Created a power point to present to Ms. Mary Jo Mcbrearty the chief development officer at the JMKAC. All pieces of Media where developed using Microsoft word.
College of DuPage Fundraising Tips for Student ClubsCollege of DuPage
The document provides fundraising tips for student clubs and organizations, outlining traditional fundraising methods like bake sales and vendor sales as well as more advanced strategies like personal appeals, special events, and online crowdfunding platforms. Advice includes assessing fundraising needs, establishing goals, identifying prospective donors, crafting compelling stories, recognizing donor contributions, and closing the feedback loop after projects are completed. Common challenges and myths associated with fundraising are also addressed.
Rick's sports bar is looking to revitalize and attract more Michigan State University students aged 21 and older who enjoy nightlife. The plan is to bring back classic entertainment like celebrity bartenders and athlete appearances, launch a blog and social media campaign featuring theme nights and employee spotlights, and hold student contests to win special access with prizes promoting the bar. The goal is to increase brand awareness, engagement, and foot traffic by at least 50% based on key performance indicators like social media interactions, email subscribers, blog readership, and nightly revenue.
The Make Yourself Foundation was created in 2003 by the rock band Incubus to fund environmental causes locally and internationally. It collects money through Incubus concert tours and royalties, online auctions of concert tickets and memorabilia, and special events. All proceeds from Incubus bootleg albums also go to the foundation. It has raised over $1 million to date to support organizations like the Red Cross, Save the Music, Operation Smile, and the Epilepsy Foundation. Fans can contribute by purchasing special meet and greet concert tickets through online auctions.
Sarah Rubin presented marketing recommendations for a new radio station called "Playing What We Want". The target demographic is adults aged 35-44, mostly male, well-educated urban professionals. Recommendations included contests on social media to increase engagement and listenership, sponsoring local events, and creating interactive content on the station's website and through live streaming to drive traffic online.
2010 Membership, Development, PR & Marketing PAG Spring Workshop.
Cultivating Membership Among Young Professionals - Presentation by Whitney Lucas Rosenberg, Associate Director of Development, Major Gifts Officer and Membership Manager, Bruce Museum, CT
The document provides information about several scholarships available through The Education Foundation with deadlines of January 24, 2014. It also announces a winter clothing drive collecting items for all ages from December 2-23 and opportunities to win prizes from Career Services between December 5-17. Finally, it lists the qualifications and grade point averages required for the President's and Dean's list.
The advertising campaign aims to increase revenue, social presence, brand image, and awareness among its target market. The campaign focuses on print ads in local magazines from June to November, newsletter ads targeting affluent neighborhoods, billboards, radio ads, and digital promotions through the restaurant's website and social media. Key elements include redesigning the website and menu for better impact and interactivity, running a monthly photo contest on social media, and measuring effectiveness through surveys. The total budget is estimated to be around $30,000-$34,000.
ICAWC 2014 - Workshop Why Should I Give You my Money - Stephen PidgeonDogs Trust
This document outlines six truths of fundraising and provides examples of effective fundraising propositions. The six truths are that giving is emotional, people give to people or representations of people, no one cares what an organization does, using "you" is more effective than "we" or "I", people give to things close to them, and you need to engage donors before asking for money. Effective propositions clearly outline the need, the organization's solution, a call to action now, and are unique. Examples given include helping blind people rebuild shattered lives and stopping time from damaging unique treasures at the Brighton Pavilion. The goal is for marketing and fundraising to work together to engage donors emotionally.
College of DuPage Fundraising Tips for Student ClubsCollege of DuPage
The document provides fundraising tips for student clubs and organizations, outlining traditional fundraising methods like bake sales and vendor sales as well as more advanced strategies like personal appeals, special events, and online crowdfunding platforms. Advice includes assessing fundraising needs, establishing goals, identifying prospective donors, crafting compelling stories, recognizing donor contributions, and closing the feedback loop after projects are completed. Common challenges and myths associated with fundraising are also addressed.
Rick's sports bar is looking to revitalize and attract more Michigan State University students aged 21 and older who enjoy nightlife. The plan is to bring back classic entertainment like celebrity bartenders and athlete appearances, launch a blog and social media campaign featuring theme nights and employee spotlights, and hold student contests to win special access with prizes promoting the bar. The goal is to increase brand awareness, engagement, and foot traffic by at least 50% based on key performance indicators like social media interactions, email subscribers, blog readership, and nightly revenue.
