Jim Earley and Earleygraphics Subaru Redesign
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This brochure is a redesign of the Subaru brand. A new more elegant logo was developed. I provided all content and design work for this brochure. New website and apps were developed and new branding consistent with the Subaru personas were envisioned.
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Jim Earley and Earleygraphics Subaru Redesign
- 1. SUBARU
- 2. Adventure is not outside us, it is within... A.Gide Subaru Re-Branding Proposal
- 3. Contents: Process Details 99 Current Brand and Mission 99 History and Product List 99 Personas New Subaru Focus 99 New Branding Strategy 99 Logo and Logotype 99 Typography 99 Color Palette/Textures New Print Media 99 Promotional Items 99 Business Cards 99 ID Badges, Coasters, Bookmarks 99 Brochures 99 Letterhead and Envelopes 99 Packaging Design 99 Vehicle Graphics 99 Posters 99 Signage 99 Clothing Design New Digital Media 99 Website 99 Mobile Devices 99 Social Networks Digital Map/Blogs 99 Digital Marketing Strategy Community 99 Rallies, Conventions, Expositions 99 Documentary, TV, Radio, Charities Photo Sources 4 5 7 8 10 11 12 13 14 16 17 18 20 21 22 23 24 26 27 28 30 31 32 33 34 36 37 38 40
- 4. 3
- 5. 4 Process Details: Current Subaru branding encompasses a tight relationship with its customers. “Sharing the Love” is how Subaru markets its vehicles. It is focused on young affluent sport minded buyers. Subaru’s line up of vehicles is small comparatively speaking. It is a niche market that is enjoying success through its innovative and reliable vehicles. Customers tend to be eco-friendly and want to drive where they want (off-road etc). They buy the “experience” not the “thing”. Marketing efforts have focused on the “love” aspect between owner and car. Innovation is key with Subaru. They’ve developed the “Boxer® ” engine which sits horizon- tally vs. vertically. This lowers the center of gravity in their vehicles, making them more reliable in rough roads. The new branding would expand the Subaru base to not just young adventure seeking buyers, but to older sport minded buyers as well. With the large demographics of the baby boomers entering their senior years, this is a market Subaru should be attracting, yet at the same time not alienate their core demographic base. The new brand breaks free of the Pleiades logo star concept and presents a fresh look. Adventure, Innovation, Harmony and Stability are key concepts. The new logo is elegant and simple. It sports the “S” in Subaru with negative space representing the balance and harmony of nature. A circle surrounds the logo represent- ing life and continuity. Colors are earthy and subtle, while maintaining a sophisticated feel.
- 6. 5 Current Brand and Mission Mission We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction. Core Values 1. We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction. 2. We will aim to continuously promote harmony between people, society and the environment while contributing to the prosperity of society. 3. We will look to the future with a global perspective and aim to foster a vibrant, progressive company.
- 7. 6 FHI considers customer satisfaction as the first priority, and will work constantly to improve products and services to provide world-class quality. Pursuing further growth with distinctive, high value- added Subaru products and stronger focuson core competencies in the ever changing business and customer environment. Current Slogans • Confidence in Motion • Inexpensive, and built to stay that way • The Beauty of All-Wheel Drive • Driven by What’s Inside • Think, Feel, Drive • Love. It’s what makes Subaru, a Subaru Takeshi Tachimori Chairman and CEO Subaru of America, Inc. Current Brand and Mission
- 8. 7 Subaru History and Product List Foundation Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States. Equipped with unique SUBARU BOXER® engine on all models and Symmetri- cal All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Products • Forester • Impreza • Legacy • Outback • Tribeca • Crosstek • BRZ • XV • WRX • Baha • Alcyone SVX • Exiga • Trezia (Italy) Superminis (Europe): Pleo, R1 R2, Sambar, Stella (Asia/Europe). Concept Cars: SRD 1 Exiga Scrambler B11’s, B5 (Turbo Parallel Hybrid), VIZIV.
