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Presentation 4th April 2012

"Connecting Mentors with Startups”
Karl	
  Johannesson	
  
J’son	
  &	
  Partners	
  	
  
Topics
Intro:   -Global trends        Role of Mentors:
         -Russian trends       - Why mentor
         -Kazakhstan status    - Ideal mentor
                               - Mentors for Kazakhstan

Startup Key Factors:          Recommendations
        -Phases               - To develop a VC industry ecosystem
                              - Create legislation
                              - Funding mechanism
 
             About Karl Johannesson
                                                                                                                 About J’son & Partners

                                                                    Swedish	
  Na+onality	
  
                                                                    Speaks	
  5	
  languages	
  fluently
                                                                    Resident	
  in	
  Luxembourg




        ˜       30+ years as Management Consultant [since 1981]                                          ˜    Management Consultancy
        ˜       Founder of J’son & Partners                                                              ˜    Offices in Moscow, Almaty, Astana, Brussels,
        ˜       Worked in Europe, US, Russia and Central Asia                                            ˜    Business Plan, Strategies, Research etc.
        ˜       Vaste International expertise in ICT                                                     ˜    100+ clients in ICT
        ˜       Large International Contact Network
                                                                                                          ˜    Famous “brand” in Russia
        ˜       Understands Kazakhstan ICT sector:
                    o Digital Communications 2010 & 2011
                    o Many client projects for
                      Kazakhtelecom, GSM Kazakhstan, Zerde, NIF, KazTranscom , MCI
                    MINT etc etc.                                                                              Special+es
       Sample	
  big	
  and	
  successful	
  projects	
  -­‐	
  J’son	
  &	
  Partners	
  
                                                                                                                Finance
                                                                                                                             Strategy        Market
                                                                                                                Business
                                                                                                                             Projects        Analysis
                                                                                                                  Plan


                                                                                                                                 M&A
             Number 1                              Number 3                        Number 1
         Satellite Operator                       IT Company                      Central Asia
                                                                                  ICT Hub ???
 

       ¢ Fundraising – < 100 M equity deals in Russia
       ¢ M&A for clients – internet, mobile, mobile content, portals
       ¢ Business Plans and Investment Teaser across Russia and Central Asia

       Several successful seed- and start-up ventures:

       Sample:

       ¢ Founded Sotovik.ru with $50K and developed to #1 mobile portal
       in Russia. Sold to private investor after reaching monthly net profit
       of +50K per month

       In Kazakhstan

       ¢   Mentor 3 start-ups in the field of ICT and digital media
       ¢   Assist in raising financing for 3 start-ups+
       ¢   Develop plans for “Mobile Applications Center” [web developers]
       ¢   Platform for start-up fairs at DigitalCom 2011 and 2012
 

                              Managing Partner of Almaz Capital Partners
                                 Alexandr Galitsky participated in Press-
                                conference for startup projects and gave
                              master-class for startup project managers on
                               how to create a real business from an idea



                                                       Alexey Trusov,
                                                      Project manager
        Alexandr Galitsky,                               of iStartUp
       Managing Partner of
          Almaz Capital
            Partners


                    “As a specialist, who supervised start-up projects I would like
                    to say that it is great that we were invited, and the necessary
                    conditions were created and organization of the event, which
                                    can get the best start-up projects.
                             Today Digital Communications is the most important
                               event in the field of ICT in Kazakhstan.”
 

        The basics
                                                    Profit




                                   Venture        Pre-IPO
             Seed      Venture
                                   Capital &      Invest-
            Capital    Capital     Acquisitions    ment
                                                              Risk
          Seed Stage Early Stage   Later Stage    IPO Stage


       In Kazakhstan there is more venture money available than “worthwhile
          projects”. In the US the other way around with a factor of X 1000


       Venture capital-backed companies are a driver for growth
 




        Venture capital-backed companies produce 21 % of U.S. GDP and 11 % of
        employment in the private sector, despite accounting for less than 0.2 % of
       all businesses – this shows how critical Venture Capital is ! Kazakhstan <500
                      times less Venture Capital to GDP ratio in 2011.
 