The Make Yourself Foundation was created in 2003 by the rock band Incubus to fund environmental causes locally and internationally. It collects money through Incubus concert tours and royalties, online auctions of concert tickets and memorabilia, and special events. All proceeds from Incubus bootleg albums also go to the foundation. It has raised over $1 million to date to support organizations like the Red Cross, Save the Music, Operation Smile, and the Epilepsy Foundation. Fans can contribute by purchasing special meet and greet concert tickets through online auctions.
Sarah Rubin presented marketing recommendations for a new radio station called "Playing What We Want". The target demographic is adults aged 35-44, mostly male, well-educated urban professionals. Recommendations included contests on social media to increase engagement and listenership, sponsoring local events, and creating interactive content on the station's website and through live streaming to drive traffic online.
2010 Membership, Development, PR & Marketing PAG Spring Workshop.
Cultivating Membership Among Young Professionals - Presentation by Whitney Lucas Rosenberg, Associate Director of Development, Major Gifts Officer and Membership Manager, Bruce Museum, CT
The document provides information about several scholarships available through The Education Foundation with deadlines of January 24, 2014. It also announces a winter clothing drive collecting items for all ages from December 2-23 and opportunities to win prizes from Career Services between December 5-17. Finally, it lists the qualifications and grade point averages required for the President's and Dean's list.
The advertising campaign aims to increase revenue, social presence, brand image, and awareness among its target market. The campaign focuses on print ads in local magazines from June to November, newsletter ads targeting affluent neighborhoods, billboards, radio ads, and digital promotions through the restaurant's website and social media. Key elements include redesigning the website and menu for better impact and interactivity, running a monthly photo contest on social media, and measuring effectiveness through surveys. The total budget is estimated to be around $30,000-$34,000.
ICAWC 2014 - Workshop Why Should I Give You my Money - Stephen PidgeonDogs Trust
This document outlines six truths of fundraising and provides examples of effective fundraising propositions. The six truths are that giving is emotional, people give to people or representations of people, no one cares what an organization does, using "you" is more effective than "we" or "I", people give to things close to them, and you need to engage donors before asking for money. Effective propositions clearly outline the need, the organization's solution, a call to action now, and are unique. Examples given include helping blind people rebuild shattered lives and stopping time from damaging unique treasures at the Brighton Pavilion. The goal is for marketing and fundraising to work together to engage donors emotionally.
The document summarizes research conducted to understand the culture of surfing in San Diego in order to develop marketing strategies for the San Diego Gulls hockey team to appeal to surfers. Research methods included observations at local surf spots, interviews with surfers, and an online survey. Key themes from interviews were gratitude for the ocean, enjoying the outdoors, and feeling part of a supportive community. The survey found that nearly half of respondents strongly associate with the local surf community. Recommended strategies include sponsoring a surf competition to increase awareness of the Gulls among surfers and offering food/drink specials and prizes that appeal to surf culture values like time in the ocean.
ICAWC 2014 - How to Love Your Donors to Death - Stephen PidgeonDogs Trust
This document outlines strategies for fundraising by focusing on donor relationships. It discusses three key facts from research: 1) Social information and perceived similarity increases donations, 2) Behavioral insights can improve charitable giving, and 3) Thanking donors via telephone calls increases revenue retention by 40%. It then recommends four simple ways to love donors: 1) Call them to say thank you, 2) Ask for their views, 3) Encourage them to campaign for your organization, and 4) Remember anniversary dates. The overall message is that developing personal connections with donors through social information and appreciation can significantly boost fundraising success.
This document summarizes an art program run by UCP of Central California that provides opportunities for students with disabilities to create and sell art. The program aims to promote inclusion and independence while breaking down stereotypes associated with disabilities. Students have seen positive changes in abilities and confidence from participating. Artworks are for sale with proceeds going directly to student artists.
This document promotes picking a Christmas card for a loved one from an online selection at http://goteen.org/category/christmas/. In 3 sentences or less, it encourages choosing a card, provides a website URL for finding cards organized by category, and implies sending the card will show the recipient they are beloved this Christmas season.