- 9. 8 We Are • Educated • Sport Minded • Adventurous • Animal Lovers • Seek originality • Eco friendly Subaru focuses on young affluent sport minded buyers. Customers tend to be eco-friendly and want to drive where they want (off-road etc). They buy the “experi- ence” not the “thing”. Marketing efforts have focused on the “love” aspect between owner and car. They are young adventure seeking buyers, but Subaru needs to add the growing older sport minded buyers as well. Who says the Millennials don’t buy cool cars? Subaru’s limited lineup of vehicles makes for a niche market, but there needs to be continued improvement in marketing to older buyers who demand reliable yet distinct vehicles. New Taglines Through our adventures we find ourselves. We are confident and share a common passion. We wander to re-establish harmony between us and our planet. Subaru Personas
- 10. 9 We are Pioneers and Innovators with the Power of Imagination
- 11. 10 The New Subaru Focus and Branding Strategy
- 12. 11 New Subaru Focus New Mission We are customer driven. We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinctive products are at the heart of our commitment to our customers. New Key Words • Distinctive • Innovative • Confident New Attributes • Distinction • Unique • Progress • Confidence • Ingenuity New Values We strive to develop distinctive products. We are com- mitted to the highest ethical standards in the production of our products, as well as concern for our environment and natural resources. We embrace the future through advanced technology, environmental responsibility and innovation in our products.
- 13. 12 New Logo A circular logo represents the unity and global pres- ence of Subaru. The new “S” monogram for Subaru is inspired by Japanese motif designs. This Distinctive “S” design reflects both innovation and harmony in new branding. The Yin/Yang element is visible further stress- ing the balance and harmony Subaru projects with the new branding. Logo may be in used in any of the approved New Branding colors as well as black, white and the ap- proved metallic finish. Logos may be used with effects such as shadow and emboss on clothing and promo- tional items as aesthetically required. Metallic logo to be used on vehicle graphics and digital media. Shadow x/y offset at .02 for a 2” logo. New Logotype The new logotype represents the distinction and confident spirit of the Subaru owners experience. Kalinga Italic Bold with a -50 tracking. Vertical height reduced from the standard letterform to aid in distinction. Logo screen at 18% if placed behind logotype. Logotype may be placed to right of Logo for better spatial representation as required on products (website or bookmarks). Tagline may be added. For placement of logotype under logo see example of spacing and centering at left. New Branding Strategy SUBARU SUBARU SUBARU Distinctive, Innovative, Confident SUBARU
- 14. 13 Typography Type Treatment Font typefaces for use on marketing and advertising. Body content in Kalinga san serif for readability and representation of elegance and stability. Informal font j.d. represents the rugged adventurous, individualistic side of Subaru buyers and the new brand direction and could be used in subheads and other marketing components. j.d. font used in conjunction with Logo and Logotype or on vehicle signage or signage. For poster use compli- mentary, Informal font to be re sized for most effective visual presence in relation to logo/logotype. We strive to develop a confident and long- term relationships with our customers through distinctive products. Distinction, Unique, Progress, Confidence, Ingenuity. Confidence, Excitement, and the Harmony between. abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1,2,3,4,5,6,7,8,9 !@#$%&*()+ :”?/ 1,2,3,4,5,6,7,8,9 !@#$%&*()+ :”?/ Body content: Kalinga and Kalinga Bold
- 15. 14Color Palette and Textures New Color Palette The New color palette would be very complimentary to the new Subaru Brand with its use of browns and earthy colors. Blues, representing the sky and outdoors are included, and soft yellow for sun and fun. There would offer enough variety to provide a varied palette for marketing purposes. The logo and logotype would be presented in these colors as well. New Textures Earthy Textures will be included in the new branding strategy. Textures such as these represent well the new adventure theme of the new brand. In addition to these textures, tire tracks in snow, mud, sand can also be used in marketing components. Pantone 483 Pantone 458 Pantone 575 Pantone 5743 Pantone 146 Pantone 5773 Pantone 541 Pantone 462 122-22-0 333-214-102 75-114-29 51-70-14 197-114-0 158-163-116 0-70-127 90-72-28 0-91-100-60 10-10-73-0 48-0-100-53 33-0-85-82 19-61-100-5 9-0-43-38 100-57-0-38 50-58-100-45 SPOT CMYK RGB HEX #7a1600 #e9d666 #4b721d #33460d #c57429 #9ea374 #00467f #5a481c
- 16. 15 We don’t let barriers stop us from our dreams
- 17. 16 The New Print Branding Strategy
- 18. 17 Promotional Design Promotional Items Product packaging shows logo and logotype combined in center. Font in Kalinga, regular or bold. Adventure tag line to be displayed or alternate keyword tag line may be substituted as required. SUBARU
- 19. 18Business Cards Business Cards Circular die-cut business cards are 3” diameter and offer an innovative way to represent the new brand. Cards can be in any of the approved color palette and could represent the various departments of Subaru (Sales, Finance, Corporate, Engineering, Administration). Jim Earley Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com SUBARU Jim Earley Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com SUBARU Jim Earley Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com SUBARU
