John Laird talks about how by deeping our understanding of our roasting systems and the physical process of roasting, we can be more purposeful and proactive with defining roast profiles to meet our objectives. Also he emphasizes how data collection and evaluation is essential to developing our intuition related to the roasting process. http://nordicbaristacup.com/2013/11/john-laird-roadmap-to-purposeful-profiling/