       ¢ Requirements for getting a start-up funded by VCs is increasing.

       ¢ VCs are now more selective and will focus even more on picking only the
          really good deals.

       ¢ The evaluation of a start-up should add up to a multi-million market
          potential before the start-up becomes interesting from a VC perspective.

       ¢ Also they want to see ideas that present a clear value proposition.

       ¢ Team behind the start-up is critical. Proven record and experience
          with dealing with critical stakeholders to your start-up is regarded as highly
          valued.
       Also

       ¢ Show your ideas and get feedback from mentors.

       ¢ Don’t be afraid of having ideas stolen. Good ideas can get lost
          because mentors could not provide feedback.

       ¢ Your pitch has to be perfect first time
 

                                                    Silicon Valley Magic

                                              “Silicon Valley’s culture can be explained
                                              by its interconnectivity and blurring of
                                              boundaries between contributors to the
                                              ecosystem. The culture has been created
                                              by all stake holders – founders, mentors,
                                              investors, lawyers, bankers, PR people,
                                              journalists, bloggers – supporting the
                                              entire business lifecycle, overseeing
                                              success from idea and inception through
                                              to access to capital, expansion, exit and
                                              even failure”

                                              In effect Silicon Valley is a big
                                              Mentor Park


       1/3 of world total venture capital is located in Silicon Valley. Another 1/3 of
       the remaining capital is located in the rest of the US, while the remainder is
 	
  “Sexy”	
  Russian	
  Web	
  Start-­‐up	
  Plus
               Venture                   Comment

                                        #1 Russian Online Travel




                                        60 million game downloads in the first year from
                                        initial release without venture money

                                        Best Offer service - Highest revenue growth in
                                        Russia’s internet history: from zero to $15 million
                                        monthly revenues in one and a half years
                                        Browser toolbar creation service

                                        High-performance web server, reverse proxy and
                                        e-mail proxy software provider

                                        Lady Fashion E-commerce



                                        Web recommendation and discovery service to
                                        end-users.

   Source:	
  Forbes
                            largest internet startup funding in Russia $55M
 
                                                                                               2015                                                                                          2025



                                                                                                 ew
             HIGH


                                                                                               N Digital	
  Content
                                                    Digital	
  Devices
       Industrial
                                                                     Consumer	
  Electronics e
                                                                                                        ld                                             Environmental
                                                                                         av or
       Value
                                Internet	
                                                                                                             Technologies
                                                     Broadb                        Br l W Technologies                                                                          Digital
                                                                        he gita
                     Telecommunica+ons                                                         Nano	
  
                                                     and                                                                                                                        Brain	
  
                                                                      T Content	
  
                                                                                 Di Body	
  Technologies
                                                    Informa+on	
  Technology	
  
                      Cellular	
  Communica+ons                                                                                    Space	
  Technology	
                        Applica+ons
                                     Television           Entertainment
                                                                                                                                                                                       Robo+cs
                                                                 Satellite	
  Communica+ons                                                                 Web	
  5.0
            MEDIUM              Mobile	
  Communica+ons                                                       Ci+zens                                                             Virtual	
  
                                                                                                              Technologies
                                          Adver+sing                       Biotech	
                                                                                              Reality
                                                                                                                                       Informa+on	
  Society
                                                                                                                Ar@ficial
                            Computers                      Global	
  Networks
                                                                                                              Intelligence	
                   Informa+on	
  Technology	
  

                                                  Media
                                                                                                               Cellular	
  Communica+ons          Telecommunica+ons                                 Legend	
  Segments
                                                           Web	
  2.0
                                                                                                                                                                               Content	
  
                                                                                                                      Television                    Entertainment
                                                                                                                                                                                                       Established
                                Environmental	
  Technologies                                                          Adver+sing            Satellite	
  Communica+ons

