This document provides a summary of Jessica Koffman's professional experience and qualifications. It includes a profile highlighting her branding and design skills. Her skills section lists proficiency with design software and capabilities like art direction, branding, and copywriting. Her work experience section details her roles at various design firms over 15+ years. She has expertise in brand strategy, identity design, environmental graphics, and other areas. Awards and accomplishments are also mentioned.
Birgit Keil is a creative and experienced marketing director seeking a partnership with the DIA to promote art in the community through strategic marketing, events, and client relationships. She has over 25 years of experience in marketing and advertising roles, most recently as VP and Art Director at Campbell-Ewald where she managed multi-million dollar budgets and projects for Chevrolet. Keil is passionate about using her expertise, leadership, and design skills to foster engagement and positively impact the DIA and community.
Mark Oehlschlaeger is a creative director and art director who has extensive experience in branding, marketing campaigns, websites, and logos. His portfolio includes creating branding and marketing materials for several organizations, such as a new logo and branding for the Domain Group, print materials and websites for ICRN and Newdea, and direct mail campaigns for Promise Keepers, CARE, and Dana Farber/Jimmy Fund. He also has experience designing logos for various businesses and non-profits.
Kevin Collander has over 30 years of experience in retail design and branding. He received a Bachelor's degree in architecture from Ohio State University. Some of his project experience includes designing stores and spaces for Walmart, Volkswagen, and various boutiques. His goal is to bring creativity, innovation, and beauty to his design work.
This document provides information in support of hiring Brad for a position involving sponsorship and promotions. It outlines that Brad is experienced in maintaining industry support, implementing partnerships and promotions, and identifying new business opportunities. His background includes extensive experience in advertising sales, marketing, designing promotional materials, and managing sponsorships. He has a proven track record of success in developing sponsorships and growing business.
Henry Farquharson has worked as a retail design professional for major retailers like Macy's, JC Penney, May Company, Dayton-Hudson Corporation, Target, and Federated. He has held roles managing store design and planning departments and has overseen projects totaling tens of millions in construction costs. Farquharson emphasizes that success requires commitment, initiative, analysis, creativity, innovation, attention to detail, urgency, and teamwork - qualities reflected in his portfolio of work managing new store prototypes, remodels, and conceptual designs.
Ronald K. Thornton has over 30 years of experience in architectural and interior design, including positions as a project manager, designer, and draftsman. He has worked on both commercial and residential projects for a variety of clients. His experience includes ADA compliance work for Sears stores and designing multiple schools, restaurants, and retail projects.
Jack Harper is a graphic designer based in Bangkok, Thailand. He operates his own design studio called Jack Harper Design, which specializes in branding for small businesses and restaurants. The document shows examples of branding projects he has worked on, including logos, identities, and print materials. It also outlines his educational background and work experience in graphic design, architecture, and other related fields.
Birgit Keil is a creative and experienced marketing director seeking a partnership with the DIA to promote art in the community through strategic marketing, events, and client relationships. She has over 25 years of experience in marketing and advertising roles, most recently as VP and Art Director at Campbell-Ewald where she managed multi-million dollar budgets and projects for Chevrolet. Keil is passionate about using her expertise, leadership, and design skills to foster engagement and positively impact the DIA and community.
Mark Oehlschlaeger is a creative director and art director who has extensive experience in branding, marketing campaigns, websites, and logos. His portfolio includes creating branding and marketing materials for several organizations, such as a new logo and branding for the Domain Group, print materials and websites for ICRN and Newdea, and direct mail campaigns for Promise Keepers, CARE, and Dana Farber/Jimmy Fund. He also has experience designing logos for various businesses and non-profits.
Kevin Collander has over 30 years of experience in retail design and branding. He received a Bachelor's degree in architecture from Ohio State University. Some of his project experience includes designing stores and spaces for Walmart, Volkswagen, and various boutiques. His goal is to bring creativity, innovation, and beauty to his design work.
This document provides information in support of hiring Brad for a position involving sponsorship and promotions. It outlines that Brad is experienced in maintaining industry support, implementing partnerships and promotions, and identifying new business opportunities. His background includes extensive experience in advertising sales, marketing, designing promotional materials, and managing sponsorships. He has a proven track record of success in developing sponsorships and growing business.