- 20. 19 Optional Business Cards Business Card Variation Variation in the initial concepts of the business card development. Colors will be from approved new color palette but may also be tinted to various levels to aid readability and aesthetics. SUBARU MARKETING Jim Earley Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com Jim Earley Subaru Designer 805-555-2122 1237 Main Ave., Ventura, CA 93001 info@subaruventura.com www.subaru.com CORPORATE JimEarley SubaruDesigner 805-555-2122 1237MainAve. Ventura,CA93001 info@subaru.com www.subaru.com Distinctive,Innovative,Confident SUBARU
- 21. 20ID Badges, Coasters, Bookmarks Distinctive, Innovative, Confident SUBARU Distinctive,Innovative,Confident SUBARU Distinctive,Innovative,Confident SUBARU Distinctive,Innovative,Confident SUBARU ID Badges & Coasters New logotype, photo and approved color palette options represents various departments within Subaru. New Logo would be on reverse side of ID badge. Logotype screened 50% placed directly beneath logo and centered. Coasters would be in soft approved palette colors with logo and logotype. Tag line included beneath both and centered. Bookmark Bookmarks could be in any of the approved color palette options. Bookmarks have logo centered left in white space with logotype and tag line directly beneath. Distinctive, Innovative, Confident SUBARU Susan Smith Subaru Designer Corporate Headquarters Ventura, California, USA 123877995 Date of hire: 17 Nov 2013 SUBARU
- 22. 21 Brochures The new Subaru brochure shows the distinctive logo and tag line and features an adventure seeking couple, fitting the Subaru persona. Highlights of the brand and brand philosophy are mentioned as well as innovative aspects of the vehicle. Color palette is consistent with the new approved theme colors and represent the outdoor and sport minded nature of Subaru buyers. Brochures We are Pioneers and Innovators with the Power of Imagination www.subaru.comSUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Safety drives Subaru design For the fourth consecutive year (2010- 2013), the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a TOP SAFETY PICK winner for all models. We don’t shy away from crash tests, because safety is at the forefront of our design. Subaru EyeSight® Subaru takes a look into the future with EyeSight® .Two cameras are mounted by the rearview mirror to monitor traffic and react to conditions even before you do. Basically, EyeSight® sees the prob- lem and initiates action to help avoid the trouble. EyeSight® will also sound an alert and flash a visual warning if there’s danger of a collision and will apply the brakes automatically if you don’t. It can also optimize cruise control and warn drivers when they’re swaying outside their lane Subaru, Inc. 123 Main St., Ventura, CA 93003 805.555.5555 Fax: 805 555-5656 www.subaru.com www.subaru.com SUBARU Awards Automobile Magazine’s 2013 All-Star Selection The Subaru BRZ was named as one of Automobile Magazine’s 2013 All-Stars, joining a very exclusive and prestigious list of high-performance sports cars. IIHS Top Safety Pick for All Models For the fourth consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a Top Safety Pick for all models. Responsibility The principles of good corporate citizenship have always been an integral part of the Subaru busi- ness. It is evident in how we relate to our employ- ees, our customers, and our communities. Takeshi Tachimori Chairman and CEO Subaru Inc. Product Line Subaru Product Line Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for dura- bility, reliability, traction and “active safety,” repre- sents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Subaru Impreza, WRX, STI, BRZ, Subaru Legacy, Subaru Outback, Subaru Forester, and Subaru Tribeca. Our World Subaru is committed to being a leader in environ- mental initiatives while continuing to reduce our own footprint. Being green isn’t a trend. It’s who we are and what we stand for. We strive to develop a confident and long-term relationships with our customers through distinctive products. We are committed to the highest ethical standards in the production of our products, as well as concern for our environment and natural resources. www.subaru.com Our Mission: We are customer driven. We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinctive products are at the heart of our commitment to our customers. We share common experiences across the global sphere Subaru vehicles are built to last. 96% of Subaru vehicles built in the last 12 years are still on the road. * Europe/Asia models: Pleo, R1 R2, Sambar, Stella BRZ Impreza Legacy Forester Crosstrek Outback Trebeca Pleo* Sambar* Stella*
- 23. 22 SUBARU Letterhead and Envelope Simple Sophistication Distinctive “S” motif from the new logo accents and screens the new letterhead design. Logo is top left for quick identification with logotype directly centered beneath. Screened in soft green in these examples but screened logo and motif can be of any approved palette colors and may represent various departments within Subaru. Contact information is balanced with logo and placed on lower right side of page. Paper choice would be recycled HOWARD Linen Warm White Paper, which reflects Subaru’s commitment to eco-friendly principles. Emvelope colors to match screened palette of letterhead. Subaru Headquarters USA Re-brand Project 1244 Main Ave. Ventura, CA 93003 Subaru 805-555-1353 1244 Main Ave Ventura, CA 93003 enjoy@subaru.com www.subaru.com SUBARU SUBARU SUBARU
