The eighth International Suppliers Fair was held in Wolfsburg, Germany from October 14-16, 2014. It broke records with 821 exhibitors from 29 countries and 51,000 visitors. A survey of exhibitors and visitors found that over 90% had a positive impression and saw the event as important for maintaining and establishing business contacts. Nearly all exhibitors and visitors planned to return to the 2016 event. The top visitor countries were Germany, other European nations, China, USA, and Japan.

1. Veranstalter:
Wolfsburg AG | MobilitätsWirtschaft
Major-Hirst-Str. 11
38442 Wolfsburg
Telefon +49 53 61. 8 97- 13 12
izb@wolfsburg-ag.com
The IZB 2014 | Survey Results
Main results of the exhibitor and visitor survey
14th
to 16th
October 2014
Allerpark | Wolfsburg | Germany
www.izb-online.com

2. the izb 2014 | main results of the exhibitor and visitor survey 2
From 14th
to 16th
October 2014, the International Suppliers Fair (IZB) took
place for the eighth time in the German city of Wolfsburg and the trade fair,
which was held for the first time in 2001, broke new records both in terms of
its number of exhibitors and number of visitors. Moreover, the trade fair was
more international than ever before.
During the IZB 2014, a representative survey was carried out among visitors
and exhibitors in order to find out what they thought about the trade fair. The
significant results are as follows.
The IZB 2014
Exhibitor and Visitor
Survey | Main Results
overall development of the izb
2001 2003 2004 2006 2008 2010 2012 2014
Exhibitors 128 286 509 609 680 729 776 821
Trade visitors 13,500 24,500 38,000 42,000 46,000 48,000 49,000 51,000
Exhibition
area (m²)
6,000 13,000 22,000 30,000 33,000 35,000 36,000 36,000
Nations 6 10 17 22 22 24 28 29
Partner
countries/
regions
Japan Italy Turkey China India USA
Canada
Argen-
tina
Brazil
ASEAN

3. the izb 2014 | main results of the exhibitor and visitor survey 3
The eighth International Suppliers Fair, which was first hosted in 2001,
featured 821 exhibitors from 29 different nations.
In the survey, nearly three quarters of exhibitors said that they had a very
positive or positive overall impression of the IZB 2014 while the remaining
exhibitors were satisfied with the event. 86 percent of all of the exhibitors
questioned consider the Wolfsburg location to be very important or important
for the International Suppliers Fair.
79 percent of exhibitors responded particularly well to the IZB’s broad variety
of different exhibitors and its internationality, rating both as very good. At the
IZB 2014, eight of the world’s ten highest-volume automotive supplier
companies were present to showcase their products and services. In 2014, the
International Suppliers Fair featured 821 exhibitors from 29 different nations,
and the partner region was represented by the ASEAN states. A fifth of the
around 51,000 visitors that attended the event come from locations outside of
Germany. In comparison, the IZB 2012 attracted 776 exhibitors from 28
countries and 49,000 trade visitors from all over the globe. In 2012, Argentina
and Brazil were the partner countries of the trade fair.
The fact that 83 companies exhibiting at the IZB came from the German Land
of Lower Saxony enabled the region to present itself as a major business
location for the automotive industry. These exhibitors included 34 companies
from Wolfsburg and 13 companies from the German city of Braunschweig that
presented their innovations at the trade fair. After all, the International
Suppliers Fair is an important economic factor for the south-east region of
Lower Saxony every two years creating added value of around 15 million Euros
in the region for the service providers, hotels, stand constructors and catering
companies involved in the event.
Main Results of the Exhibitor
importance of the wolfsburg location
11 % average
3 % rather unimportant
45 % important
41 % very important

4. the izb 2014 | main results of the exhibitor and visitor survey 4
More than 80 percent of exhibitors gave the IZB 2014 a very positive rating as
a marketing platform 56% of those surveyed stated that presenting their
company and cultivating the corporate image was the primary objective of
their participation in the IZB. 77% also made use of their participation in the
trade fair to present products and new developments in the industry.
Over 90 percent of those surveyed stated that the IZB was a very good
opportunity to maintain contacts and offered excellent potential for the
establishment of new contacts. The majority of the exhibitors confirmed that
the IZB helps to further intensify connections with existing customers and
suppliers (85%) and at the same time to establish new connections with
customers and suppliers (82%). In the survey, nearly one quarter of exhibitors
said that they were not yet a Volkswagen supplier or a supplier to a
Volkswagen brand.
More than three quarters of them considered their participation in the trade
fair to be extremely important or important compared to other marketing
tools, indicating that that they did not visit more than 4 other trade fairs or
exhibitions per year.
87 percent of exhibitors used the IZB 2014 very intensively to develop their
personal contacts and showcase prototypes or new products. 76 exhibiting
companies published articles and images on their innovations in the IZB
Innovations Report 2014, 30 of which were presenting world premieres. In
2012, 64 exhibitors made use of the IZB Innovations Report.
Over 74% of the individuals representing companies at their trade fair stands
were either the managers or sales/marketing representatives of these
organisations.
evaluation of the key factors of the izb 2014
very good (100 %)
good (75 %)
average (50 %)
rather poor (25 %)
poor (0 %)
Marketing platform (76 %)
Presenting products and new developments (77 %)
Maintaining contacts and establishing new contacts (90 %)
Variety of exhibitors and internationality of the event (79 %)