Henry Farquharson has worked as a retail design professional for major retailers like Macy's, JC Penney, May Company, Dayton-Hudson Corporation, Target, and Federated. He has held roles managing store design and planning departments and has overseen projects totaling tens of millions in construction costs. Farquharson emphasizes that success requires commitment, initiative, analysis, creativity, innovation, attention to detail, urgency, and teamwork - qualities reflected in his portfolio of work managing new store prototypes, remodels, and conceptual designs.
Ronald K. Thornton has over 30 years of experience in architectural and interior design, including positions as a project manager, designer, and draftsman. He has worked on both commercial and residential projects for a variety of clients. His experience includes ADA compliance work for Sears stores and designing multiple schools, restaurants, and retail projects.
Jack Harper is a graphic designer based in Bangkok, Thailand. He operates his own design studio called Jack Harper Design, which specializes in branding for small businesses and restaurants. The document shows examples of branding projects he has worked on, including logos, identities, and print materials. It also outlines his educational background and work experience in graphic design, architecture, and other related fields.
Daniel Lam is a senior graphic designer seeking a new leadership position. He has over 15 years of experience in fashion and graphic design. His experience includes roles at various companies where he specialized in areas like trend research, brand development, marketing design, and merchandising. He is proficient in design software and has strong technical skills in areas like illustration, photography, and typesetting.
The document provides a summary of the applicant's work experience and educational background. It includes:
1) Work experience as a graphic designer for various companies including creating marketing materials, designing events, overseeing promoters, and being responsible for creative communications.
2) Educational background including a Bachelor of Fine Arts degree in Advertising and various short courses in graphic design applications.
3) Job responsibilities as a graphic designer including conceptualizing, layout, design, and production of book covers and marketing kits on tight deadlines using software like Photoshop and PageMaker.
To widen the market on various creative courses and fields that are available. Future prospects and testimonials cited by professionals from these fields
Salehin Nobi presents his portfolio of web, UI/UX, and branding design work under the name "Moon Beyond Creative". The portfolio showcases projects in logo design, branding, web design, and other areas. It aims to demonstrate Nobi's creativity, technical skills, and ability to solve design problems across different mediums.
The document provides information about a new ICU monitoring program called iCARE that is being implemented at Banner hospitals. iCARE allows intensivists and critical care nurses to remotely monitor ICU patients in real-time from a central location. This allows for more timely intervention and has led to shorter hospital stays, fewer complications, and a 25% decrease in mortality rates. The CEOs thank the medical staff for their contributions in 2010 and look forward to continued progress on safety, quality and patient experience initiatives in 2011.
Suckerpunch Studios is a visual strategy firm located near Atlanta, Georgia that provides design services directly to clients and through advertising agencies. They specialize in branding, websites, print design, and photography for clients in lifestyle, hospitality, entertainment and communications. Suckerpunch Studios prides itself on adapting to each client's unique needs and creating functional yet distinctive design work.
This document provides information about Pepper Advertising, including its company profile, team members, clients, and portfolio of work. Some key details:
- Pepper Advertising is an advertising agency located in Trinidad and Tobago that has worked with clients across various industries.
- The team is led by Managing Director Dennis Ramdeen and includes professionals with experience in client services, creative design, new media, accounting, and project management.
- Notable clients include Arthur Lok Jack Graduate School of Business, Trinidad Cement Limited, Mario's Pizza, and TTMF.
- The portfolio highlights advertising campaigns, websites, online contests and games, logos and branding work conducted for these and other clients.
Carlos Durkin has over 20 years of experience in graphic design, branding, and marketing. He has held positions at various companies developing branding strategies, user interfaces, trade show materials, and more. His experience ranges from art directing at a college to co-founding his own creative agency. He holds a Bachelor of Arts in Communication Design from Occidental College.
Carol Phillips is seeking a position utilizing her 20 years of experience in account management, marketing, customer service, and creative marketing. She currently serves as the Director of Customer Service and Creative Marketing at Koetter Woodworking, Inc., where she oversees customer service representatives, ensures customer satisfaction, and works on marketing projects such as catalogs and websites. Previously she was an Account Representative at Koetter, serving as the primary contact for top accounts and providing exceptional customer service.
Jill Darlington-Smith is a graphic designer with over 20 years of experience in graphic design, marketing, and digital media. She has expertise in print and digital design including branding, websites, mobile apps, and publications. She aims to craft captivating visual designs that promote business and communicate effectively. She is proficient in Adobe software and continues to learn new technologies to enhance her skills.
