Reed Exhibitions is the world's leading organizer of trade and consumer events. It operates over 500 events in 38 countries serving 47 industries worldwide. The document provides an overview of Reed Exhibitions, including its global presence with 39 offices, focus on high-growth markets, key acquisitions and developments, and partnerships with governments, venues, associations, and other organizers to produce major industry events. The International Sales Group helps companies expand export sales by promoting participation in Reed events abroad through over 100 staff and 150 promoters located around the world.

1. Introducing
Reed Exhibitions

2. Reed Exhibitions
 The world’s leading organizer of trade and
consumer events
 Part of Reed Elsevier Group plc, a FTSE-100
company and world-leading publisher and
information provider, with revenues in excess
of £5bn (€7bn) in 2006

3. A global force in exhibitions
Over 500 events in 38 countries, serving 47
industries worldwide
Over 6 million industry professionals attended
our events in 2007
39 offices across the globe
2,600 employees
International Sales Group of offices and
promoters in 65 countries, providing support
to exhibitors in export markets

4. Local offices, global networks
Argentina
Australia
Austria
Brazil
Canada
China
France
Germany
Hong Kong
India
Italy
Japan
Malaysia
Russia
Singapore
Spain
Thailand
UAE
UK
USA

5. Brand-leading events
World Travel Market
(WTM)
Asian Aerospace
International Expo &
Congress
Equitana
MIPTV featuring MILIA
FIBO
BookExpo America
PSI
PGA Fall Expo
MAISON&OBJET
MIDEM
BATIMAT
Hotelympia
EXPO COMM
JCK Las Vegas
MIPIM
Interphex

6. Committed to high growth markets
2005
2007
2010
12%
20%
25%*
% of revenues derived in BRIC economies
*Forecast

7. Recent Key developments
Reed Exhibitions UK acquires Aviation Division
events from UKIP Media and Events
RX Russia acquires Safety and Security Technologies
RX Brazil acquires a majority interest in Alcântara
Machado, becoming the leading organizer in Latin
America
RX India acquires Alcastek and Componex, India’s
leading electronics manufacturing event
RX Middle East launches Tourism Development and
Investment market (TDIM)
(cont…)

8. Recent Key developments
RX India launches SPE Indian Oil & Gas Technical
Conference and Exhibition
RX China establishes joint venture with Shenzhen
Sinoexpo, forming Reed Huabo
Reed Tradex launches METALEX in Vietnam
RX Middle East acquires six events in Abu Dhabi,
Dubai and Qatar from Trans Continental Fairs
Management (TCFM)

9. Sell more, network more, learn
more, at a Reed Exhibition…
April 2008

10. Sell more…
Market-leading brands and compelling content ensure
‘must-attend’ events
Sophisticated customer research programmes and database
management identify and attract key decision makers
Hosted-buyer schemes deliver top buyers
Dedicated export experts provide support in foreign markets
(ISG)
Innovative stand and sponsorship packages add value and
reduce costs
Exhibitor training schemes improve show performance
Online communities extend business opportunities
year-round

11. Sell more…
71% of the 16,000 visitors to Aluminium ‘07, the world-
leading event, placed direct orders at the show, or
planned to do so straight afterwards
447,000 buyers and 2,700 suppliers met over six days
at BATIMAT 2007, the leading international construction
event
Buyers from over 109 countries attended the 2007
London Book Fair, giving a truly international flavour to
the show and presenting opportunities to access new
markets

12. Network more…
Reed events offer multiple opportunities to meet, at:
Exhibition stands, demonstration areas, buyer clubs,
business breakfasts, networking lunches, strategic
summits, conferences, practical workshops, fringe
meetings, gala award dinners, bars, restaurants…
Powerful online tools match buyer and supplier needs –
before, during and after each event
Web-based appointment setting systems facilitate
meetings

13. Network more…
Of the 19,000 senior travel industry buyers in Reed
Travel Exhibition’s Meridian Club, 75% are company
directors or owners
Over 37,000 meetings were pre-arranged between
hosted buyers and exhibitors at EIBTM 2007
ISC365.com, Reed Exhibition’s portal for the security
industry, attracts over 25,000 visitors a month

14. Learn more…
Comprehensive education programmes to suit wide-ranging
needs:
 Industry summits for strategic vision and incisive debate
 Technical conferences for cutting-edge information and
insight
 Seminars and workshops for commercial and practical
advantage
 Continuing education courses for credits towards
professional development
Devised and organised in partnership with leading trade
associations and professional bodies
Enhanced by association with Reed Elsevier’s global industry
networks and media contacts

15. Learn more…
International Vision Expo offers over 300 continuing
education hours, with courses taught by leaders in the
ophthalmic profession
5,622 participants attended the technical conference
sessions held during Nepcon World Japan 2007 in
Tokyo
Infosecurity Europe hosts Europe’s largest and most
comprehensive free educational programme in
information security with over 60 seminar sessions and
keynote presentations

16. Partnership opportunities
Reed Exhibitions operates in partnership with
Government bodies, Trade Associations, Cities,
Venues, Publishers and Organizers
Partner benefits include:
 brand-leading events
 global sales & marketing network
 professional event management services
 new launch opportunities
 international sales
 significant local economic impact