5. the izb 2014 | main results of the exhibitor and visitor survey 5
97 percent of all of the exhibitors questioned stated that they also wanted to
participate in Europe’s leading trade fair for the automotive supplier industry
in 2016. 58 percent of those surveyed had already decided at the end of the
2014 event to exhibit again at the IZB 2016, while 39 percent expressed the
intention to participate in the next IZB. 96 percent of those who had confirmed
their intention to participate in the IZB 2016 said that they wanted to hire
exhibition stands of the same size or larger stands for the event. Some
exhibitors are planning to double the size of their exhibition stand.
planned participation in the izb 2016
3 % no participation
39 % expected participation
58 % safe participation
same size (73 %)
larger stand (23 %)
smaller stand (4 %)
planning of stand size for the izb 2016 compared to the izb 2014
the exhibitors of the izb 2014 focused on
Further developing personal contacts and customer talks (87 %)
Presenting their company and cultivating the corporate image (80 %)
Intensifying connections with existing customers and suppliers (85 %)
Establishing new connections with customers and suppliers (82 %)
Presenting prototypes or new products (77 %)
very good (100 %)
good (75 %)
average (50 %)
rather poor (25 %)
poor (0 %)

6. the izb 2014 | main results of the exhibitor and visitor survey 6
The IZB 2014 enabled 51,000 trade visitors from all over the world to find out
about automotive supplier industry products and services.
93% of all of the visitors questioned gave the IZB 2014 an overall rating of very
good or good The eighth International Suppliers Fair, which was first hosted in
2001, featured 821 exhibitors from 29 different nations. A fifth of the around
51,000 visitors that attended the event come from locations outside of
Germany. In comparison, the IZB 2012 attracted 776 exhibitors from 28
countries and 49,000 trade visitors from all over the globe.
68 percent of those surveyed declared that the IZB dates are well known in the
industry or among their superiors. Over two thirds of visitors to the event
particularly used the IZB 2014 to gain an overview of the market and to
monitor their rivals, while 72% additionally made the most of the trade fair as
a source of information on innovations in the automotive industry. The IZB
Innovations Report is also a valuable help in receiving information with the
2014 issue including 76 exhibiting companies that published articles and
images on their innovations, 30 of which were labelled as world premieres. In
2012, the Report included a total of 64 innovations.
Main Results of the Visitor
Survey
overall impression
7 % average
64 % good
29 % very good

7. the izb 2014 | main results of the exhibitor and visitor survey 7
Alongside Volkswagen and its 12 brands, the following 15 other OEMs made
use of the IZB 2014 as a major information hub, including BMW, Chrysler,
Daimler, Fiat, Ford, GM/Opel, Honda, Hyundai - Kia, Mazda, Mitsubishi,
Opel, PSA, Renault-Nissan, Suzuki and Toyota. A total of 97 percent of those
questioned declared that they also want to return to the IZB in 2016.
Over two thirds of visitors to the IZB spent three to six hours at Europe’s
leading trade fair for the automotive supplier industry with nearly 50 percent
of survey participants visiting ten or more exhibitors. The second day of the
IZB 2014 attracted the most visitors.
Top visitor countries
Other visitor countries
visitors - countries of origin
visitor profile
Visitors according to industry branch
Automotive manufacturers 53 %
Tier 1 25 %
Tier 2 or Tier 3 10 %
Other 12 %
Visitors according to their fields of activity
Purchasing | Procurement 42 %
Research | Development 34 %
Marketing | Sales | Advertising | Public Relations 11 %
Manufacturing | Production | Quality Control 8 %
Other 5 %

8. the izb 2014 | main results of the exhibitor and visitor survey 8
80 percent of visitors to the event particularly used the IZB 2014 to gain an
overview of the market. 74 percent of those questioned stated that their visit
to the event had helped them to identify new trends. Nearly 90% of visitors
mainly used their conversations with future suppliers and cooperation
partners to acquire information. Most survey participants also used the IZB
2014 very intensively to intensify existing contacts and establish new contacts.
the visitors of the izb 2014 focused on
very good (100 %)
good (75 %)
average (50 %)
rather poor (25 %)
poor (0 %)
Getting a market overview (68 %)
Monitoring rivals (69 %)
Receiving information on innovations of the industry (72 %)
Acquiring general information (89 %)
Intensifying existing contacts, establishing new contacts (85 %)

9. Veranstalter:
Wolfsburg AG | MobilitätsWirtschaft
Major-Hirst-Str. 11
38442 Wolfsburg
Telefon +49 53 61. 8 97- 13 12
izb@wolfsburg-ag.com
Organiser:
Wolfsburg AG | MobilitätsWirtschaft
Major-Hirst-Strasse 11
D-38442 Wolfsburg
Telephone +49 53 61. 8 97- 13 12
izb@wolfsburg-ag.com
Picture credits:
Businessman Filling Customer Survey Form © apops – Fotolia.com
IZB 2014 Messegeschehen © Wolfsburg AG
Ihre Meinung ist uns wichtig! Tastatur. Finger © momius – Fotolia.com