This family has been sending their children to Lutheran North since 2002, making financial sacrifices like moving to a smaller home closer to the school. In 2009, they faced a tough decision of whether their senior son could graduate or their freshman daughter could enroll due to losing financial support. Lutheran North nurtures Christian faith through worship and service opportunities while also building strong minds through instruction, fine arts, and athletics. In response, the school increased its financial aid budget by $30,000 to ensure this family didn't have to choose and 65% of students receive assistance. Donations can help support more students facing financial hardship.
Powerpoint for a class cause-marketing campaign. Bringing back the arts into school programs to make sure we encourage creativity and design skills in education.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
This document discusses symbolic or alternative giving as a way for donors to give gifts to charities instead of physical gifts. It provides 10 key takeaways: 1) Symbolic giving allows donors to select gifts for charities that send cards to recipients. 2) Benefits include feel-good feelings for donors and recipients while raising funds for charities. 3) Most alternative gift catalogs allow unrestricted donations. 4) Symbolic gift donors want an interactive philanthropic experience and easy online giving. 5) Successful marketing blends traditional and online media with celebrity endorsements. 6) Integrate symbolic giving into normal marketing. 7) Personal fundraising pages can help small donors reach goals. 8) Case studies show how both large and small charities can
Josh Clark is a professional steer wrestler who competes in over 100 events per year, reaching over 600,000 live fans and 13.2 million television viewers. He offers branding partnerships that provide exposure through his competition shirts, social media with over 150,000 followers, personal appearances, and television appearances. Partnerships range from $6,000 for basic exposure to $12,000 for an enhanced premium package.
Creative Thank Yous - Boost Donations with an Attitude of GratitudeBloomerang
This presentation discusses creative ways for nonprofits to thank donors to boost donations through gratitude. It emphasizes making thank yous donor-centered, personalized, and focused on demonstrating impact. The presentation provides examples of handwritten notes, phone calls, videos, greeting cards and more. It stresses the importance of policies, prompt acknowledgment, and developing an organizational "gratitude culture".
Horus full december social media marketing planTrace agency
The document outlines a social media marketing plan for HORUS Lenses, an Egyptian contact lens brand. It includes objectives to increase brand awareness and sales, a SWOT analysis, competitor analysis of similar brands, and strategies for social media channels like creating branded content and running ads. The plan also provides a content calendar and budget for a campaign targeting women ages 18-49 through posts on lenses, beauty, and fashion.
Internet Marketing Plan- for small business owners of OB CentricKate Ammerman
The document presents an online marketing plan for OB Centric, an Ocean Beach gift shop. The plan aims to create awareness, increase traffic to their new website, and connect local artists with customers. Key elements include search engine optimization, website design, partnerships, video content, email marketing, and measuring success.
The document summarizes an online raffle partnership program between Celebrities for Charity Foundation (CFC) and netRaffle to help non-profits with fundraising. Through this program, non-profits can access prizes secured by CFC like sports tickets and celebrity experiences to run raffles on netRaffle's online platform. NetRaffle handles all legal and technical aspects while non-profits market the raffles. Past raffles through this program have raised over $100,000. The document encourages non-profits to partner with CFC/netRaffle for successful and proven raffle fundraising.
Dear Friends and Supports of Florida CEC,
Please see below and attached info about seeking donors, sponsors, exhibitors or vendors. Keep this handy on your computer so that if you run into a potential donor, sponsor, exhibitor or vendor, you have all the information they will need.
Thanks,
Paula
Florida CEC Vendor and Exhibitor Slide DeckKelly Grillo
This document provides information about the Florida Council for Exceptional Children's (FCEC) annual and leadership conferences, including sponsorship and donation opportunities. It outlines the FCEC's mission to improve outcomes for individuals with disabilities through professional development conferences. Sponsorship levels ranging from $100 to $2,500 are described that provide various benefits including recognition, exhibitor tables, registrations, and advertisements. The document requests donations for conference door prizes and details how donors will be recognized. Contact information is provided for questions.
The document provides guidance for non-profits on fundraising from individual donors, including developing donor pyramids, setting fundraising goals, cultivating major gifts, leveraging board members and events, and keeping organized records. It emphasizes the importance of donor-centered fundraising, developing compelling organization missions, and growing giving societies. The case study at the end presents a theater company seeking to increase annual individual giving from $35,000 to $90,000 in two years.