Melissa Cohen is an experienced marketing and education writer seeking new opportunities. She has over 15 years of experience transforming complex concepts into clear messages across various channels. At her most recent role at NIC Annapolis, she develops their editorial voice and manages production of their flagship publication. Previously, she collaborated on marketing strategy and developed sales proposals. She is focused on driving positive results through her award-winning communication style and project management skills.
Adam Reynolds is an award-winning copywriter with over nine years experience working for Fortune 500 companies like Target and Marshall Field's. He specializes in strategy, branding, and team leadership. Reynolds has received numerous awards for his work and has pending patents on several Target GiftCard campaigns.
Joe Stawicki has over 20 years of experience in graphic design and art direction. He holds a Bachelor of Fine Arts from the University of Connecticut. Some of his past clients include Days Inn, ConnectiCare, Farmington Bank, and Green Earth Energy. He has received awards such as the Award of Merit from the 2012 Hatch Awards and The Gold Brush for art direction in 2001. Currently he works as a freelance creative providing branding, print ads, and other marketing materials for various clients.
Connie Duque has over 15 years of experience in marketing and product management. She has worked for several companies in roles such as Product Development Manager, Brand Manager, and Marketing Manager. Notable accomplishments include developing a new category of water filtration products that generated $20 million in revenue, expanding product lines, and centralizing brand messaging. In her spare time, she enjoys yoga, pilates, and running.
Fuelhaus Brand Strategy and Design offers high-end creative services to consumer brands. We specialize in creating, refreshing and maintaining leading brands via print, package web technologies.
Michele Homer has over 20 years of experience in project management, creative projects, and marketing development. She received an Outstanding Contribution Award in 2003 for developing a graphic that increased revenue for Russell Athletic. Homer has a Bachelor's degree in Business Administration with a focus on marketing. She currently works as a Creative Projects Manager and Art Director for a large collegiate sportswear company where she manages clients, develops marketing plans, and creates promotional materials.
This document is a resume for Rob Ciancamerla, an Associate Creative Director with over 20 years of experience in creative fields such as graphic design, art direction, branding, and advertising. The resume highlights his roles leading creative teams and projects for a wide range of clients in industries like automotive, food and beverage, banking, and government. It also lists his educational background and awards he has received for campaigns promoting brands like Kraft Foods, Coca-Cola, and BMW.
Sherri Hakes has over 25 years of experience in graphic design, marketing, and instructional design. She has a BA in Mass Communication and is currently pursuing a graduate degree in Instructional Design and Technology. Hakes has extensive experience managing design projects for various companies and creating marketing materials such as advertisements, brochures, newsletters, and websites. She is proficient in many design software programs and has taught graphic design courses as an adjunct faculty member.
I’m a designer turned brand advocate in the startup industry. Running my own firm, I realized there is a disconnect between creative service providers and business-owners. Now, I bridge that gap by employing creative tools for business growth.
This document provides a summary of Susan S. Jones' work history and education. She has over 20 years of experience in graphic design, art direction, and project management for publishing, branding, and marketing projects. Her roles have included managing creative projects, designing print and web graphics, and art directing marketing campaigns. She has a Bachelor of Fine Arts degree from Clemson University and awards for her design work.
Nicole Bair is an art director and graphic designer with over 12 years of experience in product design, development, and packaging for US retailers. She has managed production schedules and foreign suppliers to meet client shipping demands. Her experience includes serving as Art Director for Silvine/Mr. Light, Inc. where she defined customer needs, worked with factories in China, and managed the supply chain. She also works as an ice sculptor, creating sculptures for various corporate clients across the US.
Scott MacPhee is a creative director with over 25 years of experience leading creative teams. He specializes in character-driven creative marketing for children, teens, and families. Most recently, he was the Senior Vice President and Executive Creative Director at AGI North America, where he led a team of 16 designers and established cost-saving initiatives. Prior to that, he held creative leadership roles at AGI/TM and DZN The Design Group, directing work for clients like Disney, Warner Bros., and Mattel. Earlier in his career, he founded his own creative agency, The MacPhee Group.
Daniel Lam is a senior graphic designer seeking a new leadership position. He has over 15 years of experience in fashion and graphic design. His experience includes roles at various companies where he specialized in areas like trend research, brand development, marketing design, and merchandising. He is proficient in design software and has strong technical skills in areas like illustration, photography, and typesetting.
