Jethro Ames is an award-winning director and creator of micro video campaigns. He has over 10 years of experience in advertising and has created video content for many major brands through his company Jet Direction. As a stop-motion artist, he uses storytelling and animation to create beautiful six-second videos for brands like GE, HP, Budweiser, and Ford. His work has been featured in major publications and he has won awards for branded video campaigns for Kia and M&M's.

1. JET DIRECTION
JETHRO AMES / 2016 CREATIVE DECK

2. Jethro Ames was an award-winning Art Director with
over 10 years of experience working in the advertising
industry. Now, Ames continues his career as a director
and creator of micro video campaigns, working with
worldwide brands as a Tribeca Film Festival winner of
the first ever #6SECFILMS Vine Competition.
A stop-motion artist with an aptness for storytelling,
Jethro uses his spectacular talents to create beautiful
content for some of the biggest brands including
General Electric, Hewlett Packard, Budweiser and
Ford Motor Company. With a partial client list of over
50 brands, his work has been featured in leading
publications, including The New York Times, NPR, and
Mashable. Adweek also highlighted Jethro as one of
the top 10 stop-motion artists doing brilliant work for
brands on Vine.
JETHRO AMES :: DIRECTOR / CREATIVE DIRECTOR
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

3. PARTIAL CLIENT LIST
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

4. WHAT I DO
CONTENT
PLANNING
SHOT LIST
STORYBOARDS
POST
PRODUCTION
CREATOR
PROMOTION
CHARACTER /
SET DESIGN
SFX / AUDIO
DISCOVERY
DIRECTING
ANIMATION
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

5. HOW IT WORKS
DISCOVERY PLANNING DESIGN STORYBOARD
1 2 3 4
PRE PRODUCTION FILM
5 6
STUDIO
A
ON LOCATION
B
POST
PRODUCTION
7 8
CREATOR
PROMOTION
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

6. CASE STUDY :: KIA / #ADDPIZZAZZ
OBJECTIVE
The campaign utilized IBM Watson’s
Personality Insights API to identify so-
called social media influencers based
on factors like how their personalities
fit the Kia brand personality. As 1 of the
100 influencers that was given a pair of
colorful Stance socks. I was encouraged
to share how they ‘add pizzazz’ to my life
on my social media channels.
OUTCOME
Out of the 100 influencers involved on
this mobile-first campaign, this content
recieved the most impressions during
Super Bowl weekend. Which helped
expand engagment towards the Super
Bowl ad to record amount of views.
2.9M Vine Loops
3.5M Potential Social Impressions
2.5M Potential Social Reach
1 Vine
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

7. CASE STUDY :: M&M’S / #MMSCOLORCOMMENTARY
OBJECTIVE
“M&M’S Color Commentary,” a fun and
innovative way to put an “M&M’S spin”
on the Super Bowl. Our team of experts,
influencers and even one football icon
created colorful and entertaining Vine
videos that recreated action from the
broadcast in real-time using irresistible
M&M’S Peanut chocolate candies.
RECOGNITION
Shorty Awards Finalist in Vine
Digiday Video Awards Best Branded Vine
In2 SABRE Awards Best Branded Vine Shortlist
OUTCOME
The real-time Vine strategy paid off,
generating almost 75 million media
impressions from 621 stories in outlets
like AP, Yahoo, Mashable and ESPN.
2.3M Potential Social Impressions
1.3M Potential Social Reach
24 Vines
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

8. CASE STUDY :: GENERAL ELECTRIC / #6SECONDSCIENCE
OBJECTIVE
On August 8th, General Electric launched
#6SecondScience Fair, a week-long
celebration of science on Vine. The event
drew over 100 submissions during the
first day alone and more than 600 Vines
throughout the week.
OUTCOME
Generated buzz with mentions by
Advertising Age, Business Insider,
Digiday, Mashable and PSFK.
345% Follower Growth
253K Total Engagement
453 Engagement per thousand users
600+ Hashtag Mention
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

9. PORTFOLIO :: RECENT PROJECTS
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

10. PORTFOLIO / SOCIAL / PRESS
SOCIAL
FOLLOW ME!
PORTFOLIO
COMPILED BRAND
WORK
PRESS
ARTICLES ABOUT
MY WORK
JET DIRECTION :: JETHRO AMES / DIRECTOR / CREATIVE DIRECTOR :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO :: 619-261-6468

11. THANK YOU!
JETHRO AMES
DIRECTOR / CREATIVE DIRECTOR
619-261-6468 :: JETHROAMESVINES@GMAIL.COM :: JETHROAMES.CO