Crowdfunding for the Arts and Cultural SectorSian Jamieson
The document discusses crowdfunding as a revolutionary fundraising model for arts and cultural projects. It provides information on how crowdfunding works, where to crowdfund online, tips for writing effective pitches and choosing rewards, and marketing crowdfunding campaigns. Examples are given of successful crowdfunding campaigns in the UK arts sector that raised funds through small donations from many individuals.
The document discusses plans to launch a wine club for Cal Poly Wines. It summarizes results from a wine club survey, current wine trends, the target market for the club, and proposed marketing strategies. The club would offer 4 shipments per year of 3 bottles each to members. Events, discounts, and communications would build engagement. The strategies aim to promote Cal Poly and support its agricultural programs.
The annual kickoff meeting covered the following topics:
- Introductions and welcome from staff
- A new 40-year strategic plan for the Arts and Humanities Council
- FY17 grant awards, deadlines, and tips for success
- Updates on various programs and resources including CultureSpotMC, cooperative advertising, and professional development workshops
- Presentation on the economic impact study and public art in Montgomery County
- Grantee spotlight on capacity building
The document summarizes the agenda and information presented at the Arts and Humanities Council of Montgomery County's annual kickoff meeting. The agenda included staff introductions, a new strategic plan focusing on inclusivity and diversity, grant award information for FY17 and deadlines for FY18, marketing and advocacy updates, and a networking reception. Additional sections provided information on the Council's mission, values, strategic goals, and grant programs. Charts and graphics showed funding amounts, numbers of grantees by region and discipline, and services provided to help grantees engage audiences and increase efficiency.
The document discusses the "Taste of Brookfield" annual fundraiser event held at the Brookfield Public Library. It is an after-hours food, wine and jazz event where 90% of the overhead costs are donated. The goals of the event are to raise visibility and awareness of the library and build community partnerships. Details provided include the date, time, location and ticket information for the 2019 event. The proceeds support the Friends of the Library's long-term fundraising fund.
The document summarizes research conducted to understand the culture of surfing in San Diego in order to develop marketing strategies for the San Diego Gulls hockey team to appeal to surfers. Research methods included observations at local surf spots, interviews with surfers, and an online survey. Key themes from interviews were gratitude for the ocean, enjoying the outdoors, and feeling part of a supportive community. The survey found that nearly half of respondents strongly associate with the local surf community. Recommended strategies include sponsoring a surf competition to increase awareness of the Gulls among surfers and offering food/drink specials and prizes that appeal to surf culture values like time in the ocean.
ICAWC 2014 - How to Love Your Donors to Death - Stephen PidgeonDogs Trust
This document outlines strategies for fundraising by focusing on donor relationships. It discusses three key facts from research: 1) Social information and perceived similarity increases donations, 2) Behavioral insights can improve charitable giving, and 3) Thanking donors via telephone calls increases revenue retention by 40%. It then recommends four simple ways to love donors: 1) Call them to say thank you, 2) Ask for their views, 3) Encourage them to campaign for your organization, and 4) Remember anniversary dates. The overall message is that developing personal connections with donors through social information and appreciation can significantly boost fundraising success.
This document summarizes an art program run by UCP of Central California that provides opportunities for students with disabilities to create and sell art. The program aims to promote inclusion and independence while breaking down stereotypes associated with disabilities. Students have seen positive changes in abilities and confidence from participating. Artworks are for sale with proceeds going directly to student artists.
This document promotes picking a Christmas card for a loved one from an online selection at http://goteen.org/category/christmas/. In 3 sentences or less, it encourages choosing a card, provides a website URL for finding cards organized by category, and implies sending the card will show the recipient they are beloved this Christmas season.
This family has been sending their children to Lutheran North since 2002, making financial sacrifices like moving to a smaller home closer to the school. In 2009, they faced a tough decision of whether their senior son could graduate or their freshman daughter could enroll due to losing financial support. Lutheran North nurtures Christian faith through worship and service opportunities while also building strong minds through instruction, fine arts, and athletics. In response, the school increased its financial aid budget by $30,000 to ensure this family didn't have to choose and 65% of students receive assistance. Donations can help support more students facing financial hardship.
