This document provides media options for jewelers to advertise their businesses to target audiences. It lists various magazines, advertisements in airports and on flights, golf publications, radio, television, and outdoor signage. The approximate costs for advertisements range from Rs. 20,000 for cinema advertising to Rs. 3,00,000 for various airline advertising options like boarding passes and announcements. An excel sheet with a more complete list of magazines is available. The media options are aimed at reaching high net worth individuals and upper socioeconomic classes.
2. Few Examples
Jeweler ad in wedding magazine Jeweler ad in In-flight magazine
Golf Course advt.Advt. on Airport Jeweler hoarding advt.
3. Recommended Media Options
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Where to Advertise Who is the audience Media Options Appox. Costing
Jewellery Magazines-consumer and
supplier magazines HNI, SEC A, Female Inside Full Page Color Ads Rs. 80,000
Airlines Related Advertising HNI, SEC A (Male/ Female)
Boarding Pass, Luggage Tags, Seat Back, Cabin
Bulk Head, Tarmac Coach- Airline Buses,
Announcements, Brochure Distribution Rs. 3,00,000
In-flight Magazines- Indigo, Jet Wings
and Go Air HNI, SEC A (Male) Inside Full Page Color Ads Rs. 2,50,000
Wedding Magazines-Wedding vows
and Wedding Affairs HNI, SEC A, Female Inside Full Page Color Ads Rs. 60,000
Lifestyle Magazines-Marwar HNI, SEC A (Male/ Female) Inside Full Page Color Ads Rs. 80,000
Cinema Advertising SEC A & B, mass On Screen audio/visual/ audio-visual Rs. 20,000
Golf Plus Magazine HNI, SEC A (Male) Inside Full Page Color Ads Rs. 70,000
Golf Course Advertising HNI, SEC A (Male) Hoardings Rs. 1,00,000
Radio Stations SEC A & B, mass Audio Advertisements, Tie- ups Rs. 2,00,000
Hoardings HNI, SEC A (Male/ Female) Hoarding in targeted city and area Rs. 1,00,000
Targeted Tv Advertising Mass Audio-Visual Advertisements Rs. 2,00,000
Please find below few media options that are relevant to Jewelers
Please click on the excel sheet for the complete list of magazines