News organizations are facing financial challenges as print advertising and circulation revenues decline. While circulation revenues have remained steady, this alone is not enough to sustain most newspapers. Newsrooms around the world are downsizing staffing levels due to falling revenues. However, online advertising is growing and provides hope, though many newsrooms have yet to establish clear digital monetization strategies. There is an ongoing struggle between traditional and digital journalism practices within newsrooms. Integrating these approaches under a unified digital newsroom model may help publications adapt successfully to changes in the media landscape.

1. THE
NEWS
CHALLENGE
P.

2. P. ADVERTISERS ARE REACTING AND ADJUSTING
While total ad revenues continue to decline, circulation revenue actually hold steady over time. This is
very promising for the news industry, whose circulation revenue is constantly threatened by the growth
of digital subscriptions, news apps, and online news curations.
50000
37500
25000
12500
0
1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
Most newspapers cannot survive
Total
Ad
Revenue on circulation revenue alone.
Total
Circula2on
Revenue
9/2

3. P. TIME IS RUNNING OUT thousands)NEWS ORGANIZATIONS
FOR
The rules of competition are
Every day, there are hundreds (sometimes, of new websites added to the web. All of
them are competing for attention. And some of them, are competing for the attention of your users.
changing
Too late
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4. P. TIME ISacross the world are downsizingFOR NEWS ORGANIZATIONS
Newsrooms
RUNNING OUT
their staff due to declines in print subscriptions and
general advertising revenue.
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5. P. TIME ISacross the world are downsizingFOR NEWS ORGANIZATIONS
Newsrooms
RUNNING OUT
their staff due to declines in print subscriptions and
general advertising revenue.
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6. P. THERE IS HOPE IN ONLINE ADVERTISING REVENUE
Over the past few years, print advertising revenue continues to fall, while online advertising revenue is
growing. However, many newsrooms still do not have a clear strategy for monetizing the ads on their
website.
50000 4000
37500 3000
25000 2000
12500 1000
0 0
2003 2004 2005 2006 2007 2008 2009 2010 2011
Print Online
8/2

7. P. WHY ARE NEWS ORGANIZATIONS NOT ADAPTING?
Many newspaper organizations in Latin America are still adapting to social networks and
DELAYED ADAPTION mobile, as well as understanding the content that drives a user-driven Web 2.0 world
Web 1.0 Web 2.0 Web 3.0
Print Web Social Apps ?
1800-2002 2005-today 2008-today 2011-today 2014

8. P. WHY ARE NEWS ORGANIZATIONS NOT TAKING ACTION?
News organizations are typically reactive, not proactive. In other words, change is oftentimes only made
when it becomes inevitable. Unfortunately, in digital, when change is inevitable, it is also too late.
Few
news
sites
prac-ce
two-­‐way
In
almost
all
cases,
no-­‐one
on
the
editorial
or
conversa-ons
with
their
audience,
technical
team
knows
from
where
and
how
online
and
on
social
networks much
revenue
is
generated
from
the
company’s
website
Few
news
sites
have
a
CMS
that
is
fully
Most
news
organiza-ons
use
the
same
news
accommoda-ng
to
SEO
feeds
(AP,
Reuters)
Most
news
organiza-ons
s-ll
treat
Several
news
sites
are
s-ll
using
print
and
digital
news
the
same
way a
10
year
old
website
design
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9. P. THE INTEGRATED DIGITAL NEWSROOM and that integrated media can be
Readers are now learning that the lines between offline and online are blurring
both entertaining and instant.
The Big Problem:
Traditional and digital news
departments do not integrate
well and often fail to
communicate altogether.

10. P. THE BATTLE OF THE DEPARTMENTS blurring and that integrated media can be
Readers are now learning that the lines between offline and online are
both entertaining and instant.
TRADITIONAL DIGITAL DIGITAL
JOURNALISM VS. JOURNALISM + PRODUCTION
•The
king
of
news
content •Write
for
the
web
•Established
and
well
experienced
journalist •Less
text,
more
context
•Thorough
research
done
for
each
ar-cle •More
use
of
images,
videos,
and
infographics
•Longer
editorial
process •Inverted
pyramid
wri-ng
•Tiered
editorial
process •Smart
and
wiUy
headlines
•Pyramid
style
wri-ng •Humor
•12-­‐24hr
publica-on
for
most
pieces •Immediate
publica-on
and
tracking
•More
text
than
anything
else •Community
distribu-on
&
feedback
•Journalist-­‐generated
content •User-­‐generated
content
•Entertaining
and
an
overall
enjoyable
•Use
of
keywords
for
search
engines
reading
experience •Proper
tagging
in
content
management
system
•Created
for
an
audience
that
enjoys
reading •Proper
editorial
process
•Single
plaSorm
publica-on
(press) •Mul--­‐plaSorm
publica-on
(mobile
vs.
pc)
•Created
for
an
audience
that
enjoys
skimming
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