The presentation by Theodore Kim discusses the importance of tailoring storytelling for mobile audiences, highlighting that over two-thirds of users are now mobile-only. It emphasizes the need for concise writing, a conversational tone, and the use of alternative story formats, such as lists and visuals, to engage readers effectively. Additionally, the document encourages understanding the audience and adapting content to enhance their mobile experience.

1. Storytelling on Mobile
Theodore Kim | @TheoTypes

2. Our agenda today
• Why care about mobile?
• How are people consuming our
content?
• How can we adapt our writing and
tell stories in other ways?
• Let’s exercise

4. More than two-thirds of
the audience is now
mobile-only

5. View the top article on
your website.
How does it work for
mobile users?

6. What does it mean to
write for mobile?

11. Good writing is
good writing

12. Blaise Pascal
“I would have written a shorter letter,
but I did not have the time.”

13. Make your case quickly
and simply

16. Think in seconds

19. Imagine you’re talking to
someone you know

23. Write in sentences

26. People crave context

28. Alternative story forms

31. Alternatives: lists
bit.ly/9climate

32. Alternatives: charts
bit.ly/budgetcheatsheet

33. Alternatives: maps
bit.ly/nkoreamissiles

34. Alternatives: visuals
bit.ly/afghanmailman

35. Alternatives: quizzes, games
bit.ly/NHSquiz bit.ly/wpappsquiz bit.ly/problempuzzle

36. Alternatives:
cards, music video, annotated
bit.ly/hearingcards
bit.ly/propublicafrackvideo
bit.ly/nprannotate

37. Think about audience

38. Be right

39. Storytelling on Mobile
• Make your case quickly and simply
• Think in seconds
• Use a conversational tone.
• Add context/value to the news
• Consider alternative story forms
• Think about your audience
• Be right

40. Exercise time!

41. Let’s make our case quickly

42. Let’s work on tone

43. Let’s talk
about story
forms

44. Brainstorm how to advance
your next big annual event
PhotobyFlickruserSteveShupe

45. What’s the first thing you can
do to make mobile better?

46. Storytelling on Mobile
Theodore Kim | @TheoTypes