Powerpoint for a class cause-marketing campaign. Bringing back the arts into school programs to make sure we encourage creativity and design skills in education.
Budget Friendly Ideas for Donor StewardshipMarina Dawson
This webinar, presented by Vanessa Chase, offers ideas for creating a donor stewardship plan that uses cost-effective stewardship tactics, and covers: why donor stewardship is the one of best way to grow your fundraising revenue; 5 tips to create a donor stewardship plan; easy, cost effective donor stewardship ideas.
Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/budget-friendly-ideas-for-donor-stewardship.aspx
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
This document discusses symbolic or alternative giving as a way for donors to give gifts to charities instead of physical gifts. It provides 10 key takeaways: 1) Symbolic giving allows donors to select gifts for charities that send cards to recipients. 2) Benefits include feel-good feelings for donors and recipients while raising funds for charities. 3) Most alternative gift catalogs allow unrestricted donations. 4) Symbolic gift donors want an interactive philanthropic experience and easy online giving. 5) Successful marketing blends traditional and online media with celebrity endorsements. 6) Integrate symbolic giving into normal marketing. 7) Personal fundraising pages can help small donors reach goals. 8) Case studies show how both large and small charities can
Josh Clark is a professional steer wrestler who competes in over 100 events per year, reaching over 600,000 live fans and 13.2 million television viewers. He offers branding partnerships that provide exposure through his competition shirts, social media with over 150,000 followers, personal appearances, and television appearances. Partnerships range from $6,000 for basic exposure to $12,000 for an enhanced premium package.
Creative Thank Yous - Boost Donations with an Attitude of GratitudeBloomerang
This presentation discusses creative ways for nonprofits to thank donors to boost donations through gratitude. It emphasizes making thank yous donor-centered, personalized, and focused on demonstrating impact. The presentation provides examples of handwritten notes, phone calls, videos, greeting cards and more. It stresses the importance of policies, prompt acknowledgment, and developing an organizational "gratitude culture".
Horus full december social media marketing planTrace agency
The document outlines a social media marketing plan for HORUS Lenses, an Egyptian contact lens brand. It includes objectives to increase brand awareness and sales, a SWOT analysis, competitor analysis of similar brands, and strategies for social media channels like creating branded content and running ads. The plan also provides a content calendar and budget for a campaign targeting women ages 18-49 through posts on lenses, beauty, and fashion.
Internet Marketing Plan- for small business owners of OB CentricKate Ammerman
The document presents an online marketing plan for OB Centric, an Ocean Beach gift shop. The plan aims to create awareness, increase traffic to their new website, and connect local artists with customers. Key elements include search engine optimization, website design, partnerships, video content, email marketing, and measuring success.
The document summarizes an online raffle partnership program between Celebrities for Charity Foundation (CFC) and netRaffle to help non-profits with fundraising. Through this program, non-profits can access prizes secured by CFC like sports tickets and celebrity experiences to run raffles on netRaffle's online platform. NetRaffle handles all legal and technical aspects while non-profits market the raffles. Past raffles through this program have raised over $100,000. The document encourages non-profits to partner with CFC/netRaffle for successful and proven raffle fundraising.
Dear Friends and Supports of Florida CEC,
Please see below and attached info about seeking donors, sponsors, exhibitors or vendors. Keep this handy on your computer so that if you run into a potential donor, sponsor, exhibitor or vendor, you have all the information they will need.
Thanks,
Paula
Florida CEC Vendor and Exhibitor Slide DeckKelly Grillo
This document provides information about the Florida Council for Exceptional Children's (FCEC) annual and leadership conferences, including sponsorship and donation opportunities. It outlines the FCEC's mission to improve outcomes for individuals with disabilities through professional development conferences. Sponsorship levels ranging from $100 to $2,500 are described that provide various benefits including recognition, exhibitor tables, registrations, and advertisements. The document requests donations for conference door prizes and details how donors will be recognized. Contact information is provided for questions.
The document provides guidance for non-profits on fundraising from individual donors, including developing donor pyramids, setting fundraising goals, cultivating major gifts, leveraging board members and events, and keeping organized records. It emphasizes the importance of donor-centered fundraising, developing compelling organization missions, and growing giving societies. The case study at the end presents a theater company seeking to increase annual individual giving from $35,000 to $90,000 in two years.