The document provides a summary of the applicant's work experience and educational background. It includes:
1) Work experience as a graphic designer for various companies including creating marketing materials, designing events, overseeing promoters, and being responsible for creative communications.
2) Educational background including a Bachelor of Fine Arts degree in Advertising and various short courses in graphic design applications.
3) Job responsibilities as a graphic designer including conceptualizing, layout, design, and production of book covers and marketing kits on tight deadlines using software like Photoshop and PageMaker.
To widen the market on various creative courses and fields that are available. Future prospects and testimonials cited by professionals from these fields
Salehin Nobi presents his portfolio of web, UI/UX, and branding design work under the name "Moon Beyond Creative". The portfolio showcases projects in logo design, branding, web design, and other areas. It aims to demonstrate Nobi's creativity, technical skills, and ability to solve design problems across different mediums.
The document provides information about a new ICU monitoring program called iCARE that is being implemented at Banner hospitals. iCARE allows intensivists and critical care nurses to remotely monitor ICU patients in real-time from a central location. This allows for more timely intervention and has led to shorter hospital stays, fewer complications, and a 25% decrease in mortality rates. The CEOs thank the medical staff for their contributions in 2010 and look forward to continued progress on safety, quality and patient experience initiatives in 2011.
Suckerpunch Studios is a visual strategy firm located near Atlanta, Georgia that provides design services directly to clients and through advertising agencies. They specialize in branding, websites, print design, and photography for clients in lifestyle, hospitality, entertainment and communications. Suckerpunch Studios prides itself on adapting to each client's unique needs and creating functional yet distinctive design work.
This document provides information about Pepper Advertising, including its company profile, team members, clients, and portfolio of work. Some key details:
- Pepper Advertising is an advertising agency located in Trinidad and Tobago that has worked with clients across various industries.
- The team is led by Managing Director Dennis Ramdeen and includes professionals with experience in client services, creative design, new media, accounting, and project management.
- Notable clients include Arthur Lok Jack Graduate School of Business, Trinidad Cement Limited, Mario's Pizza, and TTMF.
- The portfolio highlights advertising campaigns, websites, online contests and games, logos and branding work conducted for these and other clients.
Carlos Durkin has over 20 years of experience in graphic design, branding, and marketing. He has held positions at various companies developing branding strategies, user interfaces, trade show materials, and more. His experience ranges from art directing at a college to co-founding his own creative agency. He holds a Bachelor of Arts in Communication Design from Occidental College.
Carol Phillips is seeking a position utilizing her 20 years of experience in account management, marketing, customer service, and creative marketing. She currently serves as the Director of Customer Service and Creative Marketing at Koetter Woodworking, Inc., where she oversees customer service representatives, ensures customer satisfaction, and works on marketing projects such as catalogs and websites. Previously she was an Account Representative at Koetter, serving as the primary contact for top accounts and providing exceptional customer service.
Jill Darlington-Smith is a graphic designer with over 20 years of experience in graphic design, marketing, and digital media. She has expertise in print and digital design including branding, websites, mobile apps, and publications. She aims to craft captivating visual designs that promote business and communicate effectively. She is proficient in Adobe software and continues to learn new technologies to enhance her skills.
Melissa Cohen is an experienced marketing and education writer seeking new opportunities. She has over 15 years of experience transforming complex concepts into clear messages across various channels. At her most recent role at NIC Annapolis, she develops their editorial voice and manages production of their flagship publication. Previously, she collaborated on marketing strategy and developed sales proposals. She is focused on driving positive results through her award-winning communication style and project management skills.
Adam Reynolds is an award-winning copywriter with over nine years experience working for Fortune 500 companies like Target and Marshall Field's. He specializes in strategy, branding, and team leadership. Reynolds has received numerous awards for his work and has pending patents on several Target GiftCard campaigns.
Joe Stawicki has over 20 years of experience in graphic design and art direction. He holds a Bachelor of Fine Arts from the University of Connecticut. Some of his past clients include Days Inn, ConnectiCare, Farmington Bank, and Green Earth Energy. He has received awards such as the Award of Merit from the 2012 Hatch Awards and The Gold Brush for art direction in 2001. Currently he works as a freelance creative providing branding, print ads, and other marketing materials for various clients.