                                                                                                                                                                                                         Emerging	
  
                                                                                                                                   Mobile	
  Communica+ons
                                               Disrup+ve	
  Technologies                      Informa+on	
  Society
                                                                                                                                                                                                            Big	
  
                                                                                                                                                                                        Time              Impact
             LOW
                                                                                          2015                                         Source:	
  	
  J’son	
  &	
  Partners
                       2010                                                                                                                                                           2025
                                                                                                                                                                                                     Transformed
                                                  Narrow	
  @me	
                                                                      Long	
  @me




           Kazakhstan is on halfway towards becoming digital and could focus on
 You	
  are	
  in	
  the	
  wrong	
  part	
  of	
  the	
  World	
  J




   Source:	
  	
  B&H,	
  Corpora+ons,	
  J&P

        There is a direct relationship between R&D spend and technological, know-
          how and new ICT industrial activity including start-ups and spin-offs.
                          Kazakhstan is not on the radar screen yet.
 

           A mentor is “a trusted friend, counselor or teacher, usually a
           more experienced person.”       Source:	
  Wikipedia

           ¢ Benjamin Graham acted as a mentor
              for Warren Buffet
           ¢ Plato mentored Socrates
           ¢ Aristotle mentored Plato
           ¢ Alexander the Great had Aristotle
           ¢ Steve Jobs had Larry Ellison
           ¢ Kivi had professors at KBTU



       Mentors are unique because they know about all the mistakes you can possible
       make and they have a great network. And they are typically inexpensive. If they
       like your idea they can help you tremendously. But you must take the decisions
                   and execute. The might take a small piece of your equity.
 
       Typical ICT start-up
       1 or 2 person typically starts Pomegranate using savings or
       other fixed revenues



       No hardware is needed as in prototyping phase or making a
       mobile application.

       Pomegranate is likely to survive for only 6 months. Has 10% chance of
       achieving breakeven, another 10% chance to breakeven in the next 3
                                      months.


       With the help of mentor-s Pomegranate success chances are
       increasing dramatically
 



                                      MENTOR                       Scale Up
                                                                  Investment

                                MENTOR                     Start Selling


                     MENTOR                        Marketing 4P


                                            Finish Prototype


       MENTOR                    Pitching      Modify
                                                                               2014


           Developing Prototype                                          2013
                                                                2012
            Minimal Viable Product
 
       Tipping Point in Kazakhstan ?
       When will Kazakh Investors [angels, seed-financiers] want to invest their money in Kazakh
       start-ups or companies rather than putting money in real estate, stocks taxi business or on
       the bank ?


       This will happen when ?

       ¢ Few local success stories that has made it and can be role models
       ¢ Investing into start-ups is “getting popular”
       ¢ Tax- and risk taking initiatives are introduced for privates and corporates [too invest
          in start-ups]
       ¢ When ICT and application environment is more mature [compare Russia in 2000-2005
          and Russia in 2012]
       ¢ When broadband and mobile & fixed internet penetration reaches critical mass
          in 2014-2015
       ¢ When targeted start-up Funds start appearing [one announced April 3rd 2012 J]
       ¢ + When the stock market in Kazakhstan is reformed, including enabling “baby-IPOs”
 

       1   Setting up of a Mentoring Programme in Kazakhstan
           sponsored by the government and private businesses
           ˜   Connect business leaders with entrepreneurs who have achieved success already.
           ˜   Introduce Mentor Program within universities and networks of SMES.
           ˜   Create processes supporting this. Review Board and coaching.
           ˜   Public presence

       2   Connect Profitable big businesses with start-ups through seed-finance
           mentor projects; Beeline, Samruk-Kazyna, Kcell etc. allocating funds for
           mini-projects and/or seed-projects with “guaranteed” success
           ˜   Attract and allocate small scale project financing $5,000-25,000 with managed pay-out


       3   Create a Mobile Innovation Center [ecosystem]

           ˜   For existing and smaller start-ups can get the first critical know-how, access to hard ware,
                application environment and soft skills e.g. a“leg-up” to get the idea off the ground.


