This deck was submitted as a report for the Leveraging Information Technology class a high level blue sky innovation proposal for a hypothetical interior design firm.

1. LITSPACES
DISRUPTING THE HOME IMPROVEMENT INDUSTRY
SEC 2 TEAM 3

2. TABLE OF CONTENTS
Industry Overview
Client Overview
Customer Journey Map
Pain Points
Proposed Digital Portfolio
Solution Benefits and Fit
Implementation Plan

3. INDUSTRY OVERVIEW
866 903 942 982 1,010
2025 2026
2023 2024 2027
+3.92%
Global home improvement market to grow at ~4% annually till 2027
to USD 1 Tr. Canada in 2023 had a substantial share at ~8%. Home
improvement industry to remain large and attractive.
France US Spain Canada Australia UK
Germany
16%
14% 14% 13%
11% 11%
22%
CANADIAN HOME IMPROVEMENT MARKET (USD BN) SHARE OF CONSUMERS BY COUNTRY IN 2022
13% of Canadian consumers considered AR a relevant tool in their
purchase journey with 24% of nuclear and couple households being
tech enthusiasts making Canada ideal for tech adoption.
GLOBAL HOME IMPROVEMENT MARKET (USD BN)
46
53
60 63 65
2019 2020 2021* 2022* 2023*
Source: Statista
Couple HH Single
Parent HH
Nuclear
Family
Mult-
Generational
Family
> 2
related
adults
Other
HH type
Single HH
24.00%
6.00%
24.00%
3.00%
15.00%
6.00%
22.00%
% TECHNOLOGY ENTHUSIASTS BY HOUSEHOLD TYPE IN CANADA
Canadian home improvement industry is large with attractive future growth
potential and consumers in Canada ideal for adoption of new technology
1

4. CLIENT OVERVIEW
2
INTERNAL ALIGNMENT FIT WITH EXTERNAL ENVIRONMENT
2
LITSpaces is an interior decoration firm which provides home renovation services; company
is looking to adopt technology to make the process more graphic and faster for end customer
Management
Preferences
Resources
Capabilities
(Organization)
Service
Offering
Political
Economic
Social
Technological
Ecological
Legislative
Industry
Rivalry
Threat of
Substitute
Threat of New
Entrants
Management Preferences: Has been traditional in their orientation but is
aware of new technology and has positive view of digital transformation
Strategy: High end-product offering providing convenience to customers.
Internal activities aligned accordingly.
Resources: Financially, has access to capital from private equity
investment for expansion.
Organization: Enthusiastic management; high digital absorptive capacity.
Social and Technological: Consumers and competitors are growing in
awareness of the benefits of AR/VR, but widespread proliferation of the
respective technologies has been limited thus far. As such, early adoption
of technology in the operations would help the business’s differentiation.
Industry Rivalry: Industry is large with a lot a competitors fighting for
market share. Industry rivalry is intense and technology can be a key
enabler to fend off competition.
Strategy

5. CUSTOMER JOURNEY MAPPING
The traditional customer journey follows a mostly linear process with a
significant amount of mental burden and effort taken on by customer
AWARENESS &
ASPIRATION
Customer feels the need
for home renovation.
Once aware of this need,
they aspire to improve
their home.
IDEATION &
INSPIRATION
Customer does their own
research and draws
inspiration from designs
available publicly. They
then mix and match to
form their own design.
PLANNING &
BUDGETING
Based on the design,
customer then plans the
project and budgets
based on supplies,
materials and labor hours
required.
EXPLORE & SELECT
Customer requests for
quotations based on the
requirements in stage 2.
They compare quotes
with budget from step 3.
Customer then finalizes a
firm base on budget.
DELIVERY &
INSTALLATION
Suppliers deliver the
required materials to the
home location. Labor is
brought in at site to
complete the renovation.
FINALIZATION &
PAYMENT
Customer finalizes
design, the project plan
and the corresponding
budget with vendors and
enters a contract. 1st
installment is also paid.
MODIFY & REVISIT
Customer modifies the
draft designs/mockups
and revisits step 5. A
feedback loop between
steps 5 and 6 continue
until a satisfactory design
is reached.
RENDER & REVIEW
Customer communicates
preferences. Firm
produces digital mockups
and quotes and sends to
customer for review.
1 2 3 4
8 7 6 5
3