Connie Duque has over 15 years of experience in marketing and product management. She has worked for several companies in roles such as Product Development Manager, Brand Manager, and Marketing Manager. Notable accomplishments include developing a new category of water filtration products that generated $20 million in revenue, expanding product lines, and centralizing brand messaging. In her spare time, she enjoys yoga, pilates, and running.
Fuelhaus Brand Strategy and Design offers high-end creative services to consumer brands. We specialize in creating, refreshing and maintaining leading brands via print, package web technologies.
Michele Homer has over 20 years of experience in project management, creative projects, and marketing development. She received an Outstanding Contribution Award in 2003 for developing a graphic that increased revenue for Russell Athletic. Homer has a Bachelor's degree in Business Administration with a focus on marketing. She currently works as a Creative Projects Manager and Art Director for a large collegiate sportswear company where she manages clients, develops marketing plans, and creates promotional materials.
This document is a resume for Rob Ciancamerla, an Associate Creative Director with over 20 years of experience in creative fields such as graphic design, art direction, branding, and advertising. The resume highlights his roles leading creative teams and projects for a wide range of clients in industries like automotive, food and beverage, banking, and government. It also lists his educational background and awards he has received for campaigns promoting brands like Kraft Foods, Coca-Cola, and BMW.
Sherri Hakes has over 25 years of experience in graphic design, marketing, and instructional design. She has a BA in Mass Communication and is currently pursuing a graduate degree in Instructional Design and Technology. Hakes has extensive experience managing design projects for various companies and creating marketing materials such as advertisements, brochures, newsletters, and websites. She is proficient in many design software programs and has taught graphic design courses as an adjunct faculty member.
I’m a designer turned brand advocate in the startup industry. Running my own firm, I realized there is a disconnect between creative service providers and business-owners. Now, I bridge that gap by employing creative tools for business growth.
This document provides a summary of Susan S. Jones' work history and education. She has over 20 years of experience in graphic design, art direction, and project management for publishing, branding, and marketing projects. Her roles have included managing creative projects, designing print and web graphics, and art directing marketing campaigns. She has a Bachelor of Fine Arts degree from Clemson University and awards for her design work.
Nicole Bair is an art director and graphic designer with over 12 years of experience in product design, development, and packaging for US retailers. She has managed production schedules and foreign suppliers to meet client shipping demands. Her experience includes serving as Art Director for Silvine/Mr. Light, Inc. where she defined customer needs, worked with factories in China, and managed the supply chain. She also works as an ice sculptor, creating sculptures for various corporate clients across the US.
Scott MacPhee is a creative director with over 25 years of experience leading creative teams. He specializes in character-driven creative marketing for children, teens, and families. Most recently, he was the Senior Vice President and Executive Creative Director at AGI North America, where he led a team of 16 designers and established cost-saving initiatives. Prior to that, he held creative leadership roles at AGI/TM and DZN The Design Group, directing work for clients like Disney, Warner Bros., and Mattel. Earlier in his career, he founded his own creative agency, The MacPhee Group.
Christina Dominguez is seeking an entry-level marketing coordinator position. She has a bachelor's degree in marketing and corporate management from California State University East Bay with a 3.52 GPA. Her experience includes positions in sales administration, marketing coordination, fundraising coordination, and preschool teaching. She has skills in areas like customer service, direct marketing, social media management, and web-based marketing.
Resume & folio of bhupesh dolas branding & mktg comm creative headbhupeshdolas
Bhupesh Dolas has over 15 years of experience in branding, marketing communications, and creative design. He currently works as the Creative Head and Manager of Branding and Marketing Communications at Firestar International, where he handles branding for 3 brands. He previously worked at A. Jaffe and has provided freelance design work for several other companies. His roles include logo design, website design, marketing collateral creation, photography, and social media marketing. He has expertise in Adobe Creative Suite applications and other design software.
Jory Barrad has over 30 years of experience in business development, marketing, product development, operations, and key account management. He has worked with many Fortune 500 companies and helped launch new brands and products. He specializes in increasing sales, reducing costs, and improving operations through strategic planning, marketing, product design, international sourcing, and relationship management. Jory has a track record of success across various industries and companies.
Jeremy Dixon provides digital marketing, website design, and photography services. His process involves building brand awareness through search engine optimization and social media engagement. He then drives targeted online advertising campaigns and uses multiple social media platforms to increase conversions. Dixon has experience developing digital strategies, managing complex online marketing campaigns, generating leads, and managing client relationships. His portfolio includes website design, monthly newsletters, and photography services focused on documenting construction projects.
