Jaguar Land Rover is researching innovative technologies to reduce vehicle emissions and improve fuel efficiency, including a "Warm Air Blanket" system that could cut HVAC energy use in half. This system would directly heat occupants with warm air through porous surfaces like seats and panels, rather than continuously heating the entire cabin. Researchers are also developing lighter seats through new materials and manufacturing techniques, and exploring replacing wiring with printed electronics. The goal is to significantly reduce vehicle weight and emissions through innovations in thermal management, lightweight materials, and electronic systems.