SlideShare a Scribd company logo
REAL WORLD SEO EXAMPLES
JACOB HAGBERG
@jacobhagberg // orangefox.com
2007
Started Part-time with
Goal of $4K Per Month
@jacobhagberg // orangefox.com
2009
Full-time in Parent’s
Basement
@jacobhagberg // orangefox.com
2010
$10K Month
@jacobhagberg // orangefox.com
2014
$100K Month
@jacobhagberg // orangefox.com
2017
Working Towards More
@jacobhagberg // orangefox.com
2017
Yes, That’s 10 Monitors
@jacobhagberg // orangefox.com
2017
Yes, I Know I Have a Problem
@jacobhagberg // orangefox.com
TODAY’S
GOAL
Leave With 5 Action Items to Improve SEO
@jacobhagberg // orangefox.com
REMEMBER
1. Every Niche is Different
2. There are Exceptions to Every Rule
3. When possible, Test With Paid Traffic to
a Landing Page Before Launching an
SEO Campaign
@jacobhagberg // orangefox.com
1. BRAND
SEARCH
Before You Go For Categorical, Protect It!
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
What Would You Rather
Have?
@jacobhagberg // orangefox.com
#1 Organic Categorical
Rankings?
@jacobhagberg // orangefox.com
Below 4 Ads
@jacobhagberg // orangefox.com
Below 8 PLA
Ads
@jacobhagberg // orangefox.com
Below 3 Google My
Business Listings
@jacobhagberg // orangefox.com
Below the Fold
BONUS
NUGGET
How to Get Buy-In By Working Cross-Channel
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
SEOs Need to Communicate Surface Level
Knowledge That Amplifies Across Each Channel
@jacobhagberg // orangefox.com
What is the Problem With
SEO?
@jacobhagberg // orangefox.com
Some SEOs Save
Starfish
@jacobhagberg // orangefox.com
When the Real
Mission is Saving the
Whale
@jacobhagberg // orangefox.com
So While Everyone Else is
Working Together Towards a
Common Goal
@jacobhagberg // orangefox.com
Some SEOs Keep Saving More
Starfish
@jacobhagberg // orangefox.com
Marketing
Initiatives
@jacobhagberg // orangefox.com
SEO
Initiatives
@jacobhagberg // orangefox.com
a
What the SEO Team Works On
Should Align With Marketing
Initiatives
2. INTERNAL
LINKS
How to Spread Link Juice Wisely
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
Create Internal Links to
All Top Level Category
Pages
@jacobhagberg // orangefox.com
Create Internal Links to
Important Pages in the
Footer
@jacobhagberg // orangefox.com
#1 Non-Localized Search
Result
40,500 Searches Per Month
@jacobhagberg // orangefox.com
Use Breadcrumbs
Home / Category / Subcategory /
Product
@jacobhagberg // orangefox.com
Link to Top Subcategories From the
Category Pages
@jacobhagberg // orangefox.com
Link to Subcategories With
Text
@jacobhagberg // orangefox.com
Link to
Subcategories With
Images and Use Alt
Image Descriptions
alt=“Shop
Deadbolts”
@jacobhagberg // orangefox.com
Get Sitelinks for
Category/Subcategories
BONUS
NUGGET
Footer Entity Stack
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
Link to:
homedepotfoundation.or
g
Pass “PageRank”
Between Entities
@jacobhagberg // orangefox.com
Entity Stack With Structured
Data “sameAs” Tag for
Verification
"sameAs": [
"https://www.homedepot.ca/",
"http://www.homedepot.com.mx/"
]
3. DATA DRIVEN
SEO CONTENT
How to Do Research Fast With 3 Tools
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
#2
Position
@jacobhagberg // orangefox.com
Use the “Related Keywords”
Tool
@jacobhagberg // orangefox.com
online reputation repair
Enter Your Main Keyword in
the Search Box
@jacobhagberg // orangefox.com
Export Related
Keywords
@jacobhagberg // orangefox.com
Use the “SEO Content Template”
Tool
@jacobhagberg // orangefox.com
Enter Your Top “Related
Keywords” in the Search Box
@jacobhagberg // orangefox.com
Export Semantic “LSI”
Keywords
@jacobhagberg // orangefox.com
Use the “Positions”
Tool
@jacobhagberg // orangefox.com
dorieclark.com
Enter Your #1
Ranking
Competitor’s
Domain
@jacobhagberg // orangefox.com
reputation
Add
Filters
@jacobhagberg // orangefox.com
Export Ranking
Keywords
@jacobhagberg // orangefox.com
Review Competitor
Content
673 Words
@jacobhagberg // orangefox.com
Write Better Content Using
Keywords From “Related” “SEO
Content” And “Positions” Tools
@jacobhagberg // orangefox.com
Internally Link
With Relevant
Keywords
BONUS
NUGGET
Table of Contents Plugin
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
RankBrain Loves H3 Tags and Table of
Contents
https://wordpress.org/plugins/table-of-
contents-plus/
@jacobhagberg // orangefox.com
Table of Contents Plugin in
Action
4. POWERFUL
LINKS
What Links Are Worth Spending Time On
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
YOU MIGHT
VISUALIZE LINK
SCORES LIKE THIS
YOU MIGHT
VISUALIZE LINK
SCORES LIKE THIS
Trust and Power Are
Common Ways to
Measure Links
@jacobhagberg // orangefox.com
We All Want Strong
Links But What
Links Are Worth the
Effort?
@jacobhagberg // orangefox.com
Few Domains Have
a Trust Flow Score
40+
@jacobhagberg // orangefox.com
TF20-40 Guest
Post
TF40-60
Outreach
TF60+ PR
Team
TF0-20
Affiliate
BONUS
NUGGET
Outreach Template
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
Topic
Authority Page
@jacobhagberg // orangefox.com
Pitch the Idea
Before Writing the
Content!
@jacobhagberg // orangefox.com
Make
Linking Easy
Follow Up
5. RELEVANT
LINKS
How to Increase Topical Authority
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
Build Links
Diagram
2
1
@jacobhagberg // orangefox.com
2
1
@jacobhagberg // orangefox.com
BONUS
NUGGET
Links From Pages With Traffic & Rankings
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
Amplify to
Earn More
Links
@jacobhagberg // orangefox.com
Promote Using Facebook, Twitter,
Linkedin & Marketing Automation to
“Influencers”
Call to
Action
1
2
@jacobhagberg // orangefox.com
@jacobhagberg // orangefox.com
Use the “URL”
Tool
@jacobhagberg // orangefox.com
https://www.entrepreneur.com/article/283516
Enter a URL to Check
What Keywords It Ranks
For
@jacobhagberg // orangefox.com
Get Links From Pages That Rank for
Related Keywords and Send Relevant
Traffic
@jacobhagberg // orangefox.com
Most Important Thing I Will Share
Today.
This Makes RankBrain Happy & Helps
Avoid Google Dance & Ranking Delays
From New Powerful Links
@jacobhagberg // orangefox.com
Top
Positions
THANK YOU
@jacobhagberg // orangefox.com
2 Week Free Trial
of SEMRush Guru
Plan
bit.ly/DSPORTLAN
D
bit.ly/dsportland
2017deck
Slidedec
k
COME TO THE BOOTH
KEEP THE CONVERSATION GOING
@jacobhagberg // orangefox.com

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