Rick's

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Alison Trumble

Digital Strategy for Rick's American Cafe

Social Media

Target
Audience
• Michigan State Students
• 21+
• Enjoy night life & going out

Bring the sports bar back
• Play the classics
• Celebrity bartenders
• Football & basketball players

Blog
• Bartender of the week
• Black Cards
• Theme nights

Email
• Weekly updates
• Students can subscribe

Student Ads
• Contest
• Winner gets a black card
#STR

Website
• Less pictures
• More information
• Hours? Cover?

Budget
• Student contest
• Blog- employee
• Budget = 0

Key Performance Indicators
KPI GOAL
Ad submissions 50 student submissions
Facebook likes/shares Increase by 50%
Twitter favorites/retweets Increase by 50%
Email subscriptions Have at least 50% subscribe
Blog awareness Indicated nightly by customers
Nightly Attendance Increase by 50%- foot traffic
Revenue Increase by 50%

Summary
• Rick’s is an MSU tradition
• Remind students
• Make it great again

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Rick's

1. MAKE RICK’S GREAT AGAIN Alison Trumble

2. Target Audience • Michigan State Students • 21+ • Enjoy night life & going out

3. Bring the sports bar back • Play the classics • Celebrity bartenders • Football & basketball players

4. Blog • Bartender of the week • Black Cards • Theme nights

5. Email • Weekly updates • Students can subscribe

6. Student Ads • Contest • Winner gets a black card #STR

7. Website • Less pictures • More information • Hours? Cover?

8. Budget • Student contest • Blog- employee • Budget = 0

9. Key Performance Indicators KPI GOAL Ad submissions 50 student submissions Facebook likes/shares Increase by 50% Twitter favorites/retweets Increase by 50% Email subscriptions Have at least 50% subscribe Blog awareness Indicated nightly by customers Nightly Attendance Increase by 50%- foot traffic Revenue Increase by 50%

10. Summary • Rick’s is an MSU tradition • Remind students • Make it great again

Rick's

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