- 24. 23 SUBARU Part No. 325411 2013 Outback New Jersey Part No. 325411 SUBARU SUBARU SUBARU Part No. 325411 2013 Outback New Jersey Part No. 325411 Package Design Package design Product packaging shows logo and logotype combined in center. Colors represent product variation and based upon approved color palette. Font in Kalinga, regular or bold on front and sides. Bar code on both front and side. Interior color screened 10% of outside color. CD Design Product packaging for CD/DVD could be in any approved palette color to represent content topic. Logo and screened “S” on face of CD. Approved photo of active customer with Adventure tag line to be shown on CD itself. SUBARU What’s on the DVD: Short video on Subaru vehicles Short video on Subaru safety PDF on vehicle price and trim options PDF on Subaru Dealerships SUBARU SUBARU
- 25. 24 Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Vehicle Graphics Vehicle design consists of Subaru approved photo of active, sport minded Subaru customers. Logo and logo- type with tag line to be prominently displayed. Reverse of vehicle to have logo and logotype and Adventure tag line. Passenger and driver doors to have logotype and tag line in black, white or approved palette colors. Vehicle Graphics
- 26. 25 Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Distinctive, Innovative, Confident SUBARU Vehicle Graphics Alternate graphics for use on larger Subaru delivery vehicles. Approved logo, logotype and active photo to be combined with tag line. Vehicle Graphics
- 27. 26 SUBARU Poster Design Posters and print ads highlight the adventurous spirit of current Subaru customers, yet, as seen in the top left poster, a new focus on attracting older active customers is now part of the new strategy. Consistent logo and logotype arrangement as well as tag lines are part of the new poster designs. Posters SUBARU We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinction are at the heart of our commitment to our customers. SUBARU
- 28. 27 Signage Signage Posters and billboards reflect the strategy of attracting sport minded customers who are not afraid of making their own roads. The individualistic streak is prevalent in core Subaru buyers. Note that many, but not all posters will focus on active buyers of all ages and may not include a photo of a Subaru vehicle. The brand is already fairly established and most people know that Subaru is a car company.
- 29. 28 Clothing Design Distinctive Logo to be placed on top right chest area in sport shirts. Logotype can be placed under logo, or distinctive S shape can be screened behind logo. On hats and other articles of clothing the logo and logotype may be combined as one element as shown in above samples. Clothing Design SUBARU
- 30. 29 Through our adventures we find ourselves
- 31. 30 The New Digital Branding Strategy
- 32. 31 Website Design New website features logo in top left corner with logo- type and tag line. Easy drop down menus provide consistent access to content. Curved shape reflects mountain and road representation. Main content is placed in cut out below photos on subsequent pages. Adventure tag line on bottom right of each page. Main page image will offer sliding variety feature. New Digital Media Design BRZ Impreza Legacy Forester Crosstrek Outback Trebeca Pleo Sambar Stella Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Distinctive, Innovative, Confident SUBARU Log in | Contact | Help VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER Product Line Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Our World Subaru is committed to being a leader in environ- mental initiatives while continuing to reduce our own footprint. Being green isn’t a trend. It’s who we are and what we stand for. We strive to develop a confident and long-term relationships with our customers through distinc- tive products. Awards Automobile Magazine’s 2013 All-Star Selection. The Subaru BRZ was named as one of Automo- bile Magazine’s 2013 All-Stars, joining a very ex- clusive and prestigious list of high-performance sports cars. Responsibility The principles of good corporate citizenship have always been an integral part of the Subaru busi- ness. It is evident in how we relate to our employ- ees, our customers, and our communities. Takeshi Tachimori Chairman and CEO Subaru Inc. about us Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Distinctive, Innovative, Confident SUBARU We have been innovators for a long time. We know what it takes to think outside the box, and our customers know it too. Log in | Contact | Help Distinctive, Innovative, Confident SUBARU VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER Log in | Contact | Help NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Safety Drives Subaru Design For the fourth consecutive year (2010-2013), the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a TOP SAFETY PICK winner for all models. We don’t shy away from crash tests, because safety is at the forefront of our design. Subaru EyeSight® Subaru takes a look into the future with Eye- Sight® . Two cameras are mounted by the rearview mirror to monitor traffic and react to condi- tions even before you do. Basically, EyeSight® sees the problem and initiates action to help avoid the trouble. Eye- Sight® will also sound an alert and flash a visual warning if there’s danger of a collision and will apply the brakes automatically if you don’t. It can also optimize cruise control and warn drivers when they’re swaying outside their lane safety Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map We take safety seriously at Subaru, We practice it every day and make it a top priority.
