2. THE COMPANY
A company which provides connected
technology to bikers, makes advanced digital
instrument clusters and HUDs for bikes.
It helps bikers locate, track, get bike statistics,
etc. directly on their smart phones.
Smart Bike Tech
Company
3. 01. Connected Tech
Provides a mobile app which keeps all the information
about the bike in the hands of the biker
02. Infotainment
Modern infotainment system for bikes. Provides advanced
displays for ease of information access during driving
03. Heads up Display
The option to opt for a heads up display so that vital information is a
glance away
USP
5. Zubie
The logo has a blue shade along with
complementary accent to draw attention.
The company is not region specific and
caters to all age groups.
It’s brand identity does not seem very strong
and does not leave a lasting effect of users.
6. GoFar
The company identity is logotype on a striking blue
background.
The company is not region specific and caters to all agae
groups of driving enthusiasts.
The logo leaves somewhat of a lasting impression due to
it’s minimalism and colour.
7. Navdy
The company logo is a representation of an infotainment
screen on top of a car dashboard. It has a blue accent
on top of a dark black backdrop.
The company is not region specific and caters to all age
groups.
The logo seems somewhat badly designed due to the low
contrast between the different regions and lack of better
representation and identity.
8. Dash
The Dash logo is the most striking of all competitor logos.
It is a stylized D on top of a striking blue backdrop. The
Stylization of the D portrays the sense of speed and also
Represents a link, to show the link between the app and
the vehicle.
The company caters to all age groups and is not
regionally bound
The logo is well designed and has a good and long lasting
impression
9. Inference
• All the competitor logos have blue either as primary colours or accents in their
logos. This is because blue provides a sense of security and stability to the user.
• The logo should have a striking presence otherwise it will not create a lasting effect
on the user.
• Try to incorporate subtle elements which represent the brands services to create an
impression like that of the dash logo
11. For people who want to go
out and explore the world
Brand Language
For the youth that has an
affinity to technology
For Explorers
For the Youth
For the those who don’t lose
their desire for adventure
For the OG’s
For people who aren’t afraid
to try new things
For the Unconventional
12. Colour Board
284596
A strong Blue. It is often
described as peaceful,
tranquil, secure, and
orderly. Blue is often seen
as a sign of stability and
reliability.
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A muted purple. It can be
used to impart a sense of
the unknown, of curiosity
and mystery. It provides a
balance between the
stimulation of red and
blues calm.
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The presence of grey
provides stability and
structure. It also provides
balance as it provides
neutral emotions.
13. Target Groups
• People who go on road trips on bikes.
• The everyday Bike driver.
• The bike enthusiast.
15. Naming
• Bike pro
• Link pro
• Bike up
• Linker
• Velocity
• Blink
• Scoonnect
• Throttle
• Rev
• Accela
16. Blink.
• Short and simple.
• Connects the words ”Bike” and “Link”.
• Related to the brand, as it provides
information to the user within the blink of the
eye.