6. PAIN POINTS
Customer pain points in the traditional customer journey stem from financial, time and effort
investment from customers in researching, finalizing designs and the final installation
AWARENESS &
ASPIRATION
Customer feels the need
for home renovation.
Once aware of this need,
they aspire to improve
their home.
IDEATION &
INSPIRATION
Customer does his/her
own research and draws
inspiration from designs
available publicly. S/he
then mixes and matches
to form her own design.
PLANNING &
BUDGETING
Based on the design
customer then plans the
project and budgets
based on supplies,
materials and labor hours
required.
EXPLORE & SELECT
Customer requests for
quotations based on the
requirements in stage 2.
They compare quotes
with budget from step 3.
and then finalizes options
that based on budget.
DELIVERY &
INSTALLATION
Suppliers/firm deliver the
required materials to the
home location. Labor is
brought in by the firm at
site to complete the
renovation.
FINALIZATION &
PAYMENT
Customer finalizes
design, the project plan
and the corresponding
budget with firm and
enters a contract. 1st
installment is also paid.
MODIFY & REVISIT
Customer modifies the
draft designs/mockups
and revisits step 5. A
feedback loop between
steps 5 and 6 continue
until a satisfactory design
is reached.
RENDER & REVIEW
Customer communicates
desired designs and
samples with firm. Firm
produces CAD based
mockup and sends to
customer for review.
1 2 3 4
8 7 6 5
4
1. Time taking,
requires skill
2. Based on existing
aesthetics or pre-
made designs
1. Time taking
2. Requires financial
management skills
1. Iterative process
2. May entail financial
costs for customer
3. Time taking
1. Same pain points
as step 5
1. Time consuming,
requires skill
2. Labor intensive
leading to higher
costs

7. PROPOSED SOLUTION PORTFOLIO
Our solutions address the painpoints identified by
leveraging on GenAI, Robotics and Augmented Reality
AWARENESS &
ASPIRATION
Customer feels the need
for home renovation.
Once aware of this need
s/he aspires to improve
his/her home.
IDEATION &
INSPIRATION
Customer does his/her
own research and draws
inspiration from designs
available publicly. S/he
then mixes and matches
to form her own design.
PLANNING &
BUDGETING
Based on the design
customer then plans the
project and budgets
based on supplies,
materials and labor hours
required.
EXPLORE & SELECT
Customer requests for
quotations based on the
requirements in stage 2.
S/he compares quotes
with budget from step 3.
Customer then finalizes a
firm based on budget.
DELIVERY &
INSTALLATION
Suppliers/firm deliver the
required materials to the
home location. Labor is
brought in by the firm at
site to complete the
renovation.
FINALIZATION &
PAYMENT
Customer finalizes
design, the project plan
and the corresponding
budget with firm and
enters a contract. 1st
installment is also paid.
MODIFY & REVISIT
Customer modifies the
draft designs/mockups
and revisits step 5. A
feedback loop between
steps 5 and 6 continue
until a satisfactory design
is reached.
RENDER & REVIEW
Customer communicates
desired designs and
samples with firm. Firm
produces CAD based
mockup and sends to
customer for review.
1 2 3 4
8 7 6 5
5
GENERATIVE AI GENERATIVE AI
GENERATIVE AI
AUGMENTED R
GENERATIVE AI
AUGMENTED R
ROBOTICS

