2. 20.1
60.8
53
Asia
Europe
North America
Latin America / Caribbean
28.8 Africa
Middle East
Oceanie / Austrailia
8.7
76.2
31.9

3. 1 Trillion pages of content and…
97% of consumers research products.
65% of consumers cite the web as important buying decision.
131 billion searches conducted by people.
4 bn p/d– 175m p/h - 2.9m p/m
85% of world’s internet users surveyed have purchased something online
38% of online shopping takes place outside of normal shop hours.

4. 6000000
5300000
4590000
3523000 3600000
3283000
3100000
2750000
2001 2002 2003 2004 2005 2008 2009 2010

5. Keyword Global Local Global
wedding rings 201000 5400
engagement rings 550000 4400
diamonds 135000 1900 15%
diamond rings 110000 1900 23%
jewellery 135000 1600
engagement rings south africa 1000 880
diamond ring 33100 720
engagement ring 49500 720 wedding rings
62%
engagement ring designs 3600 720 engagement rings
wedding bands 60500 720
Local diamonds
diamond prices 9900 590
jewellers 60500 590
jewellery stores 12100 480
platinum rings 8100 480 16%
gold ring 8100 480
gold rings 9900 480
diamond pendants 6600 390 46%
diamonds for sale 2900 390
ring designs 4400 390
Total Searches Per Month 1401200 23230 38%
0,1% of Search Market 1401 23

7. 500 Million Facebook Users
34% Blogger post opinions about products and brands
78% trust peer only 14% trust Ads
Only 18% of T.V campaigns generate a positive ROI
50 Million Tweets day
Facebook would be the 4th largest
25% of Search results top 20 largest brands are user generated

8. More than 58% of all South Africa internet
users are on Facebook

9. 26,000 products were sold Average
of 838 products per day
53% of online consumers indicated that they
have made an online purchase.

11. SEO
Market
SEM
Research
Online Brand
SMO
Management
Email
Marketing