       4
 

       5   Setting up of a in PPAP (public-private-academic partnership)
           Program in Kazakhstan together with public sector players like Zerde and
           Alatau IT Park and large and small enterprises, and universities (both local,
           e.g., KIMEP, SDU, etc., and foreign, e.g., U. Texas, Austin in the US, Lancaster U. and
           Newcastle U in the UK, and Waseda U. in Japan). Quote Ramesh Kini, KBTU


       6   Introduce a comprehensive Package of Legislation [after consulting with
           SMEs, investors and start-ups and other stakeholders] to unlock the full potential of
           Kazakhstan’s entrepreneurial spirit ! U.S. introduced such a scheme recently.




           Find and/or create a VC Fund ready to focus on Students – future stars.
       7   Give: business planning skills, crucial to young entrepreneurs
           Make: shortlist selected by a judging panel made up of active angel investors and
           sponsors.
           Make: Vetting workshops on pitching, accounting and legal advice, networking and
 




       There will be an internationally
       structured “Start-up Fair” with
       real investors and real projects.

       So get ready !!!!
I	
  am	
  ready	
  to	
  contribute	
  as	
  Mentor	
  	
  to	
  	
  any	
  viable	
  Kazakh	
  start-­‐up	
  	
  !


Karl	
  Johannesson

E-­‐	
  mail:	
  kjohannesson@jsonpartners.com
Mobile:	
  +	
  7	
  777	
  017	
  1900

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Connecting Startups with Mentors in Kazakhstan

