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Driving Change
in a Global Environment
Driving Change in a Global
Environment
Jennifer	Bedell,	CBAP	
ADP
Objectives
•  Challenges	due	to	location	and	culture	
•  How	culture	affects	response	to	change	
•  Tips	for	managing	challenges	due	to	location	and	culture
Introductions
•  Name	
•  Job	role	
•  Company	
•  Where	is	your	furthest	colleague	located?
Advantages of working globally
Travel	 Different	
perspectives	
Improved	
communication	
Friends	around	the	
world
Challenges of working globally
Cultural	 Logistical
Cultural differences
Language	
Initial	response	to	change	
Leadership	differences	
Dimensions	of	national	culture	(Geert	Hofstede)
Language	 Response	 Leadership	 Culture	
Cultural	Differences	
•  Accents	–	even	if	everyone	speaks	
English	
•  Local	expressions	
•  Phrasing	in	emails	and	instructions	
Considerations	
•  Simplify	the	message	
TIPS
Language	 Response	 Leadership	 Culture	
Cultural	Differences	
Dinner	 Supper	
Football	 Soccer	
Cul	de	sac	 Dead	End	
Couch	 Sofa	
Candy	Bar	 Chocolate	Bar	
Sneakers	 Tennis	Shoes	
Washroom	 Restroom	
Zee	 Zed	
Housecoat	 Bathrobe	
KD	 Mac	n	Cheese	
Tap	 Faucet	
Question	 Doubt
Language	 Response	 Leadership	 Culture	
Cultural	Differences	
OPTION	1:			
This	is	in	response	to	your	recent	
request	related	to	having	our	team	
review	your	processes.		We	would	like	
to	investigate	further,	so	we	are	
requesting	that	you	provide	more	detail	
related	to	your	existing	processes.		This	
should	include	as	much	detail	as	
possible	so	we	can	do	a	thorough	
review.	
After	we	receive	this	requested	
information	from	you,	we	will….	
OPTION	2:		
We	are	pleased	to	assist	with	your	
process	review.		Before	we	begin,	
please	send	us	a	detailed	list	of	
your	existing	processes.	
After	we	receive	your	information,	
we	will…
• Resistance	–	different	types	in	different	countries	
• Acceptance	at	all	cost	
• Initial	resistors	often	become	the	best	promoters	
Considerations	
• Find	local	“champions”	-	meet	regularly	
• Travel	for	face-to-face	meetings	(plan	for	social	
time)	
• Address	the	concerns	
TIPS	
Language	 Response	 Leadership	 Culture	
Cultural	Differences
•  Leadership	styles	affect	how	well	change	is	
accepted	
•  Culture	affects	leadership	style	
•  Different	leadership	styles	within	same	culture	
Leadership	
•  Get	to	know	the	leaders	/	gain	their	trust	
•  Understand	the	culture	
TIPS	
Language	 Response	 Leadership	 Culture	
Cultural	Differences
•  Dimensions	of	National	Culture	
•  Studies	40+	countries	beginning	in	1960’s	
•  Repeated	studies	–	most	recent	2010	
•  Six	dimensions	where	cultures	may	differ	
•  Three	of	these	influence	initial	response	to	
change	
Geert	Hofstede	/	Hofstede	Insights	
Language	 Response	 Leadership	 Culture	
Cultural	Differences
Influences	other	factors	
Individualism		
Responsibility	for	self	vs	others	
Masculinity	
Tough	vs	tender	
Indulgence		
Self-fulfillment	vs	suppression			
Influences	initial	response	to	change	
Power	Distance	
Unequal	distribution	of	authority	
Uncertainty	Avoidance		
Comfort	level	with	uncertainty	
Long	Term	Orientation		
	Value	of	traditions	vs	preparing	for	future	
More	info:		https://www.hoftede-insights.com/models/national-culture/		
Dimensions	of	National	Culture
Power	Distance	
Degree	to	which	the	less	powerful	members	of	a	
society	accept	and	expect	that	power	is	distributed	
unequally	
More	info:		https://www.hofstede-insights.com/models/national-culture/		
Dimensions	of	National	Culture	
0	 10	 20	 30	 40	 50	 60	 70	 80	 90	
Canada	
Czech	Republic	
China	
---	
---
Uncertainty	avoidance	
Degree	to	which	the	members	of	a	society	
feel	uncomfortable	with	uncertainty	and	
ambiguity	
More	info:		https://www.hofstede-insights.com/models/national-culture/		
Dimensions	of	National	Culture	
0	 10	 20	 30	 40	 50	 60	 70	 80	
Canada	
Czech	Republic	
China	
---	
---
Long	term	orientation	
Every	society	has	to	maintain	some	links	with	its	own	past	while	
dealing	with	the	challenges	of	the	present	and	the	future.	
Societies	prioritize	these	two	existential	goals	differently.	
