“ Hosted Services: What’s Next” HostingCon July 25 th , 2007 Jeff Richards Vice President, Digital Content Services
Key Points for Discussion Significant Shifts in the Content Delivery Landscape The Rush to Quality Any Time, Any Where Restoring the Value of the Digital Asset P2P: The Next Wave (Really) Key Challenges
VeriSign: A Leader in Digital Content Mobile services: music, commerce, messaging and personalization 1 billion accessible mobile subscribers globally 75+ direct carrier connections for SMS, PSMS, content delivery   400,000+ mobile content catalog items 7+ years of commercial experience Mobile Broadband Video content delivery platform for consumer and enterprise applications Largest secure, DRM-enabled peer to peer platform in the world 30+ million PC peer client downloads across U.S. and UK 20,000+ pieces long-form video  content 7 years of commercial experience
1. The Rush to Quality
The Internet: “Not Just for UGC Anymore” > >  HIGHLIGHTS BBC iPLayer set to launch end July ’07; available to 26 million UK license holders AOl Hi-Q and In2TV: 100’s of shows and programs from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV; mix of business models Channel 4: VOD to PC, TV and mobile, free subscription and “catch up” of time shifted content Sky Anytime: Cross-medium service free to premium satellite subscribers; more than one million subscribers
2. Any Time, Any Where PC TV Mobile Mobile Storefront Contestant Voice Tones  Performance Ringtones Contestant Graphics iTV Campaigns Voting, Polling Sweepstakes Broadcast Integration Internet VOD HD Broadcast Replays Contestant Profiles HD Performance Archive
3. Restoring the Value of the Digital Asset  Source: BigChampagne, one week in August 2006, US only 828,803 861,384 861,549 864,970 878,325 883,785 894,952 905,610 909,294 923,192 Number of Downloads / Week The Break-Up 10 Final Destination 9 Inside Man 8 The Devil Wears Prada 7 V for Vendetta 6 Superman Returns 5 Barnyard 4 Talladega Nights 3 The Benchwarmers 2 Pirates of the Caribbean 1 Title # $  13,260,848 $  3,315,212 828,803 The Break-Up 10 $  140,898,824 $  35,247,456 8,811,864 Total $  3,445,536 $  3,446,196 $  3,459,880 $  3,513,300 $  3,535,140 $  3,579,808 $  3,622,440 $  3,637,176 $  3,692,768 @ $4 (Rental) $  13,782,144 $  13,784,784 $  13,839,520  $  14,053,200  $  14,140,560 $  14,319,232  $  14,489,760 $  14,548,704 $  14,771,072 @ $16 (Purchase) 861,384 861,549 864,970 878,325 883,785 894,952 905,610 909,294 923,192 # Downloads/Wk. Final Destination 9 Inside Man 8 The Devil Wears Prada 7 V for Vendetta 6 Superman Returns 5 Barnyard 4 Talladega Nights 3 The Benchwarmers 2 Pirates of the Caribbean 1 Title #
Content Delivery Networks – An Evolution 1st Generation CDN 2nd Generation CDN 3rd Generation CDN
Why Peer-Assisted Delivery? Economics  Quality  User Experience It Works…Tens of Millions of Times Per Day
Challenges Public perception Raising the profile of legitimate P2P  Protecting the PC “ Traffic Shaping” Business models and economics
Thank You Jeff Richards Vice President, Digital Content Services [email_address]

Jgr Hosting Con July07

  • 1.
    “ Hosted Services:What’s Next” HostingCon July 25 th , 2007 Jeff Richards Vice President, Digital Content Services
  • 2.
    Key Points forDiscussion Significant Shifts in the Content Delivery Landscape The Rush to Quality Any Time, Any Where Restoring the Value of the Digital Asset P2P: The Next Wave (Really) Key Challenges
  • 3.
    VeriSign: A Leaderin Digital Content Mobile services: music, commerce, messaging and personalization 1 billion accessible mobile subscribers globally 75+ direct carrier connections for SMS, PSMS, content delivery 400,000+ mobile content catalog items 7+ years of commercial experience Mobile Broadband Video content delivery platform for consumer and enterprise applications Largest secure, DRM-enabled peer to peer platform in the world 30+ million PC peer client downloads across U.S. and UK 20,000+ pieces long-form video content 7 years of commercial experience
  • 4.
    1. The Rushto Quality
  • 5.
    The Internet: “NotJust for UGC Anymore” > > HIGHLIGHTS BBC iPLayer set to launch end July ’07; available to 26 million UK license holders AOl Hi-Q and In2TV: 100’s of shows and programs from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV; mix of business models Channel 4: VOD to PC, TV and mobile, free subscription and “catch up” of time shifted content Sky Anytime: Cross-medium service free to premium satellite subscribers; more than one million subscribers
  • 6.
    2. Any Time,Any Where PC TV Mobile Mobile Storefront Contestant Voice Tones Performance Ringtones Contestant Graphics iTV Campaigns Voting, Polling Sweepstakes Broadcast Integration Internet VOD HD Broadcast Replays Contestant Profiles HD Performance Archive
  • 7.
    3. Restoring theValue of the Digital Asset Source: BigChampagne, one week in August 2006, US only 828,803 861,384 861,549 864,970 878,325 883,785 894,952 905,610 909,294 923,192 Number of Downloads / Week The Break-Up 10 Final Destination 9 Inside Man 8 The Devil Wears Prada 7 V for Vendetta 6 Superman Returns 5 Barnyard 4 Talladega Nights 3 The Benchwarmers 2 Pirates of the Caribbean 1 Title # $ 13,260,848 $ 3,315,212 828,803 The Break-Up 10 $ 140,898,824 $ 35,247,456 8,811,864 Total $ 3,445,536 $ 3,446,196 $ 3,459,880 $ 3,513,300 $ 3,535,140 $ 3,579,808 $ 3,622,440 $ 3,637,176 $ 3,692,768 @ $4 (Rental) $ 13,782,144 $ 13,784,784 $ 13,839,520 $ 14,053,200 $ 14,140,560 $ 14,319,232 $ 14,489,760 $ 14,548,704 $ 14,771,072 @ $16 (Purchase) 861,384 861,549 864,970 878,325 883,785 894,952 905,610 909,294 923,192 # Downloads/Wk. Final Destination 9 Inside Man 8 The Devil Wears Prada 7 V for Vendetta 6 Superman Returns 5 Barnyard 4 Talladega Nights 3 The Benchwarmers 2 Pirates of the Caribbean 1 Title #
  • 8.
    Content Delivery Networks– An Evolution 1st Generation CDN 2nd Generation CDN 3rd Generation CDN
  • 9.
    Why Peer-Assisted Delivery?Economics Quality User Experience It Works…Tens of Millions of Times Per Day
  • 10.
    Challenges Public perceptionRaising the profile of legitimate P2P Protecting the PC “ Traffic Shaping” Business models and economics
  • 11.
    Thank You JeffRichards Vice President, Digital Content Services [email_address]