Kate Frost Inc's presentation to a Jaguar / Land Rover 20 group meeting at the Breakers in Palm Beach, FL. Learn how you can use social media to increase your SEO, overall brand awareness and reach your target audience cost effectively. Learn more by emailing social@katefrostinc.com.

1. The Social Media & SEO
Intersection
Presented by Kate Frost
December 2013
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Copyright 2012 © Kain Automotive Inc.

2. TAKE AWAYS
Optimization Tips – Cover the most important frequency and
content factors affecting your dealerships social media
placement.
Advertising Options – An in-expensive way to brand your
store and message in front of a targeted audience.
Lead Generation – How to capture leads & sell cars through
social.
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3. 3
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4. Dominate the First Page
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5. Are you Social?
Dealership
Facebook
G+
Twitter
Pinterest
YouTube
Jaguar Land Rover of Huntington
10,814
Yes
-
-
Yes
Tom Wood Automotive
2,247
-
Yes
Yes
-
813
Yes
Yes
Yes
Yes
2,661
Yes
-
-
Yes
475
-
Yes
-
Yes
Land Rover San Diego
5,310
Yes
Yes
Yes
Yes
Land Rover Highlands Ranch
18,889
-
-
-
-
Jaguar Land Rover Laval
266
-
-
-
-
Scott Jaguar
272
-
Yes
-
Yes
Warren Henry Automobiles
6,521
-
Yes
Yes
Yes
Grand Touring Automobiles
3,319
-
-
-
Yes
Land Rover San Jose
143
Yes
Yes
Yes
Yes
Palm Beach Motor Cars LTD.
109
-
-
Yes
Yes
Jaguar Land Rover Annapolis
Jaguar Land Rover West Chester
Howard Orloff Imports Inc
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6. Facebook
• Post Daily
• Keep it social & not sales
• Use pictures
• Announce special offers & models
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7. Brand Yourself
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8. Brand Yourself
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9. Content
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10. Track Your Competition
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11. Drive Action
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12. Facebook Advertising
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13. Reach Your Audience
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14. Results
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15. G+
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16. G+
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17. G+
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18. G+
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19. G+
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20. YouTube
• How to Videos
• Title of Video most important
• Include URL in your description
• Consider paid video promotion
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21. YouTube
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22. Twitter
• Tweet multiple times a day
• Include #hashtags
• Follow leaders in your community
• Re-tweet & reply to followers
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23. #Hashtags
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24. Twitter
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25. Pinterest
• Pin weekly
• Pin YouTube Videos
• Include #hashtags & URLs in
description
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26. Pinterest
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27. Pinterest
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28. Put it all together
Website
Facebook
YouTube
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29. TOOLS TO GET STARTED:
HTTP://MARKETING.GRADER.COM
WWW.HOOTESUITE.COM
WWW.GETLISTED.ORG
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Copyright 2012 © Kain Automotive Inc.

30. Connect!
Kate Frost
Facebook.com/katefrostinc
Twitter.com/katefrostinc
YouTube.com/katefrostinc
LinkedIn.com/katefrostinc
Phone/Text: 407.760.8072
kate@katefrostinc.com
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Copyright 2012 © Kain Automotive Inc.