More	info:		https://www.hofstede-insights.com/models/national-culture/		
Dimensions	of	National	Culture	
0	 10	 20	 30	 40	 50	 60	 70	 80	 90	 100	
Canada	
Czech	Republic	
China	
---	
---
Dimensions	of	National	Culture
Influences	other	factors	
Individualism		
Responsibility	for	self	vs	others	
Masculinity	
Tough	vs	tender	
Indulgence		
Self-fulfillment	vs	suppression			
Influences	initial	response	to	change	
Power	Distance	
Unequal	distribution	of	authority	
Uncertainty	Avoidance		
Comfort	level	with	uncertainty	
Long	Term	Orientation		
	Value	of	traditions	vs	preparing	for	future	
More	info:		https://www.hoftede-insights.com/models/national-culture/		
Dimensions	of	National	Culture
Logistical challenges
Time	Zones	
Location	
Multitasking	
Side	meeting	during	the	meeting	
Meeting	after	the	meeting
•  Limited	options	for	meeting	times	
•  Different	bank	holidays	
•  Spring/Fall	time	changes	
Time	Zone	
•  Mobile	apps	
•  Windows	clock	
•  Outlook	time	zones	
•  Time	and	Date	website	
TIPS	
Time	Zones	 Location	 Multitasking	
Unscheduled	
Meetings	
Logistical	Challenges
Time	and	Date	Meeting	Planner
http://www.timeanddate.com/	
Time	and	Date	Calendar	and	Clocks
•  Takes	longer	to	establish	trust	
•  Casual	conversation	is	more	difficult	
Considerations	
•  Schedule	regular	meetings	
•  Publish	your	photo	
•  Casual	chat	during	conference	calls	
•  Video	calls	
•  Instant	Messaging	(eg.	Skype)	
•  Group	email	conversations	
TIPS	
Time	Zones	 Location	 Multitasking	
Unscheduled	
Meetings	
Logistical	Challenges
•  People	miss	information	
•  Meeting	takes	longer	
Multitasking	during	calls	
•  Video	calls	
•  Address	by	name	
•  Insert	random	surveys	into	the	presentation	
•  Check	in	regularly	for	questions	
TIPS	
Time	Zones	 Location	 Multitasking	
Unscheduled	
Meetings	
Logistical	Challenges
•  People	miss	information*	
•  Inconsistent	messaging	
Side	meetings	during	the	call	
•  *IM’s	between	participants	not	always	a	
bad	thing	
•  Ask	for	regular	feedback/input	
•  Take	breaks	during	long	meetings	
TIPS	
Time	Zones	 Location	 Multitasking	
Unscheduled	
Meetings	
Logistical	Challenges
• Loss	of	commitment	
• Inconsistent	messaging	
Meeting	after	the	meeting	
• Ask	each	participant	for	final	comments	/	
concerns	
• Ask	for	topics	for	next	meeting	
• Send	meeting	summary/action	plans	
immediately	
TIPS	
Time	Zones	 Location	 Multitasking	
Unscheduled	
Meetings	
Logistical	Challenges
Tools/relationship builders
In-Person	 Virtual	
Flipcharts	and	sticky	notes	 Screen	sharing	
Whiteboard	 Screen	sharing	
Face	to	face	meeting	 Video	conference	
Casual	chats	 Instant	Messaging	/	‘waiting	time’	on	conference	
calls	
Lunch	date	/	Coffee	Breaks	 Video	or	conf.	call	
Impromptu	laughs	around	cubicles	 Group	email	asking	for	responses	(random	times)	
Casual	chat	before	meeting	begins	 Ice	Breaker	at	beginning	of	meeting
Drive change globally – Success tips
Time	Zones	
• Time	and	Date	website	
• Phone	apps	
• Outlook	
Location	
• Try	to	meet	face	to	face	
• Regular	meetings	
• Use	technology	
Multitasking	/	Side	meeting	
• Keep	it	interesting	and	on	topic	
• Callout	by	name	
• Ask	for	input/feedback	
Meeting	after	the	meeting	
• Final	thoughts	from	each	participant	
• Ask	for	content	for	next	meeting	
Language	
• Simplify	
Response	to	change	
• Local	champions	
• Acknowledge	concerns	
Leadership	
• Different	approaches	
• Establish	trust	
Understand	cultural	norms	
• Geert	Hofstede	
• 6	Dimensions	of	National	Culture	
Cultural	
Logistical
Links
•  Dimensions	of	National	Cultures:		
https://www.hofstede-insights.com/models/national-culture/	
	
•  Time	and	Date	
http://www.timeanddate.com/
What we covered today
•  Challenges	due	to	location	and	culture	
•  How	culture	affects	response	to	change	
•  Tips	for	managing	challenges	due	to	location	and	culture
QUESTIONS…
Jennifer Bedell, CBAP
ADP	
+1	902	440-4729	
jennifer.bedell@gmail.com	
www.adp.com
ProjectCon,	LLC	
12175	Visionary	Way,	Suite	1220	
Fishers,	IN	46038	
877-501-3337	
ProjectConEvent.com

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