January 2016 Inbound Lunch Bunch: Using Email for Leads, Sales & Loyalty

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We started the Inbound Lunch Bunch as an experiment to see if we were the only ones interested in talking about inbound marketing methodologies. Turned out, we're not. In fact, it is our most attended program and available virtually each month. Each month we feature a special speaker, focus in on one important topic in inbound and provide value-added resources.

Marketing

2016 ILB Program Highlights:
• Maneesha Manges, new Director of
Inbound at HighRoad Solution
•Deeper dive on individual topics
• ILB Participant Research Study

Hot Trends in Email in 2016:
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Do I understand my email base?
• Frequency
• Demographics
• Consumption Patterns
• Consumption Environment
• User Experience
• Segmentation
• Personas
• Buyer’s Journey
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Am I matching my content to my email
subscribers?
• Frequency
• Demographics
• Consumption Patterns
• Consumption Environment
• User Experience
• Segmentation
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Am I doing modern email?
• Responsive
• Interactivity
• Contextual
• Behavioral-based
• Lifecycle-based
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Responsive
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Interactive
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Contextual
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Behavioral
-based
http://bizgonesocial.com/wp-
content/uploads/2014/02/stoplooklisten11.jpg

Hot Trends in Email in 2016:
• Lifecycle
-based

To get users to take
the desired action.

How Are Organizations Doing this?
•Integrated data structures
•Consistent taxonomies
•Automation to eliminate email
creation, testing & distribution
•Focus on business rules & content

What are Organizations Adding?
•Lead scoring
•Content mapping
•Touch not tackle rules
•Persona-driven programs

Big Ideas for 2016 on Email:
•Send more, but simpler & smarter
•Move to blogs for some types of
email
•Use sign-ups for non-members

FEBRUARY:
Convert Web Visitors
to Prospective
Customers

James Johnston, Open Utility -- CAST is driving the growth of tech for good in the UK. We upskill and upscale social impact organisations and work alongside grant makers, investors and government to accelerate the use of tech for social change. WEBSITE: http://www.wearecast.org.uk/ TWITTER: https://twitter.com/@TechforgoodCAST LINKEDIN: https://www.linkedin.com/company/cast-centre-for-the-acceleration-of-social-technology MEDIUM: https://medium.com/@wearecast Come to a Tech for Good Meetup: http://www.meetup.com/techforgood/

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January 2016 Inbound Lunch Bunch: Using Email for Leads, Sales & Loyalty

1. January: Using Email for Leads, Sales & Loyalty

2. 2016 ILB Program Highlights: • Maneesha Manges, new Director of Inbound at HighRoad Solution •Deeper dive on individual topics • ILB Participant Research Study

5. Obvi.

6. U NEED TO KNOW: Today’s Email

7. Hot Trends in Email in 2016: http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

8. Hot Trends in Email in 2016: • Do I understand my email base? • Frequency • Demographics • Consumption Patterns • Consumption Environment • User Experience • Segmentation • Personas • Buyer’s Journey http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

9. Hot Trends in Email in 2016: • Am I matching my content to my email subscribers? • Frequency • Demographics • Consumption Patterns • Consumption Environment • User Experience • Segmentation http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

10. Hot Trends in Email in 2016: • Am I doing modern email? • Responsive • Interactivity • Contextual • Behavioral-based • Lifecycle-based http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

11. Hot Trends in Email in 2016: • Responsive http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

12. Hot Trends in Email in 2016: • Interactive http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

13. Hot Trends in Email in 2016: • Contextual http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

14. Hot Trends in Email in 2016: • Behavioral -based http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

15. Hot Trends in Email in 2016: • Behavioral -based http://bizgonesocial.com/wp- content/uploads/2014/02/stoplooklisten11.jpg

16. Hot Trends in Email in 2016: • Lifecycle -based

17. Why again?

18. To get users to take the desired action.

19.

20.

21. How Are Organizations Doing this? •Integrated data structures •Consistent taxonomies •Automation to eliminate email creation, testing & distribution •Focus on business rules & content

22. What are Organizations Adding? •Lead scoring •Content mapping •Touch not tackle rules •Persona-driven programs

23. Big Ideas for 2016 on Email: •Send more, but simpler & smarter •Move to blogs for some types of email •Use sign-ups for non-members

24. FEBRUARY: Convert Web Visitors to Prospective Customers

25. DO GOOD WORK. MAKE TODAY GREAT.

January 2016 Inbound Lunch Bunch: Using Email for Leads, Sales & Loyalty

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