MEGAN COOK • PRODUCT MANAGER • ATLASSIAN • @MEGANWCOOK
From product to platform
MATT WATSON • DEVELOPER MANAGER • ATLASSIAN
The Model T
Image Source: http://www.wallpaperup.com/142175/1926_Ford_Model-T_Tudor_Sedan_retro.html
Image Source: http://static.betazeta.com/www.fayerwayer.com/up/2013/03/Mail-660×350.jpg Image Source: http://myautoworld.com/ford/history/ford-t/ford-t-5/ford-t-6/ford-t-6.html
Image Source: http://myautoworld.com/ford/history/ford-t/ford-t-5/ford-t-6/ford-t-6.html Image Source: https://www.reddit.com/r/WeirdWheels/comments/2mzktr/tiny_house_built_on_a_ford_model_t_c1926/
Picture of DJ Kanban crushing it
Photo: Steve King
Image Source: http://imgkid.com/usps-truck.shtml
Image Source: http://st.biglion.ru/cfs13/deal_offer_photo/53/f9/53f90bf3166b01f29fb9fec8445f819a.jpg Image Source: http://motorhome.prevostcar.com/converter/millennium-luxury-coaches
Image Source: http://www.mascus.kz/selhoztehnika/rulonnye_press-podborschiki/case-ih-464-rotorcutter/kqe5pvi5.html
Our Team
Satellite Teams
Everyone involved
people~250
people~250
developers~175
lines of code5,000,000
users1,000,000’s
Big
Statement
Toto, I’ve got
a feeling
we’re not in
Kansas
anymore
Image Source: http://www.themost10.com/famous-film-quotes/
Test early and often
Platform
Source Code
Platform
Platform
Project Types User RolesLicensing
As if it wasn’t complex enough . . .
Don't
#@!%
the
Customer!
Image Source: https://www.flickr.com/photos/jamescridland/613445810
• Big cool statistic
• 2,56
9
• Add-Ons in Marketplace
Two Teams
Two Paths
Image Source: http://imgbuddy.com/split-path.asp
• Big cool statistic
• 2,56
9
• Add-Ons in Marketplace
But if we split…
Image source: http://www.motorship.com/news101/industry-news/mol-comfort-final-report
Image source:https://www.vesselfinder.com/news/1222-UPDATE-on-MOL-Comforts-Accident-PHOTOS
We don’t want two ships…
… because they sink!
Image source: http://tmcmarine.com/mol-comfort/ Image source: http://www.shipspotting.com/gallery/photo.php?lid=1890123
• Big cool statistic
• 2,56
9
• Add-Ons in Marketplace
Image source: http://www.havingtime.com/strength-in-numbers-sticking-together-to-accomplish-our-goals/
One Team
Get to Work
• Big cool statistic
• 2,56
9
• Add-Ons in Marketplace
Image source: http://www.ibiblio.org/hyperwar/USN/USN-Ops-XIV/
Make a better plan
• Big cool statistic
• 2,56
9
• Add-Ons in Marketplace
Image source: http://theglobalsuccessacademy.com/2015/04/25/ted-talks/
Image source: http://beefeaters.com/
• Big cool statistic
• 2,56
9
• Add-Ons in Marketplace
Image source: http://randomwire.com/japan-earthquake-safety-training
Dress rehearsals
Empower everyone to be
responsible
&
Foster a culture of support
Backlog
Team

Communication
Bugs / breakages
How we normally work
Take a picture of Bruce
looking sad and stressed,
maybe with a pile of
papers

disclaimer: some
dramatisation may have
been applied
Backlog
Team

Communication
Bugs / breakages
How we changed
97 Blog posts in 200 days!
Credit : Stephen J. Cannell Productions
Poorly shop pics
of the JIRA A-
team’s faces on
these guys
Credit : Stephen J. Cannell Productions
Forewarned is forearmed
Developers
Dogfooding
Production
Early warnings of breakages
Early warnings of breakages
Early warnings of breakages
Standardise on reporting
not process
Working together in our
own special wayImage source: http://fishllustration.blogspot.com.au/
Getting to predictable
Getting to predictable
Data-driven realistic forecast
Frequent communication
Picture of Simone juggling
Simone
The glue
Screenshot of project central
Project Central
Key learnings for your next large project
Frequent
communication
Empower everyone
to be responsible
Standardise on reporting
needs not process
Foster a culture of
support
Test early and
often
Thank you!
MEGAN COOK • PRODUCT MANAGER • ATLASSIAN • @MEGANWCOOK
MATT WATSON • DEV MANAGER • ATLASSIAN

JIRA's Journey from Product to Platform: Managing a Tectonic Shift in your Delivery Model