The document discusses the concept of 'jobs to be done' which describes the process a buyer engages in to enhance their life. It also emphasizes the importance of a value proposition, defined as the significant positive change provided to the buyer through the adoption of an offer. Overall, the content highlights how understanding these concepts can improve business strategies.

1. FUNCTIONAL JOB MET
SOCIAL JOB MET
EMOTIONAL JOB MET
BASIC NEED MET
TARGET PERSONA
SITUATION TO BE RESOLVED
FUNCTIONAL RESULT
KEY VALUE
PROPOSITION
JOBS-TO-BE-DONE CANVAS
©2020 Davender Gupta. All rights reserved. www.thescaleupproject.com
A Job to be Done is the process a buyer
goes through to improve their life.
Value Proposition is the
greatest positive change
you offer to make your
buyer’s life better
What is the foundational improvement in your
buyer’s life by adopting your offer