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JAY BHARAT
SPICES
CRM Case Study
Presentation
INTRODUCTION
Jay Bharat Spices Pvt. Ltd., a company located in Cuttack, India, was
involved in the manufacturing and distribution of spices across India
under the brand name Bharat Masala. The company specialized in
producing basic spices such as turmeric powder, cumin powder, and
chili powder. The senior management team had recently noticed a rise
in demand for the spice garam masala in the East India market and
asked the company's vice-president of East India operations to oversee
the launch of this new product over the next six months. The vice-
president was now struggling with multiple constraints related to the
launch, including storage capacity in the warehouse and various
financial constraints that were forcing him to look for a more
economical and efficient solution.
Jay Bharat Spices
THE SECRET OF HAPPINESS IS
VARIETY, BUT THE SECRET OF
VARIETY IS SPICES
“
Vikram Panda
”
3
CHALLENGES
Jay Bharat Spices
strategy for new product launch
Company warehouse storage capacity
Decision making
Lack of Coordination between
stakeholders
TYPES OF PRODUCT
Jay Bharat Spices
Spices
Rented warehouse
Batch production
Jay Bharat Spices 6
Types of manufacturing waste:
1. Quality control at farms where crops are harvested
2. Temperature control Grinding.
3. Packaging.
4. Grouping of crops into batches and sun/dry
MUDA
Grouping of crops into batches and sun/dry.
MURA
Cleaning of each batch.
MURI
Grinding
3 Period moving average method
Method of forecasting adopted by JBS
Moving Average
Jan-20 3,58,503
Feb-20 3,75,991
Mar-20 3,56,317
Apr-20 3,51,945 363604 11659
May-20 3,38,829 361418 22589
Jun-20 3,93,478 349030 -44448
Jul-20 3,54,131 361417 7286
Aug-20 4,00,036 362146 -37890
Sep-20 4,00,765 382548 -18217
384977
387103 -13663
377448
8
Impact of reducing lead time
Less inventory carrying cost.
Less safety cost.
No dead stocks.
Jay Bharat Spices 9
Options proposed by Core Team:
Increase the batch size of production.
Revisit forecasting techniques.
Reduce buffer inventory.
Hire rented warehouse facility.
THANK YOU
Rahul Kumar D40
Deepak Patel D34
Isha Singh E05
Aditi Tiwari E25
Samar Ghoarai B44

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Jay Bharat Spices.pptx

  • 1. JAY BHARAT SPICES CRM Case Study Presentation
  • 2. INTRODUCTION Jay Bharat Spices Pvt. Ltd., a company located in Cuttack, India, was involved in the manufacturing and distribution of spices across India under the brand name Bharat Masala. The company specialized in producing basic spices such as turmeric powder, cumin powder, and chili powder. The senior management team had recently noticed a rise in demand for the spice garam masala in the East India market and asked the company's vice-president of East India operations to oversee the launch of this new product over the next six months. The vice- president was now struggling with multiple constraints related to the launch, including storage capacity in the warehouse and various financial constraints that were forcing him to look for a more economical and efficient solution. Jay Bharat Spices
  • 3. THE SECRET OF HAPPINESS IS VARIETY, BUT THE SECRET OF VARIETY IS SPICES “ Vikram Panda ” 3
  • 4. CHALLENGES Jay Bharat Spices strategy for new product launch Company warehouse storage capacity Decision making Lack of Coordination between stakeholders
  • 5. TYPES OF PRODUCT Jay Bharat Spices Spices Rented warehouse Batch production
  • 6. Jay Bharat Spices 6 Types of manufacturing waste: 1. Quality control at farms where crops are harvested 2. Temperature control Grinding. 3. Packaging. 4. Grouping of crops into batches and sun/dry MUDA Grouping of crops into batches and sun/dry. MURA Cleaning of each batch. MURI Grinding
  • 7. 3 Period moving average method Method of forecasting adopted by JBS Moving Average Jan-20 3,58,503 Feb-20 3,75,991 Mar-20 3,56,317 Apr-20 3,51,945 363604 11659 May-20 3,38,829 361418 22589 Jun-20 3,93,478 349030 -44448 Jul-20 3,54,131 361417 7286 Aug-20 4,00,036 362146 -37890 Sep-20 4,00,765 382548 -18217 384977 387103 -13663 377448
  • 8. 8 Impact of reducing lead time Less inventory carrying cost. Less safety cost. No dead stocks.
  • 9. Jay Bharat Spices 9 Options proposed by Core Team: Increase the batch size of production. Revisit forecasting techniques. Reduce buffer inventory. Hire rented warehouse facility.
  • 10. THANK YOU Rahul Kumar D40 Deepak Patel D34 Isha Singh E05 Aditi Tiwari E25 Samar Ghoarai B44