17. The Reed Network in
Action

18. Examples of Reed in partnership
with Government
Tourism Development & Investment
Market (TDIM) is organized by Reed
Exhibitions with the support of the Department
of Tourism & Commerce
Marketing – Government of Dubai.
Reed Sinopharm is a 50/50
partnership with CPEC, the trade
show organizing subsidiary of state-
owned Sinopharm, China’s largest
pharmaceutical company
International Security National
Resilience (ISNR), Abu Dhabi, is
organized by Reed Exhibitions in
cooperation with the UAE Ministry of
Interior

19. Examples of Reed in partnership with
Venues and Cities
Barcelona - Alimentaria Exhibitions SA is
a joint venture between Reed and Fira de
Barcelona
Vienna - Reed manages Messe Vienna and
develops its exhibition business
Cannes - Reed brings over 75,000
participants to the Palais des Festivals
each year
London - Reed is a stakeholder in the ExCel
exhibition and conference centre
Abu Dhabi - Reed has a long-term agreement
with the Abu Dhabi National Exhibitions
Company (ADNEC) to organise events in the
new state-of-the-art halls.

20. Reed in partnership with
Organizers / Publishers
Fresh RM is a joint venture between
Reed UK and Montgomery
Exhibitions (MEL) in the
food/hospitality sector
Reed has a majority interest in
Reed Exhibitions Alcantara
Machado, Latin America’s leading
organizer
Reed Huabo is a joint venture
between between Reed
Exhibitions China and Shenzhen
Sinoexpo
Reed works in partnership with
Restec and ITE Moscow to
organize events in Russia

21. Americas - Examples of relationships with
Trade Associations
Global Gaming Expo (G2E), the
premier gaming trade show, is
organized by Reed Exhibitions and
the American Gaming Association
The Professional Golfers’ Association of
America (PGA) and Reed have a
partnership to organize three leading
golf trade shows in Orlando, Toronto
and Las Vegas
Reed and the Vision Council of
America have a joint venture to
organize Vision events in Las
Vegas, New York and Chicago
Reed organises Agrishow, Brazil’s
leading agribusiness event, in
partnership with ABIMAQ, the Brazilian
Machinery & Equipment Association

22. Europe - Examples of relationships
with Trade Associations
Reed Exhibitions and the Society of
Petroleum Engineers are co-organizers
of Offshore Europe
FIBO, Germany’s leading event for
fitness and leisure, is supported by the
country’s key associations
Federation des Industries Nautique –
Reed has the management contract to
organize the Salon Nautique de Paris
(Paris Boat Show)
Maison et Objet is organized by
SAFI, a joint venture between
Ateliers d’Art de France and Reed
Exhibitions

23. Asia Pacific - Examples of relationships
with Trade Associations
Melbourne Convention and Marketing
Bureau - Reed Travel Exhibitions has the
license to organize Asia Pacific Incentive
and Meetings Expo (AIME)
Reed has a partnership with the
Society for Pharmaceutical
Manufacturing Professionals (ISPE) -
to organize ISPE Singapore
Conference, part of Interphex Asia
The Japan Jewellery Association is
co-organizer with Reed Exhibitions
Japan of International Jewellery
Tokyo (IJT)
Reed Tradex organizes Worlddidac
Asia and Worlddidac Vietnam on
behalf of Worlddidac, the global
association for education and
training

24. Reed Exhibitions
International Sales Group Overview

25. What is the International Sales
Group?
Reed Exhibitions' International Sales Group (ISG) specializes in
assisting companies in expanding export sales by taking them to
Reed events abroad.
The International Sales Group (ISG) plays a vital role in
facilitating Reed Exhibitions' expansion into new geographical
markets and boosting the international profile of our events.
The International Sales Group (ISG) Value Proposition:
– The International Sales Group (ISG) of Reed Exhibitions,
the leading global tradeshow organizer, is your trusted local
partner in the development of international business
opportunities. We provide relevant information in order to
maximize your ROI and to make your participation at our
worldwide events as stress free as possible.

26. ISG Overview
The ISG Offices are based in Australia, China,
France, Germany, Hong Kong, India, Italy, Japan,
Singapore, UK and the USA.
– The ISG increases the international presence at RX shows through
proactive telesales and direct marketing to existing databases and
rapid creation of new databases.
– The ISG also holds key relationships with local governments,
associations and organizations in order to lobby for government
support and further develop the international trade relations.
The 5 Promoter Networks cover territories in four
regions Asia, India, Latin America, Europe, the
Middle East and the rest of the world.
– Promoters are independent sales representatives who sell non-
domestic RX shows to companies in their local market's. Many are
managed by ISG’s around the world.

27. Export expertise
International Sales Group provide specialist advice
and support for exhibitors in foreign markets
Approximately 100 staff around the world
Over 150 promoters
– Exhibitor support services include:
 Multi-lingual staff & understanding of International cultures
 Expert advice on local business practices/customs
 Updates on Trade Association/Government assistance
 Practical support - sales, marketing, logistics, travel etc
 Onsite support at most Reed events

28. ISG Principal Offices

29. ISG Core Industries
• Aerospace
• Building & Construction
• Composites
• Electronics
• Energy Oil & Gas
• Fashion & Jewelry
• Food Service & Hospitality
• Hardware, Houseware & Allied Production
• Machinery & Manufacturing
• Marine
• Marketing
• Medical
• Packaging
• Pharmaceutical
• Publishing
• Security
• Sports & Recreation

30. ISG Provides Value
Some of the industry leading shows ISG work across:

31. Delivering contacts, content and
communities with the power to
transform your business.
Reed Exhibitions