1. 601 N 3rd St, Apt 2
JESSICA KOFFMAN PHILADELPHIA PA
call 215.450.1314
write jessica@jessicakoffman.com
explore jessicakoffman.com
PROFESSIONAL Dynamic understanding of what makes branding work, with experience innovating and executing complex
PROFILE design strategies for diverse, high-profile clients // Able to draw on design and copywriting skills to
communicate visually, verbally, effectively // Solid experience in an array of design disciplines inspires multi-
disciplinary creative solutions
SKILLS • Proficient in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
• Working knowledge of Dreamweaver, CSS, HTML, Constant Contact, MailChimp, blogging and social
media platforms, PowerPoint, Keynote, and Adobe Acrobat
• Solid grasp of core design competencies, specialties include:
– Art Direction – In-store signage/retail merchandising
– Branding and identity design – Exhibit Design
– Printed collateral: brochures, stationery, – Presentations in Keynote & PowerPoint
posters, direct mail, event and large – Vector illustration
format graphics, etc. – Copywriting: naming, press releases, effective
– Interactive design headlines, short-form content, creative briefs, brand
– Package design narratives, and positioning statements
WORK EXPERIENCE
Jessica Koffman Designs CREATIVE CONSULTANT // 2010 – PRESENT
PHILADELPHIA PA Available to work on- and off-site to contribute strategy, hands-on design, and solid deliverables for a variety
jessicakoffman.com of advertising and marketing companies as well as start-ups and independent businesses.
ex;it CREATIVE DIRECTOR // 2011 – 2012
PHILADELPHIA PA Award-winning and nationally recognized for its leadership in environmental graphic design, ex;it is a
exploreexit.com research-based design firm focused on user experience within complex physical spaces such as hospitals,
higher education, corporate and public spaces. MY ROLE: Supported new avenues of business by innovating
marketing methods and designing tools to enhance the agency’s reach // Directed all project design teams
in all design activities // Provided leadership and mentorship to inspire strategic client solutions, clear
concepts, strong critical thinking, and solid channels of research and creative resources CLIENTS: Philadelphia
Convention & Visitors Bureau, Thomas Jefferson University Hospitals, Main Line Health, The Wistar Institute
STUDIOetc DESIGN DIRECTOR // 2007 – 2010
EXTON PA Powered on biodiesel and fueled by great ideas, STUDIOetc acts as a strategic partner to industry-leading
studioetc.com companies by providing innovative design for trade show exhibits, point-of-purchase displays, retail
environments, marketing communications, events, experiences, etc. MY ROLE: Led each project as the key
creative contact, establishing project milestones and timing,assigning tasks to design staff, and devising key
strategies // Renamed and rebranded the company, formerly “STUDIOeec,” within six months of hire // Initiated
a proprietary design and branding process and created a client-centric, collaborative system for sharing
design research and defining creative objectives CLIENTS: Gore Technologies, SEI Investments, TIAA-CREF,
Armstrong, Delaware Valley Green Building Council, SMPTE, Dansko
Target SENIOR DESIGNER, PRODUCT DESIGN & DEVELOPMENT // 2006 – 2007
MINNEAPOLIS MN Creating an unprecedented style of discount-store savvy, Target’s innovations have led to retail revolutions
target.com and a dedication to good design that transcends how products look and explore how they satisfy a need,
how they simplify life, and how they make people feel. MY ROLE: Generated product concepts, patterns,
surface design, and material direction for private label seasonal home décor products // Supervised internal
design team to ensure seasonal art direction translated to a variety of product formats, including toys, candy,
pets, tabletop, and domestics // Analyzed trend forecasting, color marketing, and customer insight reports to
develop market-right product assortments // Worked closely with product buyers, sourcing representatives,
and vendors, using sales data to inform design process and partnering for on-budget delivery // Devised store
merchandising strategies to showcase product in a design-driven way
Adrienne Weiss Corporation ASSOCIATE CREATIVE DIRECTOR // 2001 – 2006
CHICAGO IL Adrienne Weiss Corporation is a marketing and design think tank established internationally as an authority on
