Ballet Fantastique is a small nonprofit ballet company consisting of 5 young adult dancers. Their social media plan aims to promote the company and their collaborating ballet academy to key audiences like academy parents and families, UO students interested in the arts, and potential donors. Objectives include increasing their blog traffic by 40% and getting 5-10 retweets or mentions from UO students per month on Twitter. Their strategy is to include a variety of multimedia perspectives on projects, performances and fundraisers from members of the company to inform and engage audiences on Facebook, Twitter and their blog. Interns will monitor traffic and engagement and record analytics to evaluate the plan's success.