  • 1. Presentation 4th April 2012 "Connecting Mentors with Startups” Karl  Johannesson   J’son  &  Partners    
  • 2. Topics Intro: -Global trends Role of Mentors: -Russian trends - Why mentor -Kazakhstan status - Ideal mentor - Mentors for Kazakhstan Startup Key Factors: Recommendations -Phases - To develop a VC industry ecosystem - Create legislation - Funding mechanism
  • 3.   About Karl Johannesson About J’son & Partners Swedish  Na+onality   Speaks  5  languages  fluently Resident  in  Luxembourg ˜ 30+ years as Management Consultant [since 1981] ˜ Management Consultancy ˜ Founder of J’son & Partners ˜ Offices in Moscow, Almaty, Astana, Brussels, ˜ Worked in Europe, US, Russia and Central Asia ˜ Business Plan, Strategies, Research etc. ˜ Vaste International expertise in ICT ˜ 100+ clients in ICT ˜ Large International Contact Network ˜ Famous “brand” in Russia ˜ Understands Kazakhstan ICT sector: o Digital Communications 2010 & 2011 o Many client projects for Kazakhtelecom, GSM Kazakhstan, Zerde, NIF, KazTranscom , MCI MINT etc etc. Special+es Sample  big  and  successful  projects  -­‐  J’son  &  Partners   Finance Strategy Market Business Projects Analysis Plan M&A Number 1 Number 3 Number 1 Satellite Operator IT Company Central Asia ICT Hub ???
  • 4.   ¢ Fundraising – < 100 M equity deals in Russia ¢ M&A for clients – internet, mobile, mobile content, portals ¢ Business Plans and Investment Teaser across Russia and Central Asia Several successful seed- and start-up ventures: Sample: ¢ Founded Sotovik.ru with $50K and developed to #1 mobile portal in Russia. Sold to private investor after reaching monthly net profit of +50K per month In Kazakhstan ¢ Mentor 3 start-ups in the field of ICT and digital media ¢ Assist in raising financing for 3 start-ups+ ¢ Develop plans for “Mobile Applications Center” [web developers] ¢ Platform for start-up fairs at DigitalCom 2011 and 2012
  • 5.   Managing Partner of Almaz Capital Partners Alexandr Galitsky participated in Press- conference for startup projects and gave master-class for startup project managers on how to create a real business from an idea Alexey Trusov, Project manager Alexandr Galitsky, of iStartUp Managing Partner of Almaz Capital Partners “As a specialist, who supervised start-up projects I would like to say that it is great that we were invited, and the necessary conditions were created and organization of the event, which can get the best start-up projects. Today Digital Communications is the most important event in the field of ICT in Kazakhstan.”
  • 6.   The basics Profit Venture Pre-IPO Seed Venture Capital & Invest- Capital Capital Acquisitions ment Risk Seed Stage Early Stage Later Stage IPO Stage In Kazakhstan there is more venture money available than “worthwhile projects”. In the US the other way around with a factor of X 1000 Venture capital-backed companies are a driver for growth
  • 7.   Venture capital-backed companies produce 21 % of U.S. GDP and 11 % of employment in the private sector, despite accounting for less than 0.2 % of all businesses – this shows how critical Venture Capital is ! Kazakhstan <500 times less Venture Capital to GDP ratio in 2011.
  • 8.   ¢ Requirements for getting a start-up funded by VCs is increasing. ¢ VCs are now more selective and will focus even more on picking only the really good deals. ¢ The evaluation of a start-up should add up to a multi-million market potential before the start-up becomes interesting from a VC perspective. ¢ Also they want to see ideas that present a clear value proposition. ¢ Team behind the start-up is critical. Proven record and experience with dealing with critical stakeholders to your start-up is regarded as highly valued. Also ¢ Show your ideas and get feedback from mentors. ¢ Don’t be afraid of having ideas stolen. Good ideas can get lost because mentors could not provide feedback. ¢ Your pitch has to be perfect first time
  • 9.   Silicon Valley Magic “Silicon Valley’s culture can be explained by its interconnectivity and blurring of boundaries between contributors to the ecosystem. The culture has been created by all stake holders – founders, mentors, investors, lawyers, bankers, PR people, journalists, bloggers – supporting the entire business lifecycle, overseeing success from idea and inception through to access to capital, expansion, exit and even failure” In effect Silicon Valley is a big Mentor Park 1/3 of world total venture capital is located in Silicon Valley. Another 1/3 of the remaining capital is located in the rest of the US, while the remainder is
  • 10.    “Sexy”  Russian  Web  Start-­‐up  Plus Venture Comment #1 Russian Online Travel 60 million game downloads in the first year from initial release without venture money Best Offer service - Highest revenue growth in Russia’s internet history: from zero to $15 million monthly revenues in one and a half years Browser toolbar creation service High-performance web server, reverse proxy and e-mail proxy software provider Lady Fashion E-commerce Web recommendation and discovery service to end-users. Source:  Forbes largest internet startup funding in Russia $55M
