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Ballet Fantastique Social Media Plan
Who we are 501(c) Non-Profit Organization Small chamber company Consists of 5 young adult ballet dancers Collaborators Ballet Academy for 3 years to adult Mother-daughter team
Social Media Presence
Key Audiences Parents and Families of the Academy Students UO students interested in the arts
Families of the Academy Dancers Not all centrally located in Eugene Potential donors to the organization Need to be familiarized with Ballet Fantastique to understand what their loved ones are experiencing
Families of the Academy Dancers: Objective Increase Blog Traffic by 40% by January 2012
UO Students Ages 18-30 Target majors such as music, dance, history, philosophy, journalism, theater, architecture and digital arts Multi-media connoisseurs
UO Students: Objective Receive 5-10 retweets or mentions by UO students on Twitter each month starting in September, 2011
Blog Strategy ,[object Object]
 Multi-media
 Inform audience about different projects, performances, and fundraisers.,[object Object]
 Info about the blog will be e-mailed to parents and posted prominently in the studio.
 Familiarize readers with the heart of the organization,[object Object]
 Lives of the dancers compared to lives of college students
 Detailed info about events posted weeks before it occurs  ,[object Object]

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J452bfanpwrpt

  • 2. Who we are 501(c) Non-Profit Organization Small chamber company Consists of 5 young adult ballet dancers Collaborators Ballet Academy for 3 years to adult Mother-daughter team
  • 4. Key Audiences Parents and Families of the Academy Students UO students interested in the arts
  • 5. Families of the Academy Dancers Not all centrally located in Eugene Potential donors to the organization Need to be familiarized with Ballet Fantastique to understand what their loved ones are experiencing
  • 6. Families of the Academy Dancers: Objective Increase Blog Traffic by 40% by January 2012
  • 7. UO Students Ages 18-30 Target majors such as music, dance, history, philosophy, journalism, theater, architecture and digital arts Multi-media connoisseurs
  • 8. UO Students: Objective Receive 5-10 retweets or mentions by UO students on Twitter each month starting in September, 2011
  • 9.
  • 11.
  • 12. Info about the blog will be e-mailed to parents and posted prominently in the studio.
  • 13.
  • 14. Lives of the dancers compared to lives of college students
  • 15.
  • 16. “Faces of the Company” series
  • 17. Update daily, work up to multiple times a day
  • 18.
  • 19. Evaluation Interns: Record website traffic information Notice and respond to retweets and mentions. Utilize Google Analytics
  • 20. Contact Information Jordon Goulder jordoncloud@gmail.com http://socialrhythms.wordpress.com