This document discusses a startup that has created an alternative to CAPTCHAs that aims to be more user-friendly. The startup won a business plan competition in 2011 and raised $750,000 from investors. It is currently fundraising and hiring to grow rapidly. The alternative uses a new take on CAPTCHAs that focuses on security but is easier for users than traditional image-based CAPTCHAs. Competition comes from Solve Media, but the prognosis for the startup is generally positive as it works to establish a client base.