  • 11.   2015 2025 ew HIGH N Digital  Content Digital  Devices Industrial Consumer  Electronics e ld Environmental av or Value Internet   Technologies Broadb Br l W Technologies Digital he gita Telecommunica+ons Nano   and Brain   T Content   Di Body  Technologies Informa+on  Technology   Cellular  Communica+ons Space  Technology   Applica+ons Television Entertainment Robo+cs Satellite  Communica+ons Web  5.0 MEDIUM Mobile  Communica+ons Ci+zens Virtual   Technologies Adver+sing Biotech   Reality Informa+on  Society Ar@ficial Computers Global  Networks Intelligence   Informa+on  Technology   Media Cellular  Communica+ons Telecommunica+ons Legend  Segments Web  2.0 Content   Television Entertainment Established Environmental  Technologies Adver+sing Satellite  Communica+ons Emerging   Mobile  Communica+ons Disrup+ve  Technologies Informa+on  Society Big   Time Impact LOW 2015 Source:    J’son  &  Partners 2010 2025 Transformed Narrow  @me   Long  @me Kazakhstan is on halfway towards becoming digital and could focus on
  • 12.  You  are  in  the  wrong  part  of  the  World  J Source:    B&H,  Corpora+ons,  J&P There is a direct relationship between R&D spend and technological, know- how and new ICT industrial activity including start-ups and spin-offs. Kazakhstan is not on the radar screen yet.
  • 13.
  • 14.   A mentor is “a trusted friend, counselor or teacher, usually a more experienced person.” Source:  Wikipedia ¢ Benjamin Graham acted as a mentor for Warren Buffet ¢ Plato mentored Socrates ¢ Aristotle mentored Plato ¢ Alexander the Great had Aristotle ¢ Steve Jobs had Larry Ellison ¢ Kivi had professors at KBTU Mentors are unique because they know about all the mistakes you can possible make and they have a great network. And they are typically inexpensive. If they like your idea they can help you tremendously. But you must take the decisions and execute. The might take a small piece of your equity.
  • 15.   Typical ICT start-up 1 or 2 person typically starts Pomegranate using savings or other fixed revenues No hardware is needed as in prototyping phase or making a mobile application. Pomegranate is likely to survive for only 6 months. Has 10% chance of achieving breakeven, another 10% chance to breakeven in the next 3 months. With the help of mentor-s Pomegranate success chances are increasing dramatically
  • 16.   MENTOR Scale Up Investment MENTOR Start Selling MENTOR Marketing 4P Finish Prototype MENTOR Pitching Modify 2014 Developing Prototype 2013 2012 Minimal Viable Product
  • 17.   Tipping Point in Kazakhstan ? When will Kazakh Investors [angels, seed-financiers] want to invest their money in Kazakh start-ups or companies rather than putting money in real estate, stocks taxi business or on the bank ? This will happen when ? ¢ Few local success stories that has made it and can be role models ¢ Investing into start-ups is “getting popular” ¢ Tax- and risk taking initiatives are introduced for privates and corporates [too invest in start-ups] ¢ When ICT and application environment is more mature [compare Russia in 2000-2005 and Russia in 2012] ¢ When broadband and mobile & fixed internet penetration reaches critical mass in 2014-2015 ¢ When targeted start-up Funds start appearing [one announced April 3rd 2012 J] ¢ + When the stock market in Kazakhstan is reformed, including enabling “baby-IPOs”
  • 18.   1 Setting up of a Mentoring Programme in Kazakhstan sponsored by the government and private businesses ˜ Connect business leaders with entrepreneurs who have achieved success already. ˜ Introduce Mentor Program within universities and networks of SMES. ˜ Create processes supporting this. Review Board and coaching. ˜ Public presence 2 Connect Profitable big businesses with start-ups through seed-finance mentor projects; Beeline, Samruk-Kazyna, Kcell etc. allocating funds for mini-projects and/or seed-projects with “guaranteed” success ˜ Attract and allocate small scale project financing $5,000-25,000 with managed pay-out 3 Create a Mobile Innovation Center [ecosystem] ˜ For existing and smaller start-ups can get the first critical know-how, access to hard ware, application environment and soft skills e.g. a“leg-up” to get the idea off the ground. 4
  • 19.   5 Setting up of a in PPAP (public-private-academic partnership) Program in Kazakhstan together with public sector players like Zerde and Alatau IT Park and large and small enterprises, and universities (both local, e.g., KIMEP, SDU, etc., and foreign, e.g., U. Texas, Austin in the US, Lancaster U. and Newcastle U in the UK, and Waseda U. in Japan). Quote Ramesh Kini, KBTU 6 Introduce a comprehensive Package of Legislation [after consulting with SMEs, investors and start-ups and other stakeholders] to unlock the full potential of Kazakhstan’s entrepreneurial spirit ! U.S. introduced such a scheme recently. Find and/or create a VC Fund ready to focus on Students – future stars. 7 Give: business planning skills, crucial to young entrepreneurs Make: shortlist selected by a judging panel made up of active angel investors and sponsors. Make: Vetting workshops on pitching, accounting and legal advice, networking and
  • 20.   There will be an internationally structured “Start-up Fair” with real investors and real projects. So get ready !!!!
  • 21. I  am  ready  to  contribute  as  Mentor    to    any  viable  Kazakh  start-­‐up    ! Karl  Johannesson E-­‐  mail:  kjohannesson@jsonpartners.com Mobile:  +  7  777  017  1900