This document provides instructions for participating in a beta program. It outlines various tools available, how to set up a project and invite teammates, steps for conducting customer research like interviews and landing page testing, and encourages participants to share their work on a leaderboard for feedback from peers around the world. The overall goal is to help teams experiment, validate ideas, and get customer feedback and signups as part of the beta process.

1. Welcome to the beta.

2. Why?
1. This is your accounting
2. Special tools: On-Demand,
Adwords, Payments
3. Community

3. How?
WARNING! You must have a Twitter account
1. www.Javelin.com
2. For email, type:
xxxxx@xxxxxx.com
3. Team leader create project & invite
the team

13. When?
1. Do in person first, then record it
A.Experiment Board
B.Sticky Notes
2. Customer Segment Analysis
3. Interviews & Scoring
4. Landing Pages

14. Customer Segments
1. List potential SPECIFIC segments
2. Rate by three factors
A.Your Access
B.Customer Pain
C.Market Size
3. Multiply the numbers

17. Interviews
1. Everyone record people & learnings
2. Don’t lead the witness!
3. Score your interviews to know if it’s
an early adopter

21. Landing Pages
1. Test your value proposition!
2. Give context to who you are!
3. Get the signups!
4. WARNING: Adwords takes time

24. But wait… there’s more.

25. Leaderboard
1. See exciting projects from around
the world
2. Keep in touch with peers
3. Get your project noticed!

28. TIME TO HUSTLE!