8. SOLUTION DESCRIPTION
Where in the journey:
RESOURCES REQUIRED
GENERATIVE AI
Generative AI “can be used to
create new content, including
audio, code, images, text,
simulations, and videos.”
Our solution uses Generative AI to
produce concept mockups initially
in Image format for clients based
on prompts describing their taste
and then in AR/3D CAD format.
Resources required for the incorporation of Generative AI include:
1. Understanding the prompt stage: Ready made Natural Language
Processing models (NLP) can be used as starting point to convert
human language to computer friend prompts for content
generation
2. Rendering the prompt stage: Readily available generative AI
models such as Point-E from Open AI which can generate 3D
models and Dall-E (also from Open AI) which can generate images
can be used to build renders based on customers’ prompt.
In both stages above, cloud processing power would be required
which is built into the price that Open AI charges.
TECHNOLOGY FIT
Generative AI adds value in the ideation
stage by generating image mockups.
Additionally in planning and budgeting stage,
Ai models can generate project plans within
customer’s preferred budget considering
materials and labor cost.
In the rendering and design
review/modification stages, generative AI
can build 3D models which can be super
imposed on the space through AR
AWARENESS &
ASPIRATION
IDEATION &
INSPIRATION
PLANNING &
BUDGETING
EXPLORE & SELECT DELIVERY &
INSTALLATION
FINALIZATION &
PAYMENT
MODIFY & REVISIT
RENDER & REVIEW
1
2
3
4 8
7
6
5
Absorptive Capacity Check: Innovation Investment Mapping:
Update
Products
More to
Current
Customers
Reach New
Customers
Create New
Markets
Established
Tech
Next
Generation
Tech
Frontier
Technology
Recognize the Commercial
Value of a Tech
Develop an Assimilation
Concept (Use Case)
Integrate the Tech into
Operations
Managed Defined
Replaceable but Intuitive
Ad Hoc
None
Legends:
Adoption Stage Status
SOLUTION COMPONENT: AI
AI plays a key role as the key driver of our technological solution to
transform LITSpace’s operations
6

9. SOLUTION DESCRIPTION
Where in the journey:
RESOURCES REQUIRED
Augmented Reality (AR) “is
technology that superimposes a
computer-generated image on a
user's view of the real world, thus
providing a composite view.”
Our solution uses AR to
superimpose the 3D models
generated by AI the household
space that is to be renovated.
Resources required for the incorporation of AR include:
1. Logistics: Delivering AR headsets to customers to experience
designs in an immerse manner requires the use of quick D2C
distribution channel. This can be achieved through the use to 3rd
Party Logistics companies who are adept at e-commerce
logistics. Reverse logistics is not an issue as firm representatives
can collect the headset back when they visit the home for
remodeling.
2. Experience: For experience the 3D mockups in augmented reality
customers would either need a modern smartphone (preferably
with LIDAR) or an AR headset (for a better experience).
TECHNOLOGY FIT
AR Technology can add value in the Render &
Review stage by providing an immersive
experience to the customer. It also provides
a spatial dimension to the image mockup
that the customer initially generates using
AI.
Due to the virtual nature of the mockup (as
opposed to physical model), there can be
multiple iterations and modifications at
minimal cost.
Absorptive Capacity Check: Innovation Investment Mapping:
Recognize the Commercial
Value of a Tech
Develop an Assimilation
Concept (Use Case)
Integrate the Tech into
Operations
Managed Defined
Replaceable but Intuitive
Ad Hoc
None
Legends:
Adoption Stage Status
SOLUTION COMPONENT: AR
AR adds an enhancement layer to the application of AI in the customer
experience by providing spatial context to the customer generated models
7
AUGMENTED
REALITY
AWARENESS &
ASPIRATION
IDEATION &
INSPIRATION
PLANNING &
BUDGETING
EXPLORE & SELECT DELIVERY &
INSTALLATION
FINALIZATION &
PAYMENT
MODIFY & REVISIT
RENDER & REVIEW
1
2
3
4 8
7
6
5
Update
Products
More to
Current
Customers
Reach New
Customers
Create New
Markets
Established
Tech
Next
Generation
Tech
Frontier
Technology