- 33. 32Mobile Device Design Mobile Devices Mobile device and apps will mirror the main website, but will be sized to fit various screen sizes. Apps will be developed to allow users to build their own vehicles with a variety of color and trim options (see bottom right prototype). Maximum usability and functionality will be provided in mobile apps to allow for the greatest use of features common in main website layout.BRZ Impreza Legacy Forester Crostrek Outback Trebeca Pleo Sambar Stella Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map Distinctive, Innovative, Confident SUBARU Log in | Contact | Help Distinctive, Innovative, Confident SUBARU Log in | Contact | Help Choose from our Award Winning Lineup BRZ Impreza Legacy We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + Design Design Systems VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER NEWS WORLDWIDE NETWORK SUBARU ECOLOGY EVENTS NEWS WORLDWIDE NETWORK SUBARU ECOLOGY EVENTS Outback Trebeca Pleo Sambar Stella SUBARU Choose from our Award Winning Lineup BRZ Impreza Legacy We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + Design Design Systems MENUMENU Log in | Contact | HelpLog in | Contact | Help SUBARU MENUMENU BRZ Impreza Legacy Log in | Contact | HelpLog in | Contact | Help Outback Forester Crostrek Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagi- nation. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY
- 34. 33 Social Media Social media and blog sites to be developed with consistent color palette and information. New Subaru rallies, events, expositions and vehicle updates will be available across all major social networks. Webinars and documentaries are to be developed to make best use of intelligent and effective marketing processes. Global commonality and passion to be a major theme in social networking. Online promotions and mobile campaigns will be generated to engage a more diverse customer base, while maintaining core customers. Social Networking, Blogs Digital Map Subaru Re Brand Jim Earley, Rocky Mountain College of Art + Design November 2013 Website. Subaru-Global.com, Subaru.com Mobile Devices and Phones Social Networks Global Media Exposure, Rally coverage, TV, Documentary WebinarsBlogs BRZ Impreza Legacy Forester Crosstrek Outback Trebeca Pleo Sambar Stella Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS Distinctive, Innovative, Confident SUBARU Log in | Contact | Help Outback Trebeca Pleo Sambar Stella SUBARU Choose from our Award Winning Lineup BRZ Impreza Legacy We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + Design Design Systems MENUMENU Log in | Contact | HelpLog in | Contact | Help SUBARU MENUMENU BRZ Impreza Legacy Log in | Contact | HelpLog in | Contact | Help Outback Forester Crostrek Choose from our Award Winning Lineup We are Pioneers and Innovators with the Power of Imagi- nation. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today. VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY
- 35. 34Digital Marketing Strategy As emerging technologies continue to dictate the way marketing is practiced today, Subaru will be on the fore- front of the digital wave. Our Digital Marketing goals are: 1. Solve digital marketing challenges with effective websites, search, e-mail, social media, mobile campaigns, and various online promotions 2. Target more senior customers while maintaining our core customer base 3. Integrate digital initiatives with an overall market- ing plan 4. Conduct consumer research in order to produce effective search, e-mail, social, and mobile cam- paigns and a cost-effective means of generating leads, increasing sales, and enhancing custom- er relationship management (CRM) programs 5. Target and deliver smart marketing messages to on-the-go and digital media-savvy customers 6. Achieve better results with digital spending, and show the exact return on marketing investment SUBARU
- 36. 35 We wander to re-establish harmony between us and our planet
- 37. 36 The New Subaru Community
- 38. 37 Rallies and Expositions Subaru already has an established Rally presence around the world. This strong branding aspect will continue and expand to keep loyal customers engaged. Unveiling of the new branding will be widespread across many venues and vehicle conventions such as NIADA Convention & Expo - National Independent Automobile Dealers Association. Rallies, Conventions, Expositions
- 39. 38 TV, Radio and Charities Subaru strives to be a positive influence in the community. Continuing these efforts is something we are proud to do. Approved causes will be those such as protecting the wildlife and ecology of the planet, but new emphasis will be placed on charities that assist the elderly. This corresponds with the new branding which focuses on the older population. Positive documentaries will be produced to highlight Subaru and our eco-friendly process, as well as the innovative engineering that is part of the brand. TV and Radio ads will be produced to showcase our vehicles and new branding. Documentaries, TV, Radio, Charities