Saras Dairy began operations in 1975 in Jaipur, India. It collects milk from over 1800 dairy cooperative societies across 1200 villages. Saras Dairy has a production capacity of 15 MT and distributes milk and milk products to over 4500 retail outlets across Jaipur and nearby towns through a network of sangh parlours, shop agencies, private parlours, and star booths. The company focuses on quality control, human resource management, financial management, and corporate social responsibility initiatives like solar panels, rainwater harvesting, and effluent treatment.

1. An
insight
to
saras dairy
By:
Nehru Vinothini

2. Table content
 Introduction
 Mission/vision
 Management
 Production process
 Production capacity
 product specification
 Product list
 Marketing & quality control
 Channels of distribution
 Human resource mgt.
 Financial department
 Corporate social responsibility
 Conclusion

3. Introduction
 small step was taken in March 1975
 Under: Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd.,
Jaipur (popularly known as Jaipur Dairy)
 Subsidiary: of sarasmilkfed
 started with a beginning of procuring 250 liters of milk per
day.

4. Mission/vision
There Mission:
“Saras Dairy’s heritage is intrinsically linked to the
cooperative movement in India. With determination & pride
we will continue to serve our farmers, rural India & our
consumers.
Their values:
“Our values reflect who we are & what we firmly believe in.”
Their vision:
“Vision - Provide quality food and beverages to consumers at
affordable prices while ensuring fair returns to the producers.”

5. Management
“The arts of getting work done by people”
Board of directors:
NAMES DESIGNATION
Sh. Om Prakash Punia Chairman
Sh. Ram Charan Gurjar Director
Sh. Anandi Lal Jat Director
Sh. Ram Khilari Meena Director
Smt. Manju Devi Jat Director

6. Process

7. Production capacity
 There are 30 Bulk Milk Cooler in 28 area
 in Jaipur and
 its chilling power is 75000 liters
 Covers over 1200 villages
 Collects milk from milk producers members of over 1800
dairy cooperative societies
 15 MT drying Capacity

8. Product specification
STANDARED FULL CREAM
DOUBLE TONED TONED

9. Product list
PACKED MILK
 DOUBLE TONED
 TONED
 STANDARD
 GOLD
MILK PRODUCT
 CURD
 LASSI
 GHEE
 BUTTER
 CHHACH
 PANEER
 SHRIKHAND
 FLAVORED MILK
 ICE-CREAM
 RASGULLA

10. Marketing
 SARAS Dairy sells its milk & milk products through a network
of over 4500 retail outlets
 spread over Jaipur city and near by 50 towns.
The retailers are the most important segments of Jaipur Dairy
and are given all care and attention.
They are regularly trained on various aspects of Customer
satisfaction

11. Quality control
 Milk is tested for adulterations and quality
 The less than 4°C always
 No contamination by human hands
 The trucks that deliver milk have specified guidelines
 Travel time between collection and distribution points is
always less than 36 hours to ensure milk freshness.

12. Channel of distribution

13. Continued
 Supply of packed milk is made twice a day & star booths
opened
• Prime locations for the feasibility of consumers.
which are popularly known as
• Sangh Parlours/
• Shop Agencies/
• Private Parlours/
• Star Booths /
• Institutions,
• that the consumer should not travel /walk more to fetch
milk.

14. Human resource management
Human resource management (HRM or simply HR) is a
function in organizations designed to maximize employee
performance in service of their employer's strategic
objectives.
Hrm saras:
 Friendly relationship
 Care for workers
 Transparency in welfare
 Develop human value

15. Financial department
Finance is the most crucial part in any organization. Finance
is required in each & every stage of the business.
Finance of saras:
 Source of finance(long term sources , NDDP)
 Main areas( Bk, B/s ,w/s)
 Co-operative society

16. Corporate social responsibility
Corporate Social Responsibility is a management concept
whereby companies integrate social and environmental
concerns in their business operations and interactions with
their stakeholders.
 Solar panel
 Rain water harvesting
 Effluent treatment plant
 Sells 11000 ltrs ,loose milk reducing plastic bags

17. Conclusions
 According to the analysis it has been assessed that the
people have more faith in SARAS.
 At present not a tough competition between all these.
 Attract the consumer’s through there quality service and
there supply services or some new attractive schemes etc.