10. SOLUTION DESCRIPTION
Where in the journey:
RESOURCES REQUIRED
Robots are “A robot is a
programmable machine that can
complete a task” reducing human
involvement.
Our solution uses Robotics in the
implementation of the final home
renovation mockup through
construction and installation of
materials.
Resources required for the incorporation of robotics include:
1. Investment stage: Financial investment is required in training
employees on programming and operating robots, in the
procurement of robots and finally the transportation of robots
2. Programming stage: Software that converts the 3D mockup to
instructions for robot to install would be key to effective
application of this technology
CAPEX investment is the most critical resource of the adoption of
this technology.
TECHNOLOGY FIT
Robotics is utilized in the proposed solution
at the last stage of the customer journey.
During the labor-intensive installation
process, human involvement can be reduced
with the use of robots.
This would reduce the variable cost per
installation and the time required for
installation.
Absorptive Capacity Check: Innovation Investment Mapping:
Recognize the Commercial
Value of a Tech
Develop an Assimilation
Concept (Use Case)
Integrate the Tech into
Operations
Managed Defined
Replaceable but Intuitive
Ad Hoc
None
Legends:
Adoption Stage Status
SOLUTION COMPONENT: ROBOTICS
Significant efficiency can be added to the labor-
intensive installation stage using Robotics
8
ROBOTICS
AWARENESS &
ASPIRATION
IDEATION &
INSPIRATION
PLANNING &
BUDGETING
EXPLORE & SELECT DELIVERY &
INSTALLATION
FINALIZATION &
PAYMENT
MODIFY & REVISIT
RENDER & REVIEW
1
2
3
4 8
7
6
5
Update
Products
More to
Current
Customers
Reach New
Customers
Create New
Markets
Established
Tech
Next
Generation
Tech
Frontier
Technology

11. Generative AI Augmented Reality Robotics
End Customer
LITSpaces
Stronger predictive power
By collecting data from
customers’ preferences, LIT
Spaces would be able to
launch new products ahead of
competitions by using AI to
predict the upcoming trend
Convenience
Greater convenience to end
customers as AI enabled
services to be provided
around the clock
Endless choices; truly custom
Customers can generate as
many designs as they want to
their preference
BENEFITS OF PROPOSED PORTFOLIO
Higher customer satisfaction and lower costs of
production by adopting technology to home improvement
9
Lower rework costs
By allowing customers to
verify the details of the
design through immersing
himself/ herself in the 3D
image before the actual
renovation work starts, it can
reduce the costs incurred by
re-work
Contextualized designs
The interactive experience
allows for instant feedback
and adjustments based on the
space available.
This improves communication
and ensuring that the
customer’s vision aligns with
the LITSpaces’ capabilities
Faster completion and delivery
Complicated works that are
traditionally complex and
time consuming can be
performed by robots, which
then save human resources
for other projects
Improved customer satisfaction
With repetitive and dangerous
works in a construction
projects are performed by
robots, there would be faster
turnaround time and project
quality would be consistent

12. The Project Charter is allotted
adequate time to mitigate the
risk of scope creep.
Project team will comprise of
representatives from all
stakeholders to ensure timely
project delivery and
transparent communication
Action Plan Summary
This implementation plan
involves a hybrid approach, ie
a combination of Waterfall
and Agile methodologies, to
successfully achieve set goals
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
W14
W15
W16
W17
W18
W19
W20
W21
W22
W23
W24
Scope:
Conduct discovery workshop
Prepare requirements document
Sign off requirements with client ♦
Schedule:
Convert requirements to scrum cards and deliverables list
Identify resource requirement
Finalize project design and timeline
Sign off timeline with client ♦
Budget:
Prepare financial model w/ consideration to time and resource
Sign off budget with client ♦
Mobilizing:
Prepare and finalize project charter
Form project team and governance forums (weekly/biweekly meets)
Kick Off Meeting ♦
Execute:
Conduct solution development sprints
Conduct User Acceptance Testing in-house
Conduct UAT with client
Client solution sign off
Solution Go Live ♦
Monitoring and Evaluation:
Provide post implementation hypercare support
Move to maintainence phase ♦
Planning Phase Execution Phase
Planning
Phase
Execution
and
Monitoring
Phase
Activities
Planning Phase Execution Phase
IMPLEMENTATION PLAN
Proposed solution is planned over 6 months but may be fast-tracked
to 3.5 months subject to augmenting the project budget
Overall, the planning phase
takes 2 months and the
execution phase takes 4
months to complete.
Project Methodology:
Governance Forums:
Timeline:
10

13. THANK YOU