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John Huston PowerPoint Demonstration
Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experience ,[object Object]
Diet Coke ,[object Object],in the world!
Minute Maid ,[object Object]
Market Research Data ,[object Object],[object Object],Brand Ad Trial Ever Repeat* Future Awareness Awareness Ever Purchased Drunk Purchase Intent** A B C D A B C A B C D A  B C D A B C Wave I Wave II Wave III Wave IV  Wave I Wave II Wave III  Wave IV  Wave I Wave II Wave III  Wave IV  Wave I Wave II Wave III  Wave IV  Wave I Wave II Wave III 3 weeks 12 weeks 23 weeks Oct 2000  3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeks Oct 2000 3 weeks 12 weeks 23 weeks Oct 2000  3 weeks 12 weeks 23 weeks TS = Base too small to report *Ever purchased; Small base size **Aware of DASANI;  Small base size A/B/C/D = Significantly higher at the 90% confidence level Base: Wave I – A (317) Wave II – B (300) Wave III – C (312) Wave IV – D (301) D A B C D Wave IV  Wave I Wave II Wave III Wave IV  Oct 2000  3 weeks 12 weeks 23 weeks Oct 2000 Unaided Aided + Unaided Aided
Market Research Data Key Performance Indicators by Age – % ABC/DEF/GH/I = Significantly higher at the 90% confidence level *Ever purchased; Small base size **Aware of DASANI; Small base size TS = Base too small to report Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave I II III IV I II III IV I II III IV (54) (58) (62) (58) (179) (140) (149) (164) (84) (102) (101) (79) A B C D E F G H I J K L Brand Awareness (Unaided and Aided) 11 22 27 A 67 ABC 10 19 E 25 E 48 EFG 11 13 12 56 IJK Ad Awareness (Unaided and Aided) 4 7 2 40 ABC - 2 5 27 EFG - 2 2 29 IJK Trial (Ever Purchased) 7 9 21 AB 38 ABC 6 11 E 14 E 24 EFG 7 4 5 32 IJK Ever Drunk 9 9 21 AB 43 ABC 6 12 E 14 E 26 EFG 7 5 6 34 IJK Repeat* TS TS TS TS TS TS TS 67* TS TS TS TS Future Purchase Intent** TS TS TS 69* TS 67* 54* 62* TS TS TS 50* 12-18 19-39 40-55
Charts and Diagrams
Graphic Design
Graphic Design
Graphic Design
Also… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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John Huston Ppt Demo

  • 1. John Huston PowerPoint Demonstration
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  • 7. Market Research Data Key Performance Indicators by Age – % ABC/DEF/GH/I = Significantly higher at the 90% confidence level *Ever purchased; Small base size **Aware of DASANI; Small base size TS = Base too small to report Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave Wave I II III IV I II III IV I II III IV (54) (58) (62) (58) (179) (140) (149) (164) (84) (102) (101) (79) A B C D E F G H I J K L Brand Awareness (Unaided and Aided) 11 22 27 A 67 ABC 10 19 E 25 E 48 EFG 11 13 12 56 IJK Ad Awareness (Unaided and Aided) 4 7 2 40 ABC - 2 5 27 EFG - 2 2 29 IJK Trial (Ever Purchased) 7 9 21 AB 38 ABC 6 11 E 14 E 24 EFG 7 4 5 32 IJK Ever Drunk 9 9 21 AB 43 ABC 6 12 E 14 E 26 EFG 7 5 6 34 IJK Repeat* TS TS TS TS TS TS TS 67* TS TS TS TS Future Purchase Intent** TS TS TS 69* TS 67* 54* 62* TS TS TS 50* 12-18 19-39 40-55
  • 12.