2. Debt to Equity
This means that for every dollar the company owns, it
owes this value to its creditors.
$1.85
$1.69
$1.17
$2.72
3. Current Ratio
The ability of a company to meet its obligations that
fall due in the next year <1.0
1.84
2.02
1.84
1.40
4. Return On Equity
Shows how well a company uses investment funds to
generate earnings growth (<15%)
-4%
30%
18%
21%
5. Net Profit Margin
Shows the efficiency of a company at converting its
revenue into actual profit
-0.08%
5.7%
6.2%
4.7%
6. Conclusions
• JCPenney, paired with its top three
competitors produced the worst results
throughout analysis of all four ratios
• This shows signs of struggle considering the
rest of the industry shows no signs of
regression
