The document shows the market share of real estate companies in a local MLS based on listing and sales dollar volume in January 2010. The top company had 31% of the market share. The second highest was 20.2% and the third was 9.5%. The total dollar volume of all listings and sales was $245,054,257.

1. Dollar Scale
$100,000,000
$110,000,000
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
$80,000,000
$90,000,000
228
WINDERMERE REAL EST CV $41,771,439
$75,920,660
138
COLDWELL BANKER NRT DESERT $23,911,651
$49,519,961
73
RE/MAX REAL EST CONSULTANTS $11,092,600
$23,200,300
108
KELLER WILLIAMS DESERT $9,456,548
$23,041,131
63
TARBELL REALTORS DESERT $8,178,400
$18,233,610
Transaction Totals
16
CALIFORNIA LIFESTYLE REALTY $2,328,000
$14,817,200
22
HK LANE PD $5,599,500
$12,939,995
20
PRUDENTIAL CALIF DESERT
January 2010
$4,514,350
Listing Dollar Volume Sold
$8,706,250
MLS Residential Sales
18
PACIFIC UNION $5,739,650
$8,336,650
20
ROSENTHAL & ASSOCIATES PD $2,539,000
$3,625,000
Market Share Based on Listing and Sales Dollar Volume of the Listed Offices
Listing & Sales Dollar Volume
11
CLASSIC HOMES $1,857,000
$2,833,500
17
FIRST TEAM DESERT $939,100
$2,744,500
8
C-21 DE ORO $768,000
$1,135,500
0
REALTY EXECUTIVES $0
$0
0
50
100
150
200
250
300
350
400
450
500
550
600
Transaction Scale

2. Market Share Based on Total Transactions of the Listed Offices
MLS Residential Sales
January 2010
Total: 742
KELLER WILLIAMS DESERT
108
14.6% RE/MAX REAL EST CONSULTANTS
73
9.8%
COLDWELL BANKER NRT DESERT
138 TARBELL REALTORS DESERT
18.6% 63
8.5%
HK LANE PD
22
3.0%
ROSENTHAL & ASSOCIATES PD
20
2.7%
PRUDENTIAL CALIF DESERT
20
2.7%
228 PACIFIC UNION
30.7% 18
2.4%
FIRST TEAM DESERT
17
2.3%
CALIFORNIA LIFESTYLE REALTY
16
2.2%
CLASSIC HOMES
11
1.5%
C-21 DE ORO
8
1.1%
This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees
or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.

3. Market Share Based on Listing and Sale Transactions of the Listed Offices
MLS Residential Sales
January 2010
Total: $245,054,257
KELLER WILLIAMS DESERT
RE/MAX REAL EST CONSULTANTS $23,041,131
$23,200,300 9.4%
9.5% TARBELL REALTORS DESERT
$18,233,610
7.4%
COLDWELL BANKER NRT DESERT CALIFORNIA LIFESTYLE REALTY
$49,519,961 $14,817,200
20.2% 6.0%
HK LANE PD
$12,939,995
5.3%
PRUDENTIAL CALIF DESERT
$8,706,250
3.6%
PACIFIC UNION
$8,336,650
3.4%
WINDERMERE REAL EST CV ROSENTHAL & ASSOCIATES PD
$75,920,660 $3,625,000
31.0% 1.5%
CLASSIC HOMES
$2,833,500
1.2%
FIRST TEAM DESERT
$2,744,500
1.1%
C-21 DE ORO
$1,135,500
0.5%
This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees
or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.
This chart is not to be disseminated to the public.

4. Market Share Based on Listing and Sale Transactions of the Listed Offices
MLS Residential Sales
January 2010
Total: $245,054,257
COMPANY 4
COMPANY 3 $23,041,131
$23,200,300 9.4%
9.5%
COMPANY 5
$18,233,610
7.4%
COMPANY 2 COMPANY 6
$49,519,961 $14,817,200
20.2% 6.0%
COMPANY 7
$12,939,995
5.3%
COMPANY 8
$8,706,250
3.6%
COMPANY 9
$8,336,650
3.4%
COMPANY 10
WINDERMERE REAL EST CV $3,625,000
$75,920,660 1.5%
31.0% COMPANY 11
$2,833,500
1.2%
COMPANY 12
$2,744,500
1.1%
COMPANY 13
$1,135,500
0.5%
This representation is based in whole or in part on data supplied by various Boards of Realtors or their MLS. Neither the Associations or their Multiple Listing Service's guarantees
or is in any way responsible for it's accuracy. Data maintained by the Associations or their MLS may not reflect all real estate activity in the market.