Cosa cercano gli utenti di Booking.com in Maremma. una presentazione curata da Chiara Albergoni e Alexandra Macchioni per #JMO17

1. Booking.com e la Maremma:
sfide e opportunità
Chiara Albergoni, Alexandra Macchioni | 3 marzo 2017

2. Agenda.
Travel
trends
Company
highlights
Innovation Grosseto
Area
Opportunities

3. 1996
Founded in
Amsterdam
1,154,000+
Properties
worldwide
43
supported
languages
24/7
customer
service
187+
13,000+
Employees
COMPANY
highlights.
114milions+
Verified
Guest
Reviews
12,500+
Affiliate Partners
26 milions+
Recommended
Destinations
Avg room nights
booked every 24H
1,200,000
Offices
worldwide
2005
Priceline
Group
(PCLN)

4. + 200 employees
+ 96.000 property partners
1st Office in Italy in 2006
11 permanent offices
2 seasonal offices
Rimini
Booking.com in Italy
Lecce
Venezia
Roma
Bolzano
Milano
Sorrento
Catania
Firenze
Genova
Verona
Viareggio
Olbia

5. OurPeople.

6. is to help leisure and business travellers,
whatever their budgets, easily discover, book
and enjoy the world’s best places to stay.
Our mission

7. Travel trends

8. New trends.
Travel seen as a new
experience
Reasons to travel
Source: Tripbarometer 2014 “Travel Psychology”
(39.000 interviewed)
Feel local
culture
Live unique and
interesting
experiences
Enrich own
cultural
knowledge
Broad horizons
36%55% 44%71%

9. Visit a new place 74%
Flight prices 71%
Accommodation price 68%
Learn something new 67%
Wheather 64%
Terrorist Attack fear 63%
Try something new 63%
Important factors when planning a trip.
Source: Tripbarometer 2016 (34.000 interviewed)

10. Friends/Family/colleagues recommendations 51%
Reviews/comments on travel blogs (or
similar)
34%
Personal experience 33%
Institutional tourist webpages 17%
Social media 12%
Travel guides book or travel
magazines 9%
Main source for information.
Source: Eurobarometer 2016 (30.000 europeans interviewed)

11. JAN
2017 DIGITAL WORLDWIDE
KEY DIGITAL STATISTICAL INDICATORS
INTERNET
USERS
3.77
BILLION
PENETRATION:
50%
ACTIVE SOCIAL
MEDIA USERS
2.8
BILLION
PENETRATION:
37%
UNIQUE
MOBILE USERS
4.92
BILLION
PENETRATION:
66%
ACTIVE MOBILE
SOCIAL USERS
2.56
BILLION
PENETRATION:
34%
Source: Hootsuite

12. JAN
2017 DIGITAL IN ITALY
KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
59.80
MILLION
URBANISATION:
69%
ACTIVE MOBILE
SOCIAL USERS
INTERNET
USERS
39.21
MILLION
PENETRATION:
66%
28.00
MILLION
PENETRATION:
47%
ACTIVE SOCIAL
MEDIA USERS
31.00
MILLION
PENETRATION:
52%
UNIQUE
MOBILE USERS
50.77
MILLION
PENETRATION:
85%
Source: Hootsuite

13. Now. 2020.
3.2 billion connected
people
7.6 billion connected
people
17 billion
connected objects
52 billion
connected objects
40% of search
done by voice
200 billion searches
per month by voice

14. Customer
expectations
are changing.

15. What are we developing based on this

16. Connecting Partners & Guests

17. Destination & Passion Finder.
Destination
Finder
new platform
made for users.
Innovative
algorithm,
creating more
personalized
trips .
Revolutionary
search concept
not only cities
based on interests
& passions
Innovation and
development,
following true
travellers’ needs

18. Introducing Booking Experiences

19. Booking Experience.
• Mobile-based AI platform for Ios & Android
• Amsterdam, Rome, Paris, London and Dubai.
New York City in the fall
• Free QR code
• “Personalized, relevant and timely suggestions”

20. Attractions Pass

21. WebMarketing.

22. Marketing.
France
Germany
UK
Spain
Italy
Poland
Sweden
Australia
USA – Jordan & Chelsea
Japan
Brazil

23. Grosseto Area
alcuni dati

24. Provenienza degli ospiti
Maremma Coast Grosseto Area

25. Finestra di prenotazione e Durata di soggiorno

26. Report sull’andamento notti prenotate YtD

27. #lavorobenfatto
1. Disponibilità
16 mesi di prenotabilità, restrizioni, diverse
tipologie di alloggio...
2. Pricing
Tariffe in linea col mercato, promozioni, tariffa
(base) non rimborsabile, programma Genius…
3. Contenuti
Foto principale, foto in alta risoluzione, tag,
informazioni e servizi, contenuti personalizzati...
4. Reviews
Punteggio generale, rispondere oppure no...
Disponibilità Pricing
Contenuti Reviews

28. DISPONIBILITA’
BookingSuite
-
Area
Opportunità
-
Analytics
PRICING
BookingSuite
-
Area
Opportunità
-
Analytics
-
Promozioni
CONTENUTI
Area
Opportunità
REVIEWS
Pulse
-
Area
Opportunità

30. Product Innovations
Opportunity Center
Offering you opportunities
to boost your property’s
performance.

31. Analytics

32. Visibility Booster
Possibile
geolocalizzazione

33. “Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Mary Jane, Account Manager
“Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Davey Jones, Account Manager
“Nemo enim ipsam voluptatem quia voluptas sit
aspernatur aut odit aut.”
Min Ho Song, Account Manager
PROMOZIONI

34. Pulse – Accomodation App
Calendario
Prenotazioni
Messaggi
e oltre…

35. Stop wishing, start doing.

36. Environment
Inclusive Tourism
Cultural Heritage
Projects to improve
our destinations

38. Turn tourism into a force for good!
Supporting a group of extraordinary startups
to scale their businesses and impact globally
Working together toward a more sustainable future
for the global tourism industry.

39. GRAZIE MILLE!
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™