JD Rucker "How To Create The MOST Powerful Website"
•Download as PPTX, PDF•
1 like•549 views
The document discusses how to create the most powerful website. It states that content is very important for website traffic and recommends focusing on creating helpful, high-quality content that establishes you as a local authority in your industry. Some specific tips provided include being an authority, focusing on the future, targeting the local area, helping others, and not overly focusing on search engine optimization.
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to JD Rucker "How To Create The MOST Powerful Website"
Similar to JD Rucker "How To Create The MOST Powerful Website" (20)
More from Sean Bradley
More from Sean Bradley (20)
JD Rucker "How To Create The MOST Powerful Website"
- 1. Pg. 32 How To Create The MOST Powerful Website J.D. Rucker Director of New Media KPA, LLC
- 2. How To Create The MOST Powerful Website JD Rucker Director of New Media March 22, 2013
- 3. Why Do You Need a Powerful Website? [Insert boring statistic that nobody needs to hear]
- 4. What Makes a Website Powerful? [Blah blah blah blah blah… get them to the inventory]
- 5. How Do We Get Them to the Inventory? [Insert more boring statistics pointing out the obvious]
- 6. How Do We Get More Traffic? Now we’re getting somewhere… • Traffic comes from various sources, including search, social, 3rd party sites, and advertising. • Advertising is budget based and has only a little to do with your actual website. • Marketing is effort and strategy based and has everything to do with your website.
- 7. How Do Vendors Kill Website Traffic? • Speed kills • Shiny bouncy balls kill • Lack of information kills • Too much information kills • Antiquated optimization practices kill heartlessly with fire and leave your traffic lying there in the ashes
- 8. What Can You Do To Control Your Own Destiny? [Insert heartfelt plea to get out of automation and adopt real content]
- 9. Why Content is So Powerful • Content wasn’t always king… • Links are not dead… • Social signals won’t be easily manipulated for long… • People like helpful businesses… • People don’t like to be manipulated… • The internet is about experts…
- 10. Tip 1: Be the Authority
- 11. Tip 2: Look to the Future
- 12. Tip 3: Focus on the Local Area
- 13. Tip 4: Help Others
- 14. Tip 5: Don’t Focus on Search Because… The harder you try to beat Google, the harder it will be to rank on Google. [Insert bear chasing a group of people.]
- 15. Time Check and Exercise What sort of content would you want to post? How to get it out there, time permitting.