Blockchain Innovation Conference 2019 - #BIC19

1. Blockchain Innovation Conference 2019
Marcus Collins (UFP) - Jeroen Bronkhorst (HPE)
URBANFARMINGPARTNERS
Improving Food Resiliency &
Food Security in Singapore

3. The context of the project
Singapore
• largest city state in the world
• 6 million inhabitants
• 17.5 million tourists per year
92% of all produce is imported
2% arable land
Focus on self-sufficiency & sustainability
Food security & less import dependence

4. The project
• 12,000 m2 multi-layered cultivation area
• Proven Dutch technology with
high efficiency and simplicity
• Short production cycle (~30 days)
means great flexibility in adjusting
product mixes
• More than 100 product categories
• Singapore organic certification

5. Proposed Product Mix
Short growing cycle
100+ types of leafy veggies
All organic
10-30% of the total market
PM organogram structuur
Boston Lettuce Fennel Thyme
Radish Wild Rocket Mint
Dill Rosemary Little Gem Red

6. Backed by blockchain
• to track and trace food from farm to fork
• to raise growth equity using a possible
security token offering
• to design and run a loyalty programme
with rewards for distribution and
marketing using utility tokens

7. Accelerating blockchain technology adoption
Technological complexity
• Slow implementation
• Little integration
• Poor performance
Blockchain-in-a-box
• Permissioned blockchain
• Container platform
• Hyperconverged system
Faster results
• Pre-integrated components
• Standardized interfaces
• Fast consensus protocol

8. Our partners
PM organogram structuur