aweisscorp.com branding and brand-building. With a unique storytelling approach, they articulate master strategy and develop
creative infrastructure – from naming to print collateral – for retail, entertainment, food and beverage, and
sports industries worldwide. MY ROLE: Key player in brand development, generating concepts and directing
strategic design and messaging for clients in a wide range of business sectors // Executed high-value projects
for multi-million-dollar companies involving identity design, packaging, retail design, environmental graphics,
advertising, marketing, print, direct mail, point-of-purchase, copywriting, logos, and name generation
CLIENTS: McDonald’s, Coca-Cola, Dunkin’ Donuts, Baskin Robbins, Build-A-Bear Workshop, Microsoft,
Bell Sports, PetSmart, CVS, Westinghouse, Case Logic, TrueValue, CompUSA, Giant Eagle Foods, Chevron,
International Home + Housewares Association
2. 601 N 3rd St, Apt 2
JESSICA KOFFMAN PHILADELPHIA PA
call 215.450.1314
write jessica@jessicakoffman.com
explore jessicakoffman.com
E D U C AT I O N
University of Missouri- Bachelor of Journalism, Magna cum laude // Editorial Design focus, Graphic Design minor
Columbia School of
Journalism
Continuing Education University of the Arts // Web Design: Structure, Function, and Analysis
University of the Arts // Dreamweaver and HTML
RECOGNITION
International Association of 2010 Gold, ABM Sets Sail Customer Event, BOMA 2010, Email Campaign
Business Communicators, 2010 Silver, ABM Sets Sail Customer Event, BOMA 2010, Invitation
Atlanta, Golden Flame Awards
MarCom Awards 2010 Platinum Award: Marketing/Promotion/Campaign/Special Event: ABM Set Sail Event
2010 Platinum Award: Marketing/Promotion, T-shirt, Set Sail with ABM
2010 Gold Award: Marketing/Promotion/Specialty Item: Set Sail with ABM Passport
Retail Store & Design 2005, Canadian Retail Conference, Q Convenience Stores
Layout Award
CITY (Cosmetic Innovator 2005, Independent Cosmetics Manufacturers and Distributors, Inc: Package Innovation, Colorlab Custom
of the Year) Awards Cosmetics
Retail Store of the Year 2004, First Prize: Exterior – In-line Store Category, Chain Store Age, friends 2B made
Design Competition
ACCOMPLISHMENTS
Dansko Headquarters Used sustainable design materials and methods to create a retail identity, signage, fixtures, messaging,
LEED® Gold Certified and experiential branding for Dansko’s comfort footwear outlet in their LEED® Gold Certified company
headquarters in West Grove, PA.
Armstrong Ceiling Power For 2009’s GreenBuild exhibit, we built a vehicle inside a 20’ x 20’ exhibit that was truly sustainable from
GreenBuild Bus bumper-to-bumper. We used a STUDIOetc-developed structural material called smARTBOARD – recycled,
recyclable, repulpable, and printable on both sides. In fact, this board is printable with crisp enough detail to
make a dirty, rusty, gritty hippie bus look pretty authentic. As the one who painstakingly illustrated every detail
of that bus, I cringed for a moment but then celebrated when after the show, we ran the whole thing through
a chipper and used it as biodegradable mulch in the surrounding convention center grounds.
Target Holiday Gift Card Winning design was chosen for production with an interactive concept that featured an adhesive photo frame
card in which a photo of a child can be placed onto Santa’s lap. The card begged the question, “Why trek
Build-A-Bear Workshop/ Designed the “FURst-ever” New York City flagship store for Build-A-Bear Workshop on 5th Avenue and
friends2Bmade Flagship simultaneously launched its sister friends 2B made store, a new experiential retail concept from Build-A-Bear
NYC Store Workshop, in which children create their own dolls. As lead designer and sole copywriter, I was responsible for
creating identity, experience, and voice of friends 2B made.
Case Logic Launched new identity for Case Logic media storage products, creating a unified image, marketing direction,
Brand Reinvention and packaging strategy currently making marketplace impact in more than 30,000 retail locations worldwide.
Five Below Brought dollar store champion Five Below to life from logo up into a stack-it-high, watch-it-fly 192-store-
Brand Invention strong chain to offer a targeted shopping experience and a fresh take on the value of tween buying power.
As so much much more than just a dollar store, Five Below is an experience that can be summarized by the
line I (ahem) “coined” for the entrance of each store – “Admission is free. Everything else, $1 to $5.”