Crowdfunding for the Arts and Cultural SectorSian Jamieson
The document discusses crowdfunding as a revolutionary fundraising model for arts and cultural projects. It provides information on how crowdfunding works, where to crowdfund online, tips for writing effective pitches and choosing rewards, and marketing crowdfunding campaigns. Examples are given of successful crowdfunding campaigns in the UK arts sector that raised funds through small donations from many individuals.
The document discusses plans to launch a wine club for Cal Poly Wines. It summarizes results from a wine club survey, current wine trends, the target market for the club, and proposed marketing strategies. The club would offer 4 shipments per year of 3 bottles each to members. Events, discounts, and communications would build engagement. The strategies aim to promote Cal Poly and support its agricultural programs.
The annual kickoff meeting covered the following topics:
- Introductions and welcome from staff
- A new 40-year strategic plan for the Arts and Humanities Council
- FY17 grant awards, deadlines, and tips for success
- Updates on various programs and resources including CultureSpotMC, cooperative advertising, and professional development workshops
- Presentation on the economic impact study and public art in Montgomery County
- Grantee spotlight on capacity building
The document summarizes the agenda and information presented at the Arts and Humanities Council of Montgomery County's annual kickoff meeting. The agenda included staff introductions, a new strategic plan focusing on inclusivity and diversity, grant award information for FY17 and deadlines for FY18, marketing and advocacy updates, and a networking reception. Additional sections provided information on the Council's mission, values, strategic goals, and grant programs. Charts and graphics showed funding amounts, numbers of grantees by region and discipline, and services provided to help grantees engage audiences and increase efficiency.
The document discusses the "Taste of Brookfield" annual fundraiser event held at the Brookfield Public Library. It is an after-hours food, wine and jazz event where 90% of the overhead costs are donated. The goals of the event are to raise visibility and awareness of the library and build community partnerships. Details provided include the date, time, location and ticket information for the 2019 event. The proceeds support the Friends of the Library's long-term fundraising fund.
PLEASE READ INSTRUCTIONSSponsorship is often a n.docxpoulterbarbara
***** PLEASE READ INSTRUCTIONS********
Sponsorship is often a needed revenue stream to create successful events. In this assignment you will take on the role of a planner for the hypothetical festival. You will build a sponsorship benefits package appropriate for one of the festival options and then research four businesses that would be a good fit to recruit as a potential sponsor by following the prompts in the assignment.
Objectives:
To develop a distinctive sponsor benefits package for an event
To compose a professional introductory letter to a sponsor prospect
To communicate the connection between sponsor prospects (companies) and an event as well as the target audiencen.
Sponsorship Lessons:
Video 1: Types of Sponsorship
https://www.youtube.com/watch?v=gNsFixdWkL4&feature=emb_logo
Video 2: Why Companies Sponsor Events
https://www.youtube.com/watch?v=O6eqU-SIrro&feature=emb_logo
Video 3: Development of the Sponsorship Package
https://www.youtube.com/watch?v=UD5iPwcsZno&feature=emb_logo
Video 4: Sponsorship Recap
https://www.youtube.com/watch?time_continue=3&v=dm6Fd1mU5Rw&feature=emb_logo
Step One: Preparation
Review all Sponsorship Lessons above prior to moving forward with the assignment.
Read the Festival Scenarios below and choose the one that you would like to move forward with for this assignment.
Festival Options:
#1- Artistic Uprising
Artistic Uprising
is a colorful art festival merging together various forms of alternative art from the greater Oakland, CA area artists. Various buildings throughout the downtown area will be transformed into whitewashed canvases for artists to create their own murals over the course of two-days. Murals will be voted on at the end of the festival for bragging rights and spot in the mural competition next year. In addition to the murals, there will be art stations for visitors to make their mark on the city, on-site screen printing of the murals, live performances from the underground punk rock scene, and more. Art from the festival will decorate the city for the entire year.
The event will take place throughout several blocks of the city. While there will be participation from local business attendees will be roaming several blocks which will lead to a block party.
