Download to read offline
More Related Content
Jacob Gjørtz, CCI Europe
- 1.
- 3. 52% mobile share ofglobal web traffic
- 4. 142minutes spent onmobile every day by av. adult
- 5. 62% mobile share ofnews consumers worldwide
- 6. 12minutes spent oneach news reading session
- 7. HOW DO WECAPTURE & KEEP THE INTEREST OF THE MOBILE NEWS AUDIENCE?
- 10.
- 11. story word count likehoodofsuccess Short,focused,shareable In-depth,insightful THEQUARTZ CURVE 500 800 Placeyoudon’t wanttobein
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21. Content delivery channels Inheritance Branchingelements ONLINE STORY HEADLINE PARAGRAPH VIDEO SOCIAL EMBED CUSTOM ELEMENT PARAGRAPH PARAGRAPH MOBILE STORY PHOTO MOBILE HEADLINE PARAGRAPH PARAGRAPH FACTBOX FACEBOOK POST HEADLINE PHOTO PARAGRAPH TWEET HEADLINE STORY ELEMENTS & STORYLINES
- 23. JOIN OUR WORKSHOP 3:15PM, WORKSHOP ROOM
- 24.
Editor's Notes
- #2 Intro: Jacob Gjørtz, Head of Marketing at CCI Software company that develops content management systems and publishing platforms for media companies
- #3 Here to talk about how you can capture and engage your audience with better mobile content. But before we dive into this, let’s just look at some important numbers. Because there’s a reason why news publishers should start focusing heavily on mobile content.
- #4 52% of the global web traffic comes from mobile… 52.2% in 2018, up 2% - from 50.3% in 2017 https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/
- #5 The average adult mobile user spends 142 minutes on his/her phone every day https://www.emarketer.com/content/mobile-time-spent-2018
- #6 62% of news consumers worldwide, get their news via mobile… Regional differences… Device for news: UK: 56% Denmark: 67% http://www.digitalnewsreport.org/survey/2018/overview-key-findings-2018/
- #7 Mobile news consumption is an exercise of snacking… We spend 12 min’s in average per news reading session… https://www.researchgate.net/publication/317629247_Mobile_News_Consumption_A_habit_of_snacking Logan Molyneux, Journalism Professor, Temple University, USA
- #8 These numbers bring up a ton of questions. But for news companies, one of the most important ones is…
- #9 The thing is that while most of us get news like this…
- #10 … the way that news stories are created is more adapted to a much older device.
- #11 Basically, most of the news stories you access via your mobile phone are created this way…
- #12 But there is good evidence that the traditional story format doesn’t quite work in digital and on mobile especially. Quartz Curve… online business media… research made in 2013… investigate how well digital news consumers engaged with news content. up to 500 words: SoMe success, snackable, sharable 800+ words: in-depth articles, long-reads, engaging 500-800 words: length of the average online news article… readers bounced, didn’t share, too long to be snackable, to short to offer an in-depth enaging experience
- #13 When creating news content for mobile we have to think about another kind of story structure…
- #14 There are new story formats out there that are native mobile…
- #15 AMP Stories: image-based stories reader swipes through the story format created by Google, based on the Stories-formats known from Snapchat and Instagram embeddable everywhere BBC, CNN, Washington Post
- #16 Og så er vi tilbage ved AMP historierne… AMP er en open-source teknologi, som alle kan bruge kvit og frit.
- #17 Timelines: unfold current events over a visual timeline…
- #18 Expanders: not visual, but a new way create a story which is short and long at the same time Integrated “footnotes”
- #19 All of these story formats require that we start looking at stories in a new way…
- #20 Instead of a stort being structured according to pre-defined fields…
- #22 … we should instead see stories as set of flexible building blocks that we can move around, combine in different ways, use to build new story constellations
- #23 At CCI, we work with a concept which we call story elements and storylines. Story elements are… Together, they form a storyline - or rather have the potential to form different storylines, based on the channel they are going into.
- #24 To work with mobile stories this way, to have this sort of flexibility, you of course need a system that enables this.
- #25 I’d like to invite you to join our workshop later today, where my colleague Charlotte and I will dive deeper into how you can create engaging mobile story formats, like AMP Stories and Expanders.
- #26 If you can’t join us, visit our stand or at cuepublishing.com Thank you