This document outlines six truths of fundraising and provides examples of effective fundraising propositions. The six truths are that giving is emotional, people give to people or representations of people, no one cares what an organization does, using "you" is more effective than "we" or "I", people give to things close to them, and you need to engage donors before asking for money. Effective propositions clearly outline the need, the organization's solution, a call to action now, and are unique. Examples given include helping blind people rebuild shattered lives and stopping time from damaging unique treasures at the Brighton Pavilion. The goal is for marketing and fundraising to work together to engage donors emotionally.