This document provides an agenda for a masterclass on growing your business in the digital economy. The masterclass will include presentations from experts on topics such as the future of the digital economy, digital design and analytics, digital advertising, understanding adwords, social media and employment law. It will also include a panel discussion and networking lunch. The masterclass aims to provide business owners with knowledge and insights on leveraging digital technologies and platforms to grow their business.

1. GROWING YOUR BUSINESS IN THE DIGITAL ECONOMY - MASTERCLASS
Professor Jonathan Wallace
Director of Knowledge & Technology Transfer
Faculty of Computing & Engineering

2. Ulster
Business
Fes�val
Background.
Faculty
Track
Record
of
Business
Engagement
– Generated
on
average
each
year
for
the
last
decade
over
45%
of
total
annual
consultancy
income
for
the
University.
– University
largest
number
of
FUSION
programmes
of
any
Academic
Ins�tu�on
on
island
of
Ireland
and
Faculty
have
70%
of
the
University
programmes.
– University
largest
number
of
Innova�on
Vouchers
and
Faculty
have
over
1/3
of
University
total
numbers.
Importance
of
mul�disciplinarity.
Long-­‐term
partnerships.

3. 97%
own
a
computer
94%
own
a
mobile
phone
76%
use
Instant
Messaging
69%
use
Facebook
56%
own
an
iPod

4. Digital
Na�ves
–
born
in
the
modern
digital
age.
Technology
is
infused
at
birth.

6. Source:
h�p://www.ver�c.com

7. Google
Glass

8. Steve
Mann
-­‐
EyeTap
Dr
Steve
Mann's
EyeTap
Digital
Eye
Glass
was
first
developed
in
1999
-­‐
13
years
before
Google
introduced
its
vaunted
Google
Glass
augmented
reality
technology.
Mann-­‐Wassell
law
for
New
York
Legislature
&
McVeillance

9. Masterclass Schedule
10.15am to 10.20am – WWeellccoommee
Professor Jonathan Wallace - University of Ulster
10.20am to 10.40am – ‘‘WWhhaatt iiss tthhee FFuuttuurree ffoorr tthhee DDiiggiittaall EEccoonnoommyy??’’
Professor Maurice Mulvenna – University of Ulster
10.40am to 11.10am – ‘‘AA CCaassee SSttuuddyy iinn DDeessiiggnn && UUssaabbiilliittyy,, SSEEOO,, aanndd WWeebb AAnnaallyyttiiccss’’
Barry Adams – Pierce Communications
11.10am to 11.40am – ‘‘DDiiggiittaall AAddvveerrttiissiinngg’’
Naomh McElhatton – DANI
11.40am to 12.10pm – ‘‘UUnnddeerrssttaannddiinngg AAddwwoorrddss:: AAnn EEccoommmmeerrccee PPeerrssppeeccttiivvee’’
Jill Robb – Ambition Digital
12.10pm to 12.40pm – ‘‘SSoocciiaall MMeeddiiaa && EEmmppllooyymmeenntt LLaaww PPiittffaallllss’’
Aisling Byrne - Cleaver Fulton Rankin Limited
12.40pm to 13.00pm – PPaanneell QQ && AA
Dr Valerie Purchase – University of Ulster
13.00pm NNeettwwoorrkkiinngg LLuunncchh