Target Audience:
Women 55%/Men 45%
Ages: 30-40
Annual income: $55,000 - $80,000
Own/Rent
Caucasian & Hispanic or Latin, Caucasian, African American
Cohabitate
Amateur artists
Enjoy urban outdoor events
Tech savvy
Like/have body art
Support the local art scene
Own original street artwork
Enjoy the underground art and music scene as opposed to mainstream
They try to shop local
Read local art publications for event calendars
Live on the outskirts of the city or within city limits.
#2 - ATL Hustle
ATL Hustle
is a festival that draws out Atlanta’s underground music scene to celebrate the talent and ambition of young, local hip-hop artists. In addition to main stage performance.
Seecows is a platform that allows bloggers and social influencers to start exclusive clubs to deliver promotions from local businesses to their followers, increasing engagement and revenue. Through a Seecows club, influencers can publish trackable promotions from restaurants, bars, and other businesses to their thousands of club members, earning money from promotion redemption or views. This provides additional advertising opportunities for influencers and value for their followers, while businesses are able to target interested audiences. Seecows clubs allow influencers to monetize their followings and increase engagement through sharing exclusive local deals.
Hair She Grows 2016 Sponsorship & Advertising PacketNatashia Ford
Sponsorship and advertising opportunities for Hair She Grows A Celebration of Natural Beauty featuring Mushiya from the WEtv show Cutting it in the ATL.
Hair She Grows 2016 Sponsorship & Advertising PacketNatashia Ford
Sponsorship and Advertising Opportunities for Hair She Grows a Celebration of Natural Beauty featuring Mushiya from the WEtv Show Cutting it in the ATL. www.HairSheGrows.com
This document provides information about sponsorship and exhibitor opportunities for the Florida Council for Exceptional Children (FCEC) annual conference. It outlines various sponsorship levels from $2,500 full conference co-sponsorship to $100 supporter levels. Benefits of sponsorship include recognition in marketing materials, conference bags, programs, and events. Details are provided about FCEC's mission to improve outcomes for individuals with disabilities through conferences and awards. Contact information is given for those interested in sponsorship, exhibiting, or donating.
Effective Fundraising Emails and Letters webinarFirstGiving
Social media and slick brochures will only get you so far. At the end of the day, the message is the message, and the better yours is, the more your organization can raise. Whether your letters are paper or electronic, there are some things you can do to make them better. Join Firstgiving's marketing expert, David Karp, for this informative hour.
Better Together: Loyalty, Collaboration, and Community in PhiladelphiaTRG Arts
You may know the buying and donating patterns of your own audience. But do you know how they engage with the other arts organizations in your community? And does that mean you’re in competition with them or have opportunities to collaborate?
Seventeen arts and cultural institutions in the Philadelphia area set out to find the answers to those very questions. The study they commissioned investigated the buying and donating behavior of nearly 1 million arts audience and visitor households over seven years, with interesting findings about community engagement and audience loyalty. Researchers profiled how loyal patrons were to each individual organization and tracked patterns of loyalty across the community.
Join the research team from the Greater Philadelphia Cultural Alliance and TRG Arts in this hour-long, free webinar. You’ll learn:
- The most relevant findings from this ground-breaking study
- How patrons at different levels of loyalty invested in the Philadelphia arts community at large
Why data shows that collaboration and cooperation between organizations strengthens community-wide arts audiences
- How your own audience may be behaving based on the behavior patterns found in this study
- What your organization can do to create and keep loyal supporters
This document describes Integrated Affiliates' proprietary InfinityShare platform which helps non-profit organizations fundraise nationwide through email, social media, and text. The platform allows organizations to continue raising funds without additional resources and attract new supporters. It provides mobile-friendly fundraising pages where supporters can contribute and receive matching gift cards. Organizations earn a high percentage of contributions and can partner with Groupon to earn from supporters' purchases. The platform aims to streamline fundraising by allowing continuous fundraising throughout the year rather than periodic events.
This document provides tips and guidance for individual and group fundraising for Global Brigades. It outlines a basic fundraising process including forming a game plan, identifying potential donors like family, friends, community groups, and local businesses. Specific fundraising ideas are suggested targeting different interests like science, music, or local businesses. The document emphasizes planning ahead, clear communication, and utilizing online resources for additional fundraising materials and ideas.
