 hours a day and dispatch Alarm
Response Drivers to your site within minutes on alarm activation. Before
any Response Driver arrives at your premises the Police are on route and
any intruder has been warned audibly from our control room that they are
trespassing and must leave the site immediately. All evidence is automatically
recorded from our control room and can be supplied to our clients or Police
on request. Alarm monitoring and digital CCTV IP Solutions ensure your site
is secure and can save up to 80% of the
costs of overnight manned guarding in
the first year of supply; this includes the
installation of all CCTV equipment.
SWL
control
room
Report
Police
Dispatch
response
driver
Premises
24/7
monitoring
Keyholder
Site
Client
24/7
monitoring
Manned
guard
Key Points
• Highly cost-effective solution
• Installation and maintenance of high
quality digital CCTV solution
• 24 hour per day coverage
• Alarm response drivers
• Audible warning from control room
to trespasser
• Evidence recorded by control room
and supplied to Police
Arena Business Park, Holyrood Close
Creekmoor, Poole, Dorset BH17 7FJ
01202 802170
www.swlsecurity.com
SWL
Please click here to download leaflet
23. Marketing Communication strategies and planning,
Creative concepts and Copywriting and Design for all on and off-line media
John New
Please call 01202 891458 or 07796 991373
for a no obligation chat or video conference
johnnewcreative@uwclub.net
www.johnnewcreative.co.uk