Similar to John Michael Kohler Arts Center Presentation (20)
The document provides a SWOT analysis and marketing plan for a membership campaign for the John Michael Kohler Arts Center. The plan's key points are:
1) The campaign theme is "The Unsinkable Ship: Friendship", emphasizing the friendships that can be made through Arts Center membership.
2) The primary target market is current members, who will be encouraged to share their positive experiences to gain new members.
3) A secondary target market of 3,000 mailing list contacts will also be targeted with friendship messaging.
4) Direct mail, word-of-mouth promotion, newspaper inserts, email blasts and increased social media engagement will be the main advertising methods.
The document summarizes a regression analysis performed to determine factors influencing attendance at Milwaukee Brewers games in 2010. Key factors found to significantly impact attendance included whether the game was on a weekend (positively), in the evening (negatively), if the opponent made the postseason in 2009 (positively), how many games the Brewers trailed in their division (negatively), the opponent's winning percentage (negatively), and whether promotional activities were occurring (negatively). The analysis explained around 55% of attendance variation, indicating additional influential variables remained unaccounted for.
This document proposes harnessing human methane through "gas clubs" as a renewable energy source. People would eat beans and release methane in enclosed rooms, which would be collected and used to power turbines. The proposal claims this would lower energy costs, reduce foreign oil dependence, stimulate the bean market, address hunger, and normalize flatulence. Critics argue the plan would be smelly and ineffective, but the document responds that the nose adapts to smells and larger people could produce more methane.
This document describes a network for cooking a spaghetti dinner for friends. The network involves boiling water, browning hamburger, cooking garlic bread and corn, adding spices and sauce to the hamburger, cooking noodles, setting the table, and serving the meal. It identifies the critical path as boiling water, browning hamburger, adding spices and sauce, and serving. It also discusses qualitative factors, strategies to deal with bottlenecks, and interviews a food service worker about challenges in meal preparation.
The document discusses advertising strategies for introducing the Apple iPad to different target markets. It recommends advertising through the internet, trade shows and tech magazines to reach innovators, as they are early adopters interested in new technology. For early majority consumers, it suggests billboards, TV advertisements and the internet, with messaging focused on price and features. Maintaining themes of innovation and customer service across marketing channels ensures continuity between target markets.
This document reviews the accounting system and business operations of a rental property owner and provides recommendations for improvements. It finds that the current accounting system is inefficient and flawed, using Excel instead of dedicated accounting software. It recommends switching to QuickBooks, establishing clear objectives and marketing strategy, and improving internal controls, record keeping, and expense tracking. Key financial metrics of the four rental properties are analyzed, showing variations in revenue, occupancy, and equity levels across locations. With adjustments to the accounting system and operations, the business could run more profitably and sustainably.
1. JOHN MICHAEL KOHLER ARTS CENTER Membership Marketing Plan We Create the Only Unsinkable Ship: Friendship Presented by: Adam Benson
2. SWOT Analysis Strengths Many benefits the members receive Marketing team and Fundraising efforts No. 1 rated of all art organizations in the state by Wisconsin Arts Board Nationally acclaimed bathrooms Weakness Brand Name No admission charge Declining/Stagnate growth in the Sheboygan area
3. SWOT Analysis Opportunities Expand online Gain memberships through schools that visit Threats Competitors Weak Economy
4. Goals of IMC Plan Develop a summer campaign theme for new membership See a positive gain of 200 in overall membership Help reinforce benefits of the Arts Center Increase overall number of people who enter Art Center in a given year
5. Target Market Primary Target Market Existing Members 1,500 current members Secondary Target Market Those knowledgeable about the Arts Center and on JMKAC mailing list 3,000 plus
6. Message Lifelong Friendships are made and maintained through the memberships at the JMKAC. Have existing members share their experiences with non member friends. Have potential members realize that a JMKAC member ship will allow them to be in contact with others who share similar interests.
7. Incentives A Friendly $5 will be given to existing members who get a friend to become a member as well as new members who sign up. A Friendly $5 is similar to last years Art Smackaroosand can be used at the JMKAC.
8. Media Mix Direct Mail Word of Mouth Sheboygan Press Insert E-Blasts Social Media
17. Voting privileges at the Annual Meeting To refer friend of give the gift of a membership to the Art Center, please call 920-458-6144, go online at www.jmkac.org, or visit the Arts Center and stop at the Atrium Reception Desk